{"id":16445,"date":"2020-04-02T09:22:35","date_gmt":"2020-04-02T07:22:35","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16445\/"},"modified":"2023-06-25T17:43:28","modified_gmt":"2023-06-25T15:43:28","slug":"analytika-pre-marketerov","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytika-pre-marketerov\/","title":{"rendered":"Analytika pre marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n<\/span><\/p>\n<p>Ste marketingov\u00fd mana\u017e\u00e9r na strane klienta? Je jedno \u010di pracujete pre mal\u00fa alebo ve\u013ek\u00fa firmu, \u010di si rob\u00edte marketing interne alebo m\u00e1te agent\u00faru. Tieto veci z analytiky by mal ovl\u00e1da\u0165 ka\u017ed\u00fd marketingov\u00fd mana\u017e\u00e9r. Od \u00fapln\u00fdch z\u00e1kladov ako \u201cpodchyti\u0165\u201d analytiku pre va\u0161u firmu, a\u017e po konkr\u00e9tne tipy ako vyhodnocova\u0165 efektivitu va\u0161ich rekl\u00e1m \u010di segmentova\u0165 z\u00e1kazn\u00edkov.<\/p>\n<h2><span id=\"Kde_zacat\">Kde za\u010da\u0165<\/span><\/h2>\n<h3><span id=\"Nas_Youtube\">N\u00e1\u0161 Youtube<\/span><\/h3>\n<p>Na na\u0161om Youtube uverej\u0148ujeme pravidelne n\u00e1u\u010dn\u00e9 vide\u00e1, ktor\u00e9 v\u00e1m pom\u00f4\u017eu zorientova\u0165 sa vo svete analytiky, ale aj marketingu pre firmy ako tak\u00e9. Najm\u00e4 ak ste za\u010diato\u010dn\u00edci, ur\u010dite v\u00e1m n\u00e1\u0161 channel otvor\u00ed dvere do z\u00e1kladov analytiky.<\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA\" target=\"_blank\"><span>N\u00c1\u0160 YOUTUBE  \ud83d\ude42<\/span><\/a><\/div>\n<h3><span id=\"Nas_Blog\">N\u00e1\u0161 Blog<\/span><\/h3>\n<p>Na n\u00e1\u0161 blog neust\u00e1le prid\u00e1vame nov\u00e9 \u010dl\u00e1nky zo sveta analytiky a marketingu. Od zauj\u00edmav\u00fdch tipov, trikov, a\u017e po analytick\u00e9 novinky za ka\u017ed\u00fd mesiac. Tak \u0161up \u0161up, be\u017ete si ho pozrie\u0165 (ale nezabudnite sa vr\u00e1ti\u0165! &#x1f604;)<\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/\" target=\"_blank\"><span>N\u00c1\u0160 BLOG  \ud83d\ude42<\/span><\/a><\/div>\n<h3><span id=\"E-book\">E-book<\/span><\/h3>\n<p>\u010castou chybou analytikov \u010di market\u00e9rov b\u00fdva, \u017ee sa s\u00fastredia na konkr\u00e9tne kroky a detaily, bez toho aby ch\u00e1pali \u0161ir\u0161\u00ed obraz, s\u00favislosti a mali vytvoren\u00fa strat\u00e9giu. Ako sa do\u010d\u00edtate v na\u0161om ebooku, v efekt\u00edvnej analytike je strat\u00e9gia d\u00f4le\u017eitej\u0161ia ako mal\u00e9 taktick\u00e9 kroky. Preto na za\u010diatok odpor\u00fa\u010dame na\u0161tudova\u0165 n\u00e1\u0161 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ebook\/ebook-cesta-k-data-driven-marketingu\/\" target=\"_blank\" rel=\"noopener noreferrer\">ebook Cesta k data-driven marketingu.<\/a><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ebook\/ebook-cesta-k-data-driven-marketingu\/\" target=\"_blank\"><span>STIAHNITE SI ZADARMO E-BOOK<\/span><\/a><\/div>\n<h3><span id=\"Kurzy\">Kurzy<\/span><\/h3>\n<p>Ak uprednost\u0148ujete interakt\u00edvnej\u0161\u00ed sp\u00f4sob vzdel\u00e1vania, odpor\u00fa\u010dame <strong>n\u00e1\u0161 kurz Google Analytics 4<\/strong>, ktor\u00fd v\u00e1s prevedie cel\u00fdm rozhran\u00edm a d\u00e1 v\u00e1m komplexn\u00fd poh\u013ead na to, \u010do s Google Analytics 4 dok\u00e1\u017eete &#x1f449; <a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online kurz Google Analytics 4<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Nov\u00fd online kurz Google Analytics 4 od DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2qzONmOQZvU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/online-kurzy\/\"><span>NA\u0160E ONLINE KURZY<\/span><\/a><\/div>\n<p>Ak by ste potrebovali poh\u013ead na marketing zo strategickej \/ biznis str\u00e1nky tak na\u0161a CEO J\u00falia m\u00e1 (s\u00edce tro\u0161ku star\u0161\u00ed, ale st\u00e1le rovnako n\u00e1pomocn\u00fd) online kurz na Learn2code &#x1f449;\u00a0<a href=\"https:\/\/www.learn2code.sk\/kurzy\/data-driven-online-marketing-biznis\" target=\"_blank\" rel=\"noopener noreferrer\">Data-driven online marketing a biznis<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_p7njHRcF3Q\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.learn2code.sk\/kurzy\/data-driven-online-marketing-biznis\" target=\"_blank\"><span>DATA-DRIVEN ONLINE MARKETING A BIZNIS<\/span><\/a><\/div>\n<hr \/>\n<p><iframe loading=\"lazy\" title=\"Za\u010d\u00ednate rie\u0161i\u0165 analytiku? Tieto n\u00e1stroje budete potrebova\u0165 | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zgoBHBTb-Y0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><span id=\"Google_Analytics_Zaklady_ktore_treba_ovladat\">Google Analytics:\u00a0 Z\u00e1klady, ktor\u00e9 treba ovl\u00e1da\u0165<\/span><\/h2>\n<p>Je jedno \u010di sa o v\u00e1\u0161 marketing star\u00e1 agent\u00fara alebo ho rie\u0161ite interne. Analytika je z\u00e1klad dobr\u00e9ho marketingu a Google Analytics je naj\u010dastej\u0161ie pou\u017e\u00edvan\u00fd analytick\u00fd n\u00e1stroj. Vzh\u013eadom na n\u00e1klady a dostupn\u00e9 n\u00e1stroje, je to najlep\u0161ie, \u010do m\u00f4\u017eete pou\u017e\u00edva\u0165.<\/p>\n<p>To v\u0161ak neznamen\u00e1, \u017ee je dokonal\u00fd. Pr\u00e1ve naopak. Google Analytics m\u00e1 mno\u017estvo nedostatkov. \u010ci u\u017e v tom ako d\u00e1ta zbiera alebo v tom ako ich spracov\u00e1va. Ke\u010f si k\u00f3d GA len nasad\u00edte na web a mysl\u00edte si, \u017ee vid\u00edte \u010dist\u00e9 d\u00e1ta, m\u00fdlite sa.