{"id":14930,"date":"2020-01-01T10:56:47","date_gmt":"2020-01-01T08:56:47","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14930"},"modified":"2020-02-06T11:53:45","modified_gmt":"2020-02-06T09:53:45","slug":"marketing-pre-malu-firmu-s-este-mensim-rozpoctom","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/marketing-pre-malu-firmu-s-este-mensim-rozpoctom\/","title":{"rendered":"Marketing pre mal\u00fa firmu s e\u0161te men\u0161\u00edm rozpo\u010dtom"},"content":{"rendered":"<p><strong>M\u00e1te aj vy mal\u00fa firmu, s minim\u00e1lnych alebo \u017eiadnym rozpo\u010dtom na marketing? Pozrite sa, ako s t\u00fdm bojujeme v DASE. <\/strong><b>V \u010dl\u00e1nku n\u00e1jdete v\u0161etky na\u0161e aktivity a v\u00fdsledky. Rozhodli sme \u00eds\u0165 \u201es ko\u017eou na trh\u201c a zdie\u013ea\u0165 \u00faplne v\u0161etko, vr\u00e1tane absol\u00fatnych \u010d\u00edsel a re\u00e1lnych rozpo\u010dtov. \u010cl\u00e1nok je rozdelen\u00fd do troch \u010dast\u00ed:<\/b><\/p>\n<ol>\n<li><b>na\u0161e v\u00fdsledky, <\/b><\/li>\n<li><b>ako a pre\u010do to rob\u00edme, <\/b><\/li>\n<li><b>chyby a ponau\u010denia.\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Predt\u00fdm, ako sa dostanem k na\u0161im aktivit\u00e1m, by som rada uviedla kontext. DASE vznikla 3 roky dozadu. Prv\u00e9 dva roky sme dod\u00e1vali na\u0161e slu\u017eby hlavne pre zahrani\u010dn\u00e9 partnersk\u00e9 agent\u00fary. Nerie\u0161ili sme teda akt\u00edvny marketing ani sales na slovenskom trhu. To sa pr\u00e1ve tento rok zmenilo, ke\u010f sme sa rozhodli za\u010da\u0165 komunikova\u0165 aj na Slovensku. Ja som DASE 2 roky viedla popri inom full-time jobe. Od janu\u00e1ra tohto roka sa venujem trom \u010dinnostiam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predov\u0161etk\u00fdm vedeniu DASE<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Konzult\u00e1ci\u00e1m pre mal\u00e9, stredn\u00e9 a za\u010d\u00ednaj\u00face firmy oh\u013eadom marketingovej strat\u00e9gie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vzdel\u00e1vaniu a \u0161koleniam<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tieto \u010dinnosti sa z m\u00f4jho poh\u013eadu skvele dop\u013a\u0148aj\u00fa, ke\u010f\u017ee v DASE vyu\u017eijem svoje 10-ro\u010dn\u00e9 marketingov\u00e9 know-how a naopak pri konzult\u00e1ci\u00e1ch vyu\u017e\u00edvam to, \u010do sa nau\u010d\u00edm pri tvorbe a realiz\u00e1cii marketingovej strat\u00e9gie pre DASE.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">V\u00fdsledky za rok 2019<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V marketingovej strat\u00e9gii sa zameriavame na tvorbu kvalitn\u00e9ho obsahu. Na\u0161\u00edm cie\u013eom je vzdel\u00e1va\u0165 slovensk\u00fd trh o mo\u017enostiach v analytike. Chceme pom\u00e1ha\u0165 firm\u00e1m pochopi\u0165, \u010do to znamen\u00e1 <a href=\"https:\/\/www.dase-analytics.com\/blog\/ebook\/ebook-cesta-k-data-driven-marketingu\/\">by\u0165 data-driven<\/a>, a komunite zdie\u013ea\u0165 r\u00f4zne mo\u017enosti, <a href=\"https:\/\/www.dase-analytics.com\/blog\/category\/navody\/\">n\u00e1vody a know-how<\/a>, ktor\u00e9 \u010derp\u00e1me hlavne z pr\u00e1ce na ve\u013ek\u00fdch zahrani\u010dn\u00fdch klientoch.\u00a0<\/span><\/p>\n<p><b>V\u0161etky v\u00fdsledky a aktivity s\u00fa za obdobie od za\u010diatku janu\u00e1ra do konca novembra 2019, \u010di\u017ee 11 mesiacov.\u00a0<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14932\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-1024x576.png\" alt=\"Marketing pre mal\u00fa firmu - \u0161tatistiky blogu\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-1024x576.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-300x169.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-600x338.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14931 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-2-1024x576.png\" alt=\"Marketing pre mal\u00fa firmu - medziro\u010dn\u00fd rast\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-2-1024x576.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-2-300x169.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-2-600x338.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/vysledky-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Talent market\u00e9rov je v\u017edy vytiahnu\u0165 tie najsexy vyzeraj\u00face \u010d\u00edsla. \ud83d\ude42 Obzvl\u00e1\u0161\u0165 percentu\u00e1lne n\u00e1rasty vyzeraj\u00fa \u010dastokr\u00e1t ohromne, pri\u010dom absol\u00fatne \u010d\u00edsla m\u00f4\u017eu by\u0165 tro\u0161ku menej zauj\u00edmav\u00e9. Ako som v\u0161ak spom\u00ednala na za\u010diatku, my ideme s ko\u017eou na trh, a preto v\u00e1m uk\u00e1\u017eem aj podrobnej\u0161ie \u010d\u00edsla. <\/span><b>Chcem v\u0161ak najsk\u00f4r vyzdvihn\u00fa\u0165, \u017ee som hrd\u00e1 na to, \u010do sa n\u00e1m podarilo dosiahnu\u0165. Hlavne vzh\u013eadom na fakt, \u017ee sme vy\u0161e pol roka boli vo firme len traja, v\u00e4\u010d\u0161inu komunik\u00e1cie sme si robili sami <\/b><span style=\"font-weight: 400;\">a toto v\u0161etko sme zvl\u00e1dali popri na\u0161ej be\u017enej pr\u00e1ci. S \u010d\u00edm bola potrebn\u00e1 extern\u00e1 pomoc agent\u00fary, sa do\u010d\u00edtate ni\u017e\u0161ie.