{"id":15277,"date":"2020-02-19T10:04:23","date_gmt":"2020-02-19T08:04:23","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15277"},"modified":"2020-02-19T10:54:05","modified_gmt":"2020-02-19T08:54:05","slug":"ako-vylucit-ip-adresy-v-reklamach-na-facebooku-a-v-google-ads","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-vylucit-ip-adresy-v-reklamach-na-facebooku-a-v-google-ads\/","title":{"rendered":"Ako vyl\u00fa\u010di\u0165 IP adresy v reklam\u00e1ch na Facebooku a v Google Ads"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400\">Vyl\u00fa\u010denie internej IP adresy, alebo IP adresy agent\u00fary, je jednoduch\u00fd sp\u00f4sob, ako optimalizova\u0165 svoje kampane. Obzvl\u00e1\u0161\u0165, ak m\u00e1te viacero pobo\u010diek a va\u0161i zamestnanci maj\u00fa tendenciu, klika\u0165 na va\u0161e reklamy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">V tomto \u010dl\u00e1nku si uk\u00e1\u017eeme, ako <\/span><b>identifikova\u0165 svoju IP adresu<\/b><span style=\"font-weight: 400\"> a <\/span><b>vyl\u00fa\u010di\u0165 ju <\/b><span style=\"font-weight: 400\">z reklamn\u00fdch syst\u00e9mov <\/span><b>Facebook <\/b><span style=\"font-weight: 400\">alebo <\/span><b>Google Ads<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><span id=\"Co_je_to_IP_adresa\"><span style=\"font-weight: 400\">\u010co je to IP adresa?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Adresa IP (IPv4) je 32-bitov\u00e9 \u010d\u00edslo, ktor\u00e9 sa del\u00ed na \u0161tyri 8-bitov\u00e9 \u010d\u00edsla v rozsahu <\/span><span style=\"font-weight: 400\">0 \u2013 255<\/span><span style=\"font-weight: 400\">. Tieto \u010d\u00edsla sa naz\u00fdvaj\u00fa oktety a s\u00fa oddelen\u00e9 bodkou, napr\u00edklad <\/span><span style=\"font-weight: 400\">217.182.101.245.<\/span><span style=\"font-weight: 400\"> Vyu\u017e\u00edva sa na identifik\u00e1ciu hostite\u013ea alebo presnej\u0161ie, jeho sie\u0165ov\u00e9ho rozhrania. \u010ci\u017ee to, \u010do v\u00e1m umo\u017e\u0148uje pr\u00edstup na internet (WiFi router, mobiln\u00e9 d\u00e1ta).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Svoju IP adresu viete zisti\u0165 na tejto tejto <\/span><a href=\"https:\/\/www.whatismyip.com\/\"><span style=\"font-weight: 400\">str\u00e1nke<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<table style=\"width: 1378px\">\n<tbody>\n<tr>\n<td style=\"width: 1368px\"><span style=\"font-weight: 400\">Ak sa prip\u00e1jate cez mobiln\u00fd internet, tak sa va\u0161a IP adresa l\u00ed\u0161i od tej, ktor\u00fa m\u00e1te pokia\u013e sa prip\u00e1jate na firemn\u00fd router (WiFi).\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span id=\"Preco_je_dobre_vylucovat_IP_adresu_v_reklame\"><span style=\"font-weight: 400\">Pre\u010do je dobr\u00e9 vylu\u010dova\u0165 IP adresu v reklame?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u0160etr\u00ed v\u00e1m to zbyto\u010dn\u00e9 n\u00e1klady. Nechcete predsa zobrazova\u0165 va\u0161u reklamu, svojim zamestnancom, agent\u00fare, ktor\u00e1 v\u00e1m tieto reklamy spravuje, alebo developerovi. Povedzme, \u017ee m\u00e1te nastaven\u00fa remarketingov\u00fa kampa\u0148, ktorou chcete oslovi\u0165 v\u0161etk\u00fdch n\u00e1v\u0161tevn\u00edkov va\u0161ej str\u00e1nky.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak nem\u00e1te vyl\u00fa\u010den\u00e9 IP adresy, bude sa va\u0161a reklama zobrazova\u0165 aj va\u0161\u00edm zamestnancom, agent\u00fare alebo developerovi, ktor\u00ed boli na va\u0161ej str\u00e1nke. Alebo m\u00e1te spusten\u00fa kampa\u0148 vo vyh\u013ead\u00e1van\u00ed a op\u00e4\u0165 niekto z nich nie\u010do vyh\u013ead\u00e1va a klikne na va\u0161u reklamu. Zbyto\u010dne vyhoden\u00e9 peniaze, ktor\u00e9 ste mohli vyu\u017ei\u0165 <\/span><a href=\"https:\/\/www.dase-analytics.com\/sk\/#nasesluzby\"><span style=\"font-weight: 400\">inak<\/span><\/a><span style=\"font-weight: 400\">. \ud83d\ude09<\/span><\/p>\n<h2><span id=\"Ako_vylucit_IP_adresu_v_Google_Ads\"><span style=\"font-weight: 400\">Ako vyl\u00fa\u010di\u0165 IP adresu v Google Ads<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Vyl\u00fa\u010denie IP adresy v