{"id":16435,"date":"2020-04-26T15:00:17","date_gmt":"2020-04-26T13:00:17","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16435\/"},"modified":"2023-06-25T17:30:34","modified_gmt":"2023-06-25T15:30:34","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n<\/span><\/p>\n<h2><span id=\"Co_je_Google_Tag_Manager\">\u010co je Google Tag Manager?<\/span><\/h2>\n<p>Google Tag Manager (GTM) je n\u00e1stroj od spolo\u010dnosti Google Inc. Umo\u017e\u0148uje r\u00fdchlo a jednoducho vklada\u0165 r\u00f4zne tagy (Tags) na v\u00e1\u0161 web bez potreby modifik\u00e1cie k\u00f3du str\u00e1nky. Pod pojmom tagy rozumieme pixely \u010di skripty, ktor\u00e9 pozn\u00e1te z r\u00f4znych marketingov\u00fdch n\u00e1strojov (Google Ads, Facebook a pod.). Google Tag Manager teda predstavuje stredn\u00fd \u010dl\u00e1nok, v\u010faka ktor\u00e9mu sme schopn\u00ed zdie\u013ea\u0165 inform\u00e1cie z webu s \u010fal\u0161\u00edm n\u00e1strojom. Napr\u00edklad to m\u00f4\u017ee by\u0165 spom\u00ednan\u00fd Facebook \u010di Google Analytics.<\/p>\n<p>V\u00fdhodou Google Tag Managera je, \u017ee v\u0161etky tagy m\u00e1te na jednom mieste. V\u010faka tomu m\u00e1te kontrolu nad t\u00fdm, kedy sa m\u00e1 dan\u00fd skript vykona\u0165, \u010do m\u00e1 mera\u0165 a kedy sa m\u00e1 naopak zablokova\u0165. Google Tag Manager vznikol preto, aby ste nemuseli s ka\u017ed\u00fdm jedn\u00fdm skriptom kontaktova\u0165 developera.<\/p>\n<p>Pozrite si pilotn\u00fd diel Pe\u0165ovej tabu\u013ee, v ktorej jednoducho a graficky vysvet\u013euje, ako GTM vlastne funguje:<\/p>\n<p><iframe loading=\"lazy\" title=\"Je GOOGLE TAG MANAGER  Naozaj Tak\u00fd Super? | Pe\u0165ova Tabu\u013ea\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6btMZLZIcCM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/google-tag-manager\/\"><span>N\u00c1\u0160 R\u00ddCHLOKURZ - \u00daVOD DO GTM<\/span><\/a><\/div>\n<hr \/>\n<h2><span id=\"Google_Tag_Manager_pre_zaciatocnikov\">Google Tag Manager pre za\u010diato\u010dn\u00edkov<\/span><\/h2>\n<p>In\u0161tal\u00e1cia Google Tag Managera je jednoduch\u00e1. Pozrite si kr\u00e1tky n\u00e1vod:<\/p>\n<p><iframe loading=\"lazy\" title=\"Ako nain\u0161talova\u0165 Google Tag Manager | GTM Analytick\u00e1 Wiki\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-afPz0ou8tk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h2><span id=\"Tipy_na_lepsiu_pracu_s_GTM\">Tipy na lep\u0161iu pr\u00e1cu s GTM<\/span><\/h2>\n<p>Na na\u0161om blogu pravidelne uverej\u0148ujeme tipy na efekt\u00edvnu pr\u00e1cu s GTM:<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18749\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Data-atributy-a-ich-vyuzitie-v-GTM-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18749\/\">\n    \t\t  <span class=\"title\">Data Atrib\u00faty a ich vyu\u017eitie pri meraniach cez Google Tag Manager<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/branislavbalala\/\">Branislav Balala<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/08\">\n\t\t\t  \t<time datetime=\"2022-08-10\" itemprop=\"datePublished\">10. aug 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ak by si mohli analytici vybra\u0165, v\u00e4\u010d\u0161ina by pravdepodobne pri meraniach najrad\u0161ej vyu\u017e\u00edvala inform\u00e1cie z datalayera. Met\u00f3da datalayer...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18544\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/import-a-export-google-tag-manager-GTM-kontajnera-DASE-1-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=18544\/\">\n    \t\t  <span class=\"title\">GTM TIPY: Export a Import kontajnera<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2022\/06\">\n\t\t\t  \t<time datetime=\"2022-06-01\" itemprop=\"datePublished\">01. j\u00fan 2022<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Export kontajnera v GTM m\u00f4\u017ee ma\u0165 mnoho \u00fa\u010delov. Od vykon\u00e1vania hromadn\u00fdch zmien, a\u017e po z\u00e1lohovanie, alebo zdie\u013eanie. Export...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14282\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/15-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14282\/\">\n    \t\t  <span class=\"title\">GTM Tipy #01: Skupina sp\u00fa\u0161\u0165a\u010dov<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2019\/05\">\n\t\t\t  \t<time datetime=\"2019-05-14\" itemprop=\"datePublished\">14. m\u00e1j 2019<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Pripravili sme pre v\u00e1s s\u00e9riu kr\u00e1tkych tipov, v\u010faka ktor\u00fdm bude va\u0161a pr\u00e1ca s Google Tag Manager-om omnoho r\u00fdchlej\u0161ia...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14370\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/20-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14370\/\">\n    \t\t  <span class=\"title\">GTM Tipy #02: Form\u00e1tovanie hodn\u00f4t premenn\u00fdch<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2019\/07\">\n\t\t\t  \t<time datetime=\"2019-07-09\" itemprop=\"datePublished\">09. j\u00fal 2019<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Koncom minul\u00e9ho roka bola do Google Tag Manager (GTM) pridan\u00e1 u\u017eito\u010dn\u00e1 funkcia. Form\u00e1tovanie hodn\u00f4t premenn\u00fdch. Odosielanie v\u0161etk\u00fdch hodn\u00f4t...