{"id":15547,"date":"2021-11-24T10:35:00","date_gmt":"2021-11-24T08:35:00","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15547\/"},"modified":"2021-11-24T12:14:04","modified_gmt":"2021-11-24T10:14:04","slug":"7-dovodov-preco-sa-venovat-marketingu","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/7-dovodov-preco-sa-venovat-marketingu\/","title":{"rendered":"7 d\u00f4vodov, pre\u010do sa venova\u0165 marketingu"},"content":{"rendered":"\r\n<p><strong>Si \u0161tudent a uva\u017euje\u0161 \u010domu sa venova\u0165 v bud\u00facnosti? Alebo rozm\u00fd\u0161\u013ea\u0161 nad zmenou pracovn\u00e9ho zamerania? Pr\u00edpadne chce\u0161 roz\u0161\u00edri\u0165 svoje znalosti? Je online marketing oblas\u0165, ktor\u00e1 pripad\u00e1 do \u00favahy? V tom pr\u00edpade si na spr\u00e1vnom mieste! Pre\u010d\u00edtaj si \u010dl\u00e1nok, ktor\u00fd ti pom\u00f4\u017ee urobi\u0165 to spr\u00e1vne rozhodnutie pre teba.<\/strong><\/p>\r\n<h3><span id=\"Momentalne_hladame_do_DASE_analytikov_a_analyticky_Viac_o_pozicii_tu\">Moment\u00e1lne h\u013ead\u00e1me do DASE analytikov a analyti\u010dky. <a href=\"https:\/\/www.dase-analytics.com\/sk\/hladame-analytika-analyticku\/\" target=\"_blank\" rel=\"noopener noreferrer\">Viac o poz\u00edci\u00ed tu.<\/a> \ud83d\ude42<\/span><\/h3>\r\n<p><div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><ul><li><\/li><\/ul><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><\/ul><\/div>\n<br \/><br \/><\/p>\r\n<p>Tento \u010dl\u00e1nok vznikol e\u0161te pre korona v\u00edrusom. Mysl\u00edm si v\u0161ak, \u017ee je aktu\u00e1lny aj teraz. Ekonomika aj svet marketingu sa zmen\u00ed a v tejto chv\u00edli nikto nevie poveda\u0165 ako. Marketing je v\u0161ak zru\u010dnos\u0165, ktor\u00e1 sa ti hod\u00ed, \u010di u\u017e sa rozhodne\u0161 v \u0148om pracova\u0165, alebo bude\u0161 ma\u0165 raz vlastn\u00fa firmu, ktor\u00fa bude potrebn\u00e9 propagova\u0165.<\/p>\r\n<p>Pr\u00e1ve \u010das karant\u00e9ny m\u00f4\u017ee by\u0165 vhodn\u00fd na to, aby si sa ponoril\/a do tajov marketingu, zistil\/a, \u010di je to pre teba to prav\u00e9 a za\u010dal\/a \u0161tudova\u0165. Ako p\u00ed\u0161em ni\u017e\u0161ie v \u010dl\u00e1nku, zdrojov na u\u010denie je ne\u00farekom. \ud83d\ude09<\/p>\r\n<p>V DASE sa venujeme v\u00fdlu\u010dne digit\u00e1lnej analytike, ktor\u00e1 je neoddelite\u013enou (a st\u00e1le d\u00f4le\u017eitej\u0161ou s\u00fa\u010das\u0165ou) marketingu. V\u0161etky menovan\u00e9 princ\u00edpy a d\u00f4vody sa vz\u0165ahuj\u00fa \u0161pecificky na analytiku, rovnako v\u0161ak aj na marketing ako tak\u00fd.<\/p>\r\n<p>Pre\u010do si mysl\u00edm, \u017ee \u201cm\u00e1m pr\u00e1vo\u201d p\u00edsa\u0165 na t\u00fato t\u00e9mu?<\/p>\r\n<p>V online marketingu pracujem 10 rokov. Od riadenia SEO projektov som sa presunula k riadeniu t\u00edmov, v\u00fdberu \u013eud\u00ed a riadeniu agent\u00fary Visibility. Vysk\u00fa\u0161ala som si aj stranu klienta ako Head of digital marketing &amp; sales v Tatra banke. V s\u00fa\u010dasnosti m\u00e1m agent\u00faru DASE, som konzultantka na vo\u013enej nohe (naz\u00fdvan\u00e1 aj freelancer) a venujem sa predn\u00e1\u0161aniu a mentorovaniu. Marketing teda nielen prakticky vykon\u00e1vam, ale venujem sa aj v\u00fdberu \u013eud\u00ed do marketingov\u00fdch t\u00edmov. M\u00e1m preh\u013ead o tom, kde trh je a \u010do potrebuje. Preto si dovol\u00edm poveda\u0165, \u017ee hlavne rady \u201cako za\u010da\u0165\u201d, s\u00fa z prvej ruky.