<\/p>\n<h3><span id=\"Google_Analytics_4\">Google Analytics 4<\/span><\/h3>\n<p>Google Analytics App + Web bola beta verzia, ktor\u00e1 vy\u0161la z testovania na jese\u0148 roku 2020 a premenovala sa na <strong>Google Analytics 4<\/strong>. Google ozn\u00e1mil, \u017ee v\u0161etku energiu a update-y bude venova\u0165 u\u017e len GA4ke, preto odpor\u00fa\u010dame sa s t\u00fdmto nov\u00fdm n\u00e1strojom nau\u010di\u0165 pracova\u0165 \u010do najsk\u00f4r. D\u00e1ta bud\u00fa tak isto neprenosn\u00e9, preto by ste ich mali za\u010da\u0165 zbiera\u0165 do GA4ky u\u017e teraz.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17058\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-8-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17058\/\">\n    \t\t  <span class=\"title\">Nov\u00fd Google Analytics 4<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\">Analytick\u00e1 WIKI<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/01\">\n\t\t\t  \t<time datetime=\"2021-01-26\" itemprop=\"datePublished\">26. jan 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>&nbsp; \u010co je to Google Analytics 4? Google Analytics App + Web bola beta verzia, ktor\u00e1 vy\u0161la z...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>Ak je to pre v\u00e1s m\u00e4t\u00face, ni\u010d si z toho nerobte.<\/p>\n<p>Pozrite si toto na\u0161e video, kde vysvet\u013eujeme, ak\u00fd je <strong>rozdiel medzi GA 4, App + Web a Universal Analytics.\u00a0 \ud83d\ude42<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Ak\u00fd je rozdiel medzi Google Analytics 4, App + Web a Universal?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/45uvySm-T8U?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span id=\"Universal_Analytics\">Universal Analytics<\/span><\/h3>\n<p><strong>Universal Analytics moment\u00e1lne predstavuje u\u017e zastaral\u00fa verziu oproti nov\u00e9mu <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/novy-google-analytics-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4<\/a> a v roku 2023 kon\u010d\u00ed.<\/strong> Ak ale chcete s Universal Analytics zatia\u013e pracova\u0165 na\u010falej, mali by ste rozumie\u0165 nielen tomu, na ak\u00e9 metriky sa pozer\u00e1te, ale aj na tomu, ako sa zbieraj\u00fa a po\u010d\u00edtaj\u00fa. V Analytickej WIKi o Google Analytics n\u00e1jdete v\u0161etko potrebn\u00e9 na jednom mieste.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16406\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-10-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16406\/\">\n    \t\t  <span class=\"title\">Google Analytics<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\">Analytick\u00e1 WIKI<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/04\">\n\t\t\t  \t<time datetime=\"2020-04-26\" itemprop=\"datePublished\">26. apr 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Star\u00fd Google Analytics, tie\u017e zn\u00e1my ako Universal Analytics, alebo GA3 kon\u010d\u00ed o: V\u0161etko o &#8222;novom&#8220; Google Analytics 4...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<h2><span id=\"Segmentacia_zakaznikov_vdaka_analytike\">Segment\u00e1cia z\u00e1kazn\u00edkov v\u010faka analytike<\/span><\/h2>\n<h3><span id=\"RFM_Analyza\">RFM Anal\u00fdza<\/span><\/h3>\n<p>RFM (Recency, Frequency, Monetary) anal\u00fdza je jednoduch\u00fd sp\u00f4sob ako rozdeli\u0165 z\u00e1kazn\u00edkov do segmentov na z\u00e1klade ich n\u00e1kupn\u00e9ho spr\u00e1vania. T\u00e1to anal\u00fdza sa vyu\u017e\u00edva u\u017e viac ako 25 rokov k zlep\u0161eniu cielenia, zni\u017eovaniu n\u00e1kladov a zvy\u0161ovaniu n\u00e1vratnosti invest\u00edci\u00ed v reklame.<\/p>\n<p><iframe loading=\"lazy\" title=\"RFM Anal\u00fdza | Z\u00e1klady Analytiky | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M-c99JtdF3w?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Ak v\u00e1s t\u00e1to t\u00e9ma zaujala, alebo len rad\u0161ej \u010d\u00edtate, v \u010dl\u00e1nku ni\u017e\u0161ie zist\u00edte o RFM anal\u00fdze viac:<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15927\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/RFM-Anal\u00fdza-Spoznajte-spr\u00e1vanie-z\u00e1kazn\u00edkov-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15927\/\">\n    \t\t  <span class=\"title\">RFM anal\u00fdza: Spoznajte spr\u00e1vanie z\u00e1kazn\u00edkov<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/05\">\n\t\t\t  \t<time datetime=\"2020-05-05\" itemprop=\"datePublished\">05. m\u00e1j 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>RFM (Recency, Frequency, Monetary) anal\u00fdza je jednoduch\u00fd sp\u00f4sob ako rozdeli\u0165 z\u00e1kazn\u00edkov do segmentov na z\u00e1klade ich n\u00e1kupn\u00e9ho spr\u00e1vania....<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"See-Think-Do-Care\">See-Think-Do-Care<\/span><\/h3>\n<p>Ak ste market\u00e9rom u\u017e nejak\u00fd ten rok, ur\u010dite ste sa stretli s konceptom <strong>See &#8211; Think &#8211; Do &#8211; Care<\/strong>. Pozrite si video, kde sa dozviete, ako ho vyu\u017ei\u0165 pre va\u0161u analytiku.