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Webov\u00e1 str\u00e1nka\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Okrem spom\u00ednan\u00fdch aktiv\u00edt sme kompletne prerobili na\u0161u webstr\u00e1nku. P\u00f4vodne sme mali one-page scrollovac\u00ed web. Dnes m\u00e1me (okrem in\u00e9ho) vytvoren\u00fdch 7 produktov\u00fdch landing pages. Je mi jasn\u00e9, \u017ee web by mohol vyzera\u0165 lep\u0161ie, ale vzh\u013eadom na to, \u017ee ho cel\u00fd rob\u00edm ja (s v\u00fdnimkou blogu, ktor\u00fd urobilo Visibility a spravujeme ho my), si mysl\u00edm, \u017ee je to nateraz posta\u010duj\u00face na na\u0161e \u00fa\u010dely.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-14933 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-web-1024x576.png\" alt=\"Marketing pre mal\u00fa firmu - web DASE Analytics\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-web-1024x576.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-web-300x169.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-web-600x338.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/dase-web.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><i><span style=\"font-weight: 400;\">Porovnanie p\u00f4vodn\u00e9ho a s\u00fa\u010dasn\u00e9ho webu.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Predn\u00e1\u0161ky a PR<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na\u0161im marketingov\u00fdm snah\u00e1m ve\u013emi pom\u00e1ha aj to, \u017ee pomerne \u010dasto predn\u00e1\u0161am a tie\u017e ob\u010das sprav\u00edm nejak\u00fd ten rozhovor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010co sa eventov t\u00fdka, tak mala na\u0161a Majka workshop o Google Analytics, Pe\u0165o mal skvel\u00fd rozhovor vo Websupporte, ktor\u00fd <\/span><a href=\"https:\/\/open.spotify.com\/episode\/45oV2iCJaQIxwHC11SwiP6?utm_source=Facebook_SimpleMusicStories&amp;utm_medium=sms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">n\u00e1jdete aj ako podcast.<\/span><\/a><span style=\"font-weight: 400;\"> Ja som za tento rok mala:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">19 predn\u00e1\u0161ok a workshopov<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4 workshopy boli o data-driven marketingu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Odpredn\u00e1\u0161ala som takmer 50 hod\u00edn a minim\u00e1lne to\u013eko isto som str\u00e1vila pr\u00edpravou<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Za rok 2019 som od\u0161kolila 1010 \u013eud\u00ed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I ke\u010f v\u00e4\u010d\u0161inou predn\u00e1\u0161am na t\u00e9my o digit\u00e1lnej strat\u00e9gii, content marketingu a budovan\u00ed zna\u010dky, v\u017edy prezentujem DASE a vyzdvihujem d\u00f4le\u017eitos\u0165 analytiky.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14934 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/rozhovor-1024x752.png\" alt=\"Small Biz 2019 - J\u00falia Mich\u00e1lekov\u00e1\" width=\"1024\" height=\"752\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/rozhovor-1024x752.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/rozhovor-300x220.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/rozhovor-600x441.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/rozhovor.png 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Z in\u00fdch (nazvime to PR) aktiv\u00edt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spolo\u010dne sme nato\u010dili a vytvorili <a href=\"https:\/\/www.learn2code.sk\/kurzy\/data-driven-online-marketing-biznis\" target=\"_blank\" rel=\"noopener\">kurz o data-driven marketingu na Learn2code<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nato\u010dila som 3 video rozhovory (<a href=\"https:\/\/www.youtube.com\/watch?v=NAlPC2mqn_0\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener\">o DASE a analytike<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=OZOeuBSjsko&amp;t=8s\" data-rel=\"lightbox-video-1\" target=\"_blank\" rel=\"noopener\">o analytike pre eshopy<\/a> a <a href=\"https:\/\/www.youtube.com\/watch?v=___hyzEC7uw\" data-rel=\"lightbox-video-2\" target=\"_blank\" rel=\"noopener\">o budovan\u00ed firemnej kult\u00fary<\/a>),<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/smallbiz.sk\/julia-michalekova-ak-chcete-biznis-niekam-posuvat-napredovat-a-robit-veci-lepsie-a-efektivnejsie-mali-by-ste-vediet-kam-smerujete-co-su-vase-ciele\/\"><span style=\"font-weight: 400;\">Dala kr\u00e1tky rozhovor<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A dala dlh\u00fd rozhovor, ktor\u00fd n\u00e1jdete <a href=\"https:\/\/www.vkreativnombiznise.sk\/\" target=\"_blank\" rel=\"noopener\">v knihe od Kamila Aujesk\u00e9ho<\/a> \ud83d\ude42<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14935 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/kniha.jpg\" alt=\"Kamil Aujesk\u00fd - kniha\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/kniha.jpg 768w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/kniha-240x300.jpg 240w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/kniha-600x750.