{"id":14679,"date":"2019-11-15T19:42:06","date_gmt":"2019-11-15T17:42:06","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14679"},"modified":"2021-10-26T14:16:17","modified_gmt":"2021-10-26T12:16:17","slug":"google-data-studio-sprievodca-pre-zaciatocnikov","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio-sprievodca-pre-zaciatocnikov\/","title":{"rendered":"Google Data Studio: Sprievodca pre za\u010diato\u010dn\u00edkov"},"content":{"rendered":"

D\u00e1ta, d\u00e1ta, v\u0161ade sam\u00e9 d\u00e1ta. Online n\u00e1stroje ako Google Analytics, Google Ads, Facebook, Instagram, Youtube, Search Console n\u00e1m u\u017e pri z\u00e1kladnej implement\u00e1cii vedia poskytn\u00fa\u0165 ve\u013emi ve\u013ea d\u00e1t. Ale ako ich uceli\u0165, aby sa dali spr\u00e1vne a r\u00fdchlo \u010d\u00edta\u0165? Excel a Sheets s\u00fa s\u00edce fajn, ale \u010dastokr\u00e1t nie s\u00fa ve\u013emi vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00e9. Preto sme ve\u013emi radi, \u017ee Google pri\u0161iel s n\u00e1strojom <\/b>Data Studio<\/b><\/a>, \u010d\u00edm tvorbu reportov v\u00fdrazne spr\u00edstupnil.<\/b><\/p>\n

\u010co je Google Data Studio<\/b><\/h2>\n

Pokia\u013e ste e\u0161te o Data Studiu nepo\u010duli, v skrate v\u00e1m ho predstav\u00edm:<\/span><\/p>\n

Google Data Studio je <\/span><\/i>reportovac\u00ed a vizualiza\u010dn\u00fd n\u00e1stroj<\/i><\/b>, ktor\u00fd v\u00e1m pom\u00f4\u017ee <\/span><\/i>automatizova\u0165<\/i><\/b> d\u00e1ta. Funguje na princ\u00edpe <\/span><\/i>drag & drop<\/i><\/b>, to znamen\u00e1, \u017ee si viete reporty ve\u013emi jednoducho vysklada\u0165 pod\u013ea va\u0161ich potrieb. Preh\u013eady m\u00f4\u017eete<\/span><\/i> zdie\u013ea\u0165<\/i><\/b>, \u010do u\u013eah\u010duje kooper\u00e1ciu. Z\u00e1rove\u0148 pon\u00faka \u0161irok\u00e9 mo\u017enosti <\/span><\/i>pripojenia zdrojov<\/i><\/b>, <\/span><\/i>kombinovania d\u00e1t<\/i><\/b> a vytvorenia <\/span><\/i>vlastn\u00fdch dimenzi\u00ed<\/i><\/b>\u00a0 a <\/span><\/i>metr\u00edk<\/i><\/b>. Navy\u0161e, Google Data Studio je <\/span><\/i>zadarmo <\/i><\/b>\ud83d\ude42 .<\/span><\/i><\/p>\n

Treba v\u0161ak podotkn\u00fa\u0165, \u017ee Data Studio sa st\u00e1le vyv\u00edja. U\u017e to s\u00edce nie je Beta verzia, ale st\u00e1le tam prib\u00fadaj\u00fa u\u017eito\u010dn\u00e9 funkcie. Po\u010fte sa v\u0161ak pozrie\u0165 na to, ako si vytvor\u00edte prv\u00fd report a \u010do v\u0161etko je mo\u017en\u00e9 spravi\u0165 v Data Studiu.<\/span><\/p>\n

Prv\u00e9 kroky<\/b><\/h2>\n

Pre prihl\u00e1senie sa do <\/span>Data Studia<\/span><\/a> potrebujete ma\u0165 <\/span>vytvoren\u00fd Gmail \u00fa\u010det<\/b>. M\u00f4\u017eete pou\u017ei\u0165 rovnak\u00fd \u00fa\u010det ako pou\u017e\u00edvate pre Google Analytics, Google Search Console alebo Google Ads. Pokia\u013e e\u0161te nem\u00e1te Gmail \u00fa\u010det zalo\u017een\u00fd,<\/span> na tomto linku<\/span><\/a> n\u00e1jdete viac inform\u00e1ci\u00ed, ako postupova\u0165.<\/span><\/p>\n

Po \u00faspe\u0161nom prihl\u00e1sen\u00ed sa sta\u010d\u00ed klikn\u00fa\u0165 na <\/span>Pr\u00e1zdny preh\u013ead<\/span><\/i>:<\/span><\/p>\n