\u00a0\ud83d\ude09<\/p>\r\n<h2><span id=\"Online_vs_offline_marketing\">Online vs. offline marketing<\/span><\/h2>\r\n<p>Predt\u00fdm ako prejdem k d\u00f4vodom, pre\u010do robi\u0165 v tejto oblasti, by som sa e\u0161te pozastavila nad \u010dasto diskutovanou ot\u00e1zkou online vs. offline marketingu a do toho e\u0161te \u010fal\u0161\u00ed pojem, digit\u00e1lny marketing.<\/p>\r\n<p>Niektor\u00ed tvrdia, \u017ee offline marketing vymiera, in\u00ed, \u017ee online marketing ako pojem ned\u00e1va zmysel a pou\u017e\u00edvaj\u00fa slovo digit\u00e1lny (\u010di\u017ee zah\u0155\u0148a nielen spr\u00e1vanie sa v online priestore na webe, ale aj na mobilnom zariaden\u00ed, v aplik\u00e1cii a pod.). Pod\u013ea m\u00f4jho n\u00e1zoru by sa mohol postupne zau\u017e\u00edva\u0165 u\u017e len pojem \u201cmarketing\u201d. Bez pr\u00edvlastkov. A to z d\u00f4vodu, \u017ee hranice medzi offline a online (resp. digit\u00e1lom) sa neust\u00e1le stieraj\u00fa a aj my v r\u00e1mci analytiky rie\u0161ime, ako prepoji\u0165 online spr\u00e1vanie s offline d\u00e1tami.<\/p>\r\n<p>Tak\u017ee, ak aj ty bude\u0161 rie\u0161i\u0165 \u010di \u00eds\u0165 do marketingu, sk\u00f4r ako offline\/online\/digit\u00e1l, rie\u0161 konkr\u00e9tnu oblas\u0165, ktorej sa chce\u0161 venova\u0165. Viac o tom v \u010dasti \u201eSleduj v\u0161etko, no s\u00fastre\u010f sa len na jedno\u201c.<\/p>\r\n<h2><span id=\"Klient_vs_agentura_vs_freelancing\">Klient vs. agent\u00fara vs. freelancing<\/span><\/h2>\r\n<p>Ak si vo svete marketingu nov\u00fd\/\u00e1, mal\/a by si vedie\u0165, \u017ee existuj\u00fa dve strany. Strana klienta a strana agent\u00fary (pr\u00edpadne freelancera). Alebo in\u00fdmi slovami, strana zad\u00e1vate\u013ea a strana dod\u00e1vate\u013ea. Ja som pre\u0161la z agent\u00fary Visibility na stranu klienta Tatra banka. Mus\u00edm poveda\u0165, \u017ee po profesion\u00e1lnej str\u00e1nke ma len m\u00e1lo vec\u00ed posunulo tak, ako toto.<strong> K\u00fdm si neza\u017eije\u0161 oboje, nem\u00e1\u0161 cel\u00fd obraz.<\/strong> Tak\u017ee jednozna\u010dne odpor\u00fa\u010dam sk\u00fasi\u0165 obe strany.<\/p>\r\n<p>Samozrejme, ak je \u010dlovek niekde spokojn\u00fd, tak by mal zv\u00e1\u017ei\u0165 \u010di od\u00edde, len aby sk\u00fasil nie\u010do in\u00e9. <strong>Dobr\u00fd job a hlavne dobr\u00fdch kolegov, si treba v\u00e1\u017ei\u0165. Nie je to samozrejmos\u0165.<\/strong> Tie\u017e pozn\u00e1m mnoho ve\u013emi dobr\u00fdch market\u00e9rov len z jednej strany \u201ebarik\u00e1dy\u201c. Tak\u017ee to ur\u010dite nie je nevyhnutnou podmienkou pre \u00faspech.<\/p>\r\n<p>Ak si e\u0161te na \u0161kole alebo h\u013ead\u00e1\u0161 prv\u00e9 zamestnanie v tejto sf\u00e9re, tak sk\u00fas nejak\u00e9 \u010dasovo obmedzen\u00e9 st\u00e1\u017ee. Aj kr\u00e1tka sk\u00fasenos\u0165 z oboch str\u00e1n je viac ako \u017eiadna. \ud83d\ude09<\/p>\r\n<p>A teraz k veci. Pre\u010do pracova\u0165 v marketingu?<\/p>\r\n<h2><span id=\"1_Je_to_buducnost\">1. Je to bud\u00facnos\u0165<\/span><\/h2>\r\n<p>U\u017e je to p\u00e1r rokov, \u010do po\u010d\u00favame o tom, ako technol\u00f3gie (IA, automatiz\u00e1cia) zmenia pracovn\u00fd trh. Existuje k tomu aj mno\u017estvo v\u00fdskumov. Kone\u010dne tu m\u00e1me aj jeden, ktor\u00fd sa t\u00fdka priamo Slovenka s n\u00e1zvom <a href=\"https:\/\/digitalchallengers.mckinsey.com\/files\/The-rise-of-Digital-Challengers_Perspective-on-SK.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Challengers Study Slovakia, McKinsey 2018<\/a>. <strong>Ur\u010dite odpor\u00fa\u010dam pre\u010d\u00edta\u0165 cel\u00fa spr\u00e1vu.