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Soci\u00e1lne siete<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00daprimne, tieto s\u00fa pre n\u00e1s tak tro\u0161ku \u201epain\u201d. Ni\u017e\u0161ie v \u010dl\u00e1nku vysvet\u013eujem pre\u010do ich nespravujeme \u00faplne tak, ako by sa pod\u013ea best practices malo. No aj napriek tomu, \u017ee by si zasl\u00fa\u017eili viac pozornosti, tak sa n\u00e1m podarilo r\u00e1s\u0165. V\u0161etok n\u00e1rast pova\u017eujem za organick\u00fd. Na Facebooku plat\u00edme promo, ale len na n\u00e1v\u0161tevnos\u0165 \u010dl\u00e1nkov alebo landing pages.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/DASEanalytics\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> n\u00e1rast z 203 na 421 (20 followerov v priemere ka\u017ed\u00fd mesiac)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/dase-analytics\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> zo 6 na 92 followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/daseanalytics\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> zo 108 na 207 followers (na\u0161e stories maj\u00fa tak 50 a\u017e 70 viden\u00ed)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/channel\/UCtKWR8buDu6uxRwdmoU04sA\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> z 0 to 38 subscribers, mali sme 8 vide\u00ed s 558 views<\/span><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-14936 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/instagram-1024x648.png\" alt=\"Instagram - DASE Analytics\" width=\"1024\" height=\"648\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/instagram-1024x648.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/instagram-300x190.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/instagram-600x379.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/instagram.png 1273w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><i><span style=\"font-weight: 400;\">Najlajkovanej\u0161\u00ed pr\u00edspevok na Instagrame. Darmo, deti\u010dky. \ud83d\ude09<\/span><\/i><\/p>\n<p style=\"text-align: right;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-14937 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/facebook-1024x496.png\" alt=\"Facebook followers DASE Analytics\" width=\"1024\" height=\"496\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/facebook-1024x496.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/facebook-300x145.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/facebook-600x291.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/facebook.png 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><i><span style=\"font-weight: 400;\">Facebook followers<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Newsletter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Od polovice roka sme za\u010dali tvori\u0165 a posiela\u0165 aj newsletter. Obsah je \u010disto pou\u010dn\u00fd. \ud83d\ude09 Neposielame \u017eiadne reklamn\u00e9 posolstv\u00e1. Doteraz sa n\u00e1m podarilo zozbiera\u0165 146 mailov a z toho vy\u0161e 70% je z Facebook kampane, kde sa m\u00f4\u017eete na odber prihl\u00e1si\u0165 priamo cez jednoduch\u00fd formul\u00e1r na Facebooku.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14938 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/newsletter.png\" alt=\"newsletter DASE\" width=\"896\" height=\"163\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/newsletter.png 896w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/newsletter-300x55.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/newsletter-600x109.png 600w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><i><span style=\"font-weight: 400;\">V\u00fdsledky z posledn\u00e9ho odoslan\u00e9ho newslettera<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">V\u00fdsledky webu a blogu<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Takto vyzer\u00e1 na\u0161a n\u00e1v\u0161tevnos\u0165 za obdobie janu\u00e1r a\u017e november 2019 na celom webe.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14939 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky.png\" alt=\"\u0161tatistiky webu DASE blog\" width=\"792\" height=\"410\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky.png 792w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky-300x155.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky-600x311.png 600w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Porovnanie medzi janu\u00e1rom, kedy sme za\u010dali aktivity len pomaly rozbieha\u0165 a novembrom.