Google Ads je jednoduch\u00e1 z\u00e1le\u017eitos\u0165 v porovnan\u00ed s Facebookom. Po\u010fme na to:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prihl\u00e1ste sa do \u00fa\u010dtu Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">V ponuke str\u00e1nok na\u013eavo kliknite na <\/span><i><span style=\"font-weight: 400\">Nastavenia<\/span><\/i><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15287\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia.png\" alt=\"Google Ads - Nastavenia\" width=\"367\" height=\"577\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia.png 367w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-191x300.png 191w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/a><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vyberte kampa\u0148, z ktorej chcete vyl\u00fa\u010di\u0165 IP adresy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kliknut\u00edm rozba\u013ete sekciu <\/span><i><span style=\"font-weight: 400\">Vyl\u00fa\u010denia adries IP<\/span><\/i><span style=\"font-weight: 400\">. (Ak sa sekcia <\/span><i><span style=\"font-weight: 400\">Vyl\u00fa\u010denia adries IP<\/span><\/i><span style=\"font-weight: 400\"> nezobrazuje, kliknite na polo\u017eku <\/span><i><span style=\"font-weight: 400\">\u010eal\u0161ie nastavenia<\/span><\/i><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">.)<br \/>\n<\/span><\/span><\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15291\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia.png\" alt=\"Google Ads - Nastavenia - \u010eal\u0161ie nastavenia\" width=\"1438\" height=\"590\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia.png 1438w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-300x123.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-1024x420.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-600x246.png 600w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/a><br \/>\n<span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zadajte IP adresy, ktor\u00e9 chcete vyl\u00fa\u010di\u0165 zo zobrazovania svojich rekl\u00e1m.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-Vyl\u00fa\u010denie-IP-adries.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15290\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-Vyl\u00fa\u010denie-IP-adries.png\" alt=\"Google Ads - Nastavenia - \u010eal\u0161ie nastavenia - Vyl\u00fa\u010denie IP adries\" width=\"1438\" height=\"798\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-Vyl\u00fa\u010denie-IP-adries.png 1438w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-Vyl\u00fa\u010denie-IP-adries-300x166.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-Vyl\u00fa\u010denie-IP-adries-1024x568.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Ads-Nastavenia-\u010eal\u0161ie-nastavenia-Vyl\u00fa\u010denie-IP-adries-600x333.png 600w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/><\/a><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kliknite na Ulo\u017ei\u0165.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Tento postup opakujte pre ka\u017ed\u00fa kampa\u0148 v ktorej chcete vyl\u00fa\u010di\u0165 svoju IP adresu.<\/span><\/p>\n<h2><span id=\"Ako_vylucit_IP_adresu_na_Facebooku\"><span style=\"font-weight: 400\">Ako vyl\u00fa\u010di\u0165 IP adresu na Facebooku<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Facebook vo svojom rozhran\u00ed nepon\u00faka nat\u00edvnu mo\u017enos\u0165 vyl\u00fa\u010denia IP adries, ako je to v pr\u00edpade Google Ads. M\u00f4\u017eete mu v\u0161ak zasla\u0165 inform\u00e1ciu o tom, \u017ee tento u\u017e\u00edvate\u013e pri\u0161iel z IP adresy, ktor\u00fa chcete vyl\u00fa\u010di\u0165 a nezobrazova\u0165 mu reklamu. Vy\u017eaduje si to men\u0161ie \u00fapravy v sledovacom k\u00f3de, ktor\u00e9 urob\u00edte pomocou n\u00e1stroja <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/google-tag-manager\/\"><span style=\"font-weight: 400\">Google Tag Manager<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><span id=\"Konfiguracia_v_GTM\"><span style=\"font-weight: 400\">Konfigur\u00e1cia v GTM<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pre