<\/strong> V tomto \u010dl\u00e1nku v\u0161ak vyzdvihnem p\u00e1r zauj\u00edmav\u00fdch faktov.<\/p>\r\n<p>Za posledn\u00fdch 30 rokov sa z poh\u013eadu digitaliz\u00e1cie a otvorenosti ekonomiky, vyformovali 3 skupiny \u0161t\u00e1tov:<\/p>\r\n<ul>\r\n<li><strong>Digital frontrunners<\/strong>&#8211; vysoko digitalizovan\u00e9 a z\u00e1rove\u0148 relat\u00edvne otvoren\u00e9 ekonomiky. Patria sem Belgicko, D\u00e1nsko, Est\u00f3nsko, F\u00ednsko, \u00cdrsko, Luxembursko, Holandsko, N\u00f3rsko a \u0160v\u00e9dsko.<\/li>\r\n<li><strong>EU Big 5<\/strong>&#8211; najv\u00e4\u010d\u0161ie ekonomiky Eur\u00f3py. Menej, st\u00e1le v\u0161ak vysoko, digitalizovan\u00e9. Vzh\u013eadom na ve\u013ekos\u0165 trhu s\u00fa v\u0161ak viac orientovan\u00e9 dovn\u00fatra. Patria sem Franc\u00fazsko, Nemecko, Taliansko, \u0160panielsko a Spojen\u00e9 kr\u00e1\u013eovstvo.<\/li>\r\n<li><strong>Digital challengers<\/strong>&#8211; medzi ktor\u00fdch patr\u00edme aj my. S\u00fa tu ekonomiky, ktor\u00e9 maj\u00fa ve\u013ek\u00fd potenci\u00e1l pr\u00e1ve na rast v oblasti digitaliz\u00e1cie. Bulharsko, Chorv\u00e1tsko, \u010cesk\u00e1 republika, Ma\u010farsko, Loty\u0161sko, Litva, Po\u013esko, Rumunsko, Slovensko a Slovinsko.<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/krajiny-digitalizacia.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15428 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/krajiny-digitalizacia.jpg\" alt=\"\" width=\"921\" height=\"743\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/krajiny-digitalizacia.jpg 921w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/krajiny-digitalizacia-300x242.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/krajiny-digitalizacia-600x484.jpg 600w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/a><\/li>\r\n<\/ul>\r\n<blockquote>\r\n<p><a href=\"https:\/\/digitalchallengers.mckinsey.com\/files\/The-rise-of-Digital-Challengers_Perspective-on-SK.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Ako sa p\u00ed\u0161e v spr\u00e1ve:<\/a>\u00a0\u201eDIGITALIZ\u00c1CIA BY MOHLA BY\u0164 \u010eAL\u0160\u00cdM ZDROJOM UDR\u017dATE\u013dN\u00c9HO RASTU SLOVENSKA, PRIN\u00c1\u0160AJ\u00daC 16,1 MILIARDY EUR V PR\u00cdRASTKU HDP DO ROKU 2025. Na\u0161a anal\u00fdza ukazuje, \u017ee ur\u00fdchli\u0165 digitaliz\u00e1ciu a smerova\u0165 k technologicky orientovanej ekonomike m\u00e1 ve\u013ek\u00fd potenci\u00e1l na umo\u017enenie nov\u00e9ho rastu, ktor\u00fd Slovensko tak ve\u013emi potrebuje. Dosiahlo by tak 16,1 miliardy eur v zv\u00fd\u0161enom HDP, \u010do je ekvivalent 19 percent HDP Slovenska v roku 2016. Digit\u00e1lna ekonomika na Slovensku u\u017e v roku 2016 tvorila 4,8 miliardy eur \u2013 ekvivalent 5,9 percenta HDP (celkov\u00e9 HDP 81,2 miliardy eur). Pri optimistickom scen\u00e1ri by podiel digit\u00e1lnej ekonomiky mohol na Slovensku do roku 2025 nar\u00e1s\u0165 na 20,9 miliardy eur, \u010do by predstavovalo 16,9 percent HDP Slovenska (celkov\u00e9 HDP 123,8 miliardy eur).\u201c<\/p>\r\n<\/blockquote>\r\n<p><strong>Spr\u00e1va tie\u017e ukazuje, \u017ee oproti \u0161t\u00e1tom z ostatn\u00fdch 2 skup\u00edn pracujeme viac hod\u00edn, no produkujeme ni\u017e\u0161ie HDP. Sme teda menej efekt\u00edvni.<\/strong><\/p>\r\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/efektivita.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15427 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/efektivita.png\" alt=\"efektivita, pr\u00e1ca v marketingu\" width=\"1034\" height=\"263\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/efektivita.png 1034w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/efektivita-300x76.