<\/p>\n<p><iframe loading=\"lazy\" title=\"Analytick\u00e1 strat\u00e9gia pomocou modelu See Think Do Care | Z\u00e1klady analytiky\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lVYCYynFKJY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Ak v\u00e1s See-Think-Do-Care model zaujal, alebo len rad\u0161ej \u010d\u00edtate, tu si o \u0148om m\u00f4\u017eete pre\u010d\u00edta\u0165 viac:<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14514\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6_obrazok-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14514\/\">\n    \t\t  <span class=\"title\">Vyhodnocovanie cie\u013eov pomocou SEE THINK DO CARE modelu<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/02\">\n\t\t\t  \t<time datetime=\"2021-02-11\" itemprop=\"datePublished\">11. feb 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>See Think Do Care je model n\u00e1kupnej cesty z\u00e1kazn\u00edka, ktor\u00fd je \u201cna svete\u201d u\u017e zop\u00e1r rokov. Mnoh\u00ed na\u0148...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"Ako_vyzera_SEE_THINK_DO_CARE_v_Google_Analytics_4\">Ako vyzer\u00e1 SEE THINK DO CARE v Google Analytics 4?<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Ako vyzer\u00e1 SEE THINK DO CARE v Google Analytics 4? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d7VdD5_ob8E?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19044\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/KPI-v-ga4-1-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19044\/\">\n    \t\t  <span class=\"title\">Ak\u00e9 KPI sledova\u0165 v Google Analytics 4?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sabinafackovcova\/\">Sab\u00edna Fa\u010dkovcov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/01\">\n\t\t\t  \t<time datetime=\"2023-01-04\" itemprop=\"datePublished\">04. jan 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Key Performance Indicators\u00a0 (KPI) alebo po slovensky K\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti sme V\u00e1m u\u017e predstavili minule. Tam ste sa...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"5_uzitocnych_metrik_ktore_pravdepodobne_nepoznate\">5 u\u017eito\u010dn\u00fdch metr\u00edk, ktor\u00e9 pravdepodobne nepozn\u00e1te<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Google Analytics (\u010di u\u017e p\u00f4vodn\u00fd Universal Analytics, alebo nov\u00fd Google Analytics 4) poskytuje ve\u013ea mo\u017enost\u00ed meran\u00ed, o ktor\u00fdch mnoh\u00ed ani netu\u0161ia.<\/strong><\/p>\n<p>V tomto \u010dl\u00e1nku v\u00e1m predstav\u00edm 5 u\u017eito\u010dn\u00fdch pokro\u010dil\u00fdch metr\u00edk, ktor\u00e9 s ve\u013ekou pravdepodobnos\u0165ou nepozn\u00e1te, ale ur\u010dite by ste chceli.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18462\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/THUMBNAIL-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18462\/\">\n    \t\t  <span class=\"title\">5 u\u017eito\u010dn\u00fdch metr\u00edk, ktor\u00e9 pravdepodobne nepozn\u00e1te<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/05\">\n\t\t\t  \t<time datetime=\"2022-05-04\" itemprop=\"datePublished\">04. m\u00e1j 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Google Analytics (\u010di u\u017e p\u00f4vodn\u00fd Universal Analytics, alebo nov\u00fd Google Analytics 4) poskytuje ve\u013ea mo\u017enost\u00ed meran\u00ed, o ktor\u00fdch...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<h2><span id=\"Prakticke_nastroje_pre_marketerov\">Praktick\u00e9 n\u00e1stroje pre market\u00e9rov<\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"\u010eal\u0161ia zmena od Googlu. Ako sa vyzna\u0165 v Google produktoch? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MfQEcJqp6e8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span id=\"Google_Data_Studio\">Google Data Studio<\/span><\/h3>\n<p>Google Data Studio pova\u017euj\u00fa mnoh\u00ed len za jednoduch\u00fd vizualiza\u010dn\u00fd n\u00e1stroj. V skuto\u010dnosti v\u0161ak dok\u00e1\u017ee by\u0165 pokro\u010dil\u00fdm a funk\u010dn\u00fdm n\u00e1strojom.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16121\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ANALYTICKA-WIKI-GOOGLE-ANALYTICS-4-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16121\/\">\n    \t\t  <span class=\"title\">Looker Studio (Google Data Studio)<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\">Analytick\u00e1 WIKI<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/04\">\n\t\t\t  \t<time datetime=\"2020-04-26\" itemprop=\"datePublished\">26. apr 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>\u010co je Looker Studio? (Google Data Studio) Google Data Studio, alebo po novom Looker Studio je reportovac\u00ed a...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>V DASE sme vytvorili desiatky automatiz\u00e1ci\u00ed, vizualiz\u00e1ci\u00ed a n\u00e1strojov v Google Data Studiu. \u0160tyri z nich sme spr\u00edstupnili \u00faplne <strong>zadarmo<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-16131 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574.png\" alt=\"\" width=\"1181\" height=\"339\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574.png 1181w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-300x86.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-1024x294.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reporty-sk-e1591191258574-600x172.png 600w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><\/a><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/report\/\" target=\"_blank\"><span>POZRITE SI V\u0160ETKY REPORTY<\/span><\/a><\/div>\n<h3><span id=\"Google_Tag_Manager\">Google Tag Manager<\/span><\/h3>\n<p>Umo\u017e\u0148uje r\u00fdchlo a jednoducho vklada\u0165 r\u00f4zne tagy (Tags) na v\u00e1\u0161 web bez potreby modifik\u00e1cie k\u00f3du str\u00e1nky. GTM v\u00e1m t\u00fdm dok\u00e1\u017ee rap\u00eddne zjednodu\u0161i\u0165 pr\u00e1cu a z\u00e1rove\u0148 zlep\u0161i\u0165 merania na webe. Viac o GTMku v samostatnej WIKI ni\u017e\u0161ie.