{"id":15342,"date":"2020-02-28T12:55:53","date_gmt":"2020-02-28T10:55:53","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15342"},"modified":"2020-04-23T13:44:24","modified_gmt":"2020-04-23T11:44:24","slug":"analytics-news-februar-2020","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-februar-2020\/","title":{"rendered":"\u010co febru\u00e1r dal (a zobral) analytikom?"},"content":{"rendered":"<h2>Zbohom ISP d\u00e1ta, budete n\u00e1m ch\u00fdba\u0165<\/h2>\n<p>Za\u010dneme smutnou spr\u00e1vou. Za\u010diatkom febru\u00e1ra n\u00e1s n\u00e1hle a nav\u017edy opustili ISP d\u00e1ta, konkr\u00e9tne dimenzie <strong>Network Domain a Service Provider<\/strong>. Pre\u010do by n\u00e1s to malo tr\u00e1pi\u0165? ISP d\u00e1ta boli \u010dasto pou\u017e\u00edvan\u00e9 na odhalenie botov a spamu vo va\u0161ej n\u00e1v\u0161tevnosti. V\u00e4\u010d\u0161ie spolo\u010dnosti ich zase pou\u017e\u00edvali na odfiltrovanie internej n\u00e1v\u0161tevnosti. Ak ste teda pou\u017e\u00edvali filtre zalo\u017een\u00e9 na ISP dimenzi\u00e1ch, mali by ste spozornie\u0165, ke\u010f\u017ee tieto filtre v\u00e1m za\u010diatkom febru\u00e1ra prestali fungova\u0165.<\/p>\n<p>My, analitici, v\u0161ak m\u00e1me jedno ve\u013ek\u00e9 \u0161\u0165astie &#8211; to \u0161\u0165astie sa vol\u00e1 Simo Ahava, ktor\u00fd hne\u010f po ozn\u00e1men\u00ed tejto smutnej spr\u00e1vy pri\u0161iel s n\u00e1vodom, <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/collect-isp-custom-dimension-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">ako ISP d\u00e1ta posiela\u0165 do vlastn\u00fdch dimenzi\u00ed<\/a>. Z\u00edskavanie d\u00e1t o provideroch u\u017e s\u00edce nie je tak\u00e9 jednoduch\u00e9, ale hlavne, \u017ee to ide.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.seerinteractive.com\/blog\/deprecating-network-domain-service-provider\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEER interactive<\/a> alebo na blogu <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/collect-isp-custom-dimension-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sima Ahavu<\/a><\/p>\n<h2>Reverzn\u00e1 anal\u00fdza u\u017e\u00edvate\u013esk\u00fdch ciest v App + Web<\/h2>\n<p>Aby n\u00e1m nebolo smutno, Google n\u00e1m na druh\u00fd de\u0148 po ozname o ukon\u010den\u00ed podpory ISP d\u00e1t predstavil reverzn\u00fa Path Anal\u00fdzu. Nov\u00fd <a href=\"https:\/\/www.dase-analytics.com\/blog\/10-dovodov-preco-si-zalozit-novy-google-analytics-appweb-uz-dnes\/\">Analytics App + Web<\/a> tak \u010d\u00edm \u010falej t\u00fdm viac naber\u00e1 na sile. Reverzn\u00e1 anal\u00fdza u\u017e\u00edvate\u013esk\u00fdch ciest umo\u017e\u0148uje zvoli\u0165 si <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/udalost-event\/\" target=\"_blank\" rel=\"noopener noreferrer\">udalos\u0165 (Event)<\/a>, alebo cie\u013eov\u00fa str\u00e1nku a presk\u00fama\u0165, ako sa k nim u\u017e\u00edvatelia dostali.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15347 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reverzna-path-analyza.png\" alt=\"Reverzn\u00e1 Path Anal\u00fdza\" width=\"604\" height=\"467\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reverzna-path-analyza.png 604w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reverzna-path-analyza-300x232.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reverzna-path-analyza-600x464.png 600w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<p>Mo\u017enosti reverznej anal\u00fdzy u\u017e\u00edvate\u013esk\u00fdch ciest s\u00fa obrovsk\u00e9. M\u00f4\u017eete v\u010faka nej objavi\u0165 neo\u010dak\u00e1van\u00e9 konverzn\u00e9 cesty, alebo naopak, objavi\u0165 UX\/UI chyby na str\u00e1nke. \u010ci u\u017e pou\u017eijete Path Anal\u00fdzu pri transakci\u00e1ch, alebo mikrokonverzi\u00e1ch, ur\u010dite objav\u00edte mno\u017estvo pr\u00edle\u017eitost\u00ed na optimaliz\u00e1ciu v\u00e1\u0161ho webu, alebo be\u017eiacich kampan\u00ed.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#2720\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Nov\u00fd Realtime report v App + Web<\/h2>\n<p>Pri Google Analytics App + Web e\u0161te ostaneme. Google sp\u00fa\u0161\u0165a nov\u00fd Realtime report, ktor\u00fd v\u00e1m umo\u017en\u00ed porovn\u00e1va\u0165 viacero podmno\u017e\u00edn \u00fadajov ved\u013ea seba, podrobnej\u0161ie analyzova\u0165 spr\u00e1vanie jedn\u00e9ho konkr\u00e9tneho u\u017e\u00edvate\u013ea, alebo z\u00edska\u0165 hlb\u0161\u00ed preh\u013ead o konverzn\u00fdch cest\u00e1ch.