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/efektivita-1024x260.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/efektivita-600x153.png 600w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/a><\/p>\r\n<p>Digitaliz\u00e1cia, automatiz\u00e1cia a inov\u00e1cie, pod\u013ea mnoh\u00fdch, predstavuj\u00fa hrozbu v podobe straty zamestnania. <strong>Pracovn\u00fdch pr\u00edle\u017eitost\u00ed v\u0161ak nebude menej, len sa men\u00ed dopyt po konkr\u00e9tnych zru\u010dnostiach.<\/strong> Zatia\u013e, \u010do dopyt po fyzickej, manu\u00e1lnej pr\u00e1ci a z\u00e1kladn\u00fdch kognit\u00edvnych zru\u010dnostiach kles\u00e1, dopyt po technologick\u00fdch zru\u010dnostiach a soft skills (soci\u00e1lnych a emo\u010dn\u00fdch schopnostiach) bude r\u00e1s\u0165.<\/p>\r\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/praca.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15425 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/praca.png\" alt=\"pr\u00e1ca\" width=\"1015\" height=\"693\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/praca.png 1015w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/praca-300x205.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/praca-600x410.png 600w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/a><\/p>\r\n<p>A \u010do s\u00fa tie technologick\u00e9 zru\u010dnosti? Patria sem v\u0161eobecn\u00e9 digit\u00e1lne zru\u010dnosti, ktor\u00e9 bud\u00fa musie\u0165 postupom \u010dasu ovl\u00e1da\u0165 v\u0161etci, ke\u010f\u017ee bud\u00fa s\u00fa\u010das\u0165ou takmer ka\u017edej pr\u00e1ce. \u010ealej s\u00fa tu \u0161pecializovan\u00e9 technick\u00e9 zru\u010dnosti ako pokro\u010dil\u00e9 programovanie \u010di Machine Learning. A taktie\u017e doplnkov\u00e9, kde rad\u00edme pr\u00e1ve digit\u00e1lny marketing \u010di pokro\u010dil\u00fa analytiku.<\/p>\r\n<p><strong>\u010co z tohto cel\u00e9ho vypl\u00fdva? Digitaliz\u00e1cii sa nevyhneme. Je treba by\u0165 na \u0148u pripraven\u00ed. A pr\u00e1ve digit\u00e1lny marketing je jedna z oblast\u00ed, ktor\u00e1 m\u00e1 v bud\u00facnosti ve\u013ek\u00fd potenci\u00e1l.<\/strong><\/p>\r\n<h2><span id=\"2_Pomaha_nam_lepsie_rozumiet_svetu_okolo_nas\">2. Pom\u00e1ha n\u00e1m lep\u0161ie rozumie\u0165 svetu okolo n\u00e1s<\/span><\/h2>\r\n<p>\u010ci u\u017e si to chceme prizna\u0165 alebo nie, marketing je v\u0161ade okolo n\u00e1s. Tvor\u00ed obrovsk\u00fa \u010das\u0165 na\u0161ej reality. Ke\u010f kr\u00e1\u010dame po ulici, otvor\u00edme soci\u00e1lne siete alebo sa rozpr\u00e1vame s kamo\u0161om o tom, ktor\u00fd telef\u00f3n k\u00fapil a pre\u010do. Obzvl\u00e1\u0161\u0165 v digit\u00e1le vznikaj\u00fa nov\u00e9 a nov\u00e9 sp\u00f4soby personalizovania a cielenia reklamy. Nov\u00e9 a nov\u00e9 sp\u00f4soby ako doru\u010di\u0165 posolstvo priamo k cie\u013eov\u00e9mu z\u00e1kazn\u00edkovi. Ke\u010f pracuje\u0161 v tejto oblasti a ch\u00e1pe\u0161 princ\u00edpom a mo\u017enostiam, lep\u0161ie rozumie\u0161 tomu, \u010do vid\u00ed\u0161 alebo aj nevid\u00ed\u0161 vo svete okolo seba. T\u00fdm p\u00e1dom vie\u0161 robi\u0165 kvalifikovanej\u0161ie rozhodnutia, ako niekto, kto si tento vplyv v\u00f4bec neuvedomuje. Pozor! To v\u0161ak neznamen\u00e1, \u017ee na teba marketing prestane fungova\u0165. Ja a moje n\u00e1kupy s\u00fa toho \u017eiv\u00fdm pr\u00edkladom. \ud83d\ude09<\/p>\r\n<h2><span id=\"3_Vsetci_ho_potrebuju\">3. V\u0161etci ho potrebuj\u00fa<\/span><\/h2>\r\n<p><strong>Je na \u010dase, aby sme si uvedomili, \u017ee marketing nie je zlo. Marketing je len n\u00e1stroj. A rovnako, ako ka\u017ed\u00fd in\u00fd n\u00e1stroj, sa d\u00e1 pou\u017ei\u0165 dobre a zle. Ktor\u00e1 mo\u017enos\u0165 to bude, rozhoduj\u00fa \u013eudia.