zistenie aktu\u00e1lnej IP adresy vyu\u017eijete <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/vyraz\/api-application-programming-interfaces\/\"><span style=\"font-weight: 400\">API<\/span><\/a><span style=\"font-weight: 400\"> zo str\u00e1nky <\/span><a href=\"https:\/\/www.ipify.org\/\"><span style=\"font-weight: 400\">https:\/\/www.ipify.org<\/span><\/a><span style=\"font-weight: 400\">, ktor\u00e1 v\u00e1m umo\u017e\u0148uje zisti\u0165 va\u0161u verejn\u00fa IP adresu. K tomu pou\u017eijete custom HTML zna\u010dku a nasleduj\u00faci k\u00f3d:<\/span><\/p>\n<pre><code>&lt;script type = <span class=\"hljs-string\">\"application\/javascript\"<\/span>&gt;\r\n\t<span class=\"hljs-function\"><span class=\"hljs-keyword\">function<\/span> <span class=\"hljs-title\">setIPCookie<\/span>(<span class=\"hljs-params\">cname, cvalue, exmins<\/span>) <\/span>{\r\n\t\t<span class=\"hljs-keyword\">var<\/span> d = <span class=\"hljs-keyword\">new<\/span> <span class=\"hljs-built_in\">Date<\/span>();\r\n\t\td.setTime(d.getTime() + (exmins * <span class=\"hljs-number\">60<\/span> * <span class=\"hljs-number\">1000<\/span>));\r\n\t\t<span class=\"hljs-keyword\">var<\/span> expires = <span class=\"hljs-string\">\"expires=\"<\/span> + d.toUTCString();\r\n\t\t<span class=\"hljs-built_in\">document<\/span>.cookie = cname + <span class=\"hljs-string\">\"=\"<\/span> + cvalue + <span class=\"hljs-string\">\";\"<\/span> + expires + <span class=\"hljs-string\">\";path=\/\"<\/span>;\r\n\t}\r\n\r\n<span class=\"hljs-function\"><span class=\"hljs-keyword\">function<\/span> <span class=\"hljs-title\">getIP<\/span>(<span class=\"hljs-params\">json<\/span>) <\/span>{\r\n\tdataLayer.push({\r\n\t\t<span class=\"hljs-string\">\"event\"<\/span>: <span class=\"hljs-string\">\"ipEvent\"<\/span>,\r\n\t\t<span class=\"hljs-string\">\"ipAddress\"<\/span>: json.ip\r\n\t});\r\n\tsetIPCookie(<span class=\"hljs-string\">'gtm_ip'<\/span>, <span class=\"hljs-number\">1<\/span>, <span class=\"hljs-number\">30<\/span>);\r\n} \r\n&lt;<span class=\"hljs-regexp\">\/script&gt; \r\n\r\n&lt;script type = \"application\/<\/span>javascript<span class=\"hljs-string\">\"\r\nsrc = \"<\/span>https:<span class=\"hljs-comment\">\/\/api.ipify.org?format=jsonp&amp;callback=getIP\"&gt; \r\n&lt;\/script&gt;<\/span><\/code><\/pre>\n<p>Tento k\u00fasok k\u00f3du v\u00e1m odo\u0161le do d\u00e1tovej vrstvy udalos\u0165 s n\u00e1zvom \u201cipEvent\u201d s hodnotou IP adresy.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IP-event-uk\u00e1\u017eka-DL.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15300\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IP-event-uk\u00e1\u017eka-DL.png\" alt=\"IP event - uk\u00e1\u017eka DL\" width=\"619\" height=\"72\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IP-event-uk\u00e1\u017eka-DL.png 619w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IP-event-uk\u00e1\u017eka-DL-300x35.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IP-event-uk\u00e1\u017eka-DL-600x70.png 600w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">A vytvor\u00ed cookie s n\u00e1zvom \u201cgtm_ip\u201d, ktor\u00e1 bude obsahova\u0165 hodnotu 1.\u00a0<\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Cookie-uk\u00e1\u017eka-gtm_IP-cookie.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15301\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Cookie-uk\u00e1\u017eka-gtm_IP-cookie.png\" alt=\"Cookie - uk\u00e1\u017eka gtm_IP cookie\" width=\"1318\" height=\"386\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Cookie-uk\u00e1\u017eka-gtm_IP-cookie.png 1318w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Cookie-uk\u00e1\u017eka-gtm_IP-cookie-300x88.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Cookie-uk\u00e1\u017eka-gtm_IP-cookie-1024x300.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Cookie-uk\u00e1\u017eka-gtm_IP-cookie-600x176.png 600w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">T\u00fato zna\u010dku budete sp\u00fa\u0161\u0165a\u0165 ke\u010f u\u017e\u00edvate\u013e pr\u00edde na vstupn\u00fa str\u00e1nku,<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-landing-page.