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16435\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-6-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16435\/\">\n    \t\t  <span class=\"title\">Google Tag Manager<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\">Analytick\u00e1 WIKI<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/04\">\n\t\t\t  \t<time datetime=\"2020-04-26\" itemprop=\"datePublished\">26. apr 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>\u010co je Google Tag Manager? Google Tag Manager (GTM) je n\u00e1stroj od spolo\u010dnosti Google Inc. Umo\u017e\u0148uje r\u00fdchlo a...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"Google_BigQuery\">Google BigQuery<\/span><\/h3>\n<p>Aj vy m\u00e1te pocit, \u017ee\u00a0<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a>\u00a0sa st\u00e1va ak\u00fdmsi buzzwordom v analytickom svete?<\/p>\n<p>Ak ste s BigQuery e\u0161te nepracovali, tento pocit m\u00e1te opr\u00e1vnene. BigQuery je proste pojem, o ktorom ka\u017ed\u00fd hovor\u00ed (aj ke\u010f ho mo\u017eno nikto nikdy nevidel). V tomto \u010dl\u00e1nku sa dozviete, pre\u010do je to tak a pre\u010do je dobr\u00fd n\u00e1pad ho za\u010da\u0165 pou\u017e\u00edva\u0165 pr\u00e1ve s Google Analytics 4.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19114\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/COOKIELESS-BIGQUERY-1-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19114\/\">\n    \t\t  <span class=\"title\">BigQuery &#8211; \u017eiadne cookies, \u017eiadny probl\u00e9m&#8230; skoro<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sabinafackovcova\/\">Sab\u00edna Fa\u010dkovcov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/01\">\n\t\t\t  \t<time datetime=\"2023-01-18\" itemprop=\"datePublished\">18. jan 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Cookie Banner, Consent mode \u010di GDPR &#8211; to s\u00fa stra\u0161iaky modern\u00fdch webov. Ka\u017ed\u00fd z n\u00e1s d\u00f4verne pozn\u00e1 r\u00f4zne...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17408\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok-10-dovodov-preco-prepojit-Google-Analytics-4-s-BigQuery-este-dnes-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17408\/\">\n    \t\t  <span class=\"title\">10 d\u00f4vodov, pre\u010do prepoji\u0165 Google Analytics 4 s BigQuery e\u0161te dnes<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/pokrocila-analytika\/\">Pokro\u010dil\u00e1 analytika<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/marek-cibula\/\">Marek Cibu\u013ea<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/05\">\n\t\t\t  \t<time datetime=\"2021-05-19\" itemprop=\"datePublished\">19. m\u00e1j 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Aj vy m\u00e1te pocit, \u017ee BigQuery sa st\u00e1va ak\u00fdmsi buzzwordom v analytickom svete? Ak ste s BigQuery e\u0161te...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17589\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/bigquery-og-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17589\/\">\n    \t\t  <span class=\"title\">Za\u010d\u00edname s BigQuery: n\u00e1vod na vytvorenie konta v Google Cloud<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/marek-cibula\/\">Marek Cibu\u013ea<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/06\">\n\t\t\t  \t<time datetime=\"2021-06-03\" itemprop=\"datePublished\">03. j\u00fan 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ak \u010d\u00edtate tento \u010dl\u00e1nok, pravdepodobne za\u010d\u00ednate nov\u00fa \u00e9ru analytickej vyspelosti va\u0161ej firmy. N\u00e1s \u00faprimne te\u0161\u00ed, \u017ee m\u00f4\u017eeme by\u0165...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"Analytika_a_Facebook_Google_Ads_Blog_a_pod\">Analytika a Facebook, Google Ads, Blog a pod.<\/span><\/h3>\n<p>Na na\u0161om blogu n\u00e1jdete viacero \u010dl\u00e1nkov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pochopi\u0165 pre\u010do sa va\u0161e konverzie v Google Analytics nezhoduj\u00fa s in\u00fdmi n\u00e1strojmi alebo aj to, ako sa spr\u00e1va va\u0161a konkurencia v Google Ads, alebo ako spr\u00e1vne mera\u0165 kvalitu \u010dl\u00e1nkov.<\/p>\n<p><iframe loading=\"lazy\" title=\"Ako zisti\u0165, \u010di va\u0161e reklamn\u00e9 kampane funguj\u00fa? | Z\u00e1klady Analytiky | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ULW0fnn_Guo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17522\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok-zdroje-navstev-\u2013-kopia-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17522\/\">\n    \t\t  <span class=\"title\">N\u00e1vod: Ako prepoji\u0165 Google Ads s Google Analytics 4<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/05\">\n\t\t\t  \t<time datetime=\"2021-05-12\" itemprop=\"datePublished\">12. m\u00e1j 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Prepojenie Google Analytics 4 a Google Ads poskytuje pre inzerentov aj analytikov viacero v\u00fdhod. V\u010faka nemu budete m\u00f4c\u0165...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17876\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok-Vyhodnocujete-kvaltiu-vasich-clankov-spravne-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17876\/\">\n    \t\t  <span class=\"title\">Vyhodnocujete kvalitu va\u0161ich \u010dl\u00e1nkov spr\u00e1vne?