\"data<\/a><\/p>\n

Aby Google spr\u00edstupnil tento n\u00e1stroj aj u\u017e\u00edvate\u013eom, ktor\u00ed nemaj\u00fa pr\u00edstup ku vlastn\u00fdm d\u00e1tam, vytvoril vzorky d\u00e1t pre r\u00f4zne zdroje:<\/span><\/p>\n

\"data<\/a><\/p>\n

Pozn\u00e1mka: Pre potreby tohto \u010dl\u00e1nku budem pou\u017e\u00edva\u0165 Sampe d\u00e1ta Google Analyticsu.<\/span><\/i><\/p>\n

Kliknite na vybran\u00fd zdroj d\u00e1t, \u010d\u00edm ho prid\u00e1te do reportu. Google sa v\u00e1s bude p\u00fdta\u0165 na povolenia, ktor\u00e9 je potrebn\u00e9 schv\u00e1li\u0165.<\/span><\/p>\n

Po \u00faspe\u0161nom pridan\u00ed zdroja do Data Studia sa m\u00f4\u017eete pusti\u0165 do pr\u00edpravy prv\u00e9ho reportu \ud83d\ude42 .<\/span><\/p>\n

\"data<\/a>
\nPridanie zdrojov<\/b><\/h2>\n

Na za\u010diatku si vyberiete zdroj, z ktor\u00e9ho chcete \u010derpa\u0165 d\u00e1ta. Pokia\u013e v\u0161ak chcete <\/span>prida\u0165 ak\u00fdko\u013evek \u010fal\u0161\u00ed zdroj<\/b>, pr\u00edpadne <\/span>upravi\u0165 aktu\u00e1lny<\/b>, v\u0161etko m\u00f4\u017eete spravi\u0165 v z\u00e1lo\u017eke <\/span>Zdroj – Spravova\u0165 pridan\u00e9 zdroje \u00fadajov<\/span><\/i>.<\/span><\/p>\n

\"data<\/a><\/p>\n

Pre pridanie \u010fal\u0161ieho zdroja sta\u010d\u00ed, aby ste klikli na <\/span>+Prida\u0165 zdroj \u00fadajov<\/span><\/i>:<\/span><\/p>\n

\"data<\/a><\/p>\n

N\u00e1sledne si vyberiete z pon\u00fakan\u00fdch konektorov:<\/span><\/p>\n

\"data<\/a><\/p>\n

Vyberiete po\u017eadovan\u00fd \u00fa\u010det:<\/span><\/p>\n

\"data<\/a><\/p>\n

A prid\u00e1te zdroj d\u00e1t do Data Studia cez tla\u010didlo <\/span>Prepoji\u0165<\/span><\/i>:<\/span><\/p>\n

\"data<\/a><\/p>\n

Nezabudnite si <\/span>zdroj d\u00e1t nazva\u0165<\/b> tak, aby ste v bud\u00facnosti vedeli, ak\u00e9mu klientovi patr\u00ed:<\/span><\/p>\n

\"data<\/a><\/p>\n

Tento zdroj d\u00e1t v\u00e1m ostane priraden\u00fd ku Data Studiu \u00fa\u010dtu a m\u00f4\u017eete ho vyu\u017e\u00edva\u0165 aj v \u010fal\u0161\u00edch reportoch.\u00a0<\/span><\/p>\n

\n

TIP:\u00a0<\/span>Pozor, pokia\u013e dan\u00fd zdroj d\u00e1t uprav\u00edte v jednom reporte a pou\u017e\u00edvate ho aj v nejak\u00fdch in\u00fdch reportoch, uprav\u00ed sa naprie\u010d v\u0161etk\u00fdmi reportami.\u00a0\u00a0<\/span><\/em>Z vlastnej sk\u00fasenosti preto <\/span>odpor\u00fa\u010dam<\/b>, aby ste pou\u017e\u00edvali <\/span>v\u017edy nov\u00e9 zdroje d\u00e1t<\/b> pre <\/span>ka\u017ed\u00fd nov\u00fd report <\/b>(vyhnete sa probl\u00e9mom, pokia\u013e na reportoch pracuj\u00fa aj va\u0161i kolegovia, pr\u00edpadne sa ku reportu vr\u00e1tite po dlh\u0161om \u010dase a nebudete si pam\u00e4ta\u0165, \u010do nesmiete meni\u0165).<\/span><\/em><\/p>\n<\/blockquote>\n

Potom u\u017e iba sta\u010d\u00ed prida\u0165 zdroj do Data Studia:<\/span><\/p>\n

