{"id":15597,"date":"2020-03-31T08:22:09","date_gmt":"2020-03-31T06:22:09","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15597\/"},"modified":"2020-03-31T08:22:11","modified_gmt":"2020-03-31T06:22:11","slug":"analytics-news-marec-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-marec-2020\/","title":{"rendered":"\u010cerstv\u00e9 spr\u00e1vy zo sveta analytiky"},"content":{"rendered":"\n<h2>Korona v\u00edrus men\u00ed online svet<\/h2>\n\n\n\n<div class=\"is-layout-flex wp-container-5 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<p>Zavret\u00e9 hranice, zavret\u00e9 letisk\u00e1, zavret\u00e9 obchody. Pred p\u00e1r t\u00fd\u017ed\u0148ami by n\u00e1m ani vo sne nenapadlo, ako r\u00fdchlo sa vie svet zmeni\u0165. Ruka v ruke so zmenami v re\u00e1lnom svete prich\u00e1dzaj\u00fa zmeny aj v tom virtu\u00e1lnom, a to, \u017ee <a href=\"https:\/\/searchengineland.com\/corona-to-covid-how-googles-corona-results-page-has-evolved-331245\" target=\"_blank\" aria-label=\"nov\u00e9 Rich snippety obsadili takmer cel\u00fd SERP (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">nov\u00e9 Rich snippety obsadili takmer cel\u00fd SERP<\/a>, je naozaj t\u00e1 najmen\u0161ia zmena.<\/p>\n\n\n\n<p>Prakticky okam\u017eite po zaveden\u00ed karant\u00e9ny sa zn\u00e1sobil dopyt po online slu\u017eb\u00e1ch. E-shopy praskaj\u00fa vo \u0161v\u00edkoch, re\u0161taur\u00e1cie a bary za\u010dali vo ve\u013ekom poskytova\u0165 rozvoz jed\u00e1l (i \u010dapovan\u00e9ho piva) a taxik\u00e1ri v\u00e1m doru\u010dia va\u0161e online n\u00e1kupy a\u017e k dver\u00e1m. Za\u010d\u00edna sa potvrdzova\u0165 star\u00e1 zn\u00e1ma pravda, \u017ee <strong>ka\u017ed\u00e1 kr\u00edza prin\u00e1\u0161a nov\u00e9 pr\u00edle\u017eitosti<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<figure class=\"is-layout-flex wp-block-gallery-2 wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet-1024x1024.jpg\" alt=\"corona google serp rich snippets new\" data-id=\"15606\" data-full-url=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet.jpg\" data-link=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?attachment_id=15606\" class=\"wp-image-15606\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet-1024x1024.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet-300x300.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet-150x150.jpg 150w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet-600x601.jpg 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/corona-serp-rich-snippet.jpg 1075w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Ale ako strat\u00e9giu <em>&#8222;boj o pre\u017eitie&#8220;<\/em> zmeni\u0165 na strat\u00e9giu vyu\u017eitia pr\u00edle\u017eitosti? <strong>Odpove\u010fou s\u00fa d\u00e1ta<\/strong>. Ak ste v \u0161oku z korona v\u00edrusu nevypli svoje reklamy, moment\u00e1lne mo\u017eno <a aria-label=\"zis\u0165ujete, rovnako ako najv\u00e4\u010d\u0161ie svetov\u00e9 e-shopy (opens in a new tab)\" href=\"https:\/\/commonthreadco.com\/blogs\/coachs-corner\/coronavirus-ecommerce#coronavirus-ecommerce-data\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">zis\u0165ujete, rovnako ako najv\u00e4\u010d\u0161ie svetov\u00e9 e-shopy<\/a>, \u017ee cena za klik sa prepadla o 17 %, zatia\u013e \u010do Revenue st\u00faplo o takmer 13 %. Toto zistenie m\u00f4\u017eete vyu\u017ei\u0165 kedyko\u013evek v bud\u00facnosti a v\u010faka <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/viete-ako-sa-sprava-vasa-konkurencia-v-google-ads\/\" class=\"rank-math-link\">sledovaniu aktiv\u00edt konkurencie v Google Ads<\/a> tomu prisp\u00f4sobova\u0165 va\u0161e marketingov\u00e9 aktivity.