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/zaklady-analytiky\/\">Z\u00e1klady analytiky<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/10\">\n\t\t\t  \t<time datetime=\"2021-10-07\" itemprop=\"datePublished\">07. okt 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Tvorba blogu a \u010dl\u00e1nkov je z\u00e1kladom mnoh\u00fdch online marketingov\u00fdch strat\u00e9gii (vr\u00e1tane tej na\u0161ej). Ak to tak m\u00e1te aj...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15373\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Viete-ako-sa-sprava-va\u0161a-konkurencia-v-google-ads-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15373\/\">\n    \t\t  <span class=\"title\">Viete ako sa spr\u00e1va va\u0161a konkurencia v Google Ads?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/03\">\n\t\t\t  \t<time datetime=\"2020-03-05\" itemprop=\"datePublished\">05. mar 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Monitorovanie konkurencie je u\u017eito\u010dn\u00fd sp\u00f4sob, ako z\u00edska\u0165 preh\u013ead o v\u00fdvoji na trhu. K dispoz\u00edci\u00ed m\u00e1te viacero n\u00e1strojov, ktor\u00e9...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p><iframe loading=\"lazy\" title=\"Nezhoduj\u00fa sa v\u00e1m konverzie v GAds a GA4? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/myBU3WOj3vY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19275\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/nezhoduju-sa-konverzie-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19275\/\">\n    \t\t  <span class=\"title\">Nezhoduj\u00fa sa v\u00e1m konverzie? Google Ads vs. Google Analytics 4<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/branislavbalala\/\">Branislav Balala<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/04\">\n\t\t\t  \t<time datetime=\"2023-04-03\" itemprop=\"datePublished\">03. apr 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Aj vy ste sa u\u017e zam\u00fd\u0161\u013eali nad t\u00fdm, \u010di je lep\u0161ie posiela\u0165 konverzie do Google Ads cez Google...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15277\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ako-vyl\u00fa\u010di\u0165-IP-adresy-z--1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15277\/\">\n    \t\t  <span class=\"title\">Ako vyl\u00fa\u010di\u0165 IP adresy v reklam\u00e1ch na Facebooku a v Google Ads<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/02\">\n\t\t\t  \t<time datetime=\"2020-02-19\" itemprop=\"datePublished\">19. feb 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Vyl\u00fa\u010denie internej IP adresy, alebo IP adresy agent\u00fary, je jednoduch\u00fd sp\u00f4sob, ako optimalizova\u0165 svoje kampane. Obzvl\u00e1\u0161\u0165, ak m\u00e1te...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=13907\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/konverzie2-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=13907\/\">\n    \t\t  <span class=\"title\">Pre\u010do sa po\u010dty konverzi\u00ed z Facebooku a Google Ads nezhoduj\u00fa s Google Analytics?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/tomas-malik\/\">Tom\u00e1\u0161 Mal\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2019\/01\">\n\t\t\t  \t<time datetime=\"2019-01-22\" itemprop=\"datePublished\">22. jan 2019<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ak ste niekedy v \u017eivote vyhodnocovali kampane, pr\u00edpadne chystali report z viac ako jedn\u00e9ho n\u00e1stroja, zrejme ste si...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18616\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/YOUTUBE-ANALTICS-2-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18616\/\">\n    \t\t  <span class=\"title\">YouTube Analytics: Vyu\u017eite d\u00e1ta na r\u00fdchlej\u0161\u00ed rast v\u00e1\u0161ho kan\u00e1la<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/06\">\n\t\t\t  \t<time datetime=\"2022-06-30\" itemprop=\"datePublished\">30. j\u00fan 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Spolo\u010dnos\u0165 Google okrem n\u00e1stroja Google Analytics pon\u00faka aj analytick\u00e9 rozhranie pre YouTube. Celosvetovo zn\u00e1ma a bezplatn\u00e1 slu\u017eba m\u00e1...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<h3><span id=\"Cookies_GDPR_a_ochrana_sukromia\">Cookies, GDPR a ochrana s\u00fakromia<\/span><\/h3>\n<p>V\u0161etci m\u00e1me radi kol\u00e1\u010diky!<\/p>\n<p>A v\u00e1\u0161 prehliada\u010d na mobile alebo po\u010d\u00edta\u010di ich k \u017eivotu vyslovene potrebuje. Predstavte si, ako si neust\u00e1le mus\u00edme voli\u0165 jazyk str\u00e1nky, alebo sa v\u017edy znova prihlasova\u0165. Ka\u017ed\u00fd dobr\u00fd nastroj m\u00e1 v\u0161ak aj svoje nev\u00fdhody, a preto sa bude pou\u017e\u00edvanie cookies v prehliada\u010doch v najbli\u017e\u0161ej bud\u00facnosti \u010doraz viac obmedzova\u0165.<\/p>\n<p>Vzh\u013eadom na \u010doraz popul\u00e1rnej\u0161iu a moment\u00e1lne ve\u013emi aktu\u00e1lnu t\u00e9mu ochrany s\u00fakromia na internete sme pre v\u00e1s pripravili cel\u00fa sekciu analytickej wiki venovan\u00fa iba tejto t\u00e9me.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18112\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ANALYTICKA-WIKI-cookies-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18112\/\">\n    \t\t  <span class=\"title\">Cookies, GDPR a analytika<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analyticka-wiki\/\">Analytick\u00e1 WIKI<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/01\">\n\t\t\t  \t<time datetime=\"2022-01-25\" itemprop=\"datePublished\">25. jan 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Pr\u00eddeme o spo\u013eahliv\u00e9 d\u00e1ta? GDPR a cookie li\u0161ty s\u00fa medzi nami u\u017e p\u00e1r rokov. Niektor\u00e9 \u0161t\u00e1ty a firmy...