{"id":14514,"date":"2021-02-11T11:00:30","date_gmt":"2021-02-11T09:00:30","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14514"},"modified":"2021-10-27T10:09:54","modified_gmt":"2021-10-27T08:09:54","slug":"vyhodnocovanie-cielov-pomocou-see-think-do-care-modelu","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/vyhodnocovanie-cielov-pomocou-see-think-do-care-modelu\/","title":{"rendered":"Vyhodnocovanie cie\u013eov pomocou SEE THINK DO CARE modelu"},"content":{"rendered":"<p><b>See Think Do Care je model n\u00e1kupnej cesty z\u00e1kazn\u00edka, ktor\u00fd je \u201cna svete\u201d u\u017e zop\u00e1r rokov. Mnoh\u00ed na\u0148 nedaj\u00fa dopusti\u0165, in\u00ed ho zase pova\u017euj\u00fa za prekonan\u00fd. Ja si mysl\u00edm, \u017ee pom\u00e1ha hlavne za\u010d\u00ednaj\u00facim podnikate\u013eom \u010di market\u00e9rom pochopi\u0165 komplexn\u00fd svet online marketingu.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lVYCYynFKJY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>STDC model<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pre t\u00fdch, ktor\u00ed sa s modelom STDC (See Think Do Care) e\u0161te nestretli, kr\u00e1tke vysvetlenie. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na za\u010diatok si odpovedzte na ot\u00e1zku:<\/span><i><span style=\"font-weight: 400;\"> \u201cKo\u013ekokr\u00e1t sa v\u00e1m stalo, \u017ee ste si k\u00fapili nejak\u00fd produkt na z\u00e1klade jednej reklamy a bez toho, aby ste ten produkt predt\u00fdm potrebovali alebo zva\u017eovali jeho k\u00fapu?\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e4\u010d\u0161ina z v\u00e1s asi odpovedala <\/span><i><span style=\"font-weight: 400;\">\u201cNikdy.\u201d<\/span><\/i><span style=\"font-weight: 400;\">. \u010clovek toti\u017e pri n\u00e1kupnom rozhodovan\u00ed prech\u00e1dza cestou. Od prvotnej in\u0161pir\u00e1cie a\u017e po kone\u010dn\u00fd n\u00e1kup. Na tejto ceste ho ovplyv\u0148uje mno\u017estvo faktorov (soci\u00e1lne siete, \u010dl\u00e1nky, reklama v TV, citylight, n\u00e1zor kamo\u0161ky \u010di mamky ;)). Pre zjednodu\u0161enie tento n\u00e1kupn\u00fd proces rozde\u013eujeme do 4 f\u00e1z. Z poh\u013eadu u\u017e\u00edvate\u013ea to s\u00fa:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>See &#8211; <\/b><span style=\"font-weight: 400;\">prv\u00fdkr\u00e1t prich\u00e1dza do kontaktu so zna\u010dkou. To znamen\u00e1, \u017ee prv\u00fdkr\u00e1t registruje vedome (\u010dastokr\u00e1t aj podvedome) logo, n\u00e1zov \u010di produkt firmy. V tejto chv\u00edli ho nepotrebuje a e\u0161te nezva\u017euje n\u00e1kup.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Think &#8211;<\/b><span style=\"font-weight: 400;\"> u\u017e\u00edvate\u013e u\u017e vie, \u017ee m\u00e1 nejak\u00fa potrebu, ktor\u00fa mu uspokoj\u00ed ur\u010dit\u00fd produkt \u010di slu\u017eba. Rozhodol sa pre n\u00e1kup a v tejto f\u00e1ze zva\u017euje, pre ktor\u00fa zna\u010dku sa rozhodne. Porovn\u00e1va, zis\u0165uje viac o firme a produktoch.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Do &#8211;<\/b><span style=\"font-weight: 400;\"> f\u00e1za n\u00e1kupu. U\u017e\u00edvate\u013e vie \u010do chce a jedinou va\u0161ou \u00falohou je mu tento n\u00e1kup \u010do najviac u\u013eah\u010di\u0165.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Care &#8211;<\/b><span style=\"font-weight: 400;\"> f\u00e1za starostlivosti o z\u00e1kazn\u00edka. Ak je spokojn\u00fd, tak opakovane nak\u00fapi alebo aspo\u0148 odporu\u010d\u00ed zna\u010dku svojim zn\u00e1mym, \u010di u\u017e osobne alebo cez soci\u00e1lne siete.