{"id":15373,"date":"2020-03-05T13:15:06","date_gmt":"2020-03-05T11:15:06","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15373"},"modified":"2021-10-26T14:33:23","modified_gmt":"2021-10-26T12:33:23","slug":"viete-ako-sa-sprava-vasa-konkurencia-v-google-ads","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/viete-ako-sa-sprava-vasa-konkurencia-v-google-ads\/","title":{"rendered":"Viete ako sa spr\u00e1va va\u0161a konkurencia v Google Ads?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400;\">Monitorovanie konkurencie je u\u017eito\u010dn\u00fd sp\u00f4sob, ako z\u00edska\u0165 preh\u013ead o v\u00fdvoji na trhu. K dispoz\u00edci\u00ed m\u00e1te viacero <\/span><a href=\"http:\/\/capterra.com\/competitive-intelligence-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">n\u00e1strojov<\/span><\/a><span style=\"font-weight: 400;\">, ktor\u00e9 v\u00e1m\u00a0 poskytuj\u00fa hodnotn\u00e9 d\u00e1ta. Lep\u0161ie s\u00fa zv\u00e4\u010d\u0161a platen\u00e9, no ani tie zadarmo nie s\u00fa na zahodenie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tomto \u010dl\u00e1nku sa budem venova\u0165 d\u00e1tam, ktor\u00e9 v\u00e1m poskytuje <\/span><a href=\"https:\/\/ads.google.com\/intl\/sk_sk\/getstarted\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> v preh\u013eade <\/span><b>\u0161tatistiky aukci\u00ed<\/b><span style=\"font-weight: 400;\"> (Auction Insight). Vysvetl\u00edm v\u00e1m, \u010do jednotliv\u00e9 d\u00e1ta znamenaj\u00fa a ako ich m\u00f4\u017eete vizalizova\u0165 zrozumite\u013en\u00fdm sp\u00f4sobom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datastudio.google.com\/embed\/u\/0\/reporting\/15jmbHMqKqlz8_J0LFmiEZN2B_3m8E5lw\/page\/n2s2\" target=\"_blank\" rel=\"noopener noreferrer\">POZRITE SI REPORT V GOOGLE DATA STUDIO<\/a><\/span><\/p>\n<h2><span id=\"Google_Ads_8211_Statistiky_aukcii_Auction_Insight\"><strong>Google Ads &#8211; \u0160tatistiky aukci\u00ed (Auction Insight)<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u010faka preh\u013eadu \u0160tatistiky aukci\u00ed (Auction Insight) si m\u00f4\u017eete porovn\u00e1va\u0165 v\u00fdkonnos\u0165 s inzerentmi, ktor\u00ed sa zap\u00e1jaj\u00fa do rovnak\u00fdch aukci\u00ed. Tieto \u00fadaje m\u00f4\u017eete pou\u017ei\u0165 na identifik\u00e1ciu pr\u00edle\u017eitost\u00ed pre zlep\u0161enie v\u00fdkonnosti kampan\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preh\u013ead obsahuje 6 metr\u00edk:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podiel zobrazen\u00ed (Impression Share)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miera s\u00fabe\u017en\u00fdch zobrazen\u00ed (Overal Rate)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miera zobrazenia rekl\u00e1m nad konkurenciou (Position above rate). Len pri kampaniach vo Vyh\u013ead\u00e1vacej sieti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M<\/span><span style=\"font-weight: 400;\">iera zobrazen\u00ed v hornej \u010dasti str\u00e1nky (Top of page rate). Len pri kampaniach vo <\/span><span style=\"font-weight: 400;\">Vyh\u013ead\u00e1vacej sieti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Miera zobrazen\u00ed celkom na vrchu str\u00e1nky (Absolute top of the page rate). Len pri kampaniach <\/span><span style=\"font-weight: 400;\">Vyh\u013ead\u00e1vacej sieti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podiel v\u00ed\u0165azn\u00fdch zobrazen\u00ed (Outranking share)<\/span><\/li>\n<\/ol>\n<h3><span id=\"Podiel_zobrazeni_Impression_share\"><strong>Podiel zobrazen\u00ed | Impression share<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Podiel zobrazen\u00ed predstavuje percentu\u00e1lny podiel zobrazen\u00ed, ktor\u00e9 va\u0161e reklamy z\u00edskavaj\u00fa, z celkov\u00e9ho po\u010dtu zobrazen\u00ed, ktor\u00e9 by mohli z\u00edska\u0165.<\/span><\/p>\n<table style=\"width: 1112px;\">\n<tbody>\n<tr>\n<td style=\"width: 1102px;\"><b>Podiel zobrazen\u00ed = zobrazenia \/ celkov\u00fd po\u010det podporovan\u00fdch zobrazen\u00ed<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Inak povedan\u00e9, ak je podiel zobrazen\u00ed 45 % znamen\u00e1 to, \u017ee sa va\u0161a reklama zobrazila v 45 pr\u00edpadoch zo 100, kedy sa mohla zobrazi\u0165.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/01-Impression-Share.