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<h2><span id=\"Analytika_a_biznis\">Analytika a biznis<\/span><\/h2>\n<p>Hovor\u00ed sa, \u017ee analytika je z\u00e1klad marketingu. My si ale mysl\u00edme, \u017ee je to aj z\u00e1klad \u00faspe\u0161n\u00e9ho\u00a0 biznisu. V tejto sekci\u00ed v\u00e1m pon\u00fakame \u010dl\u00e1nky zameran\u00e9 na pomoc va\u0161ej firme k tomu sta\u0165 sa data-driven. Pre in\u0161pir\u00e1ciu v\u00e1m pon\u00fakame aj detailn\u00e9 a \u00faprimn\u00e9 case-studies o DASE.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19106\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ako-presvedcit-sefa-ze-analytika-je-smrtelne-dolezita-DASE-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19106\/\">\n    \t\t  <span class=\"title\">Ako presved\u010di\u0165 \u0161\u00e9fa, \u017ee analytika je (smrte\u013ene) d\u00f4le\u017eit\u00e1<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/marek-cibula\/\">Marek Cibu\u013ea<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/02\">\n\t\t\t  \t<time datetime=\"2023-02-16\" itemprop=\"datePublished\">16. feb 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Nez\u00e1le\u017e\u00ed na tom, \u010di pracujete v malej firme, alebo vo ve\u013ekom korpor\u00e1te &#8211; \u0161\u00e9fovia s\u00fa vo svojej podstate...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18928\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IAA-2022-\u2013-kopia-\u2013-kopia-\u2013-kopia-\u2013-kopia-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18928\/\">\n    \t\t  <span class=\"title\">Ako nepr\u00eds\u0165 o cenn\u00e9 d\u00e1ta z Vianoc?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/11\">\n\t\t\t  \t<time datetime=\"2022-11-02\" itemprop=\"datePublished\">02. nov 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Universal Analytics (GA3) kon\u010d\u00ed 1. J\u00fala 2023. Nahr\u00e1dza ho nov\u0161ia verzia Google Analytics 4 (GA4), ktor\u00e1 je u\u017e...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14044\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven-clanok-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14044\/\">\n    \t\t  <span class=\"title\">Data-driven marketing a analytick\u00e1 vyspelos\u0165. Na akej \u00farovni je va\u0161a firma?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/02\">\n\t\t\t  \t<time datetime=\"2021-02-25\" itemprop=\"datePublished\">25. feb 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>O d\u00e1tach, anal\u00fdzach a tom, \u017ee v digit\u00e1lnom marketingu sa d\u00e1 mera\u0165 takmer v\u0161etko, sa hovor\u00ed u\u017e roky....<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p><iframe loading=\"lazy\" title=\"Oplat\u00ed sa analytika aj pri B2B biznise? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JoQiH4JZ8Qg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16678\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analytika-agentura-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16678\/\">\n    \t\t  <span class=\"title\">Kedy zveri\u0165 analytiku do r\u00fak agent\u00fary?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/08\">\n\t\t\t  \t<time datetime=\"2020-08-27\" itemprop=\"datePublished\">27. aug 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>\u00c1no, je mi jasn\u00e9, \u010do v\u00e1m ako prv\u00e9 napadne, ke\u010f vid\u00edte \u010dl\u00e1nok od analytickej agent\u00fary s tak\u00fdmto titulkom....<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p><iframe loading=\"lazy\" title=\"Marketing pre mal\u00fa firmu - Ako za\u010da\u0165? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_yHNqaLkqMU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16978\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/marketing-pre-malu-firmu2-1024x532.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16978\/\">\n    \t\t  <span class=\"title\">Marketing pre mal\u00fa firmu s mal\u00fdm rozpo\u010dtom 2<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/01\">\n\t\t\t  \t<time datetime=\"2021-01-05\" itemprop=\"datePublished\">05. jan 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Takto, presne pred rokom, som na na\u0161om blogu uverejnila \u010dl\u00e1nok s n\u00e1zvom Marketing pre mal\u00fa firmu s e\u0161te...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14930\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/marketing-pre-malu-firmu-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14930\/\">\n    \t\t  <span class=\"title\">Marketing pre mal\u00fa firmu s e\u0161te men\u0161\u00edm rozpo\u010dtom<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/o-dase\/\">O DASE<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/01\">\n\t\t\t  \t<time datetime=\"2020-01-01\" itemprop=\"datePublished\">01. jan 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>M\u00e1te aj vy mal\u00fa firmu, s minim\u00e1lnych alebo \u017eiadnym rozpo\u010dtom na marketing? Pozrite sa, ako s t\u00fdm bojujeme...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p><iframe loading=\"lazy\" title=\"Kedy vlo\u017ei\u0165 analytiku do r\u00fak agent\u00fary? | DASE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Owwun5a4Mn4?