\"data<\/a>
\nKonektory<\/b><\/h2>\n

Do Data Studia si viete<\/span> prida\u0165 r\u00f4zne d\u00e1ta<\/b>. K dispoz\u00edcii m\u00e1te mno\u017estvo konektorov, \u010di u\u017e priamo od Googlu alebo od in\u00fdch spolo\u010dnost\u00ed (developerov). V\u00e4\u010d\u0161ina konektorov od Googlu je neplaten\u00e1, partnersk\u00e9 konektory s\u00fa spoplatnen\u00e9.\u00a0<\/span><\/p>\n

\"data<\/a><\/p>\n

\"data<\/a><\/p>\n

Medzi naj\u010dastej\u0161ie pou\u017e\u00edvan\u00e9<\/strong> konektory ur\u010dite patr\u00ed Google Analytics, Google Ads, Google Sheets, Google Search Console, BigQuery, YouTube Analytics<\/strong>.<\/span><\/p>\n

Pre Facebook, Instagram, Google My Business je potrebn\u00e9 pou\u017ei\u0165 bu\u010f <\/span>platen\u00e9 konektory<\/b> (odpor\u00fa\u010dam Supermetrics Connectors), alebo si vytvori\u0165 <\/span>Google Sheets dokument s d\u00e1tami<\/b>, ktor\u00fd m\u00f4\u017eete jednoducho <\/span>napoji\u0165<\/b> na Data Studio.<\/span><\/p>\n

\n

TIP:\u00a0<\/span>Na <\/span>stiahnutie d\u00e1t<\/b> do Google Sheets existuj\u00fa <\/span>r\u00f4zne n\u00e1stroje<\/b>, naj\u010dastej\u0161ie pou\u017e\u00edvame vy\u0161\u0161ie spom\u00ednan\u00fd <\/span>Supermetrics<\/span><\/a>. Tento n\u00e1stroj je s\u00edce platen\u00fd, ale poskytuje mo\u017enos\u0165 exportova\u0165 d\u00e1ta z r\u00f4znych n\u00e1strojov do Google Sheets. Oproti konektoru je lacnej\u0161\u00ed (za ka\u017ed\u00fd zdroj d\u00e1t pre konektor sa plat\u00ed zvl\u00e1\u0161\u0165) a m\u00e1 \u0161ir\u0161ie mo\u017enosti pou\u017eitia.\u00a0<\/span><\/em><\/p>\n<\/blockquote>\n

\"supermetrics\"<\/a><\/p>\n

\u00daprava zdrojov d\u00e1t\u00a0<\/b><\/h2>\n

Zdroje d\u00e1t si m\u00f4\u017eete <\/span>upravova\u0165 pod\u013ea svojich potrieb<\/b>. \u010ci u\u017e potrebujete upravi\u0165 n\u00e1zov dimenzie\/metriky, jej typ (\u010d\u00edslo, mena text, d\u00e1tum a \u010das\u2026), pr\u00edpadne agreg\u00e1ciu.<\/span><\/p>\n

\"data<\/a><\/p>\n

Pokia\u013e potrebujete, viete si<\/span> vytv\u00e1ra\u0165<\/b> aj <\/span>vlastn\u00e9 metriky a dimenzie<\/b> prostredn\u00edctvom vzorcov a funkci\u00ed:<\/span><\/p>\n

\"data<\/a><\/h2>\n

\"data<\/a><\/p>\n

\"data<\/a><\/p>\n

Form\u00e1ty\u00a0<\/b><\/h2>\n

Data Studio pon\u00faka<\/span> z\u00e1kladn\u00e9 typy grafov a tabuliek<\/b>. St\u00e1le prib\u00fadaj\u00fa aj nov\u00e9, tak\u017ee pokia\u013e v\u00e1m nejak\u00fd ten graf ch\u00fdba, je ve\u013ek\u00e1 pravdepodobnos\u0165, \u017ee bude v bud\u00facnosti pridan\u00fd.<\/span><\/p>\n

\"data<\/a><\/p>\n

\u00daprava grafov<\/b><\/h2>\n

Po pridan\u00ed grafu si <\/span>m\u00f4\u017eete graf upravi\u0165<\/b>. Je mo\u017en\u00e9 upravi\u0165 nielen <\/span>d\u00e1tov\u00fa str\u00e1nku<\/b>, ale aj to, ako presne m\u00e1 <\/span>graf vyzera\u0165<\/b>.<\/span><\/p>\n

