{"id":15868,"date":"2020-04-22T22:24:21","date_gmt":"2020-04-22T20:24:21","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15868\/"},"modified":"2020-04-23T14:25:00","modified_gmt":"2020-04-23T12:25:00","slug":"content-analyza-nasho-blogu","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/content-analyza-nasho-blogu\/","title":{"rendered":"Content anal\u00fdza n\u00e1\u0161ho blogu. Alebo &#8230;vyhnite sa na\u0161im chyb\u00e1m"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><ul><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n\n<p><b>Tento \u010dl\u00e1nok som nap\u00edsala na z\u00e1klade anal\u00fdzy, ktor\u00fa som pripravila pre n\u00e1\u0161 blog. Cie\u013eom je uk\u00e1za\u0165, ako je mo\u017en\u00e9 postupova\u0165 pri meran\u00ed obsahov\u00fdch \u010dast\u00ed webstr\u00e1nky, konkr\u00e9tne blogu, na \u010do sa zamera\u0165, a hlavne, na \u010do si d\u00e1va\u0165 pozor.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ur\u010dite pozn\u00e1te porekadlo \u201cObuvn\u00edkov\u00e9 deti chodia bos\u00e9\u201d. Ako u\u017e asi tu\u0161\u00edte, bude to plati\u0165 aj v na\u0161om pr\u00edpade \ud83d\ude42 . Na druhej strane, merania a analytika nie s\u00fa veci, ktor\u00fa nastav\u00edte raz a t\u00fdm to kon\u010d\u00ed. Je to neust\u00e1la \u010dinnos\u0165, kedy vylep\u0161ujete merania, vytv\u00e1rate nov\u00e9 alebo odstra\u0148ujete tie, ktor\u00e9 u\u017e nie s\u00fa relevantn\u00e9. Po\u010fme v\u0161ak pekne od za\u010diatku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako som postupovala pri anal\u00fdze blogu:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pozrela som sa, \u010do v\u0161etko meriame a \u010do m\u00f4\u017eeme pou\u017ei\u0165 ku obsahovej (content) anal\u00fdze.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vytvorila som \u010dasov\u00fa os vlastn\u00fdch meran\u00ed, ktor\u00e9 by sa dali pou\u017ei\u0165 na anal\u00fdzu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zis\u0165ovala som, ak\u00e9 odpovede chceme z blogu vy\u010d\u00edta\u0165, aby sme sa vedeli rozhodn\u00fa\u0165 o kvalite \u010dl\u00e1nkov?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vytvorila som \u201cpracovn\u00fd\u201d report v Data Studiu pre lep\u0161ie zobrazenie d\u00e1t.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hlavnou \u010das\u0165ou bola (samozrejme) anal\u00fdza d\u00e1t.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e1sledne som sp\u00edsala zistenia z anal\u00fdzy &#8211; \u010do m\u00e1 v\u00fdznam \u010falej mera\u0165 a ak\u00e9 \u010fal\u0161ie merania potrebujeme.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Na z\u00e1ver som zhrnula pou\u010denia, na ktor\u00e9 netreba zab\u00fada\u0165.<\/span><\/li>\n<\/ol>\n<h2><span id=\"Pociatocny_stav\"><span style=\"font-weight: 400;\">Po\u010diato\u010dn\u00fd stav<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ke\u010f\u017ee sa pri hodnoten\u00ed contentu (napr. blogov\u00fdch \u010dl\u00e1nkov) zameriavame sk\u00f4r na kvalitu, ako kvantitu, je n\u00e1ro\u010dnej\u0161ie odmera\u0165, ktor\u00fd \u010dl\u00e1nok performuje lep\u0161ie a na ak\u00e9 typy \u010dl\u00e1nkov sa na blogu zamera\u0165. Hlavne, ke\u010f si to porovn\u00e1me napr\u00edklad s eshopom. Google Analytics je \u201cprednastaven\u00fd\u201d pre eshopy, je v \u0148om vytvoren\u00e1 cel\u00e1 \u0161trukt\u00fara enhanced ecommerce, ktor\u00e1 umo\u017e\u0148uje \u013eah\u0161iu anal\u00fdzu a \u010d\u00edtanie d\u00e1t. Samozrejme, merania sa daj\u00fa prisp\u00f4sobi\u0165, a t\u00fdm p\u00e1dom vieme vytvori\u0165 aj \u0161trukt\u00faru, ktor\u00e1 d\u00e1va zmysel pre blogov\u00e9 \u010dl\u00e1nky.<\/span><\/p>\n<h3><span id=\"Co_meriame_a_vieme_vyuzit_pre_analyzu\"><span style=\"font-weight: 400;\">\u010co meriame a vieme vyu\u017ei\u0165 pre anal\u00fdzu<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V na\u0161om pr\u00edpade sme blog napasovali na merania <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/enhanced-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">enhanced ecommerce<\/span><\/a><span style=\"font-weight: 400;\">. To znamen\u00e1, \u017ee meriame nasleduj\u00face:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product impression &#8211; zobrazenie \u010dl\u00e1nkov v preh\u013eade v\u0161etk\u00fdch \u010dl\u00e1nkov.