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Ak sa chcete sta\u0165 Data-driven, ale nechcete hne\u010f veci rie\u0161i\u0165 cez agent\u00faru, m\u00f4\u017eete si sk\u00fasi\u0165 vytvori\u0165 svoju vlastn\u00fa analytick\u00fa strat\u00e9giu pomocou \u010dl\u00e1nku ni\u017e\u0161ie, v ktorom v\u00e1m J\u00falia krok za krokom vysvetl\u00ed, ako na to.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18179\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ako-si-urobit-analyticku-strategiu-uplne-sami-1-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18179\/\">\n    \t\t  <span class=\"title\">N\u00e1vod: Ako si m\u00f4\u017eete vytvori\u0165 analytick\u00fa strat\u00e9giu \u00faplne sami<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michalekova\/\">J\u00falia Mich\u00e1lekov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/02\">\n\t\t\t  \t<time datetime=\"2022-02-24\" itemprop=\"datePublished\">24. feb 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>M\u00e1te za\u010d\u00ednaj\u00facu, alebo mal\u00fa firmu, no chcete sa hne\u010f od za\u010diatku venova\u0165 analytike a robi\u0165 data-driven rozhodnutia? Alebo...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p><iframe loading=\"lazy\" title=\"D\u00e1ta vs. Hodnoty - Ako sa rozhodova\u0165?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0C8DbHJ4x70?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19248\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-veci-ktore-by-som-rad-vedel-predtym-nez...-\u2013-kopia-\u2013-kopia-\u2013-kopia-\u2013-kopia-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19248\/\">\n    \t\t  <span class=\"title\">Ako funguje A\/B testovanie?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/03\">\n\t\t\t  \t<time datetime=\"2023-03-22\" itemprop=\"datePublished\">22. mar 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Tvorba a optimaliz\u00e1cia efekt\u00edvnej data-driven web str\u00e1nky si vy\u017eaduje dosiahnutie rovnov\u00e1hy medzi umen\u00edm a vedou &#x1f9d1;&#x200d;&#x1f52c;. Je super,...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span id=\"Viac_o_analytike\">Viac o analytike<\/span><\/h2>\n<p>P\u00e1r \u010dl\u00e1nkov, ktor\u00e9 si nevysl\u00fa\u017eili vlastn\u00fa kateg\u00f3riu (ale nie s\u00fa o ni\u010d hor\u0161ie ako ostatn\u00e9! &#x1f605;)<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19358\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/uvod-do-optimalizacie-konverzii-jpg-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19358\/\">\n    \t\t  <span class=\"title\">\u00davod do optimaliz\u00e1cie konverzi\u00ed &#8211; CRO<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/06\">\n\t\t\t  \t<time datetime=\"2023-06-19\" itemprop=\"datePublished\">19. j\u00fan 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ke\u010f sk\u00fa\u0161ame nie\u010do nov\u00e9, v\u00e4\u010d\u0161inou googlime osved\u010den\u00e9 postupy a super-r\u00fdchle hacky. Ak v\u0161ak naozaj chcete zv\u00fd\u0161i\u0165 mieru konverzi\u00ed...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18720\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-veci-ktore-by-som-rad-vedel-predtym-nez...-1-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18720\/\">\n    \t\t  <span class=\"title\">5 vec\u00ed, ktor\u00e9 by som r\u00e1d vedel k\u00fdm som za\u010dal s Digit\u00e1lnou analytikou<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/o-dase\/\">O DASE<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/07\">\n\t\t\t  \t<time datetime=\"2022-07-27\" itemprop=\"datePublished\">27. j\u00fal 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Posledn\u00e9 t\u00fd\u017edne v DASE boli super intenz\u00edvne &#x1f92f;. Pr\u00e1ca na ve\u013ek\u00fdch zahrani\u010dn\u00fdch projektoch, ve\u013ea u\u010denia, sk\u00fa\u0161ania, aj ch\u00fdb....<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18876\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-chrome7-1-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18876\/\">\n    \t\t  <span class=\"title\">7 zauj\u00edmav\u00fdch Chrome roz\u0161\u00edren\u00ed, ktor\u00e9 v\u00e1m u\u0161etria \u010das<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/10\">\n\t\t\t  \t<time datetime=\"2022-10-05\" itemprop=\"datePublished\">05. okt 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Chrome Web Store aktu\u00e1lne pon\u00faka cez 100 000 r\u00f4znych roz\u0161\u00edren\u00ed. H\u013eadanie toho spr\u00e1vneho v\u00e1m v\u0161ak zaberie mno\u017estvo \u010dasu....<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18706\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/UTM-clanok-2-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18706\/\">\n    \t\t  <span class=\"title\">UTM parametre: U\u017eito\u010dn\u00e1 pom\u00f4cka pri online marketingu<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sabinafackovcova\/\">Sab\u00edna Fa\u010dkovcov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/07\">\n\t\t\t  \t<time datetime=\"2022-07-13\" itemprop=\"datePublished\">13. j\u00fal 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Parametre, ktor\u00e9 by mal pozna\u0165 ka\u017ed\u00fd spr\u00e1vny market\u00e9r, \u010di \u010dlovek venuj\u00faci sa online kampaniam, ale nie v\u017edy tomu...