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15353 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/realtime-1.jpg\" alt=\"Realtime report app + web\" width=\"1024\" height=\"532\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/realtime-1.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/realtime-1-300x156.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/realtime-1-600x312.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Realtime report v App + Web moment\u00e1lne zobrazuje:<\/p>\n<ul>\n<li>aktu\u00e1lnu polohu <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/aktivni-pouzivatelia-active-users\/\">akt\u00edvnych pou\u017e\u00edvate\u013eov<\/a> na mape<\/li>\n<li>po\u010det akt\u00edvnych pou\u017e\u00edvate\u013eov po\u010das posledn\u00fdch 30 min\u00fat<\/li>\n<li>zoznam <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/zdroj-medium-source-medium\/\">zdrojov<\/a> (source, medium, campaign), odkia\u013e u\u017e\u00edvatelia pri\u0161li<\/li>\n<li>zoznam u\u017e\u00edvate\u013eov pod\u013ea publ\u00edk<\/li>\n<li>zoznam aktu\u00e1lne nav\u0161t\u00edven\u00fdch str\u00e1nok<\/li>\n<li>zoznam vykonan\u00fdch <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/udalost-event\/\">udalost\u00ed (Events)<\/a><\/li>\n<li>zoznam vykonan\u00fdch <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/konverzia-conversion\/\">konverzi\u00ed (Conversions)<\/a><\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9271392\" target=\"_blank\" rel=\"noopener noreferrer\">Google Support<\/a><\/p>\n<h2>Roz\u0161\u00edren\u00e9 mo\u017enosti exportu z Google Search Console<\/h2>\n<p>Nakoniec pote\u0161\u00edme aj analytikov so SEO backgroundom (alebo SEO\u010dk\u00e1rov s analytick\u00fdm backgroundom?). Google odteraz umo\u017e\u0148uje exportova\u0165 v\u0161etky d\u00e1ta zo v\u0161etk\u00fdch reportov, ktor\u00e9 v <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/google-search-console\/\">Search Console<\/a> s\u00fa. Doteraz bolo mo\u017en\u00e9 stiahnu\u0165, napr. pri AMP str\u00e1nkach, iba celkov\u00e9 preh\u013eady. Vybra\u0165 si m\u00f4\u017eete z exportu do Google Sheets, do Excelu, alebo ako CSV s\u00fabor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-15355 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-export.png\" alt=\"search console export data\" width=\"1538\" height=\"724\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-export.png 1538w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-export-300x141.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-export-1024x482.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/search-console-export-600x282.png 600w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/><\/p>\n<p>Pre\u010do v\u00f4bec d\u00e1ta zo Search Console exportova\u0165? Mo\u017enost\u00ed, \u010do s d\u00e1tami robi\u0165, je, samozrejme, viac. D\u00e1ta viete v Google Sheets obohati\u0165 o \u010fal\u0161ie inform\u00e1cie zo svojho CMS \u010di z Google Analytics a n\u00e1sledne ich hlb\u0161ie analyzova\u0165, pr\u00edpadne vizualizova\u0165 v <a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/google-data-studio\/\">Data Studiu<\/a>. \u010eal\u0161ie mo\u017enosti, ako prist\u00fapi\u0165 k d\u00e1tam zo Search Console, je pou\u017eitie <a href=\"https:\/\/developers.google.com\/webmaster-tools\/search-console-api-original\">Search Console API<\/a>, pr\u00edpadne vstavan\u00e9ho connectora v Data Studiu, ale to u\u017e je na samostatn\u00e9 \u010dl\u00e1nky.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/webmasters.googleblog.com\/2020\/02\/data-export.html\">Google Blog<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zbohom ISP d\u00e1ta, budete n\u00e1m ch\u00fdba\u0165 Za\u010dneme smutnou spr\u00e1vou. Za\u010diatkom febru\u00e1ra n\u00e1s n\u00e1hle a nav\u017edy opustili ISP d\u00e1ta,&#8230;<\/p>\n","protected":false},"author":70,"featured_media":15343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[774,162,773],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15342"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=15342"}],"version-history":[{"count":11,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15342\/revisions"}],"predecessor-version":[{"id":15890,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15342\/revisions\/15890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/15343"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=15342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=15342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=15342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}