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product detail page &#8211; otvorenie konkr\u00e9tneho \u010dl\u00e1nku.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add to cart &#8211; prv\u00e9 zoskrolovanie \u010dl\u00e1nku.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checkout &#8211; 33 % a 66 % skrolovania.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchase &#8211; zobrazenie prvku na konci \u010dl\u00e1nku + \u010das na str\u00e1nke pod\u013ea d\u013a\u017eky \u010dl\u00e1nku.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Okrem enhanced ecommerce odosielame do Google Analytics aj r\u00f4zne <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/udalost-event\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eventy<\/span><\/a><span style=\"font-weight: 400;\">, ktor\u00e9 vieme nastavi\u0165 aj ako <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/ciel-goal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ciele<\/span><\/a><span style=\"font-weight: 400;\"> (pokia\u013e chceme analyzova\u0165 d\u00e1ta na \u00farovni session; eventy s\u00fa hit scope). Ide o tieto eventy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Koniec obsahu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u010cl\u00e1nok do\u010d\u00edtan\u00fd do konca<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog CTA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e1m z\u00e1ujem<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na dotvorenie cel\u00e9ho obrazu nesmieme zabudn\u00fa\u0165 na <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vlastna-dimenzia-custom-dimension\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">vlastn\u00e9 dimenzie<\/span><\/a><span style=\"font-weight: 400;\"> a <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/vlastna-metrika-custom-metric\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">metriky<\/span><\/a><span style=\"font-weight: 400;\">. V\u010faka vlastn\u00fdm dimenzi\u00e1m vieme posiela\u0165 do Analyticsu d\u00e1ta, ktor\u00e9 by sme nemali kam inam \u201cnapasova\u0165\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dimenzie, ktor\u00e9 pou\u017e\u00edvame pre blogov\u00e9 \u010dl\u00e1nky, s\u00fa nasledovn\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Autor \u010dl\u00e1nku<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kateg\u00f3ria \u010dl\u00e1nku<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dni, od kedy bol \u010dl\u00e1nok publikovan\u00fd<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u0148 v t\u00fd\u017edni, kedy bol \u010dl\u00e1nok publikovan\u00fd<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u013a\u017eka \u010dl\u00e1nku<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u010cas\u0165 d\u0148a, kedy chodia u\u017e\u00edvatelia na str\u00e1nku<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u0148 publik\u00e1cie<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Metriky meriame tieto:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dosiahnut\u00fd koniec obsahu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otvoren\u00fd \u010dl\u00e1nok<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre\u010d\u00edtan\u00fd \u010dl\u00e1nok<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pre anal\u00fdzu som sa chcela tentokr\u00e1t zamera\u0165 hlavne na vyu\u017eitie vlastn\u00fdch dimenzi\u00ed, metr\u00edk a zisti\u0165, ktor\u00e9 \u010dl\u00e1nky s\u00fa pre u\u017e\u00edvate\u013eov najzauj\u00edmavej\u0161ie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010co sa t\u00fdka \u0161tandardn\u00fdch metr\u00edk, v prvom rade som sa zamerala na <\/span><i><span style=\"font-weight: 400;\">zobrazenia str\u00e1nky<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">unik\u00e1tne zobrazenia str\u00e1nky<\/span><\/i><span style=\"font-weight: 400;\">. Je to z toho d\u00f4vodu, \u017ee v\u00e4\u010d\u0161ina dimenzi\u00ed je <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/rozsahy-v-google-analytics-ako-ich-pouzivat\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">hit scope<\/span><\/a><span style=\"font-weight: 400;\">, \u010do plat\u00ed aj pre zobrazenie str\u00e1nky. Z\u00e1rove\u0148 viem bli\u017e\u0161ie \u0161pecifikova\u0165, o ktor\u00fd \u010dl\u00e1nok sa jedn\u00e1 (n\u00e1zov je v URL adrese, ktor\u00e1 je tie\u017e hit scope).