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14832\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Velka-analyza-viancnych-pesniciek-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14832\/\">\n    \t\t  <span class=\"title\">Ve\u013ek\u00e1 anal\u00fdza viano\u010dn\u00fdch pesni\u010diek<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/pokrocila-analytika\/\">Pokro\u010dil\u00e1 analytika<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/12\">\n\t\t\t  \t<time datetime=\"2021-12-22\" itemprop=\"datePublished\">22. dec 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>\u010co keby sme sa pri vytv\u00e1ran\u00ed viano\u010dn\u00fdch playlistov neriadili na\u0161imi preferenciami, ale d\u00e1tami? Rozhodol som sa, \u017ee sa...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16288\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven-dovolenka-new-video-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16288\/\">\n    \t\t  <span class=\"title\">Aj va\u0161a dovolenka na Slovensku m\u00f4\u017ee by\u0165 data-driven<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/o-dase\/\">O DASE<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/marek-cibula\/\">Marek Cibu\u013ea<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/06\">\n\t\t\t  \t<time datetime=\"2020-06-26\" itemprop=\"datePublished\">26. j\u00fan 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Pand\u00e9mia COVID-19 zasiahla do \u017eivota h\u00e1dam ka\u017ed\u00e9ho z n\u00e1s. Aktu\u00e1lna korona kr\u00edza zmenila n\u00e1\u0161 pracovn\u00fd stereotyp, sp\u00f4sob tr\u00e1venia...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14099\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok-Nevyrazne-regularne-vyrazy-preco-ich-potrebuje-kazdy-analytik-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14099\/\">\n    \t\t  <span class=\"title\">Nev\u00fdrazn\u00e9 regul\u00e1rne v\u00fdrazy &#8211; pre\u010do ich potrebuje ka\u017ed\u00fd analytik?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/zaklady-analytiky\/\">Z\u00e1klady analytiky<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/majka\/\">Marianna Trtekova<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/09\">\n\t\t\t  \t<time datetime=\"2021-09-15\" itemprop=\"datePublished\">15. sep 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Pri pr\u00e1ci s Google Analyticsom, Tag Managerom pr\u00edpadne Data Studiom ste sa ur\u010dite stretli so slovom regex. Pokia\u013e...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17424\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok_-zdroje-navstev-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17424\/\">\n    \t\t  <span class=\"title\">Zdroje n\u00e1v\u0161tev na webe. Rozumiete im spr\u00e1vne? [+infografika]<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/zaklady-analytiky\/\">Z\u00e1klady analytiky<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michal-molcan\/\">Michal Mol\u010dan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/04\">\n\t\t\t  \t<time datetime=\"2021-04-20\" itemprop=\"datePublished\">20. apr 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ka\u017ed\u00fd u\u017e\u00edvate\u013e m\u00e1 po otvoren\u00ed prehliada\u010da in\u00fd rutinu. Niekto po vyh\u013eadan\u00ed k\u013e\u00fa\u010dov\u00e9ho slova klikne na prv\u00fd odkaz, in\u00fd...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>Ak v\u00e1s analytika oslovila a chcete jej rozumie\u0165 viac, e\u0161te raz odpor\u00fa\u010dame sledova\u0165<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/\" target=\"_blank\" rel=\"noopener noreferrer\"> n\u00e1\u0161 blog<\/a> a\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA?view_as=subscriber\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube kan\u00e1l<\/a>, kde pravidelne prid\u00e1vame praktick\u00e9 tipy a novinky ako sa zlep\u0161ova\u0165 v analytike, alebo dajte subscribe n\u00e1\u0161mu pod niektor\u00fdm z \u010dl\u00e1nkov NEWSLETTERu.<\/p>\n<p>\u010eakujeme a majte sa kr\u00e1sne. &#x2764;<\/p>\n<hr \/>\n<h2><span id=\"Nezname_pojmy\">Nezn\u00e1me pojmy?<\/span><\/h2>\n<p>Ak sa stretnete s pojmom \u010di metrikou, ktorej nerozumiete, nez\u00fafajte. M\u00e1me pre v\u00e1s Analytick\u00fd slovn\u00edk, v ktorom n\u00e1jdete vy\u0161e 80 v\u00fdrazov.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/analyticky-slovnik\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16138 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik.png\" alt=\"\" width=\"907\" height=\"765\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik.png 907w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik-300x253.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik-600x506.png 600w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a><\/p>\n<p><strong>Nena\u0161li ste nejak\u00fd pojem? Dajte n\u00e1m vedie\u0165 na cibula@dase.sk a my ho ur\u010dite dopln\u00edme! \ud83d\ude09<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ste marketingov\u00fd mana\u017e\u00e9r na strane klienta? Je jedno \u010di pracujete pre mal\u00fa alebo ve\u013ek\u00fa firmu, \u010di si rob\u00edte&#8230;<\/p>\n","protected":false},"author":4,"featured_media":17980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[790],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16445"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16445"}],"version-history":[{"count":36,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16445\/revisions"}],"predecessor-version":[{"id":19380,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16445\/revisions\/19380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17980"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}