<\/strong><\/p>\r\n<p>Predstava, \u017ee ma\u0165 dobr\u00fd produkt, nap\u00edsa\u0165 skvel\u00fd \u010dl\u00e1nok, pom\u00e1ha\u0165 druh\u00fdm \u010di by\u0165 skvel\u00fd odborn\u00edk, samo o sebe sta\u010d\u00ed, je naivn\u00e1. Ni\u010d z tohto sa nedostane medzi \u013eud\u00ed, pokia\u013e to nebude podporen\u00e9 marketingom. Ni\u010d! Pri\u010dom sa nebav\u00edme len o platenej reklame. T\u00fato mo\u017enos\u0165 nemusia vyu\u017e\u00edva\u0165 v\u0161etci. Ale u\u017e len to, \u017ee nie\u010do d\u00e1te na svoj s\u00fakromn\u00fd profil, poviete o tom cielene kamo\u0161om, je marketing.<\/p>\r\n<p>Tak\u017ee opakujem. Marketing potrebuj\u00fa v\u0161etci. A je len na n\u00e1s \u013eu\u010foch, ako tento n\u00e1stroj pou\u017eijeme.<\/p>\r\n<h2><span id=\"4_Vsetci_potrebuju_online_marketerov\">4. V\u0161etci potrebuj\u00fa online market\u00e9rov<\/span><\/h2>\r\n<p>Ve\u013emi jednoduch\u00e1 logika. Niekto ten marketing, ktor\u00fd v\u0161etci potrebuj\u00fa, mus\u00ed robi\u0165. Ako som spom\u00ednala na za\u010diatku, pracujem v tejto oblasti 10 rokov. Z toho 8 sa venujem aj v\u00fdberu \u013eud\u00ed do t\u00edmu. <strong>Za tieto roky sa situ\u00e1cia oto\u010dila.<\/strong> Zatia\u013e \u010do 7 rokov dozadu sa n\u00e1m na ka\u017ed\u00fa poz\u00edciu hl\u00e1sili desiatky kandid\u00e1tov a oni n\u00e1s presvied\u010dali, \u017ee s\u00fa pre n\u00e1s t\u00ed prav\u00ed, teraz je to \u00faplne naopak. Firmy musia presvied\u010da\u0165 kandid\u00e1tov, \u017ee oni s\u00fa pre nich tie prav\u00e9. Doslova sa predh\u00e1\u0148aj\u00fa v benefitoch a v tom, \u010do dok\u00e1\u017eu pon\u00faknu\u0165. <a href=\"https:\/\/dase-analytics.com\/blog\/7-sposobov-ako-nefinancne-motivovat-zamestnancov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Takto napr\u00edklad vyzeraj\u00fa benefity u n\u00e1s v DASE.<\/a> \u201eZohna\u0165\u201c kvalitn\u00e9ho seniora sa rovn\u00e1 z\u00e1zraku. Fluktu\u00e1cia v agent\u00farach a vo firm\u00e1ch sa v\u00fdrazne zvy\u0161uje, market\u00e9ri migruj\u00fa od jednej dobrej pracovnej poz\u00edcii k druhej. Nehovoriac o tom, \u017ee mnoh\u00ed sa rozhodn\u00fa \u00eds\u0165 cestou freelancovania.<\/p>\r\n<p>Pre kvalitn\u00e9ho market\u00e9ra, ktor\u00fd rob\u00ed kvalitn\u00fa pr\u00e1cu a mak\u00e1 na sebe, nikdy nebolo \u013eah\u0161ie ma\u0165 pr\u00e1cu.\u00a0 <strong>Pri\u0161iel v\u0161ak korona v\u00edrus a len \u0165a\u017eko predpoklada\u0165, ak\u00fd bude ma\u0165 celkov\u00fd dopad na ekonomiku.<\/strong> U\u017e teraz v\u0161ak vieme poveda\u0165, \u017ee t\u00e1to situ\u00e1cia ve\u013emi ovplyvn\u00ed sf\u00e9ru marketingu a teda aj dopyt po market\u00e9roch. Marketing v\u0161ak bude potrebn\u00fd aj v \u010dase kr\u00edzy a hlavne po nej. Vtedy bude rozhodova\u0165, \u010di ste naozaj kvalitn\u00fd market\u00e9r a rob\u00edte kvalitn\u00fa pr\u00e1cu.<\/p>\r\n<h2><span id=\"5_Flexibilita\">5. Flexibilita<\/span><\/h2>\r\n<p>Marketing je ve\u013emi pokrokov\u00e1 oblas\u0165 a prejavuje sa to aj na pracovn\u00fdch podmienkach. Nielen v agent\u00farach je miera flexibility naozaj vysok\u00e1, ale aj vo firm\u00e1ch. Pr\u00edkladom je aj korpor\u00e1cia ako je Tatra banka, kde sa prestalo p\u00edpa\u0165, zaviedli sa homeoffice \u010di sabatikal.