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16183\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Obr\u00e1zky-k-\u010dl\u00e1nkom-2-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16183\/\">\n    \t\t  <span class=\"title\">GTM TIP #03: Ako mera\u0165 CTA prvky v Google Analytics?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/06\">\n\t\t\t  \t<time datetime=\"2020-06-10\" itemprop=\"datePublished\">10. j\u00fan 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ako mera\u0165 efektivitu CTA prvkov priamo v Google Analytics? V tomto kr\u00e1tkom n\u00e1vode uk\u00e1\u017eem, \u010do a ako je...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16474\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Obr\u00e1zky-k-\u010dl\u00e1nkom-3-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16474\/\">\n    \t\t  <span class=\"title\">GTM TIP #04: Ako posiela\u0165 Client ID a Session ID do Vlastnej dimenzie\u00a0<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/07\">\n\t\t\t  \t<time datetime=\"2020-07-09\" itemprop=\"datePublished\">09. j\u00fal 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Client ID je sp\u00f4sob, ak\u00fdm Google Analytics identifikuje \u201cpou\u017e\u00edvate\u013eov\u201d. Tento identifik\u00e1tor v\u0161ak be\u017ene nie je dostupn\u00fd v \u0161tandardn\u00fdch...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>Druh\u00fd diel Pe\u0165ovej tabule sa venuje Server Side GTMku, ako funguje a jeho v\u00fdhod\u00e1m a nev\u00fdhod\u00e1m:<\/p>\n<p><iframe loading=\"lazy\" title=\"Server Side Google Tag Manager | Pe\u0165ova tabu\u013ea\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EMHk_5I2PcY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.dase-analytics.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA\"><span>POZRITE SI \u010eA\u013d\u0160IE VIDE\u00c1<\/span><\/a><\/div>\n<p>Ak si chcete o Server Side Taggingu pre\u010d\u00edta\u0165 viac do h\u013abky:<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19320\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/serverside-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19320\/\">\n    \t\t  <span class=\"title\">9 d\u00f4vodov, pre\u010do ma\u0165 Server-Side u\u017e dnes!<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/05\">\n\t\t\t  \t<time datetime=\"2023-05-04\" itemprop=\"datePublished\">04. m\u00e1j 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Server-side tagging bol predstaven\u00fd u\u017e v roku 2021. \u010cas plynie a my postupne nadob\u00fadame st\u00e1le viac sk\u00fasenost\u00ed. Pribudla...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17131\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Clanok_-GA4-udalosti-\u2013-kopia-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17131\/\">\n    \t\t  <span class=\"title\">GTM novinka: Server-side tagging<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/02\">\n\t\t\t  \t<time datetime=\"2021-02-18\" itemprop=\"datePublished\">18. feb 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Vo svete analytiky nast\u00e1va ve\u013ek\u00e1 zmena! Nie, toto nie je inform\u00e1cia len pre technicky zdatn\u00fdch analytikov. Novinka s...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<h2><span id=\"Vyuzitie_GTM_v_praxi\">Vyu\u017eitie GTM v praxi<\/span><\/h2>\n<p>Pozrite si \u010dl\u00e1nky s nastaveniami, ktor\u00e9 rie\u0161ime pr\u00e1ve cez Google Tag Manager:<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=13542\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/VLASTNE-dimenzie-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=13542\/\">\n    \t\t  <span class=\"title\">Vlastn\u00e9 dimenzie a ako ich implementova\u0165 cez Google Tag Manager<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/mayo\/\">Mayo Ra\u010dek<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2017\/07\">\n\t\t\t  \t<time datetime=\"2017-07-21\" itemprop=\"datePublished\">21. j\u00fal 2017<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>V predch\u00e1dzaj\u00facom \u010dl\u00e1nku sme si op\u00edsali, \u010do s\u00fa rozsahy a ako ich pou\u017e\u00edva\u0165. \u00a0Dnes si vysvetl\u00edme, ako rozsahy...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15435\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/og-trackovanie-formularov-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15435\/\">\n    \t\t  <span class=\"title\">Ako trackova\u0165 formul\u00e1re Contact Form 7 vo WordPresse<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/navody\/\">N\u00e1vody<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/marek-cibula\/\">Marek Cibu\u013ea<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/04\">\n\t\t\t  \t<time datetime=\"2020-04-08\" itemprop=\"datePublished\">08. apr 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Pam\u00e4t\u00e1m si, ako som pred p\u00e1r rokmi pri\u0161iel prv\u00fdkr\u00e1t do kontaktu s GTM-kom. Mal som otrackova\u0165 odoslanie formul\u00e1ra...