\u00a0<\/span><\/p>\n<h3><span id=\"Na_ake_obdobie_sa_zameriame\"><span style=\"font-weight: 400;\">Na ak\u00e9 obdobie sa zameriame<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">P\u00f4vodne som mala v pl\u00e1ne urobi\u0165 anal\u00fdzu od publik\u00e1cie prv\u00e9ho \u010dl\u00e1nku (okt\u00f3ber 2016). D\u00f4vodov, pre\u010do som tak nemohla spravi\u0165, bolo hne\u010f nieko\u013eko. V prvom rade, Google Analytics u\u017e nezobraz\u00ed d\u00e1ta spred \u0161tyroch rokov. Druh\u00fdm faktom je, \u017ee dan\u00e9 merania sme implementovali a\u017e v j\u00fali 2017. Preto nem\u00e1 zmysel pozera\u0165 sa na star\u0161ie d\u00e1ta. V neposlednom rade, a\u017e od janu\u00e1ra 2019 sme za\u010dali viac maka\u0165 na blogu a marketingov\u00fdch aktivit\u00e1ch (ve\u013ek\u00e1 v\u010faka patr\u00ed Julke, ktor\u00e1 n\u00e1s motivovala a makala spolu s nami:) ), \u010do v\u00fdznamne ovplyvnilo n\u00e1v\u0161tevnos\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po d\u00f4kladnom zv\u00e1\u017een\u00ed som sa rozhodla, \u017ee sa pozriem na d\u00e1ta od roku 2018, preto\u017ee v tom \u010dase som u\u017e mala k dispoz\u00edcii d\u00e1ta z vlastn\u00fdch dimenzi\u00ed.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Tip: Ak sa zauj\u00edmate o to, ako rozbehn\u00fa\u0165 marketingov\u00e9 aktivity aj s mal\u00fdm rozpo\u010dtom, ur\u010dite si pre\u010d\u00edtajte <\/span><\/i><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">tento \u010dl\u00e1nok<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p><\/blockquote>\n<h3><span id=\"Na_ake_otazky_hladame_odpovede\"><span style=\"font-weight: 400;\">Na ak\u00e9 ot\u00e1zky h\u013ead\u00e1me odpovede<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hlavn\u00e9 ot\u00e1zky, ktor\u00e9 n\u00e1s zauj\u00edmali, s\u00fa nasledovn\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Typy (kateg\u00f3rie) \u010dl\u00e1nkov &#8211; naj\u010d\u00edtanej\u0161ie kateg\u00f3rie, ktor\u00e9 kateg\u00f3rie najviac pou\u017e\u00edvame\/p\u00ed\u0161eme.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Anal\u00fdza autora &#8211; ktor\u00e9 \u010dl\u00e1nky s\u00fa naj\u010d\u00edtanej\u0161ie, ko\u013eko \u010dl\u00e1nkov autor za dan\u00e9 obdobie nap\u00edsal.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vracaj\u00fa sa pou\u017e\u00edvatelia na blog? Alebo si len pre\u010d\u00edtaj\u00fa jeden \u010dl\u00e1nok a u\u017e sa nevr\u00e1tia?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u013a\u017eka \u010dl\u00e1nku &#8211; je podstatn\u00e1? S\u00fa krat\u0161ie \u010dl\u00e1nky v priemere do\u010d\u00edtate\u013enej\u0161ie?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ktor\u00e9 \u010dl\u00e1nky s\u00fa celkovo najnav\u0161tevovanej\u0161ie a naj\u010d\u00edtanej\u0161ie?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V akom \u010dase nav\u0161tevuj\u00fa u\u017e\u00edvatelia blog (dni v t\u00fd\u017edni, \u010das\u0165 d\u0148a)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak\u00e1 akcia nasleduje po pre\u010d\u00edtan\u00ed \u010dl\u00e1nku? Maj\u00fa u\u017e\u00edvatelia z\u00e1ujem o na\u0161e slu\u017eby, pr\u00edpadne sa zap\u00ed\u0161u do newslettra alebo si stiahnu ebook?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak\u00e9 s\u00fa rozdiely v d\u00e1tach pre jednotliv\u00e9 segmenty? Hlavne \u010do sa t\u00fdka platenej vs. organickej n\u00e1v\u0161tevnosti a pou\u017eit\u00e9ho zariadenia.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Podklady pre kvalitn\u00fa anal\u00fdzu, ktor\u00e1 by n\u00e1m vniesla svetlo do spr\u00e1vania u\u017e\u00edvate\u013eov na na\u0161om blogu, som mala. Aspo\u0148 som si to myslela. \u010ci sa mi ju aj podarilo spravi\u0165, sa dozviete v \u010fal\u0161ej \u010dasti \u010dl\u00e1nku &#8211; anal\u00fdze d\u00e1t \ud83d\ude42 .\u00a0<\/span><\/p>\n<h2><span id=\"Analyza_dat\"><span style=\"font-weight: 400;\">Anal\u00fdza d\u00e1t<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anal\u00fdzu d\u00e1t som za\u010dala robi\u0165 v Google Analytics, ale po chv\u00edli som si uvedomila, \u017ee si to m\u00f4\u017eem zjednodu\u0161i\u0165. Google Analytics je dobr\u00fd pre konkr\u00e9tnej\u0161ie d\u00e1ta a r\u00fdchle pozretie trendov. Probl\u00e9m v\u0161ak nast\u00e1va vtedy, ak chceme robi\u0165 nejak\u00fa komplexnej\u0161iu anal\u00fdzu, pri ktorej potrebujeme pou\u017e\u00edva\u0165 viacero typov segmentov, \u010di vlastn\u00fdch dimenzi\u00ed. Je s\u00edce mo\u017en\u00e9 vytvori\u0165 vlastn\u00fd report, ale op\u00e4\u0165, je to hlavne tabu\u013ekov\u00fd preh\u013ead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preto som si zvolila <\/span><a href=\"http:\/\/datastudio.google.