<\/p>\n\n\n\n<p>A \u010do ak vlastn\u00e9 d\u00e1ta nem\u00e1te? Ani to nemus\u00ed by\u0165 probl\u00e9m, vyu\u017ei\u0165 m\u00f4\u017eete napr\u00edklad <a href=\"https:\/\/trends.google.com\/trends\/\" class=\"rank-math-link\">bezplatn\u00fd n\u00e1stroj Google Trends<\/a>. Tento, v na\u0161ich zemepisn\u00fdch \u0161\u00edrkach nedocenen\u00fd pomocn\u00edk v\u00e1m poodhal\u00ed, \u010do \u013eudia vyh\u013ead\u00e1vaj\u00fa a po \u010dom je dopyt. Slovensk\u00fdch d\u00e1t je s\u00edce m\u00e1li\u010dko, ale to v\u00f4bec nevad\u00ed &#8211; ke\u010f\u017ee trendy na Slovensku kop\u00edruj\u00fa v\u00fdvoj v zahrani\u010d\u00ed (v\u00e4\u010d\u0161inou s ur\u010dit\u00fdm \u010dasov\u00fdm odstupom), Google Trends v\u00e1m umo\u017en\u00ed by\u0165 v\u017edy o krok popredu. A to je pr\u00e1ve to, \u010do v konkuren\u010dnom boji del\u00ed v\u00ed\u0165azov od porazen\u00fdch.<\/p>\n\n\n\n<p>Ak v\u00e1s zauj\u00edmaj\u00fa case studies o vplyve korona v\u00edrusu na online podnikanie, odpor\u00fa\u010dam v\u00e1m nasledovn\u00e9 zdroje:<\/p>\n\n\n\n<ul><li><strong>Common Thread Collective:<\/strong> <a aria-label=\"Coronavirus &amp; Ecommerce: The Latest Data, Impact, and How to Respond (opens in a new tab)\" href=\"https:\/\/commonthreadco.com\/blogs\/coachs-corner\/coronavirus-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Coronavirus &amp; Ecommerce: The Latest Data, Impact, and How to Respond<\/a><\/li><li><strong>Search Engine Land:<\/strong> <a aria-label=\"Winners and losers: How COVID-19 is affecting search behavior (opens in a new tab)\" href=\"https:\/\/searchengineland.com\/covid-19-affecting-search-behavior-331375\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Winners and losers: How COVID-19 is affecting search behavior<\/a><\/li><li><strong>Search Engine Journal:<\/strong> <a aria-label=\"Google Trends is Useful During Coronavirus (opens in a new tab)\" href=\"https:\/\/www.searchenginejournal.com\/google-search-trends-and-coronavirus\/357502\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Google Trends is Useful During Coronavirus<\/a><\/li><li><strong>Morefire Agency:<\/strong> <a aria-label=\"Online Marketing in Krisenzeiten \u2013 Gut durch die Corona-Krise kommen (opens in a new tab)\" href=\"https:\/\/www.more-fire.com\/blog\/online-marketing-in-krisenzeiten\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Online Marketing in Krisenzeiten \u2013 Gut durch die Corona-Krise kommen<\/a><\/li><\/ul>\n\n\n\n<h2>Nov\u00e9 po\u017eiadavky na ozna\u010dovanie cookies v Google Chrome<\/h2>\n\n\n\n<p>Nen\u00e1padn\u00e1, ale o to d\u00f4le\u017eitej\u0161ia zmena prich\u00e1dza od v\u00fdvoj\u00e1rov prehliada\u010da Google Chrome. Najroz\u0161\u00edrenej\u0161\u00ed prehliada\u010d od verzie 80 <strong>prest\u00e1va podporova\u0165 pr\u00edznak NONE pre parameter SameSite<\/strong>. Ak va\u0161e s\u00fabory cookies nes\u00fa pr\u00edznak NONE, od verzie 80 sa toto ozna\u010denie zmen\u00ed na LAX.