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15375 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/01-Impression-Share.png\" alt=\"Impression Share\" width=\"1072\" height=\"549\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/01-Impression-Share.png 1072w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/01-Impression-Share-300x154.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/01-Impression-Share-1024x524.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/01-Impression-Share-600x307.png 600w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/><\/a><\/p>\n<p><strong>S\u00favisiace metriky<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Podiel zobrazen\u00ed je vhodn\u00e9 kombinova\u0165 s podielom straten\u00fdch zobrazen\u00ed kv\u00f4li rozpo\u010dtu, vo vyh\u013ead\u00e1van\u00ed alebo v obsahovej sieti. <\/span><b>Takto viete identifikova\u0165 kedy sa va\u0161a reklama nezobrazuje kv\u00f4li n\u00edzkemu rozpo\u010dtu.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Podiel straten\u00fdch vyh\u013ead\u00e1van\u00ed kv\u00f4li hodnoteniu vo vyh\u013ead\u00e1van\u00ed alebo v obsahovej sieti <\/span><b>v\u00e1m povie, \u010di sa \u010di sa kvalita va\u0161ej reklamy zlep\u0161uje alebo zhor\u0161uje.\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Search-Lost-Impressino-Share.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15387\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Search-Lost-Impressino-Share.png\" alt=\"Search Lost Impressino Share\" width=\"1429\" height=\"581\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Search-Lost-Impressino-Share.png 1429w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Search-Lost-Impressino-Share-300x122.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Search-Lost-Impressino-Share-1024x416.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Search-Lost-Impressino-Share-600x244.png 600w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/a><\/p>\n<h3><span id=\"Miera_subeznych_zobrazeni_Outranking_share\"><strong>Miera s\u00fabe\u017en\u00fdch zobrazen\u00ed | Outranking share<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Miera s\u00fabe\u017en\u00fdch zobrazen\u00ed vyjadruje, ako \u010dasto z\u00edskala reklama in\u00e9ho \u00fa\u010dastn\u00edka zobrazenie s\u00fa\u010dasne s va\u0161ou reklamou. Tak\u017ee ak je jej hodnota napr\u00edklad 50 % znamen\u00e1 to, \u017ee v 5 z 10 pr\u00edpadov sa va\u0161a reklama aj reklama konkurenta zobrazili s\u00fa\u010dasne.\u00a0<\/span><\/p>\n<p><b>Je to indik\u00e1tor toho, do akej miery si va\u0161e spolo\u010dnosti konkuruj\u00fa. Ko\u013eko ich produktov, alebo k\u013e\u00fa\u010dov\u00fdch slov, na ktor\u00e9 cielia reklamu, s\u00fa podobn\u00e9 t\u00fdm va\u0161im.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ak pou\u017eijete filter na \u00farovni kampane a zvol\u00edte si svoju brandov\u00fa kampa\u0148, <\/span><b>viete identifikova\u0165 konkurentov, ktor\u00ed inzeruj\u00fa na v\u00e1\u0161 brand.<\/b><span style=\"font-weight: 400;\"> Takto si viete pozrie\u0165 aj to, \u010di sa pri va\u0161ej reklame zobrazuje relevantn\u00e1 konkurencia.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/03-Overlap-Rate.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15377 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/03-Overlap-Rate.png\" alt=\"Overlap Rate\" width=\"1423\" height=\"592\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/03-Overlap-Rate.png 1423w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/03-Overlap-Rate-300x125.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/03-Overlap-Rate-1024x426.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/03-Overlap-Rate-600x250.png 600w\" sizes=\"(max-width: 1423px) 100vw, 1423px\" \/><\/a><\/p>\n<h3><span id=\"Miera_zobrazenia_reklam_nad_konkurenciou_Top_of_the_page_rate\"><strong>Miera zobrazenia rekl\u00e1m nad konkurenciou | Top of the page rate<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Miera zobrazenia rekl\u00e1m nad konkurenciou vyjadruje, ako \u010dasto sa reklama in\u00e9ho \u00fa\u010dastn\u00edka zobrazila na vy\u0161\u0161ej poz\u00edcii ako va\u0161a reklama v pr\u00edpade, \u017ee sa obe reklamy zobrazili v rovnakom \u010dase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V praxi to znamen\u00e1, \u017ee ak je hodnota tejto metriky u konkurenta 15 %, tak sa jeho reklama zobrazila v 15 zo 100 aukci\u00ed nad va\u0161ou reklamou.