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14940 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky-2.png\" alt=\"medziro\u010dn\u00fd v\u00fdvoj DASE blog\" width=\"772\" height=\"143\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky-2.png 772w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky-2-300x56.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/web-vysledky-2-600x111.png 600w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Naj\u00faspe\u0161nej\u0161\u00edm \u010dl\u00e1nkom z poh\u013eadu pageviews a zdie\u013ean\u00ed za tento rok bol <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/velky-update-google-analytics\/\"><span style=\"font-weight: 400;\">Ve\u013ek\u00fd update Google Analytics!<\/span><\/a><span style=\"font-weight: 400;\">. V okt\u00f3bri sme prijali nov\u00fdch kolegov, ktor\u00ed tie\u017e tvoria skvel\u00e9 a \u00faspe\u0161n\u00e9 \u010dl\u00e1nky. Ako napr\u00edklad <a href=\"https:\/\/www.dase-analytics.com\/blog\/black-friday-vyhodnocujete-svoje-kampane-spravne\/\">tento o vyhodnocovan\u00ed Black Friday.<\/a>\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Invest\u00edcie vs. n\u00e1vratnos\u0165<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00fa tieto v\u00fdsledky dobr\u00e9 \u010di zl\u00e9? Vzh\u013eadom na to, \u017ee sme do rekl\u00e1m investovali v priemere necel\u00fdch 150 \u20ac mesa\u010dne, tak ich pova\u017eujem za dobr\u00e9. Najm\u00e4 n\u00e1m sl\u00fa\u017eia na to, aby sme si vedeli nastavi\u0165 ciele do bud\u00facnosti. Okrem budgetu na reklamu plat\u00edme Visibility za ich slu\u017eby. \u010co v\u0161etko robia p\u00ed\u0161em ni\u017e\u0161ie. Za 11 mesiacov n\u00e1s agent\u00fara aj rozpo\u010det dokopy vy\u0161li do 5000\u20ac.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ur\u010dite sa tu n\u00e1jdu obchodne zm\u00fd\u0161\u013eaj\u00faci \u013eudia, ktor\u00ed sa teraz hovoria. \u201cTo je s\u00edce v\u0161etko pekn\u00e9, ale prinieslo v\u00e1m to aj leady a klientov?\u201d. \u00c1no prinieslo!<strong> Ako naj\u00fa\u010dinnej\u0161ie z marketingov\u00fdch aktiv\u00edt, ktor\u00e9 sa pretavuj\u00fa aj do re\u00e1lneho obchodu, sa n\u00e1m zatia\u013e javia pr\u00e1ve predn\u00e1\u0161ky a osobn\u00fd kontakt.<\/strong> Tak\u017ee toto chceme posilni\u0165 v bud\u00facom roku. Mali sme nieko\u013eko leadov z webu v\u010faka akvizi\u010dnej kampani a p\u00e1r vyslovene v\u010faka na\u0161im contentov\u00fdm aktivit\u00e1m.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14941 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/mail-1024x342.png\" alt=\"new lead DASE\" width=\"1024\" height=\"342\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/mail-1024x342.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/mail-300x100.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/mail-600x200.png 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/mail.png 1306w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chcem v\u0161ak zd\u00f4razni\u0165, \u017ee vn\u00edmam marketing ako prostriedok na budovanie povedomia o n\u00e1s a ako prostriedok na \u0161\u00edrenie know-how o analytike. Nie ako priamy obchodn\u00fd kan\u00e1l, od ktor\u00e9ho o\u010dak\u00e1vam okam\u017eit\u00fa n\u00e1vratnos\u0165. Ide o dlhodob\u00fa strat\u00e9giu, ktorej v\u00fdsledky tie\u017e vidie\u0165 a\u017e po istom \u010dase. Klientov a sales sa sna\u017e\u00edme rie\u0161i\u0165 sk\u00f4r cez in\u00e9 prostriedky a mo\u017enosti. To by ale bolo na \u010fal\u0161\u00ed blog. \ud83d\ude09\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Pre\u010do a ako to rob\u00edme<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To\u013eko k na\u0161im v\u00fdsledkom a k tomu, \u010do v\u0161etko sa spravilo. Teraz viac k tomu pre\u010do rob\u00edme pr\u00e1ve to, \u010do rob\u00edme a pre\u010do m\u00e1me nedostatky v ist\u00fdch oblastiach na\u0161ej komunik\u00e1cie. D\u00fafam, \u017ee nasleduj\u00face riadky pom\u00f4\u017eu hlavne men\u0161\u00edm firm\u00e1m pri rozhodovan\u00ed o ich marketingov\u00fdch aktivit\u00e1ch.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ur\u010denie posolstva<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ako mal\u00e1 firma m\u00e1te obrovsk\u00fa v\u00fdhodu a tou je va\u0161a autenticita. Ke\u010f ste vo firme s\u00e1m alebo je v\u00e1s m\u00e1lo, je omnoho jednoduch\u0161ie komunikova\u0165 konzistentne a komunikova\u0165 presne to \u010do ste a k\u00fdm ste. Nehrajte sa na nie\u010do, \u010d\u00edm nie ste. Sp\u00ed\u0161te si ak\u00e1 va\u0161a zna\u010dka je, \u010do chcete komunikova\u0165 a ako. \u201cBut don&#8217;t overthink!\u201d. Pardon za anglick\u00fd v\u00fdraz, ale v sloven\u010dine to neviem lep\u0161ie poveda\u0165. <\/span><b>Ak bude va\u0161a komunik\u00e1cia autentick\u00e1 a \u00faprimn\u00e1, tak jej \u013eudia bud\u00fa aj veri\u0165, a potom bude aj fungova\u0165.