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15304\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-landing-page.png\" alt=\"Google Tag Manager - Trigger pre landing page\" width=\"1141\" height=\"594\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-landing-page.png 1141w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-landing-page-300x156.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-landing-page-1024x533.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-landing-page-600x312.png 600w\" sizes=\"(max-width: 1141px) 100vw, 1141px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">alebo ke\u010f sa hodnota premennej <\/span><i><span style=\"font-weight: 400\">CO &#8211; gtm_ip<\/span><\/i><span style=\"font-weight: 400\"> nerovn\u00e1 1.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-page-view-bez-IP-adresy.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15305\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-page-view-bez-IP-adresy.png\" alt=\"Google Tag Manager - Trigger pre page view bez IP adresy\" width=\"1185\" height=\"603\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-page-view-bez-IP-adresy.png 1185w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-page-view-bez-IP-adresy-300x153.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-page-view-bez-IP-adresy-1024x521.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Trigger-pre-page-view-bez-IP-adresy-600x305.png 600w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">Premenn\u00fa <\/span><i><span style=\"font-weight: 400\">CO &#8211; gtm_ip<\/span><\/i><span style=\"font-weight: 400\"> si vytvor\u00edte ako 1st Party Cookie, kde ako hodnotu <\/span><i><span style=\"font-weight: 400\">Cookie Name<\/span><\/i><span style=\"font-weight: 400\"> vlo\u017e\u00edte <\/span><b>gtm_ip<\/b><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-1st-party-cookie-premenn\u00e1.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15306\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-1st-party-cookie-premenn\u00e1.png\" alt=\"Google Tag Manager - 1st party cookie premenn\u00e1\" width=\"1143\" height=\"605\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-1st-party-cookie-premenn\u00e1.png 1143w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-1st-party-cookie-premenn\u00e1-300x159.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-1st-party-cookie-premenn\u00e1-1024x542.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-1st-party-cookie-premenn\u00e1-600x318.png 600w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u00fdsledn\u00e1 konfigur\u00e1cia zna\u010dky <\/span><i><span style=\"font-weight: 400\">HTML &#8211; GetIP <\/span><\/i><span style=\"font-weight: 400\">bude vyzera\u0165 nasledovne:<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-custom-HTML-Get-IP.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15307\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-custom-HTML-Get-IP.png\" alt=\"Google Tag Manager - custom HTML - Get IP\" width=\"1224\" height=\"869\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-custom-HTML-Get-IP.png 1224w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-custom-HTML-Get-IP-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-custom-HTML-Get-IP-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-custom-HTML-Get-IP-600x426.png 600w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vytvor\u00edte si premenn\u00fa d\u00e1tovej vrstvy, v mojom pr\u00edpade <\/span><i><span style=\"font-weight: 400\">DL &#8211; ipAddress<\/span><\/i><span style=\"font-weight: 400\">, do ktorej si ulo\u017e\u00edte hodnotu IP adresy, u\u017e\u00edvate\u013ea, ktor\u00fa ste z\u00edskali pomocou API. Do po\u013ea <\/span><i><span style=\"font-weight: 400\">Data Layer Variable Name<\/span><\/i><span style=\"font-weight: 400\"> zad\u00e1te <\/span><i><span style=\"font-weight: 400\">ipAddress<\/span><\/i><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Data-Layer-Variable-ipAddress.