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Data Studio<\/span><\/a><span style=\"font-weight: 400;\">, v ktorom viem r\u00fdchlo meni\u0165 dimenzie a metriky, filtre, a hlavne, grafick\u00e9 zobrazenie. Z\u00e1rove\u0148 je mo\u017en\u00e9 v jednom type grafu pozrie\u0165 viacero dimenzi\u00ed a metr\u00edk, \u010do zna\u010dne skracuje \u010das. Vytvorenie cel\u00e9ho tak\u00e9hoto preh\u013eadu je ve\u013emi r\u00fdchle, tak\u017ee to jednozna\u010dne odpor\u00fa\u010dam vysk\u00fa\u0161a\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ni\u017e\u0161ie prip\u00e1jam pr\u00edklad \u010dasti m\u00f4jho reportu. Samozrejme, report nie je \u201cpekn\u00fd\u201d, ale to ani nebolo jeho \u00fa\u010delom.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15870\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-26.png\" alt=\"data studio report\" width=\"796\" height=\"887\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-26.png 796w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-26-269x300.png 269w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-26-600x669.png 600w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<h3><span id=\"Celkovy_vyvoj_navstevnosti\"><span style=\"font-weight: 400;\">Celkov\u00fd v\u00fdvoj n\u00e1v\u0161tevnosti\u00a0<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na za\u010diatku anal\u00fdzy som sa pozrela na celkov\u00fd v\u00fdvoj n\u00e1v\u0161tevnosti na na\u0161om blogu.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15873\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image9-7.png\" alt=\"v\u00fdvoj n\u00e1v\u0161tevnosti \" width=\"1029\" height=\"534\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image9-7.png 1029w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image9-7-300x156.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image9-7-1024x531.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image9-7-600x311.png 600w\" sizes=\"(max-width: 1029px) 100vw, 1029px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Z grafu m\u00f4\u017eete vidie\u0165, \u017ee postupne rastieme. Jednak je to sp\u00f4soben\u00e9 t\u00fdm, \u017ee trochu investujeme do reklamy na soci\u00e1lnych sie\u0165ach a v Googli. Ke\u010f sa v\u0161ak pozrieme na organick\u00e9 vyh\u013ead\u00e1vanie (graf ni\u017e\u0161ie), ur\u010dite pom\u00e1haj\u00fa aj in\u00e9 aktivity, ktor\u00e9 rob\u00edme (pravideln\u00e9 uverej\u0148ovanie \u010dl\u00e1nkov, ebooky, \u0161kolenia, analytick\u00fd slovn\u00edk at\u010f.).<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15874\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-12.png\" alt=\"organick\u00fd v\u00fdvoj n\u00e1v\u0161tevnosti\" width=\"947\" height=\"446\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-12.png 947w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-12-300x141.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-12-600x283.png 600w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/p>\n<h3><span id=\"Top_clanky\"><span style=\"font-weight: 400;\">Top \u010dl\u00e1nky<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Medzi top \u010dl\u00e1nky za sledovan\u00e9 obdobie (od roku 2018 &#8211; apr\u00edla 2020) ur\u010dite patr\u00ed Julkin \u010dl\u00e1nok o marketingu pre mal\u00fa firmu a Pe\u0165ov \u010dl\u00e1nok o novom Google Analytics App+Web. Samozrejme, aj n\u00e1vody a technickej\u0161ie veci s\u00fa medzi top \u010dl\u00e1nkami (pod\u013ea <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/zobrazenia-stranok-pageviews\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pageviews<\/span><\/a><span style=\"font-weight: 400;\">), ale niektor\u00e9 s\u00fa nap\u00edsan\u00e9 u\u017e dlh\u0161ie, tak\u017ee mali viac pr\u00edle\u017eitost\u00ed, aby sa dostali do dan\u00e9ho zoznamu \ud83d\ude42 .<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15875\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image11-4.png\" alt=\"top \u010dl\u00e1nky\" width=\"1001\" height=\"488\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image11-4.png 1001w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image11-4-300x146.