<\/b><span style=\"font-weight: 400;\"> Ak budete len slepo nasledova\u0165 v\u0161eobecn\u00e9 rady a umelo sa do nie\u010doho tla\u010di\u0165, bude to ma\u0165 opa\u010dn\u00fd efekt ako chcete a o\u010dak\u00e1vate. Tvorba zna\u010dky je t\u00e9ma sama o sebe. Raz ur\u010dite nap\u00ed\u0161em aktu\u00e1lnej\u0161\u00ed \u010dl\u00e1nok, ale nateraz d\u00e1vam link aspo\u0148 na <a href=\"https:\/\/www.youtube.com\/watch?v=4KTY27qgeW0&amp;t=2s\" data-rel=\"lightbox-video-3\" target=\"_blank\" rel=\"noopener\">videoblog<\/a> a\u00a0<a href=\"https:\/\/visibility.sk\/blog\/zaruceny-recept-na-pozitivnu-reputaciu\/\" target=\"_blank\" rel=\"noopener\">na jeden m\u00f4j star\u0161\u00ed \u010dl\u00e1nok.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako som spom\u00ednala na za\u010diatku, tak chceme pom\u00e1ha\u0165 firm\u00e1m pochopi\u0165, \u010do to znamen\u00e1 by\u0165 data-driven a komunite zdie\u013ea\u0165 r\u00f4zne mo\u017enosti, n\u00e1vody a know-how, ktor\u00e9 \u010derp\u00e1me hlavne z pr\u00e1ce na ve\u013ek\u00fdch zahrani\u010dn\u00fdch klientoch.<\/span><b> Na\u0161im cie\u013eom je pozdvihn\u00fa\u0165 \u00farove\u0148 analytiky na Slovensku a ako m\u00e1me v na\u0161om slogane \u201eHelp you to make data-driven business decisions\u201c.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Ur\u010denie cie\u013ea<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pri tvorbe analytickej \u010di marketingovej strat\u00e9gie v\u017edy klientom vysvet\u013eujeme, \u017ee z\u00e1kladom je ur\u010denie si cie\u013ea. Lebo <\/span><b>ke\u010f neviete kam smerujete, ako viete, \u010di ste uspeli alebo nie?<\/b><span style=\"font-weight: 400;\"> Pri men\u0161\u00edch a hlavne za\u010d\u00ednaj\u00facich firm\u00e1ch v\u0161ak \u010dasto dost\u00e1vam ot\u00e1zku \u201eAko m\u00e1m vedie\u0165, \u010do je m\u00f4j cie\u013e, ke\u010f sme doteraz ni\u010d nerobili?\u201c.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na za\u010diatok to <\/span><b>nemus\u00ed by\u0165 kvantitat\u00edvny cie\u013e <\/b><span style=\"font-weight: 400;\">v zmysle \u201cChcem ma\u0165 XY n\u00e1v\u0161tev mesa\u010dne.\u201d Ani vlastne nem\u00f4\u017ee. Ako to m\u00e1te vedie\u0165, ke\u010f ste doteraz nerobili ni\u010d alebo len minimum? V\u00e1\u0161 cie\u013e teda m\u00f4\u017ee znie\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tento rok budeme pravidelne zverej\u0148ova\u0165 \u010dl\u00e1nky. Otestujeme si r\u00f4znu periodicitu, aby sme do bud\u00faceho roka na\u0161li optim\u00e1lny model.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tento rok budeme vyhodnocova\u0165 v\u0161etky na\u0161e aktivity tak, aby sme si vedeli ur\u010di\u0165 kvantitat\u00edvne ciele a strat\u00e9giu do \u010fal\u0161ieho roka.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Okrem spom\u00ednan\u00fdch si m\u00f4\u017eete ur\u010di\u0165 aj komunika\u010dn\u00fd cie\u013e. Na\u0161\u00edm je:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Do dvoch rokov budeme najzn\u00e1mej\u0161\u00edm a najlep\u0161\u00edm zdrojom know-how o digit\u00e1lnej analytike na Slovensku.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Odv\u00e1\u017ene, ale motivuj\u00face. \ud83d\ude09 Uvid\u00edme, \u010di sa n\u00e1m to podar\u00ed. A ako zist\u00edme, \u010di je to tak? To je pr\u00e1ve \u00falohou na \u010fal\u0161\u00ed rok. Po tomto prvom testovacom, si chceme ur\u010di\u0165 metriky, ktor\u00e9 n\u00e1m povedia, \u010di tento cie\u013e sp\u013a\u0148ame.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ako vybra\u0165, \u010do m\u00e1me robi\u0165?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ke\u010f u\u017e viete \u010do chcete poveda\u0165 a kam smerujete, je \u010das na v\u00fdber prostriedkov, ako sa tam dosta\u0165. V online sa toho d\u00e1 robi\u0165 skuto\u010dne ve\u013emi ve\u013ea a aj pre m\u0148a, \u010dloveka, ktor\u00fd to rob\u00ed 10 rokov, je \u0165a\u017ek\u00e9 vybra\u0165, \u010do je to prav\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri rozhodovan\u00ed sa riadim:<\/span><\/p>\n<ul>\n<li><b>Rozpo\u010dtom<\/b><span style=\"font-weight: 400;\">, ktor\u00fd je zna\u010dne obmedzen\u00fd. Tak\u017ee sa sna\u017e\u00edme robi\u0165 maximum vec\u00ed interne.\u00a0<\/span><\/li>\n<li><b>\u010casom.<\/b><span style=\"font-weight: 400;\"> Aktu\u00e1lne nem\u00e1me \u00faplne pln\u00e9 kapacity a tak mi s marketingom pom\u00e1haj\u00fa v\u0161etci DASE\u00e1ci (je n\u00e1s 5). Pevne v\u0161ak ver\u00edm, \u017ee to tak nebude nav\u017edy. Rovnako aj pre m\u0148a je marketing len \u010das\u0165 mojej agendy. Re\u00e1lne tvor\u00ed tak jeden de\u0148 z m\u00f4jho pracovn\u00e9ho t\u00fd\u017ed\u0148a. Zvy\u0161ok \u010dasu sa venujem akt\u00edvnemu sales, komunik\u00e1cii s klientmi, s partnersk\u00fdmi agent\u00farami, pr\u00e1cou na klientoch, biznis developmentu, starostlivosti o chod firmy, financie, administrat\u00edvu a, samozrejme, starostlivosti o na\u0161ich \u013eud\u00ed. Preto si mus\u00edme vybra\u0165, \u010domu d\u00e1me a \u010domu ned\u00e1me prioritu.