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15308\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Data-Layer-Variable-ipAddress.png\" alt=\"Google Tag Manager - Data Layer Variable - ipAddress\" width=\"1176\" height=\"532\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Data-Layer-Variable-ipAddress.png 1176w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Data-Layer-Variable-ipAddress-300x136.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Data-Layer-Variable-ipAddress-1024x463.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Data-Layer-Variable-ipAddress-600x271.png 600w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u010ealej si vytvor\u00edte regex tabu\u013eku s n\u00e1zvom <\/span><i><span style=\"font-weight: 400\">LT &#8211; Filtered Group<\/span><\/i><span style=\"font-weight: 400\">, kde ako <\/span><i><span style=\"font-weight: 400\">Input variable<\/span><\/i><span style=\"font-weight: 400\"> pou\u017eijte premenn\u00fa <\/span><i><span style=\"font-weight: 400\">DL &#8211; jipAddress<\/span><\/i><span style=\"font-weight: 400\">. V tabu\u013eke si na \u013eav\u00fa stranu zad\u00e1te regex, ktor\u00fd obsahuje va\u0161u IP adresu a na prav\u00fa stranu zad\u00e1te v\u00fdstup. Za\u010diarknite pol\u00ed\u010dko <\/span><i><span style=\"font-weight: 400\">Set Default Value<\/span><\/i><span style=\"font-weight: 400\">, kde si prid\u00e1te hodnotu <\/span><i><span style=\"font-weight: 400\">External traffic<\/span><\/i><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<table style=\"width: 1312px\">\n<tbody>\n<tr>\n<td style=\"width: 1302px;background-color: #d8eee2ff\"><span style=\"font-weight: 400\">Ak neviete ako pou\u017e\u00edva\u0165 regex, m\u00f4\u017eete si pre\u010d\u00edta\u0165 \u010dl\u00e1nok <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/nevyrazne-regularne-vyrazy-preco-ich-potrebuje-kazdy-analytik\/\"><i><span style=\"font-weight: 400\">Nev\u00fdrazn\u00e9 regul\u00e1rne v\u00fdrazy \u2013 pre\u010do ich potrebuje ka\u017ed\u00fd analytik?<\/span><\/i><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Regex-Table.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15312\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Regex-Table.png\" alt=\"Google Tag Manager - Regex Table\" width=\"1161\" height=\"889\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Regex-Table.png 1161w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Regex-Table-300x230.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Regex-Table-1024x784.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Regex-Table-600x459.png 600w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">T\u00fato premenn\u00fa pou\u017eijete ako podmienku pri spusten\u00ed vlastnej udalosti (custom event). Ten spust\u00edte v\u017edy, ke\u010f nastane udalos\u0165 s n\u00e1zvom <\/span><i><span style=\"font-weight: 400\">ipEvent<\/span><\/i><span style=\"font-weight: 400\">, ktor\u00fd sa odo\u0161le pri vygenerovan\u00ed IP adresy a premenn\u00e1 <\/span><em><span style=\"font-weight: 400\">R<\/span><\/em><i><span style=\"font-weight: 400\">T &#8211; Filtered Group<\/span><\/i><span style=\"font-weight: 400\"> sa nezhoduje s regexom \u2018<\/span><i><span style=\"font-weight: 400\">undefined|disabled|external traffic<\/span><\/i><span style=\"font-weight: 400\">\u2019.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-Event.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15313\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-Event.png\" alt=\"Google Tag Manager - Custom Event\" width=\"1147\" height=\"766\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-Event.png 1147w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-Event-300x200.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-Event-1024x684.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-Event-600x401.png 600w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tieto nastavenia zabezpe\u010dia, \u017ee sa event spust\u00ed iba vtedy, ke\u010f va\u0161u str\u00e1nku nav\u0161t\u00edvil z IP adresy, ktor\u00fa chcete vyl\u00fa\u010di\u0165.