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-21.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14516\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-21-1024x968.png\" alt=\"See Think Do Care model\" width=\"494\" height=\"467\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-21-1024x968.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-21-300x283.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-21.png 1143w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/p>\n<h2><strong>Najviac podce\u0148ovan\u00e9 f\u00e1zy<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">V online marketingu sa pohybujem 10 rokov a z praxe viem, \u017ee <\/span><b>najviac zanedb\u00e1van\u00e9 b\u00fdvaj\u00fa f\u00e1zy See a Care.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prv\u00e1 f\u00e1za by sa dala nazva\u0165 aj f\u00e1zou budovania povedomia o zna\u010dke. Mnoh\u00ed ju podce\u0148uj\u00fa lebo si neuvedomuj\u00fa jej silu.<\/span><b> A neuvedomuj\u00fa si ju preto, lebo \u010dasto prebieha v podvedom\u00ed \u013eud\u00ed. <\/b><span style=\"font-weight: 400;\">Predstavte si na chv\u00ed\u013eu, \u017ee ste nikdy v \u017eivote nemuseli rie\u0161i\u0165 p\u00f4\u017ei\u010dku. Proste ste ju nepotrebovali. Zrazu sa dostanete do \u017eivotnej situ\u00e1cie, kedy potrebn\u00e1 je. Bez toho, aby ste googlili alebo sa \u010do i len hlb\u0161ie zamysleli, tak v\u00e1m bez pochyby napadne minim\u00e1lne jedna alebo aj dve zna\u010dky, ktor\u00e9 v\u00e1m dok\u00e1\u017eu pom\u00f4c\u0165. Je dok\u00e1zan\u00e9, \u017ee aj pokia\u013e ste nejak\u00fd produkt \u010di slu\u017ebu v minulosti nepotrebovali, v podvedom\u00ed sa v\u00e1m s nimi sp\u00e1ja nejak\u00e1 zna\u010dka.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va\u0161ou \u00falohou v tejto f\u00e1ze je dosta\u0165 sa do (pod)vedomia z\u00e1kazn\u00edkov tak, aby<\/span><b> ke\u010f raz bud\u00fa potrebova\u0165 dan\u00fd produkt \u010di slu\u017ebu, spomen\u00fa si pr\u00e1ve na v\u00e1s.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e m\u00e1te produkt, ktor\u00fd je inovat\u00edvny (to znamen\u00e1, \u017ee \u013eudia ani nevedia, \u017ee ho potrebuj\u00fa lebo doteraz neexistoval), tak je va\u0161ou \u00falohou vyvola\u0165 v \u013eu\u010foch potrebu po takomto produkte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Druh\u00e1 najviac zanedb\u00e1van\u00e1 f\u00e1za je Care. Ruku hore, kto e\u0161te nepo\u010dul star\u00e9 zn\u00e1me:<\/span><i><span style=\"font-weight: 400;\"> \u201cUdr\u017ea\u0165 si z\u00e1kazn\u00edka je lacnej\u0161ie a efekt\u00edvnej\u0161ie, ako z\u00edska\u0165 nov\u00e9ho!\u201d.<\/span><\/i><span style=\"font-weight: 400;\"> Na workshopoch, ktor\u00e9 k tejto t\u00e9me vediem, sa e\u0161te nikto neprihl\u00e1sil. <\/span><b>V\u0161etci to vieme, no m\u00e1lokto sa t\u00fdm riadi. <\/b><span style=\"font-weight: 400;\">Firmy sa \u017een\u00fa za nov\u00fdmi z\u00e1kazn\u00edkmi a na t\u00fdch, ktor\u00ed u\u017e nak\u00fapili, nemyslia. Nerobte t\u00fa ist\u00fa chybu.