\u00a0<\/span><\/p>\n<p><b>T\u00e1to metrika bohu\u017eia\u013e nie je pr\u00edstupn\u00e1 v Google Data Studiu a viete si ju pozrie\u0165 iba vo svojom \u00fa\u010dte v Google Ads.<\/b><\/p>\n<h3><span id=\"Miera_zobrazeni_v_hornej_casti_stranky\"><strong>Miera zobrazen\u00ed v hornej \u010dasti str\u00e1nky<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vyjadruje, ako \u010dasto sa va\u0161a reklama zobrazuje v hornej \u010dasti str\u00e1nky nad organick\u00fdmi v\u00fdsledkami vo vyh\u013ead\u00e1van\u00ed. \u010c\u00edm vy\u0161\u0161ia je t\u00e1to hodnota, t\u00fdm \u010dastej\u0161ie sa reklamy umiest\u0148uj\u00fa vy\u0161\u0161ie. Ak sa pri 200 zobrazeniach reklama umiestnila 150 kr\u00e1t nad organick\u00fdmi v\u00fdsledkami, miera zobrazen\u00ed v hornej \u010dasti str\u00e1nku bude 75 %.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1to metrika v\u00e1m napovie ako sa v\u00e1m dar\u00ed zlep\u0161ova\u0165 svoju poz\u00edciu reklamy.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/04-Top-of-page-rate.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15378\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/04-Top-of-page-rate.png\" alt=\"Top of page rate\" width=\"1080\" height=\"561\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/04-Top-of-page-rate.png 1080w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/04-Top-of-page-rate-300x156.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/04-Top-of-page-rate-1024x532.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/04-Top-of-page-rate-600x312.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<h3><span id=\"Miera_zobrazeni_celkom_na_vrchu_stranky_Absolute_top_of_the_page\"><strong>Miera zobrazen\u00ed celkom na vrchu str\u00e1nky | Absolute top of the page<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Miera zobrazen\u00ed celkom na vrchu str\u00e1nky poskytuje inform\u00e1ciu o tom ako \u010dasto sa reklama umiestnila na prvej poz\u00edci\u00ed nad organick\u00fdmi v\u00fdsledkami.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Odpor\u00fa\u010dam sledova\u0165 t\u00fato metriku pri k\u013e\u00fa\u010dov\u00fdch produktoch a slu\u017eb\u00e1ch.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/05-Absolut-top-of-page-rate.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15379\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/05-Absolut-top-of-page-rate.png\" alt=\"Absolut top of page rate\" width=\"1063\" height=\"556\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/05-Absolut-top-of-page-rate.png 1063w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/05-Absolut-top-of-page-rate-300x157.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/05-Absolut-top-of-page-rate-1024x536.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/05-Absolut-top-of-page-rate-600x314.png 600w\" sizes=\"(max-width: 1063px) 100vw, 1063px\" \/><\/a><\/p>\n<h3><span id=\"Podiel_vitaznych_zobrazeni\"><strong>Podiel v\u00ed\u0165azn\u00fdch zobrazen\u00ed<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Je to percentu\u00e1lna hodnota, ktor\u00e1 predstavuje ko\u013eko kr\u00e1t sa va\u0161a reklama zobrazila vy\u0161\u0161ie ako reklama konkurenta plus zobrazenia kedy sa jeho reklama v\u00f4bec nezobrazila.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fato metriku m\u00f4\u017eete pou\u017ei\u0165 v kombin\u00e1ci\u00ed s Mierou s\u00fabe\u017en\u00fdch zobrazen\u00ed a porovna\u0165 si, ako sa v\u00e1m dar\u00ed zobrazova\u0165 reklamu nad konkurentmi.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/datastudio.google.com\/embed\/u\/0\/reporting\/15jmbHMqKqlz8_J0LFmiEZN2B_3m8E5lw\/page\/n2s2\" target=\"_blank\" rel=\"noopener noreferrer\">POZRITE SI REPORT V GOOGLE DATA STUDIO<\/a><\/p>\n<h2><span id=\"Vizualizacia_spravania_konkurencie\"><strong>Vizualiz\u00e1cia spr\u00e1vania konkurencie<\/strong><\/span><\/h2>\n<h3><span id=\"Pocet_konkurentov_v_case\"><strong>Po\u010det konkurentov v \u010dase?