<\/p>\r\n<p><strong>Skr\u00e1tka a dobre t\u00fato pr\u00e1cu m\u00f4\u017eete robi\u0165 odkia\u0165 chcete a takmer hocikedy<\/strong>. V DASE napr\u00edklad rob\u00edme pondelky a piatky z domu. 3 dni sa stret\u00e1vame v kancli, ale nesledujem presn\u00fd \u010das, kedy \u013eudia prich\u00e1dzaj\u00fa \u010di odch\u00e1dzaj\u00fa. Nie je probl\u00e9m ani to, ke\u010f chce niekto od\u00eds\u0165 na mesiac pre\u010d a pracova\u0165 napr\u00edklad z Thajska.<\/p>\r\n<p>Samozrejme, treba bra\u0165 do \u00favahy, \u017ee fungujeme v ekonomike, ktor\u00e1 m\u00e1 niektor\u00e9 pravidl\u00e1 jasne dan\u00e9 a treba sa im prisp\u00f4sobi\u0165. Napr\u00edklad, \u017ee pracovn\u00e9 stretnutia s klientmi, b\u00fdvaj\u00fa v\u00e4\u010d\u0161inou v \u0161tandardnom pracovnom \u010dase. Tie\u017e si mysl\u00edm, \u017ee na to, aby ch\u00e9mia v r\u00e1mci t\u00edmu spr\u00e1vne fungovala, tak sa musia \u013eudia pravidelne stret\u00e1va\u0165 a tr\u00e1vi\u0165 spolu \u010das. Preto fungujeme v r\u00e1mci \u0161tandardnej pracovnej doby, nie napr\u00edklad po nociach. \ud83d\ude09<\/p>\r\n<h2><span id=\"6_Selfpromo\">6. Selfpromo<\/span><\/h2>\r\n<p>Ako market\u00e9r si m\u00f4\u017ee\u0161 budova\u0165 svoje vlastn\u00e9 meno. \u010ci u\u017e p\u00edsan\u00edm \u010dl\u00e1nkov, predn\u00e1\u0161an\u00edm alebo komunik\u00e1ciou na soci\u00e1lnych sie\u0165ach. V\u010faka tomu si bude\u0161 m\u00f4c\u0165 vybera\u0165 z viacer\u00fdch pracovn\u00fdch mo\u017enost\u00ed. Alebo si v bud\u00facnosti vytvori\u0165 hocijak\u00fd vlastn\u00fd projekt \u010di firmu a v\u010faka tomu, \u017ee u\u017e budete ma\u0165 vytvoren\u00e9 publikum, sa bude \u0161\u00edri\u0165 \u013eah\u0161ie.<\/p>\r\n<h2><span id=\"7_Mozes_pomahat\">7. M\u00f4\u017ee\u0161 pom\u00e1ha\u0165<\/span><\/h2>\r\n<p>A to v prvom rade neziskov\u00fdm organiz\u00e1ci\u00e1m. Ak chce\u0161 ma\u0165 dobr\u00fd pocit, \u017ee prispieva\u0161 na vec, ktorej ver\u00ed\u0161, vie\u0161 pom\u00f4c\u0165 pr\u00e1ve svojim know-how. Rovnako sa m\u00f4\u017ee\u0161 zapoji\u0165 aj do iniciat\u00edv, ktor\u00e9 maj\u00fa pre teba zmysel. Kampa\u0148 <a href=\"https:\/\/postavmesaspolocne.sk\/\" target=\"_blank\" rel=\"noopener noreferrer\">postavmesaspolocne.sk<\/a> je v\u00fdsledkom spojenia nad\u0161en\u00fdch market\u00e9rov. V neposlednom rade m\u00f4\u017ee\u0161 pom\u00f4c\u0165 rodine \u010di kamar\u00e1tom, ktor\u00ed maj\u00fa vlastn\u00e9 podnikanie \u010di projekt a nevedia sa v zlo\u017eitom svete marketingu zorientova\u0165.<\/p>\r\n<h2><span id=\"Ako_na_to\">Ako na to<\/span><\/h2>\r\n<p>Zd\u00e1 sa ti po t\u00fdchto riadkoch marketing o nie\u010do viac atrakt\u00edvny a zva\u017euje\u0161, \u017ee mu d\u00e1\u0161 \u0161ancu? Ako za\u010da\u0165\u2026<\/p>\r\n<h3><span id=\"Mas_na_to_povahu\">M\u00e1\u0161 na to povahu?<\/span><\/h3>\r\n<p>Ka\u017ed\u00fd \u010dlovek by mal pr\u00eds\u0165 na to, \u010do je v \u017eivote jeho poslan\u00edm a ak\u00fd druh pr\u00e1ce je pre neho ten prav\u00fd. Niekto na to pr\u00edde sk\u00f4r, in\u00fd nesk\u00f4r. A je to tak \u00faplne v poriadku. Ako ka\u017ed\u00e1 in\u00e1 pr\u00e1ca, ani marketing nie je pre ka\u017ed\u00e9ho. Sk\u00fas si \u00faprimne odpoveda\u0165 na ot\u00e1zky:<\/p>\r\n<ul>\r\n<li>M\u00e1m r\u00e1d\/a zmeny?<\/li>\r\n<li>M\u00e1m r\u00e1d\/a zmeny, ktor\u00e9 sa dej\u00fa r\u00fdchlo?<\/li>\r\n<li>Sledujem r\u00e1d novinky?