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image11-4-600x293.png 600w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Samozrejme, jedn\u00e1 sa o zobrazenia dan\u00e9ho blogov\u00e9ho \u010dl\u00e1nku, \u010do neznamen\u00e1, \u017ee \u010dl\u00e1nok bol aj re\u00e1lne pre\u010d\u00edtan\u00fd. D\u00e1ta o pre\u010d\u00edtan\u00ed \u010dl\u00e1nku m\u00e1me a\u017e od j\u00fana 2019, preto som t\u00fato metriku nepou\u017eila v \u010fal\u0161\u00edch preh\u013eadoch. M\u00f4\u017eete si v\u0161ak v\u0161imn\u00fa\u0165, \u017ee poradie prv\u00e9ho \u010dl\u00e1nku sa aj tak nezmenilo.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15876\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-14.png\" alt=\"top \u010dl\u00e1nky\" width=\"913\" height=\"335\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-14.png 913w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-14-300x110.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-14-600x220.png 600w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/p>\n<h3><span id=\"Top_autori_dlzka_clanku_cas_navstevy\"><span style=\"font-weight: 400;\">Top autori, d\u013a\u017eka \u010dl\u00e1nku, \u010das n\u00e1v\u0161tevy<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V \u010fal\u0161ej tabu\u013eke a grafe som sa pozrela na to, ktor\u00fd autor m\u00e1 najviac zobrazen\u00ed \u010dl\u00e1nku. Tu sa v\u0161ak dost\u00e1vame k probl\u00e9mu, ktor\u00fd mi znemo\u017e\u0148oval adekv\u00e1tne zanalyzova\u0165 aj ostatn\u00e9 vlastn\u00e9 dimenzie tak, aby mali nejak\u00fa v\u00fdpovedn\u00fa hodnotu. Ako hlavn\u00fd ukazovate\u013e n\u00e1m toti\u017eto ch\u00fdba \u00fadaj o po\u010dte \u010dl\u00e1nkov. T\u00fdm p\u00e1dom nem\u00f4\u017eem s ur\u010ditos\u0165ou poveda\u0165, ktor\u00fd autor bol najv\u00fdkonnej\u0161\u00ed v pomere na jeden \u010dl\u00e1nok. \u0164a\u017eko porovn\u00e1va\u0165 autora, ktor\u00fd nast\u00fapil do DASE nesk\u00f4r a t\u00fdm p\u00e1dom aj nap\u00edsal men\u0161\u00ed po\u010det \u010dl\u00e1nkov, s niek\u00fdm, kto p\u00edsal od za\u010diatku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tabu\u013eka a grafy, ktor\u00e9 som pripojila ni\u017e\u0161ie s\u00edce ukazuj\u00fa, ako sa dan\u00e1 dimenzia vyv\u00edjala, ale bez dan\u00e9ho pomeru n\u00e1m neuk\u00e1\u017eu to, \u010do potrebujeme vidie\u0165.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15877\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-24.png\" alt=\"top autori\" width=\"1050\" height=\"387\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-24.png 1050w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-24-300x111.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-24-1024x377.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-24-600x221.png 600w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15879\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image10-6.png\" alt=\"top autori\" width=\"1004\" height=\"371\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image10-6.png 1004w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image10-6-300x111.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image10-6-600x222.png 600w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15880\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image12-5.png\" alt=\"d\u013a\u017eka \u010dl\u00e1nku\" width=\"1004\" height=\"360\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image12-5.png 1004w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image12-5-300x108.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image12-5-600x215.png 600w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15878\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image7-9.png\" alt=\"\u010das n\u00e1v\u0161tevy\" width=\"1127\" height=\"539\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image7-9.png 1127w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image7-9-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image7-9-1024x490.