{"id":14537,"date":"2019-10-23T13:39:30","date_gmt":"2019-10-23T11:39:30","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14537"},"modified":"2019-10-23T16:30:15","modified_gmt":"2019-10-23T14:30:15","slug":"ako-detekovat-blokovanie-reklamy-adblock-v-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-detekovat-blokovanie-reklamy-adblock-v-google-analytics\/","title":{"rendered":"Ako detekova\u0165 blokovanie reklamy (Adblock) v Google Analytics"},"content":{"rendered":"

Adblock pozn\u00e1 v\u00e4\u010d\u0161ina z v\u00e1s, a mnoh\u00fdm spr\u00edjem\u0148uje pobyt na internete t\u00fdm, \u017ee blokuje reklamu a tvorcov obsahu ober\u00e1 o zisk z nej. M\u00e1lokto vie, \u017ee prv\u00e9 roz\u0161\u00edrenie do prehliada\u010dov na blokovanie reklamn\u00e9ho obsahu vzniklo e\u0161te v roku 2002, ako ved\u013eaj\u0161\u00ed projekt pre Firefox. Jeho autorom je Henrik Aasted Sorensen, ktor\u00fd bol v tom \u010dase vysoko\u0161kolsk\u00fd \u0161tudent.<\/b><\/p>\n

V tomto \u010dl\u00e1nku si uk\u00e1\u017eeme, ako zisti\u0165 ko\u013eko z va\u0161ich n\u00e1v\u0161tevn\u00edkov pou\u017e\u00edva Adblock<\/strong>. Vyu\u017eijete k tomu Google Tag Manager a trochu JavaScriptu. Po\u010fme na to. \ud83d\ude42<\/span><\/p>\n

Ako detekova\u0165 pou\u017e\u00edvanie v GTM<\/span><\/h2>\n

Pre sledovanie potrebujete najprv zisti\u0165, \u010di je v prehliada\u010di povolen\u00e9 blokovanie rekl\u00e1m. S t\u00fdm v\u00e1m pom\u00f4\u017ee custom JavaScript variable, kde pou\u017eijete funkciu, ktor\u00e1 v\u00e1m vr\u00e1ti hodnotu <\/span>true<\/span><\/i>, ak je blokovanie rekl\u00e1m povolen\u00e9 a <\/span>false<\/span><\/i> ak nie je povolen\u00e9. T\u00fato funkciu som na\u0161iel na blogu <\/span>Occam’s Razor<\/span><\/a>, ktor\u00e9ho autor je <\/span>Avinash Kaushik<\/span><\/a>.\u00a0<\/span><\/p>\n

function () {\r\n  var ad = document.createElement('ins');\r\n  ad.className = 'AdSense';\r\n  ad.style.display = 'block';\r\n  ad.style.position = 'absolute';\r\n  ad.style.top = '-1px';\r\n  ad.style.height = '1px';\r\n  document.body.appendChild(ad);\r\n  var isAdblockEnabled = !ad.clientHeight;\r\n  document.body.removeChild(ad);\r\n  return isAdblockEnabled;\r\n}<\/code><\/pre>\n
Uk\u00e1\u017eka konfigur\u00e1cie premennej v GTM.<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Spr\u00e1vnos\u0165 nastavenia tejto premennej si viete overi\u0165 v preview and debug mode GTM. Ak nem\u00e1te nain\u0161talovan\u00fd v prehliada\u010di Adblock, odpor\u00fa\u010dam si ho pred testom nain\u0161talova\u0165. Ak ste v\u0161etko spr\u00e1vne nastavili, tak uvid\u00edte pri svojej premennej hodnotu <\/b>true<\/i><\/b>, pri zapnutom Adblocku.<\/b>\u00a0<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Ak si Adblock odin\u0161talujete, a na\u010d\u00edtate si str\u00e1nku znova, <\/span>hodnota sa zmen\u00ed na <\/b>false<\/i><\/b>.\u00a0<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Ke\u010f u\u017e viete, kedy pou\u017e\u00edvate\u013e pou\u017e\u00edva Adblock, budete t\u00fato inform\u00e1ciu odosiela\u0165 do Google Analytics pomocou vlastn\u00fdch dimenzi\u00ed<\/a>. <\/span>Nezabudnite na to, \u017ee index vlastnej dimenzie v GTM sa mus\u00ed zhodova\u0165 s indexom vlastnej dimenzie v Google Analytics.<\/b> Rozsah dimenzie bude na \u00farovni <\/span>pr\u00edstupu (Hit).\u00a0<\/b><\/p>\n
Uk\u00e1\u017eka nastavenia vlastnej dimenzie v GTM.<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Uk\u00e1\u017eka nastavenia vlastnej dimenzie v Google Analytics.<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Ak neviete, \u010do s\u00fa vlastn\u00e9 dimenzie a nem\u00e1te sk\u00fasenosti s ich implement\u00e1ciou v GTM, odpor\u00fa\u010dam v\u00e1m pre\u010d\u00edta\u0165 si tento <\/span>\u010dl\u00e1nok<\/span><\/a> od m\u00f4jho kolegu Maya.\u00a0<\/span><\/p>\n
Vyu\u017eitie v Google Analytics<\/span><\/h2>\n
Ak si zobraz\u00edte napr\u00edklad v preh\u013eade str\u00e1nok sekund\u00e1rnu dimenziu, do ktorej odosielate inform\u00e1cie, v mojom pr\u00edpade ma n\u00e1zov Adblock, uvid\u00edte hodnoty 0 a 1. <\/span>0 znamen\u00e1, \u017ee Adblock sa nepou\u017e\u00edva<\/b> a <\/span>1 znamen\u00e1, \u017ee Adblock sa pou\u017e\u00edva<\/b>.\u00a0<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Ak chcete vedie\u0165, ko\u013eko z va\u0161ich n\u00e1v\u0161tevn\u00edkov pou\u017e\u00edva Adblock, m\u00f4\u017eete si vytvori\u0165 vlastn\u00fd segment, kde bud\u00fa spada\u0165 v\u0161etky rel\u00e1cie, kde sa <\/span>hodnota vlastnej dimenzie (Adblock) presne zhoduje s \u010d\u00edslom 1<\/b>.<\/span><\/p>\n
\"Uk\u00e1\u017eka<\/p>\n
Z\u00e1ver<\/span><\/h2>\n
Takto si viete pozrie\u0165 ko\u013eko pou\u017e\u00edvate\u013eov va\u0161ej str\u00e1nky vyu\u017e\u00edva vo svojom prehliada\u010di Adblock. To v\u00e1m umo\u017e\u0148uje z\u00edska\u0165 lep\u0161\u00ed a presnej\u0161\u00ed preh\u013ead o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov. <\/span>
\n<\/span>
\n<\/span>\u010eakujem, \u017ee ste sa do\u010d\u00edtali a\u017e sem, a ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, m\u00f4\u017eete ho zdie\u013ea\u0165 so svojimi kolegami a s priate\u013emi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Adblock pozn\u00e1 v\u00e4\u010d\u0161ina z v\u00e1s, a mnoh\u00fdm spr\u00edjem\u0148uje pobyt na internete t\u00fdm, \u017ee blokuje reklamu a tvorcov obsahu…<\/p>\n","protected":false},"author":69,"featured_media":14539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,639,200],"tags":[662,603,664,162,602,663,665],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14537"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14537"}],"version-history":[{"count":20,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14537\/revisions"}],"predecessor-version":[{"id":14569,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14537\/revisions\/14569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14539"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}