\u00a0<\/span><\/p>\n<h2><span id=\"Odosielanie_informacie_do_Facebooku\"><span style=\"font-weight: 400\">Odosielanie inform\u00e1cie do Facebooku<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Vytvor\u00edte si custom HTML zna\u010dku, kde vlo\u017e\u00edte nasleduj\u00faci k\u00f3d.<\/span><\/p>\n<pre><code>&lt;script &gt;\r\nfbq('trackCustom\u2019,'IPAddressGroup',{\r\n    'Group': {{LT - Filtered IP Group}}\r\n});\r\n&lt;\/script&gt;<\/code><\/pre>\n<p>&nbsp;<\/p>\n<p>Tento k\u00f3d v\u00e1m vytvor\u00ed vlastn\u00fa udalos\u0165, ktor\u00e1 odo\u0161le do Facebooku inform\u00e1ciu o tom, \u010di je u\u017e\u00edvate\u013e extern\u00e1 alebo intern\u00e1 n\u00e1v\u0161tevna na z\u00e1klade hodnoty, ktor\u00fa ste si zadali v premennej <i>LT &#8211; Filtered IP Group<\/i>. T\u00fato zna\u010dku spust\u00edte na vlastn\u00fa udalos\u0165 <i>Event &#8211; ipEvent<\/i>.\u00a0<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-HTML-Facebook-Event.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15314\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-HTML-Facebook-Event.png\" alt=\"Google Tag Manager - Custom HTML - Facebook Event\" width=\"1216\" height=\"789\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-HTML-Facebook-Event.png 1216w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-HTML-Facebook-Event-300x195.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-HTML-Facebook-Event-1024x664.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Google-Tag-Manager-Custom-HTML-Facebook-Event-600x389.png 600w\" sizes=\"(max-width: 1216px) 100vw, 1216px\" \/><\/a><\/p>\n<h2><span id=\"Nastavenie_vo_Facebook_Ads\"><span style=\"font-weight: 400\">Nastavenie vo Facebook Ads<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Po dokon\u010den\u00ed nastaven\u00ed v GTM, prejdite v n\u00e1stroji Facebook Business Manager do sekcie <\/span><i><span style=\"font-weight: 400\">Audiences<\/span><\/i><span style=\"font-weight: 400\">. Vytvorte si nov\u00e9 <\/span><i><span style=\"font-weight: 400\">Custom Audience<\/span><\/i><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15316\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience.png\" alt=\"Facebook Business Manager - Custom Audience\" width=\"297\" height=\"260\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">Zvo\u013ete si <\/span><i><span style=\"font-weight: 400\">Website.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Website.png\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15317\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Website.png\" alt=\"Facebook Business Manager - Custom Audience - Website\" width=\"931\" height=\"233\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Website.png 931w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Website-300x75.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Website-600x150.png 600w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/a><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Vyberte si event, na z\u00e1klade ktor\u00e9ho chcete vytvori\u0165 publikum. Ak ste postupovali pod\u013ea n\u00e1vodu, mali by ma\u0165 medzi udalos\u0165ami <\/span><b>IPAddressGroup<\/b><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-IPAddressGroup.png\" data-rel=\"lightbox-image-15\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15318\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-IPAddressGroup.png\" alt=\"Facebook Business Manager - Custom Audience - IPAddressGroup\" width=\"933\" height=\"588\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-IPAddressGroup.png 933w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-IPAddressGroup-300x189.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-IPAddressGroup-600x378.png 600w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">Kliknite na <\/span><b>Refine by<\/b><span style=\"font-weight: 400\"> a vyberte mo\u017enos\u0165 <\/span><b>URL\/Parameter<\/b><span style=\"font-weight: 400\">.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Refine-by.png\" data-rel=\"lightbox-image-16\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15319\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Refine-by.png\" alt=\"Facebook Business Manager - Custom Audience - Refine by\" width=\"931\" height=\"590\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Refine-by.png 931w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Refine-by-300x190.