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image7-9-600x287.png 600w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e by sme mali dan\u00fa metriku, vedeli by sme pomerne jednoducho ur\u010di\u0165, kedy je najlep\u0161ie postova\u0165 \u010dl\u00e1nky na soci\u00e1lne siete, ak\u00e9 dlh\u00e9 maj\u00fa by\u0165, ak\u00e9 kateg\u00f3rie s\u00fa naj\u010d\u00edtanej\u0161ie. Na\u0161\u0165astie, m\u00e1me implementovan\u00fa metriku, ktor\u00e1 meria, \u010di bol \u010dl\u00e1nok pre\u010d\u00edtan\u00fd do konca, a tak v \u010fal\u0161ej anal\u00fdze by sme ju u\u017e pou\u017eili (u\u017e by sme mali ma\u0165 dostatok d\u00e1t na vyhodnotenie).<\/span><\/p>\n<h3><span id=\"Kategorie_clankov\"><span style=\"font-weight: 400;\">Kateg\u00f3rie \u010dl\u00e1nkov<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u010co sa t\u00fdka kateg\u00f3rii \u010dl\u00e1nkov, tie s\u00edce odosielame ako vlastn\u00fa dimenziu, ale aj tu je potrebn\u00e1 optimaliz\u00e1cia. Uvediem pr\u00edklad:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15881\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-26.png\" alt=\"kateg\u00f3ria \u010dl\u00e1nkov\" width=\"1164\" height=\"729\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-26.png 1164w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-26-300x188.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-26-1024x641.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-26-600x376.png 600w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ako m\u00f4\u017eete v d\u00e1tach vidie\u0165, kateg\u00f3rie s\u00fa dos\u0165 neusporiadan\u00e9. Kateg\u00f3rie prira\u010fujeme pri publik\u00e1cii \u010dl\u00e1nku vo WordPresse. Na za\u010diatku sme nemali \u017eiadne pevne stanoven\u00e9 pravidl\u00e1, ako ich m\u00e1me pou\u017e\u00edva\u0165, preto sme niekedy pou\u017e\u00edvali aj viac kategori\u00ed naraz, pr\u00edpadne niektor\u00e9 s\u00fa ve\u013emi jedine\u010dn\u00e9. \u010co sp\u00f4sobilo zna\u010dn\u00fd chaos v d\u00e1tach, ktor\u00fd sme si uvedomili a\u017e n\u00e1sledne.<\/span><\/p>\n<h3><span id=\"Kohortova_analyza\"><span style=\"font-weight: 400;\">Kohortov\u00e1 anal\u00fdza<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u010co sa t\u00fdka anal\u00fdzy vracaj\u00facich sa pou\u017e\u00edvate\u013eov pomocou kohortovej anal\u00fdzy, pozrela som sa len na u\u017e\u00edvate\u013eov z platenej reklamy na Facebooku.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15882\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image8-7.png\" alt=\"kohortov\u00e1 anal\u00fdza\" width=\"1196\" height=\"507\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image8-7.png 1196w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image8-7-300x127.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image8-7-1024x434.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image8-7-600x254.png 600w\" sizes=\"(max-width: 1196px) 100vw, 1196px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1to anal\u00fdza si v\u0161ak zasl\u00fa\u017ei viac pozornosti, ktor\u00fa jej ur\u010dite budeme venova\u0165 v bud\u00facnosti. Ur\u010dite by bolo zauj\u00edmav\u00e9 da\u0165 do porovnania aj po\u010det promovan\u00fdch \u010dl\u00e1nkov a kedy boli promovan\u00e9, aby sme z\u00edskali re\u00e1lny obraz o v\u00fdvoji.<\/span><\/p>\n<h3><span id=\"Splnenie_ciela\"><span style=\"font-weight: 400;\">Splnenie cie\u013ea<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pri h\u013eadan\u00ed odpovede na ot\u00e1zku, \u010di u\u017e\u00edvatelia, ktor\u00ed nav\u0161t\u00edvili blog, vykonali aj nejak\u00fa in\u00fa (nami \u017eiadan\u00fa) aktivitu, sa m\u00f4\u017eeme pozrie\u0165 na d\u00e1ta na \u00farovni session scope. Konkr\u00e9tne, z ak\u00e9ho zdroja bola dan\u00e1 aktivita (zap\u00edsanie sa do newslettra, odoslanie formul\u00e1ra, z\u00e1ujem o ebook) vykonan\u00e1. Pre anal\u00fdzu som pou\u017eila vlastn\u00e9 zoskupenie kan\u00e1lov. D\u00e1ta s\u00fa a\u017e od okt\u00f3bra 2019, preto\u017ee sk\u00f4r neboli dan\u00e9 ciele akt\u00edvne, pr\u00edpadne dan\u00e9 ciele neexistovali na str\u00e1nke.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako pr\u00edklad uvediem Newsletter subscription.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15883\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-19.png\" alt=\"splnenie cie\u013ea\" width=\"1909\" height=\"517\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-19.png 1909w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-19-300x81.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-19-1024x277.