<\/li>\r\n<li>Som iniciat\u00edvna\/y?<\/li>\r\n<\/ul>\r\n<p>Sk\u00fas si na ne odpoveda\u0165 z pracovn\u00e9ho poh\u013eadu. Niekedy sa toti\u017e spr\u00e1vanie v s\u00fakrom\u00ed m\u00f4\u017ee od toho pracovn\u00e9ho l\u00ed\u0161i\u0165. Ja som napr\u00edklad v pr\u00e1ci ve\u013emi organizovan\u00e1 a v s\u00fakromnom \u017eivote som in\u00e1. Ja to naz\u00fdvam spont\u00e1nna, niektor\u00ed moji bl\u00edzki chaotick\u00e1. \ud83d\ude00<\/p>\r\n<p>Posledn\u00e1 ot\u00e1zka je z\u00e1rove\u0148 najd\u00f4le\u017eitej\u0161ia. Pod\u013ea m\u00f4jho n\u00e1zoru, s\u00fa vlastn\u00e1 iniciat\u00edva a nad\u0161enie pre pr\u00e1cu tie najlep\u0161ie kvality, ktor\u00e9 m\u00f4\u017ee zamestnanec ma\u0165.<\/p>\r\n<h3><span id=\"Chces_to_vobec_robit\">Chce\u0161 to v\u00f4bec robi\u0165?<\/span><\/h3>\r\n<p>Nemus\u00ed\u0161 na v\u0161etky nasledovn\u00e9 ot\u00e1zky odpoveda\u0165 kladne. Daj\u00fa ti v\u0161ak n\u00e1povedu, \u010di je pre teba t\u00e9ma marketingu aspo\u0148 tro\u0161ku relevantn\u00e1.<\/p>\r\n<ul>\r\n<li>Ver\u00edm tomu, \u017ee marketing nie je zlo, ale n\u00e1stroj nevyhnutn\u00fd na dosiahnutie \u00faspechu?<\/li>\r\n<li>Viem z hlavy vymenova\u0165 aspo\u0148 3 zna\u010dky, ktor\u00e9 m\u00e1m r\u00e1d\/a v\u010faka ich marketingovej komunik\u00e1cii?<\/li>\r\n<li>\u010c\u00edtam novinky z hocijakej oblasti na internete?<\/li>\r\n<li>Nakupujem be\u017ene na internete?<\/li>\r\n<li>M\u00e1m profil aspo\u0148 na 2 soci\u00e1lnych sie\u0165ach?<\/li>\r\n<li>M\u00e1m ducha pre biznis?<\/li>\r\n<\/ul>\r\n<h3><span id=\"Sleduj_agentury_na_socialnych_sietach\">Sleduj agent\u00fary na soci\u00e1lnych sie\u0165ach<\/span><\/h3>\r\n<p>Ak si sa dostal\/a po tento bod a st\u00e1le to s tebou vyzer\u00e1 \u201cmarketing positive\u201d, nasleduje \u010fal\u0161\u00ed krok. Sledovanie agent\u00far a ob\u013e\u00faben\u00fdch zna\u010diek na soci\u00e1lnych sie\u0165ach. Mnoh\u00e9 agent\u00fary p\u00ed\u0161u blogy, uverej\u0148uj\u00fa svoje pr\u00e1ce a z\u00e1kulisn\u00e9 info. Dok\u00e1\u017ee\u0161\u00a0navn\u00edma\u0165 nielen povahu pr\u00e1ce, ale aj atmosf\u00e9ru firiem. Zist\u00ed\u0161 tak, \u010di by to mohlo by\u0165 pre teba to prav\u00e9 prostredie. V neposlednom rade bude\u0161 ma\u0165 preh\u013ead o v\u0161etk\u00fdch vo\u013en\u00fdch poz\u00edci\u00e1ch \u010di pon\u00fakan\u00fdch st\u00e1\u017each. Zoznam agent\u00far n\u00e1jde\u0161 napr\u00edklad na <a href=\"https:\/\/adma.sk\/\" target=\"_blank\" rel=\"noopener noreferrer\">adma.sk<\/a>.<\/p>\r\n<h3><span id=\"Sleduj_vsetko_no_sustred_sa_len_na_jedno\">Sleduj v\u0161etko, no s\u00fastre\u010f sa len na jedno<\/span><\/h3>\r\n<p>Marketing je ohromne \u0161irok\u00fd. Ka\u017ed\u00fd de\u0148 prib\u00fadaj\u00fa desiatky noviniek a n\u00e1strojov. Aktu\u00e1lne existuje takmer<a href=\"https:\/\/chiefmartec.com\/2018\/04\/marketing-technology-landscape-supergraphic-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 7000!!! marketingov\u00fdch n\u00e1strojov<\/a>. \u010co t\u00fdm chcem poveda\u0165? Ak niekto o sebe tvrd\u00ed, \u017ee je market\u00e9r, ktor\u00fd vie v\u0161etko, je to bullshit.<\/p>\r\n<p>Market\u00e9r by mal ma\u0165 v\u0161eobecn\u00fd preh\u013ead o dian\u00ed, no vybra\u0165 si len jednu oblas\u0165, v ktorej p\u00f4jde do h\u013abky. Preto sa napr\u00edklad my v DASE venujeme len analytike a ja v r\u00e1mci konzult\u00e1cii budovaniu zna\u010dky a content marketing.<\/p>\r\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tshape-e1583832937403.