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Refine-by-600x380.png 600w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">Zvo\u013ete si ako parameter <\/span><b>Group <\/b><span style=\"font-weight: 400\">a<\/span> <span style=\"font-weight: 400\">pridajte hodnoty, ktor\u00e9 ste si v GTM vlo\u017eili do premennej <\/span><i><span style=\"font-weight: 400\">LT &#8211; Filtered Group<\/span><\/i><span style=\"font-weight: 400\">. Zadajte si n\u00e1zov publika, napr\u00edklad <\/span><b>Internal Traffic<\/b><span style=\"font-weight: 400\"> a ulo\u017ete.<br \/>\n<a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Finished.png\" data-rel=\"lightbox-image-17\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15320\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Finished.png\" alt=\"Facebook Business Manager - Custom Audience - Finished\" width=\"928\" height=\"592\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Finished.png 928w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Finished-300x191.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Facebook-Business-Manager-Custom-Audience-Finished-600x383.png 600w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">Toto publikum m\u00f4\u017eete n\u00e1sledne vyl\u00fa\u010di\u0165 vo svojich kampaniach a zobrazova\u0165 tak svoju reklamu iba relevantn\u00fdm u\u017e\u00edvate\u013eom.\u00a0<\/span><\/p>\n<h2><span id=\"Zaver\"><span style=\"font-weight: 400\">Z\u00e1ver<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Nau\u010dili ste sa, ako z\u00edska\u0165 IP adresu u\u017e\u00edvate\u013ea pomocou API a ako s touto inform\u00e1ciou \u010falej pracova\u0165 v s\u00falade s <\/span><a href=\"https:\/\/www.dase-analytics.com\/gdpr-lista-banner\/\"><span style=\"font-weight: 400\">GDPR<\/span><\/a><span style=\"font-weight: 400\">. V\u010faka regex tabu\u013eke viete transformova\u0165 IP adresu do \u017eelanej podoby a odosla\u0165 kam potrebujete, v tomto pr\u00edpade Facebook. Tu ste sa nau\u010dili ako sa vytv\u00e1ra vlastn\u00e9 publikum na z\u00e1klade vlastn\u00fdch udalost\u00ed a podmienok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Toto viete vyu\u017ei\u0165 aj v bud\u00facnosti, ak chcete cieli\u0165 reklamu na \u013eud\u00ed, ktor\u00ed vykonali po\u017eadovan\u00fa akciu na va\u0161om webe, ako je napr\u00edklad kliknutie na CTA tla\u010d\u00edtko.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak pou\u017e\u00edvate in\u00fd sp\u00f4sob ako vyl\u00fa\u010di\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165 z kampan\u00ed, budem r\u00e1d, ak sa o\u0148 podel\u00edte. \u010ci u\u017e prostredn\u00edctvom koment\u00e1rov, alebo spr\u00e1v.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u010eakujem, \u017ee ste pre\u010d\u00edtali tento \u010dl\u00e1nok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, budem r\u00e1d ak ho budete zdie\u013ea\u0165 so svojimi kolegami a s priate\u013emi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vyl\u00fa\u010denie internej IP adresy, alebo IP adresy agent\u00fary, je jednoduch\u00fd sp\u00f4sob, ako optimalizova\u0165 svoje kampane. Obzvl\u00e1\u0161\u0165, ak m\u00e1te&#8230;<\/p>\n","protected":false},"author":69,"featured_media":15278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,639,200],"tags":[603,642,643,619,608,620,602,663,674],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15277"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=15277"}],"version-history":[{"count":35,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15277\/revisions"}],"predecessor-version":[{"id":15332,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/15277\/revisions\/15332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/15278"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=15277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=15277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=15277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}