<\/span><\/li>\n<li><b>Know-how, ktor\u00e9 m\u00e1me. <\/b><span style=\"font-weight: 400;\">V marketingu sa zameriavame na to, \u010do vieme. Ja napr\u00edklad rozumiem content marketingu a bav\u00ed ma to. Mysl\u00edm si, \u017ee hlavne pri obmedzenom rozpo\u010dte, je to jedna z najlep\u0161\u00edch ciest. Tie\u017e to kore\u0161ponduje s na\u0161\u00edm komunika\u010dn\u00fdm cie\u013eom.\u00a0<\/span><\/li>\n<li><b>T\u00fdm \u010do n\u00e1s bav\u00ed, resp. nebav\u00ed.<\/b><span style=\"font-weight: 400;\"> Ke\u010f si ve\u013ek\u00fa \u010das\u0165 aktiv\u00edt rob\u00edte interne, mali by ste sa zamera\u0165 na tie, ktor\u00e9 v\u00e1s bavia. Samozrejme, niektor\u00e9 \u010dinnosti s\u00fa nevyhnutn\u00e9 pre chod marketingu a mus\u00edte ich robi\u0165, \u010di u\u017e chcete alebo nechcete. No ke\u010f si m\u00e1te vybra\u0165 medzi nie\u010d\u00edm, \u010do je menej efekt\u00edvne, ale bav\u00ed v\u00e1s to, a nie\u010d\u00edm, \u010do je tro\u0161ku efekt\u00edvnej\u0161ie, ale nebav\u00ed v\u00e1s, ja odpor\u00fa\u010dam \u00eds\u0165 do toho prv\u00e9ho. Je toti\u017e v\u00e4\u010d\u0161ia pravdepodobnos\u0165, \u017ee pri tom vydr\u017e\u00edte, aj ke\u010f budete zanepr\u00e1zdnen\u00ed alebo proste leniv\u00ed a nebude sa v\u00e1m do toho chcie\u0165. \ud83d\ude09<\/span><\/li>\n<li><b>Cie\u013eom a cie\u013eov\u00fdm publikom.\u00a0<\/b><\/li>\n<li><strong>Pomerom \u00fasilia, kvality a pr\u00ednosu.<\/strong> <span style=\"font-weight: 400;\">V\u017edy je \u010do zlep\u0161ova\u0165. V\u017edy sa daj\u00fa robi\u0165 nov\u00e9 veci alebo star\u00e9 veci lep\u0161ie. Treba si v\u0161ak zv\u00e1\u017ei\u0165, \u010di investovan\u00fd \u010das a peniaze skuto\u010dne stoja za ten v\u00fdsledok, ktor\u00fd dosiahnete.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ako sa toto uplat\u0148uje v praxi? \u010c\u00edtajte \u010falej v \u010dasti pokusy a faily.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Pokusy a faily<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ke\u010f sme si my skombinovali tieto faktory, vy\u0161la n\u00e1m pr\u00e1ve tvorba obsahu. Konkr\u00e9tne \u010dl\u00e1nkov a e-bookov. Mali sme <\/span><b>pokusy aj o tvorbu video obsahu, <\/b><span style=\"font-weight: 400;\">tie v\u0161ak zlyhali. Na \u010dom? Pr\u00e1ve na tom \u010dase a na tom, \u017ee n\u00e1s to a\u017e tak nebavilo. A v\u00fdsledn\u00fd produkt nebol vzh\u013eadom na investovan\u00fd \u010das dostato\u010dne kvalitn\u00fd. Najpozeranej\u0161\u00edm bolo video z n\u00e1\u0161ho nat\u00e1\u010dania. \ud83d\ude00<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/YIO8sEbdgag\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Soci\u00e1lne siete tie\u017e padaj\u00fa za \u201cobe\u0165 \u010dasu.\u201d Ale je to skuto\u010dne obe\u0165? <\/span><b>Na Facebook d\u00e1vame hlavne \u010dl\u00e1nky a<\/b><span style=\"font-weight: 400;\"> tie aj promujeme. In\u00fd obsah ned\u00e1vame, ke\u010f\u017ee bez proma ho vid\u00ed minimum \u013eud\u00ed. Nechceme tam zdie\u013ea\u0165 to ist\u00e9, \u010do d\u00e1vame na Instagrame a \u010das str\u00e1ven\u00fd tvorbou extra statusov n\u00e1m za dosiahnut\u00fd efekt zatia\u013e nestoj\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na Instagrame zdie\u013eame sk\u00f4r veci z diania agent\u00fary<\/span><b>. Mali sme pokusy d\u00e1va\u0165 pravideln\u00e9 pr\u00edspevky.Ale pri\u0161lo mi to ako \u201evarenie z vody\u201c.<\/b> A t\u00fdm to op\u00e4\u0165 st\u00e1lo ve\u013ea \u010dasu<span style=\"font-weight: 400;\">, energie, a ke\u010f\u017ee ma to nebavilo, <\/span><b>v\u00fdsledok aj tak nebol autentick\u00fd.<\/b><span style=\"font-weight: 400;\"> Teraz tam zdie\u013eame n\u00e1\u0161 nov\u00fd obsah a hlavne d\u00e1vame re\u00e1lne pr\u00edspevky, ke\u010f sa u n\u00e1s re\u00e1lne nie\u010do deje. T\u00fdm, \u017ee nikto z n\u00e1s, a\u017e tak soci\u00e1lnymi sie\u0165ami ne\u017eije, tak sme mali dlho probl\u00e9m, \u017ee sa nie\u010do aj dialo, ale zabudli sme to da\u0165 na Instagram. Tak\u017ee teraz sa sna\u017e\u00edme nezab\u00fada\u0165 a zdie\u013ea\u0165. \ud83d\ude09 Takto napr\u00edklad vyzer\u00e1 zostrih z na\u0161ich Insta stories za prv\u00fd polrok.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ScuhKbCbY64\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>\u00daplne sme zanedb\u00e1vali LinkedIn,<\/b><span style=\"font-weight: 400;\"> kde sme len zdie\u013eali \u010dl\u00e1nky. Aby tam nie\u010do bolo&#8230;. Napriek tomu tam m\u00e1me cez 90 followerov. Dohodli sme sa, \u017ee<\/span><b> v tejto sieti vid\u00edme potenci\u00e1l a chceme sa jej viac venova\u0165 v bud\u00facom roku,<\/b><span style=\"font-weight: 400;\"> a z\u00e1rove\u0148 viac vyu\u017e\u00edva\u0165 aj na\u0161e osobn\u00e9 profily. D\u00f4vody si mysl\u00edm, pekne zhrnul <\/span><a href=\"https:\/\/www.facebook.com\/digitalnyblog\/videos\/444657619577350\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kamil Aujesk\u00fd v tomto videu. <\/span><\/a><span style=\"font-weight: 400;\">Kamil tie\u017e<\/span><a href=\"https:\/\/www.facebook.com\/watch\/?v=2408032805971712\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> v tomto videjku odpoved\u00e1<\/span><\/a><span style=\"font-weight: 400;\"> na to, \u010di pod\u013ea neho p\u00edsa\u0165 na vlastn\u00fd blog alebo na LinkedIn. