{"id":16088,"date":"2020-05-29T13:45:35","date_gmt":"2020-05-29T11:45:35","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=16088\/"},"modified":"2020-05-29T13:51:59","modified_gmt":"2020-05-29T11:51:59","slug":"analytics-news-maj-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-maj-2020\/","title":{"rendered":"\u0160\u0165avnat\u00e9 m\u00e1jov\u00e9 novinky pre analytikov"},"content":{"rendered":"

Data Studio report jedn\u00fdm klikom? Pre\u010do nie!<\/h2>\n

Google Analytics<\/a> pon\u00faka u\u017e vo svojom \u0161tandardnom zobrazen\u00ed mno\u017estvo preh\u013eadov, ktor\u00e9 v\u00e1m poskytn\u00fa z\u00e1kladn\u00e9 inform\u00e1cie o v\u00fdkonnosti webu. Ak v\u0161ak chcete svoje d\u00e1ta podrobi\u0165 hlb\u0161ej anal\u00fdze, v\u00e4\u010d\u0161inou siahnete na in\u00fd n\u00e1stroj od Googlu, a t\u00fdm je Data Studio<\/a>. Nebojte sa, nemus\u00edte si \u010d\u00edta\u0165 ani na\u0161e \u010dl\u00e1nky o Data Studiu<\/a>, tentokr\u00e1t to bude s\u0165a by kliknut\u00edm \u010darovn\u00e9ho tla\u010didla na my\u0161i.<\/p>\n

\"novinky:<\/p>\n

Vo svojom Google Analytics nav\u0161t\u00edvte sekciu Customization a v nej bu\u010f Dashboards alebo Custom Reports. Objav\u00ed sa v\u00e1m li\u0161ta s linkami do Data Studia. Po kliknut\u00ed sa v\u00e1m vytvor\u00ed preddefinovan\u00fd dashboard s d\u00e1tami z v\u00e1\u0161ho Google Analytics, ktor\u00fd m\u00f4\u017eete \u010falej upravova\u0165 tak ako potrebujete. No nie je to perfektn\u00e9? Klasik by povedal: „a analytici nebudou m\u00edt co \u017er\u00e1t“ \ud83d\ude42<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Roz\u0161\u00edren\u00e9 mo\u017enosti redirect A\/B testov v Google Optimize<\/h2>\n

A\/B testy<\/a> s presmerovan\u00edm pon\u00faka Google Optimize<\/a> u\u017e nejak\u00fd ten piatok. Tieto testy umo\u017e\u0148uj\u00fa rozdeli\u0165 n\u00e1v\u0161tevn\u00edkov na dva r\u00f4zne webov\u00e9 str\u00e1nky (napr. star\u00fa a nov\u00fa), pr\u00edpadne ich posla\u0165 do rozli\u010dn\u00fdch funnelov a sledova\u0165 tak, ktor\u00fd variant m\u00e1 vy\u0161\u0161\u00ed konverzn\u00fd pomer.<\/p>\n

Google v\u0161ak ide e\u0161te \u010falej a pon\u00faka mo\u017enos\u0165 roz\u0161\u00edren\u00fdch A\/B testov s presmerovan\u00edm. Odteraz m\u00f4\u017eete upravi\u0165 \u010das\u0165 URL adresu a to tak, \u017ee ur\u010dit\u00fd re\u0165azec vymen\u00edte za in\u00fd, pr\u00edpadne prid\u00e1te \u010di, naopak, odstr\u00e1nite \u0161pecifick\u00fd URL query parameter. V\u010faka tomu z\u00edskate podrobn\u00fa kontrolu nad zostaven\u00edm cie\u013eovej URL adresy. Samozrejmos\u0165ou je pou\u017eitie regul\u00e1rnych v\u00fdrazov<\/a> pre nastavenie podmienok.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

App + Web vie, \u010do sa ho chcete op\u00fdta\u0165<\/h2>\n

O tom, \u017ee nov\u00e9mu analyticsu viete polo\u017ei\u0165 ot\u00e1zku aj cez fulltextov\u00e9 vyh\u013ead\u00e1vacie pole sme p\u00edsali u\u017e v decembrov\u00fdch novink\u00e1ch<\/a>. \u017de to st\u00e1le nie je dostato\u010dne jednoduch\u00e9? Tak odteraz v\u00e1m App + Web pon\u00fakne rovno aj ot\u00e1zku, ktor\u00fa sa ho chcete op\u00fdta\u0165. Jednoduch\u0161ie to u\u017e by\u0165 nem\u00f4\u017ee.<\/p>\n

\"novinky:<\/p>\n

Tieto analytick\u00e9 „FAQ“ n\u00e1jdete v sekcii Insights po kliknut\u00ed na ikonku v pravom hornom rohu reportov. Jednotliv\u00e9 ot\u00e1zky s\u00fa zoraden\u00e9 do sekci\u00ed pod\u013ea toho, \u010doho sa dan\u00e1 ot\u00e1zka t\u00fdka. Be\u017en\u00fd u\u017e\u00edvate\u013e tu n\u00e1jde odpovede na v\u00e4\u010d\u0161inu analytick\u00fdch ot\u00e1zok, ktor\u00e9 ho zauj\u00edmaj\u00fa bez ak\u00e9hoko\u013evek vyklik\u00e1vania reportov v Google Analytics \u010di vytv\u00e1rania dashboardov v Data Studiu.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Google Maps kone\u010dne v Data Studiu!<\/h2>\n

Za\u010diatkom m\u00e1ja n\u00e1s pote\u0161ila nen\u00e1padn\u00e1 novinka v Data Studiu – implement\u00e1cia Google Maps v prostred\u00ed Data Studia. Na vyu\u017e\u00edvanie Google m\u00e1p v Data Studiu nepotrebujete platen\u00fa API, no aj napriek tomu m\u00f4\u017eete mapu \u013eubovo\u013ene dizajnova\u0165 na \u00farovni json k\u00f3du. Samotn\u00e1 pr\u00e1ca s Google mapami je prakticky rovnak\u00e1 ako so \u0161tandardn\u00fdmi mapami, ktor\u00e9 v Google Data Studiu boli aj doteraz. Najv\u00e4\u010d\u0161ou v\u00fdhodou je pod\u013ea m\u0148a zoomovate\u013enos\u0165, najm\u00e4 ak chcete na mape zobrazi\u0165 presn\u00fa s\u00faradnicu, ako napr\u00edklad v Strava reporte<\/a> o ktorom som p\u00edsal v tomto \u010dl\u00e1nku<\/a>.<\/p>\n

\"novinky:<\/p>\n

Google mapy v Data Studiu v\u0161ak e\u0161te nemaj\u00fa vyrie\u0161en\u00fa jednu vec – ak hotov\u00fd dashboard s implementovaou Google mapov vlo\u017e\u00edte ako iframe na web, mapa sa v takom pr\u00edpade prestane zobrazova\u0165. Pevne ver\u00edme, \u017ee t\u00fato chybi\u010dku kr\u00e1sy Google \u010doskoro vyrie\u0161i.<\/p>\n

Viac na: Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Data Studio report jedn\u00fdm klikom? Pre\u010do nie! Google Analytics pon\u00faka u\u017e vo svojom \u0161tandardnom zobrazen\u00ed mno\u017estvo preh\u013eadov, ktor\u00e9…<\/p>\n","protected":false},"author":70,"featured_media":16102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669,667],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16088"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=16088"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16088\/revisions"}],"predecessor-version":[{"id":16100,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/16088\/revisions\/16100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16102"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=16088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=16088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=16088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}