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15426 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tshape-e1583832937403.png\" alt=\"oblasti marketingu, pr\u00e1ca v marketingu\" width=\"960\" height=\"381\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tshape-e1583832937403.png 960w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tshape-e1583832937403-300x119.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/tshape-e1583832937403-600x238.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\r\n<h3><span id=\"Vzdelavaj_sa\">Vzdel\u00e1vaj sa<\/span><\/h3>\r\n<p>Nie je ni\u010d jednoduch\u0161ie. Zahrani\u010dn\u00fdch zdrojov je nekone\u010dne. A Slovensk\u00fdch je st\u00e1le viac a viac.<\/p>\r\n<p>Ak si \u00fapln\u00fd za\u010diato\u010dn\u00edk, odpor\u00fa\u010dam <a href=\"https:\/\/learndigital.withgoogle.com\/digitalnagaraz\/course\/digital-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Digit\u00e1lnu gar\u00e1\u017e od Google<\/a>. Je dostupn\u00e1 24\/7 a \u00faplne zadarmo. Z\u00e1rove\u0148 ti poskytne z\u00e1kladn\u00fd preh\u013ead.<br \/>Ke\u010f \u0165a nie\u010do zaujme a chce\u0161 to vedie\u0165 viac do h\u013abky, vie\u0161 si n\u00e1js\u0165 \u0161pecializovan\u00fd kurz na Learn2code. My sme tam napr\u00edklad vytvorili <a href=\"https:\/\/www.learn2code.sk\/kurzy\/data-driven-online-marketing-biznis\" target=\"_blank\" rel=\"noopener noreferrer\">kurz o data-driven marketingu<\/a> a ja som vytvorila kurz o tom, <a href=\"https:\/\/www.learn2code.sk\/kurzy\/uspesny-content-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">ako tvori\u0165 \u00faspe\u0161n\u00fd content marketing.<\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>Z\u00e1verom len to\u013eko, \u017ee marketing je super dynamick\u00e1 oblas\u0165, v ktorej sa \u010dlovek nikdy nenud\u00ed. Tie\u017e ide o ve\u013emi progres\u00edvne prostredie, pln\u00e9 zauj\u00edmav\u00fdch \u013eud\u00ed. V neposlednom rade spomeniem, \u017ee \u017eijeme v dobe zmeny a flexibility. Ak to s marketingom sk\u00fasi\u0161 a nevyjde to, nevad\u00ed. Zameria\u0161 sa nie\u010do in\u00e9. Doba, kedy sme museli vy\u0161tudova\u0165 jednu vec a venova\u0165 sa len tej, je pre\u010d. Dnes m\u00f4\u017eeme ma\u0165 za \u017eivot aj nieko\u013eko r\u00f4znych kari\u00e9rnych smerovan\u00ed. Vyu\u017eime to. \ud83d\ude42<\/p>\r\n<p><strong>P.S.: It goes without saying, but English is crucial knowledge in marketing. So, if you can\u00b4t read and speak English, start to learn it. Right now! \ud83d\ude09<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Si \u0161tudent a uva\u017euje\u0161 \u010domu sa venova\u0165 v bud\u00facnosti? Alebo rozm\u00fd\u0161\u013ea\u0161 nad zmenou pracovn\u00e9ho zamerania? Pr\u00edpadne chce\u0161 roz\u0161\u00edri\u0165&#8230;<\/p>\n","protected":false},"author":4,"featured_media":15548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15547"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=15547"}],"version-history":[{"count":10,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15547\/revisions"}],"predecessor-version":[{"id":18026,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15547\/revisions\/18026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/15548"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=15547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=15547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=15547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}