\u00a0<\/span><\/p>\n<h2><strong>STDC rob\u00ed svet online marketingu preh\u013eadnej\u0161\u00ed<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Dnes m\u00e1me k dispoz\u00edci\u00ed obrovsk\u00e9 mno\u017estvo kan\u00e1lov a n\u00e1strojov. \u010ci u\u017e sa bav\u00edme o soci\u00e1lnych sie\u0165ach (<\/span><a href=\"https:\/\/drive.google.com\/file\/d\/0B5lO3kL4ncWKS29PNlNsWE9GQzg\/view\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ktor\u00fdch je nieko\u013eko desiatok<\/span><\/a><span style=\"font-weight: 400;\">), online reklam\u00e1ch (PPC, display, reklamy cez Google Ads alebo cez Facebook, klasick\u00e9 bannerov\u00e9 form\u00e1ty..), SEO, direct mailing, tvorbe obsahu (\u010dl\u00e1nky, ebooky, vide\u00e1), spolupr\u00e1cu s influencermi\u2026 Nehovoriac o online marketingov\u00fdch n\u00e1strojoch, ktor\u00fdch po\u010det sa neust\u00e1le zvy\u0161uje. V roku 2021 ich pozn\u00e1me u\u017e viac ako 8000!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-2.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14515 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-2.jpg\" alt=\"Grafika zobrazuj\u00faca vzrastaj\u00faci po\u010det marketingov\u00fdch n\u00e1strojov naprie\u010d rokmi\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-2.jpg 600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-2-300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: right;\"><em><span style=\"font-weight: 400;\">Zdroj: <\/span><a href=\"https:\/\/chiefmartec.com\/2019\/04\/marketing-technology-landscape-supergraphic-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/chiefmartec.com\/2019\/04\/marketing-technology-landscape-supergraphic-2019\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Ak ste za\u010d\u00ednaj\u00faci podnikate\u013e \u010di market\u00e9r m\u00f4\u017ee by\u0165 \u0165a\u017ek\u00e9 zorientova\u0165 sa a vyhodnoti\u0165, \u010do je vhodn\u00e9 pr\u00e1ve pre v\u00e1s. Ke\u010f sa v\u0161ak na v\u0161etky tieto mo\u017enosti pozriete z poh\u013eadu z\u00e1kazn\u00edka, je jednoduch\u0161ie ur\u010di\u0165, ktor\u00e1 pre v\u00e1s d\u00e1va zmysel a ktor\u00e1 nie. Tento \u010dl\u00e1nok sa venuje hlavne analytike a vyhodnocovaniu pomocou STDC. Ak chcete vedie\u0165, ako nastavi\u0165 celkov\u00fa strat\u00e9giu pomocou tohto modelu odpor\u00fa\u010dam <\/span><a href=\"https:\/\/visibility.sk\/blog\/see-think-do-care-zjednodusi-kazdy-marketingovy-projekt\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">napr\u00edklad tento \u010dl\u00e1nok.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><strong>STDC a analytika<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">V DASE pou\u017e\u00edvame tento model pri tvorbe analytickej strat\u00e9gie respekt\u00edve measurement pl\u00e1nu. Pom\u00e1ha n\u00e1m hlavn\u00fd cie\u013e rozdeli\u0165 na men\u0161ie, \u010diastkov\u00e9 ciele a ur\u010di\u0165 <\/span><b>p\u00e1r relevantn\u00fdch<\/b><span style=\"font-weight: 400;\"> KPI. D\u00e1vam d\u00f4raz na P\u00c1R a RELEVANTN\u00ddCH. \u010casto sa toti\u017e stret\u00e1vame s t\u00fdm, \u017ee klienti sleduj\u00fa mno\u017estvo metr\u00edk, ktor\u00e9 im v\u0161ak ni\u010d nepovedia. S\u00fa paralyzovan\u00ed mno\u017estvom d\u00e1t, analyzuj\u00fa, hodnotia, kon\u0161tatuj\u00fa a ni\u010d nemenia.<\/span><b> Pam\u00e4tajte, akcia je v\u017edy viac ako inform\u00e1cia. Efekt\u00edvna analytika by nemala by\u0165 o minulosti.<\/b><span style=\"font-weight: 400;\"> Mala by sa s\u00fastredi\u0165 na bud\u00facnos\u0165 a na to, ak\u00fa akciu na z\u00e1klade minul\u00fdch d\u00e1t podniknete. Viac o princ\u00edpoch efekt\u00edvnej analytiky sa do\u010d\u00edtate<\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/ebook\/ebook-cesta-k-data-driven-marketingu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> v na\u0161om ebook-u.