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-19-1536x416.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-19-600x162.png 600w\" sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ako iste vid\u00edte, anal\u00fdzu som spravila v Google Analytics, preto\u017ee tentokr\u00e1t sa mi na to priamo hodil report, ktor\u00fd je tam u\u017e predvytvoren\u00fd. Z dan\u00fdch d\u00e1t pekne vidno, \u017ee najviac prihl\u00e1sen\u00ed do noviniek m\u00e1me z neplatenej komunik\u00e1cie na soci\u00e1lnych sie\u0165ach.<\/span><\/p>\n<h3><span id=\"Segmentacia_dat\"><span style=\"font-weight: 400;\">Segment\u00e1cia d\u00e1t<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Posledn\u00fdm, ale nemenej d\u00f4le\u017eit\u00fdm krokom, bola segment\u00e1cia d\u00e1t. Pokia\u013e nepou\u017e\u00edvate segment\u00e1ciu pri anal\u00fdze, skreslenie d\u00e1t sa v\u00e1m nevyhne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ja som sa zamerala hlavne na segment\u00e1ciu pod\u013ea zdroja n\u00e1v\u0161tevy. D\u00f4le\u017eit\u00fd bol segment organickej n\u00e1v\u0161tevnosti, aby som vedela zisti\u0165, \u010di nem\u00e1me n\u00e1v\u0161tevnos\u0165 blogu vytvoren\u00fa len \u201cumelo\u201d t\u00fdm, \u017ee si sponzorujeme pr\u00edspevky. \u010eal\u0161\u00ed segment, ktor\u00fd je pre m\u0148a d\u00f4le\u017eit\u00fd, je porovnanie n\u00e1v\u0161tevnosti z mobilu vs. po\u010d\u00edta\u010da. Na z\u00e1klade dan\u00fdch d\u00e1t viem poveda\u0165, \u010di sa n\u00e1v\u0161tevnos\u0165 z mobilov l\u00ed\u0161i oproti desktopu a pozrie\u0165 sa na d\u00e1ta bli\u017e\u0161ie.<\/span><\/p>\n<h3><span id=\"Zhrnutie_analyzy\"><span style=\"font-weight: 400;\">Zhrnutie anal\u00fdzy<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Toto bola len ve\u013emi kr\u00e1tka uk\u00e1\u017eka toho, ako sa m\u00f4\u017eete pozera\u0165 na d\u00e1ta.<\/span><b> Aj ke\u010f prvotn\u00fdm cie\u013eom anal\u00fdzy mala by\u0165 odpove\u010f na ot\u00e1zky, ktor\u00e9 som uviedla v prvej kapitole, v kone\u010dnom d\u00f4sledku t\u00e1to anal\u00fdza sl\u00fa\u017eila na zistenie aktu\u00e1lneho stavu meran\u00ed a \u010di vieme dan\u00e9 merania aj pou\u017ei\u0165.<\/b><span style=\"font-weight: 400;\"> Preto\u017ee, v\u017edy je pekn\u00e9 mera\u0165 v\u0161etko, ale je to zbyto\u010dn\u00e9 (a drah\u00e9), ak to koniec koncov nikdy nepou\u017eijeme pri rozhodovan\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V poslednej \u010dasti \u010dl\u00e1nku sa pok\u00fasim zhrn\u00fa\u0165 v\u0161etko, \u010do som sa z danej anal\u00fdzy nau\u010dila a na \u010do by ste mali myslie\u0165 dopredu, aby ste sa vyhli rovnak\u00fdm chyb\u00e1m.<\/span><\/p>\n<h2><span id=\"Poucenia_na_zaver\"><span style=\"font-weight: 400;\">Pou\u010denia na z\u00e1ver<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ako to u\u017e b\u00fdva, aj v na\u0161om pr\u00edpade sa stalo, \u017ee sme hne\u010f na za\u010diatku zanedbali strat\u00e9giu blogu a nepremysleli sme si do detailov, na ak\u00e9 ot\u00e1zky chceme vedie\u0165 z dan\u00fdch d\u00e1t odpoveda\u0165. Ako sa str\u00e1nka a firma postupne vyv\u00edjala, menili sa aj ciele, ktor\u00e9 chceme dosiahnu\u0165. Ke\u010f\u017ee sme vo ve\u013ekej miere pracovali na zahrani\u010dn\u00fdch klientoch, blog nebol ve\u013emi podstatn\u00fd. \u010co sa v\u0161ak zmenilo a aktu\u00e1lne budujeme vedomostn\u00fa z\u00e1klad\u0148u webovej analytiky na Slovensku \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aj v na\u0161om pr\u00edpade sa presne ukazuje, pre\u010do je d\u00f4le\u017eit\u00e1 <\/span><a href=\"https:\/\/www.dase-analytics.com\/sk\/analyticka-strategia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>analytick\u00e1 strat\u00e9gia<\/b><\/a><span style=\"font-weight: 400;\">. Ur\u010dite ju odpor\u00fa\u010dam vytvori\u0165 \u010d\u00edm sk\u00f4r a pravidelne aktualizova\u0165 (hlavne vtedy, ak sa men\u00ed smerovanie webu\/firmy). Tak\u00fdmto sp\u00f4sobom zist\u00edte, \u010do je pre v\u00e1s d\u00f4le\u017eit\u00e9, ak\u00e9 s\u00fa va\u0161e ciele (samozrejme SMART) a \u010do m\u00e1 v\u00fdznam mera\u0165 a analyzova\u0165. Analytick\u00e1 strat\u00e9gia by sa mala zamera\u0165 nielen na hlavn\u00e9 webov\u00e9 str\u00e1nky, ale aj na obsahov\u00e9. Samozrejme, strat\u00e9gie sa m\u00f4\u017eu l\u00ed\u0161i\u0165 pod\u013ea zamerania.