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do kateg\u00f3rie pokus\/fail patr\u00ed tie\u017e moja mega premyslen\u00e1 strat\u00e9gia oslovovania cie\u013eovky. Pre ka\u017ed\u00fa som vytvorila \u010dl\u00e1nky a n\u00e1sledne ebook. \u013dud\u00ed, ktor\u00ed nav\u0161t\u00edvili \u010dl\u00e1nok na vybran\u00fa t\u00e9mu, potom mal remarketova\u0165 vybran\u00fd ebook. Av\u0161ak pri tak malom rozpo\u010dte a n\u00e1v\u0161tevnosti, bolo aj vytvoren\u00e9 publikum na remarketing pr\u00edli\u0161 mal\u00e9 a tak to bolo drah\u00e9.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u010co robi\u0165 s agent\u00farou\/freelancerom a \u010do sami?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To do ve\u013ekej miery z\u00e1le\u017e\u00ed na tom, \u010do viete vy sami. \ud83d\ude42 Ja m\u00e1m v\u00fdhodu, \u017ee si viem (i ke\u010f nie najlep\u0161ie, ale predsa \ud83d\ude00 ) tvori\u0165 web, p\u00edsa\u0165 a tvori\u0165 strat\u00e9giu. V podstate by som povedala, \u017ee vo\u013eba toho, \u010do nech\u00e1te na agent\u00faru\/freelancera z\u00e1vis\u00ed od t\u00fdch ist\u00fdch faktorov ako vo\u013eba toho, \u010do budete robi\u0165. Ide\u00e1lne je, aby v\u00e1s agent\u00fara aj u\u010dila, ako to robia, pr\u00edpadne v\u00e1m robila podklady, ktor\u00e9 potom m\u00f4\u017eete pou\u017e\u00edva\u0165 vy sami.\u00a0<\/span><\/p>\n<p><b>\u010co si rob\u00edme sami:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cel\u00fd web od textov, cez grafiku a\u017e po nahodenie na web a jeho spr\u00e1vu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spr\u00e1va blogu &#8211; nahadzovanie nov\u00fdch CTA, nov\u00fdch landing pages pre ebooky.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">P\u00edsanie \u010dl\u00e1nkov.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">P\u00edsanie ebookov.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tvorba analytick\u00e9ho slovn\u00edka.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u010faka grafick\u00fdm templatom od agent\u00fary vieme dnes tvori\u0165 v\u0161etky grafick\u00e9 podklady (ebooky, obr\u00e1zky do \u010dl\u00e1nkov, Insta stories).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kompletn\u00e1 spr\u00e1va na\u0161ich soci\u00e1lnych siet\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tvorba a rozposielanie newsletterov.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>\u010co n\u00e1m rob\u00ed agent\u00fara<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dizajn a naprogramovanie blogu a jeho funkcional\u00edt (v\u0161etky CTA, landing pages pre ebooky, analytick\u00fd slovn\u00edk). Ve\u013ek\u00e1 v\u010faka Ma\u0165ovi Orovanovi za trpezlivos\u0165 a snahu v\u017edy mi pom\u00f4c\u0165 a poradi\u0165.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skvel\u00e1 Katka P\u0161en\u00e1kov\u00e1 n\u00e1m vytvorila na\u0161u vizu\u00e1lnu identitu, ktor\u00fa MILUJEM. Vytvorila n\u00e1m aj kni\u017enicu prvkov a templaty pre obr\u00e1zky a dokumenty.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spr\u00e1vu na\u0161ich kampan\u00ed super zvl\u00e1da Annie Nani\u0161tov\u00e1. \u010eakujeme.<\/span><\/li>\n<li>Samozrejme v\u010faka patr\u00ed Visibility. \ud83d\ude42<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Za m\u0148a ale jedna v\u0161eobecn\u00e1 rada. Vr\u00e1tim sa k tej autenticite. Ke\u010f ste mal\u00fd a nem\u00e1te rozpo\u010det, neodpor\u00fa\u010dam d\u00e1va\u0165 spr\u00e1vu soci\u00e1lnych siet\u00ed do r\u00fak agent\u00fare. Vy \u017eijete vo va\u0161ej firme a teda najlep\u0161ie uk\u00e1\u017eete cez soci\u00e1lne siete to, ako \u017eijete. Sk\u00f4r si n\u00e1jdite freelancera alebo agent\u00faru na to, aby v\u00e1m efekt\u00edvne nastavil kampane. <\/span><b>Je to proste tak. Bez rozpo\u010dtu na reklamu (aspo\u0148 minim\u00e1lneho) m\u00f4\u017eete tvori\u0165 aj \u201ctony\u201d obsahu, ale nikto ho neuvid\u00ed.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A aj tu plat\u00ed pravidlo \u201ePomer \u00fasilia, kvality a pr\u00ednosu\u201c a mo\u017eno by som e\u0161te pridala risk. \ud83d\ude00 P\u00f4vodne sme pou\u017e\u00edvali agent\u00faru aj na kontrolu gramatiky a \u0161tylistiky \u010dl\u00e1nkov. Zistili sme v\u0161ak, \u017ee n\u00e1m v\u00fdrazne predl\u017euje \u010das medzi dokon\u010den\u00edm a uverejnen\u00edm \u010dl\u00e1nku, a tie\u017e to za\u0165a\u017eovalo n\u00e1\u0161 rozpo\u010det na marketing. Rozhodli sme sa preto, \u017ee si \u010dl\u00e1nky kontrolujeme navz\u00e1jom sami. \u00c1no, riskujeme t\u00fdm, \u017ee bude v \u010dl\u00e1nkoch p\u00e1r zl\u00fdch \u010diarok a preklepov, ale d\u00fafame, \u017ee n\u00e1m to \u010ditatelia odpustia, pr\u00edpadne n\u00e1s na to slu\u0161ne upozornia a my to oprav\u00edme. \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">D\u00e1 sa to robi\u0165 inak a lep\u0161ie?