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u010co teda sledujete v jednotliv\u00fdch f\u00e1zach? Teoreticky je to ve\u013emi jednoduch\u00e9 a intuit\u00edvne. Op\u00e4\u0165 sa sta\u010d\u00ed v\u017ei\u0165 do role be\u017en\u00e9ho u\u017e\u00edvate\u013ea a zamyslie\u0165 sa, \u010do od neho m\u00f4\u017eete v jednotliv\u00fdch f\u00e1zach o\u010dak\u00e1va\u0165. Pokia\u013e je vo f\u00e1ze See, predt\u00fdm o v\u00e1s nikdy nepo\u010dul, asi len \u0165a\u017eko si d\u00e1te za cie\u013e n\u00e1kup. Budete sk\u00f4r sledova\u0165 ko\u013eko \u013eud\u00ed zasiahla va\u0161a bannerov\u00e1 kampa\u0148 alebo \u010di sa zvy\u0161uje vyh\u013ead\u00e1vanie n\u00e1zvu va\u0161ej zna\u010dky na Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00edklad metr\u00edk pre jednotliv\u00e9 f\u00e1zy:<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-19.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14517 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-19-1024x586.png\" alt=\"Tabu\u013eka s pr\u00edkladmi metr\u00edk pre jednotliv\u00e9 f\u00e1zy\" width=\"1024\" height=\"586\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-19-1024x586.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-19-300x172.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-19.png 1225w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pri vyhodnocovan\u00ed aktiv\u00edt v r\u00e1mci STDC by ste si mali ur\u010di\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Hlavn\u00fd cie\u013e<\/b><span style=\"font-weight: 400;\"> (Goal) pre dan\u00fa f\u00e1zu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>KPI &#8211; <\/b><span style=\"font-weight: 400;\">metriky, ktor\u00e9 bud\u00fa reprezentova\u0165, \u010di dan\u00fd cie\u013e pln\u00edte alebo nie.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Kvantitat\u00edvny cie\u013e <\/b><span style=\"font-weight: 400;\">(Target) &#8211; na akej \u00farovni m\u00e1 by\u0165 dan\u00e1 metrika, aby sme cie\u013e pova\u017eovali za splnen\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Dimenzia <\/b><span style=\"font-weight: 400;\">&#8211; z ak\u00fdch \u201cuhlov poh\u013eadu\u201d sa budeme na d\u00e1ta pozera\u0165.<\/span><\/li>\n<\/ul>\n<h2><strong>Zostavenie measurement pl\u00e1nu pomocou STDC<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Teraz viac prakticky. Predpokladajme, \u017ee m\u00e1te eshop, ktor\u00e9ho hlavn\u00fdm cie\u013eom je zv\u00fd\u0161enie obratu medziro\u010dne o 100 %. Existujete na trhu len rok a viete, \u017ee ve\u013ek\u00e1 \u010das\u0165 va\u0161ej cie\u013eovky o v\u00e1s e\u0161te nevie. Preto si vo f\u00e1ze See ur\u010d\u00edte cie\u013e \u201cZvy\u0161ovanie povedomia o zna\u010dke\u201d a budete sa sna\u017ei\u0165 dosta\u0165 na web \u010do najviac nov\u00fdch u\u017e\u00edvate\u013eov.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak by ste naopak boli etablovan\u00e1 zna\u010dka na trhu a viete, \u017ee m\u00e1te pokryt\u00fa u\u017e takmer cel\u00fa cie\u013eov\u00fa skupinu, tak by ste ten ist\u00fd cie\u013e dosahovali inak. Miesto prin\u00e1\u0161ania nov\u00fdch \u013eud\u00ed na web, by ste sa s\u00fastredili na opakovan\u00e9 n\u00e1kupy alebo na to, aby sa zv\u00fd\u0161ila priemern\u00e1 cena objedn\u00e1vky (to znamen\u00e1, aby v r\u00e1mci jedn\u00e9ho n\u00e1kupu nak\u00fapili u\u017e\u00edvatelia viac resp. za drah\u0161ie).