\"data<\/a><\/p>\n

Rozsah d\u00e1tumov<\/b><\/h2>\n

Rozsah d\u00e1tumov je jeden zo <\/span>z\u00e1kladn\u00fdch prvkov reportu<\/b>. Jednak m\u00f4\u017eete vybra\u0165 <\/span>predvolen\u00fd d\u00e1tum<\/b> pre cel\u00fd report, z\u00e1rove\u0148 v\u0161ak viete <\/span>meni\u0165 d\u00e1tum aj pri zobrazen\u00ed<\/b> reportu.<\/span><\/p>\n

\"data<\/a><\/p>\n

\"data<\/a><\/p>\n

Nastavenie filtra<\/b><\/h2>\n

Toto nastavenie pou\u017e\u00edvate pre <\/span>filtrovanie cel\u00e9ho reportu<\/b> (pr\u00edpadne vybran\u00fdch \u010dast\u00ed cez funkciu <\/span>Zoskupi\u0165<\/span><\/i>).<\/span><\/p>\n

\"data<\/a><\/p>\n

Filter umo\u017e\u0148uje jednoducho filtrova\u0165 d\u00e1ta v tabu\u013ek\u00e1ch pod\u013ea vlastn\u00e9ho v\u00fdberu.<\/span><\/p>\n

\"filtrovanie<\/a>
\nTento filter sa odli\u0161uje od filtra d\u00e1t, ktor\u00fd n\u00e1jdete v nastaveniach pre ka\u017ed\u00fd graf\/tabu\u013eku zvl\u00e1\u0161\u0165.<\/span><\/p>\n

T\u00e9my<\/b><\/h2>\n

Ke\u010f u\u017e m\u00e1te preh\u013ead, ak\u00e9 jednotliv\u00e9 zdroje viete do reportu prida\u0165 a \u010do s nimi viete urobi\u0165, prich\u00e1dza na rad <\/span>vizu\u00e1lna str\u00e1nka reportu<\/b>. Ako som na za\u010diatku spom\u00ednala, Data Studio umo\u017e\u0148uje vytv\u00e1ra\u0165 vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00e9 reporty. Na v\u00fdber je nieko\u013eko z t\u00e9m, ktor\u00e9 v\u00e1m upravia report.\u00a0<\/span><\/p>\n

\"data<\/a><\/p>\n

Skvelou spr\u00e1vou je, \u017ee si <\/span>m\u00f4\u017eete dan\u00fa t\u00e9mu upravi\u0165 pod\u013ea seba<\/b> a ulo\u017ei\u0165 ju ako vzorov\u00fa:<\/span><\/p>\n

\"uprava<\/a><\/p>\n

\"vzorovy<\/a><\/p>\n

Bonus na z\u00e1ver<\/b><\/h2>\n

Z\u00e1rove\u0148, aby sme v\u00e1m u\u013eah\u010dili vstup do sveta Data Studia, sme <\/span>pripravili video n\u00e1vod<\/b> a <\/span>template<\/b>, ktor\u00fd si m\u00f4\u017eete kop\u00edrova\u0165 a upravi\u0165 tak, ako potrebujete. Sta\u010d\u00ed klikn\u00fa\u0165 <\/span>SEM<\/span><\/a>. Link na template sa nach\u00e1dza pod videom.<\/span><\/p>\n

Na za\u010diatku sa m\u00f4\u017ee zda\u0165, \u017ee pr\u00e1ca s Data Studiom je komplikovan\u00e1, ale tak, ako ka\u017ed\u00fd\u00a0 n\u00e1stroj, chce to \u010das a trpezlivos\u0165 \ud83d\ude09 .\u00a0<\/span>Odmenou v\u00e1m bud\u00fa p\u00f4sobiv\u00e9 reporty, ktor\u00e9 s\u00fa automatizovan\u00e9, zrozumite\u013en\u00e9 a hlavne, \u013eahko \u010ditate\u013en\u00e9.<\/span><\/p>\n

 <\/p>\n

Ak m\u00e1te z\u00e1ujem dozvedie\u0165 sa viac o Data Studio a neviete si rady, pokojne n\u00e1m nap\u00ed\u0161te alebo si rezervujte workshop a radi v\u00e1s to nau\u010d\u00edme.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e1ta, d\u00e1ta, v\u0161ade sam\u00e9 d\u00e1ta. Online n\u00e1stroje ako Google Analytics, Google Ads, Facebook, Instagram, Youtube, Search Console n\u00e1m…<\/p>\n","protected":false},"author":68,"featured_media":14722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[667,639],"tags":[634,668,372],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14679"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14679"}],"version-history":[{"count":17,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14679\/revisions"}],"predecessor-version":[{"id":17753,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14679\/revisions\/17753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14722"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}