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u010co je a na \u010do sl\u00fa\u017ei atrib\u00fat SameSite<\/strong><\/p><cite>SameSite br\u00e1ni prehliada\u010du v odosielan\u00ed s\u00faborov cookie spolu s po\u017eiadavkami, ktor\u00e9 s\u00fa odosielan\u00e9 medzi rozdielnymi webov\u00fdmi str\u00e1nkami. Hlavn\u00fdm cie\u013eom je zmiernenie rizika \u00faniku inform\u00e1ci\u00ed pri navigovan\u00ed medzi str\u00e1nkami (napr\u00edklad v pr\u00edpade internetov\u00e9ho bankovn\u00edctva). Mo\u017en\u00e9 hodnoty pre pr\u00edznak SameSite s\u00fa \u201eLAX\u201c alebo \u201eSTRICT&#8220;.<\/cite><\/blockquote>\n\n\n\n<p>Princ\u00edp, ak\u00fdm mohlo doch\u00e1dza\u0165 k phisingu pomocou SameSite atrib\u00fatu s hodnotou NONE:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"602\" height=\"268\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/samesite-labeling.png\" alt=\"SameSite cookie \" class=\"wp-image-15634\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/samesite-labeling.png 602w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/samesite-labeling-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/samesite-labeling-600x267.png 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure><\/div>\n\n\n\n<p>V pr\u00edpade, \u017ee na svojom webe pou\u017e\u00edvate cookies s pr\u00edznakom SameSite: NONE pre v\u00fdmenu inform\u00e1cii medzi viacer\u00fdmi dom\u00e9nami, je nevyhnutn\u00e9 tieto cookies aktualizova\u0165. Bli\u017e\u0161ie inform\u00e1cie v\u00e1m poskytne v\u00e1\u0161 developer, alebo si pre\u010d\u00edtajte <a aria-label=\"obsiahly \u010dl\u00e1nok o SameSite (opens in a new tab)\" href=\"https:\/\/www.maxlead.com\/en\/blog\/new-cookie-labeling-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">obsiahly \u010dl\u00e1nok o SameSite<\/a> od na\u0161ej partnerskej agent\u00fary v Holandsku. <\/p>\n\n\n\n<p class=\"has-text-align-right\">Viac na: <a aria-label=\"Maxlead (opens in a new tab)\" href=\"https:\/\/www.maxlead.com\/en\/blog\/new-cookie-labeling-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Maxlead<\/a><\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-8 wp-block-columns\">\n<div class=\"is-layout-flow wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"281\" height=\"600\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/google-ads-app-optimization-score.gif\" alt=\"Google Ads App - optimization score\" class=\"wp-image-15639\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<h2>Sk\u00f3re optimaliz\u00e1cie kampan\u00ed u\u017e aj v Google Ads App<\/h2>\n\n\n\n<p>Nie je tajomstvom, \u017ee Google sa dlhodobo sna\u017e\u00ed zvy\u0161ova\u0165 relevanciu rekl\u00e1m vo svojej platforme Google Ads. S notifik\u00e1ciami oh\u013eadom mo\u017enost\u00ed vylep\u0161enia rekl\u00e1m sa PPC \u0161pecialisti stret\u00e1vaj\u00fa denne a odteraz sa s nimi bud\u00fa stret\u00e1va\u0165 e\u0161te \u010dastej\u0161ie. Ne\u010dudo, ve\u010f sk\u00f3re optimaliz\u00e1cie kampan\u00ed je jednou z hlavn\u00fdch podmienok pre z\u00edskanie certifik\u00e1cie Google Partner.<\/p>\n\n\n\n<p>Aplik\u00e1cia Google Ads odteraz zobrazujena \u00favodnej str\u00e1nke sk\u00f3re optimaliz\u00e1cie cel\u00e9ho \u00fa\u010dtu a  v preh\u013eadnom caruseli aj sk\u00f3re optimaliz\u00e1cie jednotliv\u00fdch kampan\u00ed. \u010co na novinku hovor\u00edte vy?