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sp\u00e4\u0165 k na\u0161emu pr\u00edkladu. Ke\u010f u\u017e prinesiete vo f\u00e1ze See viac \u013eud\u00ed, vo f\u00e1ze Think chcete, aby \u010do najviac interagovali so str\u00e1nkou. Ni\u017e\u0161ie vid\u00edte ve\u013emi zjednodu\u0161en\u00fd pr\u00edklad measurement pl\u00e1nu. Be\u017ene d\u00e1vame do ka\u017edej f\u00e1zy tak 3 a\u017e 5 KPI.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-14.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14518 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-14-1024x576.png\" alt=\"Pl\u00e1n merania: Biznis Ciele, KPIs, Ciele pre metriky a Segmenty\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-14-1024x576.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-14-300x169.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-14.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><span style=\"font-weight: 400;\">K \u010d\u00edslam, v r\u00e1mci cie\u013eu (Target), sme sa dopracovali na z\u00e1klade doteraj\u0161\u00edch d\u00e1t nazbieran\u00fdch za rok existencie eshopu. Ako segment sme si ur\u010dili lokalitu lebo chceme vedie\u0165, \u010di je nejak\u00fd rozdiel medzi n\u00e1v\u0161tevnos\u0165ou z jednotliv\u00fdch regi\u00f3nov. Vo f\u00e1ze Do m\u00e1me zase segment \u201cKateg\u00f3rie produktov\u201d, aby sme vedeli, ktor\u00e9 produkty n\u00e1m prin\u00e1\u0161aj\u00fa najviac transakci\u00ed.\u00a0<\/span><\/p>\n<h2><strong>Je vhodn\u00fd pre ka\u017ed\u00e9ho?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tak\u00fato ot\u00e1zku som ned\u00e1vno dostala v jednom rozhovore. Pod\u013ea m\u00f4jho n\u00e1zoru sa ni\u010d v svete marketingu a analytiky ned\u00e1 na 100% pou\u017ei\u0165 pre ka\u017ed\u00e9ho. \u010casto predn\u00e1\u0161am a \u201cpou\u010dujem\u201d \u013eud\u00ed \u010do a ako robi\u0165. A rovnako \u010dasto to ja sama nerob\u00edm alebo vlastn\u00e9 pravidl\u00e1 poru\u0161ujem ;).\u00a0 Ako je ka\u017ed\u00fd \u010dlovek in\u00fd, tak aj ka\u017ed\u00e1 firma je in\u00e1. Nem\u00e1m rada uniformn\u00e9 rie\u0161enia, strat\u00e9gie a rady. \u00c1no, STDC je super model a pou\u017e\u00edvame ho pre mnoho klientov. Hlavne pokia\u013e je klient \u201cza\u010diato\u010dn\u00edk\u201d, je to skvel\u00fd sp\u00f4sob ako mu vysvetli\u0165 a pribl\u00ed\u017ei\u0165 marketingov\u00fa komunik\u00e1ciu a princ\u00edpy efekt\u00edvnej analytiky. S\u00fa v\u0161ak aj tak\u00ed klienti, kde vol\u00edme \u00faplne in\u00fd pr\u00edstup. <\/span><b>Tento model v\u00e1m m\u00e1 pom\u00e1ha\u0165, nie v\u00e1s obmedzova\u0165.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See Think Do Care je model n\u00e1kupnej cesty z\u00e1kazn\u00edka, ktor\u00fd je \u201cna svete\u201d u\u017e zop\u00e1r rokov. Mnoh\u00ed na\u0148&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14514"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14514"}],"version-history":[{"count":16,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14514\/revisions"}],"predecessor-version":[{"id":17957,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14514\/revisions\/17957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14523"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}