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Samozrejme, \u017ee d\u00e1! Tento \u010dl\u00e1nok nie je ultim\u00e1tny n\u00e1vod ako to robi\u0165 spr\u00e1vne. In\u00fd market\u00e9r by to za t\u00fdchto podmienok ur\u010dite nastavil inak a pravdepodobne aj lep\u0161ie. Ja sa na to pozer\u00e1m tak, \u017ee z\u00e1kladom je veci sledova\u0165, vyhodnocova\u0165, pou\u010di\u0165 sa z nich a meni\u0165 ich. Marketing je o sk\u00fa\u0161an\u00ed, testovan\u00ed a o princ\u00edpe \u201cfail fast\u201d.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neust\u00e1le vid\u00edm tis\u00edc vec\u00ed, ktor\u00e9 by som aj ja sama vedela zlep\u0161i\u0165 hne\u010f v tejto chv\u00edli. Ale aj m\u00f4j t\u00fd\u017ede\u0148 m\u00e1 len 7 dn\u00ed a de\u0148 24 hod\u00edn.<\/span><b> A nie, nie som workoholik.<\/b><span style=\"font-weight: 400;\"> Chcem aj odpo\u010d\u00edva\u0165. \ud83d\ude00 A tak si proste vyber\u00e1m, \u010do rob\u00edme pod\u013ea m\u00f4jho najlep\u0161ieho vedomia a svedomia. A ke\u010f sprav\u00edme chybu, tak sa pou\u010d\u00edme a ideme \u010falej.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Najd\u00f4le\u017eitej\u0161ie na z\u00e1ver<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jedno z najv\u00e4\u010d\u0161\u00edch kli\u0161\u00e9, ktor\u00e9mu v\u0161ak najviac ver\u00edm je, \u017ee \u201ev\u0161etko je o \u013eu\u010foch\u201c. Plat\u00ed to aj tu. M\u00e1m skvel\u00fd t\u00edm, ktor\u00e9mu na va\u0161ej firme z\u00e1le\u017e\u00ed a preto pom\u00e1haj\u00fa aj s marketingom s l\u00e1skou (nie v\u017edy, ob\u010das ich n\u00fatim, ale v\u00e4\u010d\u0161inou \ud83d\ude00 ).<\/span><b> Preto, ak by ste si mali z tohto dlho\u010dizn\u00e9ho \u010dl\u00e1nku nie\u010do zobra\u0165, tak toto:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pracujte s \u013eu\u010fmi, ktor\u00ed bud\u00fa sami nosite\u013eom va\u0161ej zna\u010dky, \u0161\u00edri\u0165 va\u0161e meno a pom\u00e1ha\u0165 s marketingom.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pri malej firme a rozpo\u010dte je va\u0161ou najv\u00e4\u010d\u0161ou v\u00fdhodou autenticita. Stavte na \u0148u!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Robte si osobn\u00e9 promo, vyu\u017eite ka\u017ed\u00fa pon\u00faknut\u00fa pr\u00edle\u017eitos\u0165 odprezentova\u0165 sa. Cho\u010fte medzi \u013eud\u00ed, stret\u00e1vajte sa s nimi a networkujte.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Bonus\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Niekedy som a\u017e prekvapen\u00e1, ako m\u00e1lo firiem vie o mo\u017enostiach, ktor\u00e9 maj\u00fa celkom dostupn\u00e9 a zadarmo. Ja napr\u00edklad rob\u00edm konzultantku pre SBA, kde aj vyako mal\u00e1 firma, m\u00f4\u017eete pr\u00eds\u0165 a z\u00edska\u0165 tieto konzult\u00e1cie \u00faplne zadarmo. <a href=\"https:\/\/www.npc.sk\/sk\/services\/poradenstvo-a-konzultacie\/poradenstvo-a-konzultacie\/ziadost-o-poskytnutie-nefinancnej-pomoci-v-ramci-2\/\" target=\"_blank\" rel=\"noopener\">Viac info tu.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">My sme tento rok \u017eiadali aj o pr\u00edspevok na marketing cez <\/span><a href=\"https:\/\/vytvor.me\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">vytvor.me<\/span><\/a><span style=\"font-weight: 400;\">. Tento z\u00e1\u017eitok v\u0161ak pre m\u0148a <\/span><b>nest\u00e1l <\/b><span style=\"font-weight: 400;\">za tie peniaze. Nervy a \u010das, \u010do som do toho investovala\u2026 Druh\u00fdkr\u00e1t by som do toho ne\u0161la. Av\u0161ak vy ste mo\u017eno trpezlivej\u0161\u00ed a administrat\u00edva v\u00e1m neprek\u00e1\u017ea a\u017e tak ako mne. \ud83d\ude00 Je v\u0161ak aj mno\u017estvo in\u00fdch programov na podporu podnikate\u013eov. Treba to len sledova\u0165 a ak sa d\u00e1, vyu\u017ei\u0165. \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te aj vy mal\u00fa firmu, s minim\u00e1lnych alebo \u017eiadnym rozpo\u010dtom na marketing? Pozrite sa, ako s t\u00fdm bojujeme&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638],"tags":[642],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14930"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14930"}],"version-history":[{"count":18,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14930\/revisions"}],"predecessor-version":[{"id":15119,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14930\/revisions\/15119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14943"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}