<\/p>\n\n\n\n<p>Viac na: <a href=\"https:\/\/searchengineland.com\/optimization-score-comes-to-google-ads-app-330090\" target=\"_blank\" aria-label=\"Search Engine Land (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Search Engine Land<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>Remarketing zalo\u017een\u00fd na User ID u\u017e \u010doskoro v App + Web<\/h2>\n\n\n\n<p>Spolo\u010dnos\u0165 Google avizovala \u010fal\u0161iu ve\u013ek\u00fa novinku pre nov\u00e9 App + Web vlastn\u00edctva &#8211; tou novinkou je mo\u017enos\u0165 vytv\u00e1rania remarketingov\u00fdch publ\u00edk zalo\u017een\u00fdch na User ID. A ako to bude fungova\u0165? Publik\u00e1 zalo\u017een\u00e9 na User ID bud\u00fa exportovan\u00e9 do prepojen\u00e9ho Google Ads \u00fa\u010dtu, pri\u010dom Google Analytics bude uchov\u00e1va\u0165 Ads identifik\u00e1tor maxim\u00e1lne 30 dn\u00ed od poslednej interakcie u\u017e\u00edvate\u013ea s webom.<\/p>\n\n\n\n<p>Aby ste mohli User ID publik\u00e1 v App + Web vyu\u017e\u00edva\u0165, je nevyhnutn\u00e9:<\/p>\n\n\n\n<ul><li>prelinkova\u0165 vlastn\u00edctvom Google Analytics App + Web s va\u0161\u00edm Google Ads \u00fa\u010dtom<\/li><li>povoli\u0165 personalizovan\u00e9 reklamy<\/li><li>povoli\u0165 Google Signals <\/li><\/ul>\n\n\n\n<h2>BONUS: Sta\u0148te sa testerom pre Management API v App + Web<\/h2>\n\n\n\n<p>Sk\u00fasen\u00ed pou\u017e\u00edvate\u013eov App + Web a spr\u00e1vcovia rozsiahlych \u00fa\u010dtov v Google Analytics by teraz mali zbystri\u0165 pozornos\u0165. Google h\u013ead\u00e1 na testovanie novej Management API v Alpha verzii testerov, ktor\u00fdm umo\u017en\u00ed t\u00e1to API:<\/p>\n\n\n\n<ul><li>vytv\u00e1ra\u0165 nov\u00e9 App + Web vlastn\u00edctva<\/li><li>spravova\u0165 a maza\u0165 vytvoren\u00e9 App + Web vlastn\u00edctva<\/li><li>spravova\u0165 d\u00e1tov\u00e9 toky pre jednotliv\u00e9 vlastn\u00edctva<\/li><li>spravova\u0165 prepojenia medzi App + Web a Google Ads \u010di Firebase<\/li><li>spravova\u0165 hierarchiu \u00fa\u010dtov<\/li><li>spravova\u0165 u\u017e\u00edvate\u013esk\u00e9 opr\u00e1vnenia<\/li><li>a mnoho in\u00e9ho&#8230;<\/li><\/ul>\n\n\n\n<p>Ak m\u00e1te z\u00e1ujem o testovanie Management API v App + Web, <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdYx67fjdNQeU4bHvU2MeYHv_UkZxH792kuxbUnzhBFhyb42g\/viewform\" target=\"_blank\" aria-label=\"vypl\u0148te tento formul\u00e1r (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">vypl\u0148te tento formul\u00e1r<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korona v\u00edrus men\u00ed online svet Zavret\u00e9 hranice, zavret\u00e9 letisk\u00e1, zavret\u00e9 obchody. Pred p\u00e1r t\u00fd\u017ed\u0148ami by n\u00e1m ani vo&#8230;<\/p>\n","protected":false},"author":70,"featured_media":15652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15597"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=15597"}],"version-history":[{"count":35,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15597\/revisions"}],"predecessor-version":[{"id":15654,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15597\/revisions\/15654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/15652"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=15597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=15597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=15597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}