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tento preh\u013ead v\u00e1m umo\u017e\u0148uje pozorova\u0165 ko\u013eko konkurentov sa zapojilo do aukcie pod\u013ea \u010dasov\u00e9ho \u00faseku. Pri pou\u017eit\u00ed filtra si m\u00f4\u017eete zobrazi\u0165 po\u010det konkurentov na \u0161pecifick\u00fa kampa\u0148 alebo zariadenie. Takto viete sledova\u0165, ako sa men\u00ed po\u010det va\u0161ich konkurentov v aukcii.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Po\u010det-konkurentov-v-\u010dase.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15389 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Po\u010det-konkurentov-v-\u010dase.png\" alt=\"Po\u010det konkurentov v \u010dase\" width=\"1413\" height=\"537\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Po\u010det-konkurentov-v-\u010dase.png 1413w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Po\u010det-konkurentov-v-\u010dase-300x114.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Po\u010det-konkurentov-v-\u010dase-1024x389.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Po\u010det-konkurentov-v-\u010dase-600x228.png 600w\" sizes=\"(max-width: 1413px) 100vw, 1413px\" \/><\/a><\/p>\n<h3><span id=\"Pribudla_vam_konkurencia\"><strong>Pribudla v\u00e1m konkurencia?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tak\u00fdto preh\u013ead v\u00e1m pom\u00f4\u017ee identifikova\u0165 nov\u00fdch hr\u00e1\u010dov na trhu alebo sez\u00f3nnych konkurentov. Z\u00e1rove\u0148 si m\u00f4\u017eete pozrie\u0165, ako sa im dar\u00ed zobrazova\u0165 ich reklamu vo vyh\u013ead\u00e1van\u00ed.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-over-time.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15388\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-over-time.png\" alt=\"Competitors over time\" width=\"1429\" height=\"652\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-over-time.png 1429w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-over-time-300x137.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-over-time-1024x467.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-over-time-600x274.png 600w\" sizes=\"(max-width: 1429px) 100vw, 1429px\" \/><\/a><\/p>\n<h3><span id=\"Ako_sa_sprava_konkurencia\"><strong>Ako sa spr\u00e1va konkurencia?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na t\u00fato ot\u00e1zku v\u00e1m \u010diasto\u010dne pom\u00f4\u017ee odpoveda\u0165 miera zobrazen\u00ed v hornej \u010dasti str\u00e1nky. Pozrite sa, \u010di sa va\u0161\u00edm konkurentom zvy\u0161uje alebo zni\u017euje posledn\u00fdch 12 t\u00fd\u017ed\u0148ov. Ak v\u00e1s zauj\u00edma iba jeden konkurent, m\u00f4\u017eete si ho jednoducho vyselektova\u0165 a pozrie\u0165 si iba jeho.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/06-Preh\u013ead-konkurentov-v-\u010dase.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15382\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/06-Preh\u013ead-konkurentov-v-\u010dase.png\" alt=\"Preh\u013ead konkurentov v \u010dase\" width=\"1402\" height=\"642\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/06-Preh\u013ead-konkurentov-v-\u010dase.png 1402w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/06-Preh\u013ead-konkurentov-v-\u010dase-300x137.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/06-Preh\u013ead-konkurentov-v-\u010dase-1024x469.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/06-Preh\u013ead-konkurentov-v-\u010dase-600x275.png 600w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ak uvid\u00edte, \u017ee miera zobrazen\u00ed v hornej \u010dasti str\u00e1nky sa zvy\u0161uje, m\u00f4\u017ee to by\u0165 pre v\u00e1s sign\u00e1l, \u017ee va\u0161e reklamy str\u00e1caj\u00fa na kvalite alebo, \u017ee va\u0161a konkurencia dv\u00edha svoje cenov\u00e9 ponuky.\u00a0<\/span><\/p>\n<h3><span id=\"Vytvorenie_dashboardu\"><strong>Vytvorenie dashboardu<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aby ste boli dobre informovan\u00ed, odpor\u00fa\u010dam v\u00e1m pou\u017e\u00edva\u0165 na sledovanie konkurencie <a href=\"https:\/\/datastudio.google.com\/embed\/reporting\/15jmbHMqKqlz8_J0LFmiEZN2B_3m8E5lw\/page\/n2s2\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a>, kde m\u00f4\u017eete \u013eahko n\u00e1js\u0165 inform\u00e1cie, ktor\u00e9 sme spom\u00ednali vy\u0161\u0161ie.