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15277\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ako-vyl\u00fa\u010di\u0165-IP-adresy-z--1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=15277\/\">\n    \t\t  <span class=\"title\">Ako vyl\u00fa\u010di\u0165 IP adresy v reklam\u00e1ch na Facebooku a v Google Ads<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/02\">\n\t\t\t  \t<time datetime=\"2020-02-19\" itemprop=\"datePublished\">19. feb 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Vyl\u00fa\u010denie internej IP adresy, alebo IP adresy agent\u00fary, je jednoduch\u00fd sp\u00f4sob, ako optimalizova\u0165 svoje kampane. Obzvl\u00e1\u0161\u0165, ak m\u00e1te...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14537\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Ako-detekova\u0165-blokovanie-reklamy-Adblock-v-Google-Analytics-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=14537\/\">\n    \t\t  <span class=\"title\">Ako detekova\u0165 blokovanie reklamy (Adblock) v Google Analytics<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2019\/10\">\n\t\t\t  \t<time datetime=\"2019-10-23\" itemprop=\"datePublished\">23. okt 2019<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Adblock pozn\u00e1 v\u00e4\u010d\u0161ina z v\u00e1s, a mnoh\u00fdm spr\u00edjem\u0148uje pobyt na internete t\u00fdm, \u017ee blokuje reklamu a tvorcov obsahu...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16818\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/lookup-table-og-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16818\/\">\n    \t\t  <span class=\"title\">Pou\u017e\u00edvate lookup table v GTM? Mo\u017eno by ste mali (+ 5 tipov pre v\u00e1\u0161 web)<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/marek-cibula\/\">Marek Cibu\u013ea<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/10\">\n\t\t\t  \t<time datetime=\"2020-10-16\" itemprop=\"datePublished\">16. okt 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Za prv\u00fd rok m\u00f4jho p\u00f4sobenia v DASE sa mi pod ruky dostali desiatky GTM kontajnerov. V nich som...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17806\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Analytics-4-sa-pripravuje-na-svet-bez-Cookies-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=17806\/\">\n    \t\t  <span class=\"title\">Google Analytics 4 sa pripravuje na svet bez Cookies<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/jan-pan\/\">J\u00e1n Pan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2021\/08\">\n\t\t\t  \t<time datetime=\"2021-08-18\" itemprop=\"datePublished\">18. aug 2021<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>S Google Analytics 4 prich\u00e1dza ve\u013ek\u00e9 mno\u017estvo zmien. Od relat\u00edvne mal\u00fdch vec\u00ed, ako je strata metr\u00edk a miera...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16845\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Obrazky-k-clankom-3-1024x536.png)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=16845\/\">\n    \t\t  <span class=\"title\">Nov\u00fd Google Tag Manager Preview Mode: Tag Assistant<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sutarikdase-sk\/\">Peter \u0160utar\u00edk<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2020\/10\">\n\t\t\t  \t<time datetime=\"2020-10-21\" itemprop=\"datePublished\">21. okt 2020<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Minul\u00fd t\u00fd\u017ede\u0148 Google pri\u0161iel s \u00faplne nov\u00fdm Preview m\u00f3dom v Google Tag Manager-i. Pre t\u00fdch z v\u00e1s, ktor\u00ed...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<hr \/>\n<h2><span id=\"Npoznate_nejaky_pojem\">Npozn\u00e1te nejak\u00fd pojem?<\/span><\/h2>\n<p>Ak sa stretnete s pojmom \u010di metrikou, ktorej nerozumiete, nez\u00fafajte. M\u00e1me pre v\u00e1s Analytick\u00fd slovn\u00edk, v ktorom n\u00e1jdete vy\u0161e 80 v\u00fdrazov.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/analyticky-slovnik\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-16138 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik.png\" alt=\"\" width=\"907\" height=\"765\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik.png 907w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik-300x253.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/slovenik-600x506.png 600w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a><\/p>\n<p><strong>Nena\u0161li ste nejak\u00fd pojem? Dajte n\u00e1m vedie\u0165 na cibula@dase.sk a my ho ur\u010dite dopln\u00edme! \ud83d\ude09<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010co je Google Tag Manager? Google Tag Manager (GTM) je n\u00e1stroj od spolo\u010dnosti Google Inc. Umo\u017e\u0148uje r\u00fdchlo a&#8230;<\/p>\n","protected":false},"author":4,"featured_media":17889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[790,809],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16435"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16435"}],"version-history":[{"count":19,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16435\/revisions"}],"predecessor-version":[{"id":19377,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16435\/revisions\/19377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/17889"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}