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010eal\u0161\u00edm moj\u00edm odpor\u00fa\u010dan\u00edm je, \u017ee pokia\u013e nastavujete pokro\u010dilej\u0161ie merania, nezabudnite na vytvorenie (a n\u00e1sledn\u00fa aktualiz\u00e1ciu) <\/span><b>implementa\u010dn\u00e9ho dokumentu<\/b><span style=\"font-weight: 400;\">, kde bud\u00fa zosumarizovan\u00e9 v\u0161etky potrebn\u00e9 merania. Preto\u017ee, postupom \u010dasu m\u00f4\u017eete zabudn\u00fa\u0165, ako sa \u010do meria, pr\u00edpadne v\u00e1m od\u00edde \u010dlovek, ktor\u00fd sa o dan\u00e9 veci staral. Ku tomuto by som e\u0161te rada dodala, \u017ee treba myslie\u0165 aj na <\/span><b>zapisovanie pozn\u00e1mok<\/b><span style=\"font-weight: 400;\"> najd\u00f4le\u017eitej\u0161\u00edch zmien a meran\u00ed aj do Google Analytics. Tak\u00fdmto sp\u00f4sobom ich budete ma\u0165 hne\u010f k dispoz\u00edcii, ke\u010f budete vyhodnocova\u0165 d\u00e1ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010co sa t\u00fdka anal\u00fdzy, ktor\u00fa som robila, vyplynulo z nej viacero krokov, na ktor\u00e9 sa mus\u00edme zamera\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vytvorenie analytickej strat\u00e9gie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doplnenie pozn\u00e1mok v Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementovanie metriky Po\u010det \u010dl\u00e1nkov<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00daprava a zos\u00faladenie kateg\u00f3ri\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Odstr\u00e1nenie nepotrebn\u00fdch vlastn\u00fdch dimenzi\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nastavenie kateg\u00f3ri\u00ed do <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/zoskupenie-obsahu-content-grouping\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">zoskupenia obsahu<\/span><\/a><span style=\"font-weight: 400;\"> v Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00daprava form\u00e1tu vlastnej dimenzie (de\u0148, kedy bol \u010dl\u00e1nok publikovan\u00fd) na d\u00e1tum rozpoznate\u013en\u00fd Data Studiom<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Po doladen\u00ed vy\u0161\u0161ie uveden\u00fdch vec\u00ed, sa budeme m\u00f4c\u0165 pozrie\u0165 na d\u00e1ta s v\u00e4\u010d\u0161ou v\u00fdpovednou hodnotou. Z\u00edskame t\u00fdm potrebn\u00e9 inform\u00e1cie, ktor\u00e9 n\u00e1m pom\u00f4\u017eu v \u010fal\u0161om pl\u00e1novan\u00ed blogu a rozhodovan\u00ed \ud83d\ude42 .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fafam, \u017ee v\u00e1m m\u00f4j \u010dl\u00e1nok aspo\u0148 \u010diasto\u010dne pribl\u00ed\u017eil mo\u017enosti, \u010do je mo\u017en\u00e9 mera\u0165, na \u010do si d\u00e1va\u0165 pozor a ako postupova\u0165 pri anal\u00fdze. Prip\u00e1jam aj \u00faplne posledn\u00fa radu na z\u00e1ver &#8211; v\u017edy si vyberte jednu ot\u00e1zku\/hypot\u00e9zu, na ktor\u00fa sa chcete v anal\u00fdze zamera\u0165 a pozrite sa na \u0148u z viacer\u00fdch str\u00e1n. Pokia\u013e sa rozhodnete analyzova\u0165 pr\u00edli\u0161 ve\u013ea ot\u00e1zok\/hypot\u00e9z, m\u00f4\u017ee v\u00e1m to prer\u00e1s\u0165 cez hlavu a aj z \u010dasov\u00e9ho h\u013eadiska to m\u00f4\u017ee by\u0165 ub\u00edjaj\u00face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil a pova\u017eujete ho za u\u017eito\u010dn\u00fd, budem rada, ak ho pom\u00f4\u017eete \u0161\u00edri\u0165 \u010falej \ud83d\ude42 .<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento \u010dl\u00e1nok som nap\u00edsala na z\u00e1klade anal\u00fdzy, ktor\u00fa som pripravila pre n\u00e1\u0161 blog. Cie\u013eom je uk\u00e1za\u0165, ako je&#8230;<\/p>\n","protected":false},"author":68,"featured_media":15887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638,340],"tags":[603,642],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15868"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=15868"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15868\/revisions"}],"predecessor-version":[{"id":15893,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15868\/revisions\/15893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/15887"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=15868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=15868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=15868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}