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/07-Overview.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-15383 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/07-Overview.png\" alt=\"Overview\" width=\"1888\" height=\"837\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/07-Overview.png 1888w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/07-Overview-300x133.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/07-Overview-1024x454.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/07-Overview-600x266.png 600w\" sizes=\"(max-width: 1888px) 100vw, 1888px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Aby bol <a href=\"https:\/\/datastudio.google.com\/embed\/reporting\/15jmbHMqKqlz8_J0LFmiEZN2B_3m8E5lw\/page\/n2s2\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a> preh\u013eadn\u00fd, je dobr\u00e9, ak je <\/span><b>rozdelen\u00fd do tematick\u00fdch celkov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu sa orientova\u0165 a zoskupia s\u00favisiace inform\u00e1cie.\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/08-Overview-2.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15384\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/08-Overview-2.png\" alt=\"Overview 2\" width=\"1880\" height=\"828\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/08-Overview-2.png 1880w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/08-Overview-2-300x132.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/08-Overview-2-1024x451.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/08-Overview-2-600x264.png 600w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/a><\/p>\n<h2><span id=\"Zaver\"><strong>Z\u00e1ver<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0160tatistiky aukci\u00ed s\u00fa skvel\u00fdm zdrojom inform\u00e1ci\u00ed o tom, \u010do a ako inzeruje va\u0161a konkurencia v Google Ads. Pre najlep\u0161ie vyu\u017eitie t\u00fdchto inform\u00e1ci\u00ed ich odpor\u00fa\u010dam <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/segmentacia-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentova\u0165<\/a> pod\u013ea zariaden\u00ed a kampan\u00ed. Je rozdiel, \u010di sa va\u0161a reklama zobrazuje nad organick\u00fdmi v\u00fdsledkami v mobiln\u00fdch zariadeniach alebo v po\u010d\u00edta\u010doch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pridan\u00edm inform\u00e1ci\u00ed z \u010fal\u0161\u00edch zdrojov, ak\u00fdmi s\u00fa napr\u00edklad soci\u00e1lne siete, viete dobre monitorova\u0165 spr\u00e1vanie konkurentov a v\u010das reagova\u0165.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pekn\u00fd <a href=\"https:\/\/www.invelity.com\/blog\/ako-spehujeme-ppc-konkurenciu\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u010dl\u00e1nok o monitorovan\u00ed konkurencie<\/a> n\u00e1jdete aj na blogu Invelity. M\u00e1te nejak\u00e9 in\u00e9 sp\u00f4soby ako monitorujete svoju konkurenciu? Budem r\u00e1d, ak sa s nimi podel\u00edte v koment\u00e1roch pod \u010dl\u00e1nkom.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010eakujem, \u017ee ste pre\u010d\u00edtali tento \u010dl\u00e1nok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, budem r\u00e1d ak ho budete zdie\u013ea\u0165 so svojimi kolegami a s priate\u013emi.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monitorovanie konkurencie je u\u017eito\u010dn\u00fd sp\u00f4sob, ako z\u00edska\u0165 preh\u013ead o v\u00fdvoji na trhu. K dispoz\u00edci\u00ed m\u00e1te viacero n\u00e1strojov, ktor\u00e9&#8230;<\/p>\n","protected":false},"author":69,"featured_media":15416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,667],"tags":[603,643,620,668,675],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15373"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=15373"}],"version-history":[{"count":30,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15373\/revisions"}],"predecessor-version":[{"id":17924,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15373\/revisions\/17924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/15416"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=15373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=15373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=15373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}