{"id":16196,"date":"2020-06-30T09:18:12","date_gmt":"2020-06-30T07:18:12","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16196\/"},"modified":"2021-10-26T15:29:19","modified_gmt":"2021-10-26T13:29:19","slug":"analytics-news-jun-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jun-2020\/","title":{"rendered":"J\u00fan v znamen\u00ed noviniek pre App + Web a Data Studio"},"content":{"rendered":"

Zmeny v infra\u0161trukt\u00fare atribu\u010dn\u00fdch modelov pre App + Web<\/h2>\n

V pondelok 29. j\u00fana za\u010dal Google migrova\u0165 svoju infra\u0161trukt\u00faru, na ktorej be\u017eia atribu\u010dn\u00e9 reporty v Google Analytics App + Web<\/a>. V ofici\u00e1lnom vyhl\u00e1sen\u00ed je len stroh\u00e1 inform\u00e1cia, \u017ee to prinesie nov\u00e9 funkcie a slu\u017eby vr\u00e1tane v\u00e4\u010d\u0161ej diverzifik\u00e1cie d\u00e1tov\u00fdch zdrojov, modelov a atribu\u010dn\u00fdch met\u00f3d. \u010co presne to znamen\u00e1, m\u00f4\u017eeme zatia\u013e len h\u00e1da\u0165, ale ur\u010dite t\u00fato t\u00e9mu budeme \u010falej sledova\u0165.<\/p>\n

V s\u00fa\u010dasnosti je maxim\u00e1lna d\u013a\u017eka sp\u00e4tn\u00e9ho sledovania pri atribu\u010dn\u00fdch modeloch<\/a> 180 dn\u00ed. Po update sa maxim\u00e1lna d\u013a\u017eka skr\u00e1ti na 90 dn\u00ed, \u010d\u00edm sa zaru\u010d\u00ed konzistentnos\u0165 s maxim\u00e1lnou d\u013a\u017ekou sp\u00e4tn\u00e9ho sledovania pri atribu\u010dn\u00fdch modeloch Google Ads. T\u00e1to zmena m\u00f4\u017ee v niektor\u00fdch \u00fa\u010dtoch zv\u00fd\u0161i\u0165 pomer konverzi\u00ed z directu, ale vo v\u00e4\u010d\u0161ine pr\u00edpadov by mala by\u0165 zmena zanedbate\u013en\u00e1.<\/p>\n

Filtrujte hodnoty v Data Studio reportoch interakt\u00edvnym posuvn\u00edkom<\/h2>\n

Na t\u00fato drobnos\u0165 sme \u010dakali dlho, ale do\u010dkali sme sa. Pou\u017e\u00edvatelia va\u0161ich reportov m\u00f4\u017eu odteraz pou\u017e\u00edva\u0165 posuvn\u00edkov\u00fd filter priamo na frontende. Ako m\u00f4\u017eete vidie\u0165 na anim\u00e1cii, pou\u017e\u00edvanie je skuto\u010dne jednoduch\u00e9 – na rovnakom princ\u00edpe funguj\u00fa cenov\u00e9 filtre v eshopoch, tak\u017ee s pou\u017e\u00edvan\u00edm posuvn\u00edka by nemal ma\u0165 probl\u00e9m ani ob\u010dasn\u00fd u\u017e\u00edvate\u013e po\u010d\u00edta\u010da. Men\u0161ou nev\u00fdhodou je, \u017ee posuvn\u00edkov\u00fd filter sa ned\u00e1 aktivova\u0165, ak v danom reporte pou\u017eijete volite\u013en\u00e9 metriky.<\/p>\n

\"slider<\/a><\/p>\n

Viac na: Google Support<\/a><\/p>\n

Zv\u00fd\u0161enie maxim\u00e1lneho po\u010dtu publ\u00edk v App + Web na 100<\/h2>\n

Jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch nedostatkov v Google Analytics App + Web s\u00fa aktu\u00e1lne nastaven\u00e9 limity – limit pre po\u010det eventov<\/a>, po\u010det publ\u00edk<\/a>, limity pre vlastn\u00e9 konverzn\u00e9 eventy \u010di vlastn\u00e9 metriky<\/a>. Hlavne pri rozsiahlych implement\u00e1ci\u00e1ch App + Web nem\u00f4\u017ee nahradi\u0165 aktu\u00e1lny Universal Analytics.<\/p>\n

Pozit\u00edvnou spr\u00e1vou je, \u017ee Google postupne zvy\u0161uje limity k\u013e\u00fa\u010dov\u00fdch parametrov v App + Web, napr\u00edklad ako najnov\u0161ie zv\u00fd\u0161enie maxim\u00e1lneho po\u010dtu publ\u00edk z 50 na 100. Pevne ver\u00edme, \u017ee trend zvy\u0161ovania limitov bude pokra\u010dova\u0165 aj na\u010falej.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

HTML v Data Studiu? Pre\u010do nie!<\/h2>\n

V Community Visualization sa z \u010dasu na \u010das objav\u00ed ve\u013emi zauj\u00edmav\u00fd element, ktor\u00fd prekon\u00e1 \u0161tandardn\u00e9 funkcie Data Studia<\/a>. Novinkou je widget Templated Record od Romaina Vialarda (pozrite si jeho LinkedIn<\/a>, m\u00e1 vypublikovan\u00fdch viacero zauj\u00edmav\u00fdch widgetov).<\/p>\n

A \u010do Templated Record umo\u017e\u0148uje? Ak ste doteraz kadejako kombinovali textov\u00e9 polia s preh\u013eadmi (Scorecards), pr\u00edpadne s tabu\u013ekami, ktor\u00fdch \u010das\u0165 tr\u010dala mimo viewportu, tak Templated Record si ur\u010dite zamilujete. Tento element umo\u017e\u0148uje vlo\u017ei\u0165 do v\u00e1\u0161ho reportu HTML k\u00f3d (aj s CSS), pri\u010dom hodnoty metr\u00edk \u010di n\u00e1zvy dimenzi\u00ed si jednoducho vytiahnete, ako keby ste pracovali s premenn\u00fdmi. Tak \u010do? Aj vy vid\u00edte nekone\u010dn\u00e9 mo\u017enosti vyu\u017eitia podobne ako my v DASE?<\/p>\n

\"Data<\/a><\/p>\n

Viac na: Google Data Studio \/ Templated Record<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Zmeny v infra\u0161trukt\u00fare atribu\u010dn\u00fdch modelov pre App + Web V pondelok 29. j\u00fana za\u010dal Google migrova\u0165 svoju infra\u0161trukt\u00faru,…<\/p>\n","protected":false},"author":70,"featured_media":16423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16196"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16196"}],"version-history":[{"count":12,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16196\/revisions"}],"predecessor-version":[{"id":17936,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16196\/revisions\/17936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16423"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}