{"id":14408,"date":"2019-08-08T09:56:09","date_gmt":"2019-08-08T07:56:09","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14408"},"modified":"2020-03-30T12:47:32","modified_gmt":"2020-03-30T10:47:32","slug":"velky-update-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/velky-update-google-analytics\/","title":{"rendered":"Ve\u013ek\u00fd update Google Analytics!"},"content":{"rendered":"

V priebehu minul\u00e9ho t\u00fd\u017ed\u0148a <\/b>Google vypustil jeden z najv\u00e4\u010d\u0161\u00edch update-ov Google Analytics<\/b><\/a> za posledn\u00e9 roky. O \u010do presne ide a \u010do tento update prin\u00e1\u0161a sa dozviete v tomto \u010dl\u00e1nku. <\/b><\/p>\n

Google Analytics: App+Web<\/span><\/h2>\n

Google minul\u00fd t\u00fd\u017ede\u0148 spr\u00edstupnil<\/span> nov\u00fa verziu Google Analytics: App+Web<\/span><\/a>. St\u00e1le sa jedn\u00e1 o beta verziu, \u010do znamen\u00e1, \u017ee v nasleduj\u00facich t\u00fd\u017ed\u0148och a mesiacoch m\u00f4\u017eeme o\u010dak\u00e1va\u0165 ve\u013ek\u00e9 mno\u017estvo \u00faprav a niektor\u00e9 \u010dasti nemusia fungova\u0165 \u00faplne spr\u00e1vne.<\/span><\/p>\n

Popravde, zo za\u010diatku som touto novinkou nebol pr\u00edli\u0161 nad\u0161en\u00fd, aj ke\u010f mnoho \u013eud\u00ed ju ozna\u010dovalo ako \u201cthe next big thing\u201d. Ke\u010f som po\u010dul <\/span>App+Web<\/span><\/i>, myslel som si, \u017ee sa jednoducho jedn\u00e1 o property (vlastn\u00edctvo), ktor\u00e9 umo\u017en\u00ed pod jednou strechou zbiera\u0165 d\u00e1ta ako z webu (Universal Analytics), tak z mobilnej aplik\u00e1cie (Firebase). No po pre\u010d\u00edtan\u00ed blogov\u00fdch \u010dl\u00e1nkov (odkazy n\u00e1jdete na konci \u010dl\u00e1nku) som si zistil, \u017ee sa jedn\u00e1 o <\/span>ve\u013ek\u00fa novinku, ktor\u00e1 ovplyvn\u00ed smer, ak\u00fdm sa bude Google Analytics ubera\u0165 v najbli\u017e\u0161\u00edch rokoch.<\/b><\/p>\n

Za t\u00fdmto (trochu ne\u0161\u0165astn\u00fdm) pomenovan\u00edm sa skr\u00fdva toti\u017e nie\u010do viac. Je to Firebase ur\u010den\u00fd pre web. Firebase je platforma od Google poskytuj\u00faca mno\u017estvo r\u00f4znych produktov, ur\u010den\u00fdch pre v\u00fdvoj mobiln\u00fdch aplik\u00e1ci\u00ed. Taktie\u017e poskytuje integr\u00e1ciu s Google Analytics (GA) v podobe v\u0161etk\u00fdch potrebn\u00fdch n\u00e1strojov na implementovanie GA v mobiln\u00fdch aplik\u00e1ci\u00e1ch. Mobiln\u00e9 aplik\u00e1cie v\u0161ak funguj\u00fa inak ako webov\u00e9 str\u00e1nky, preto sa aj GA pre aplik\u00e1cie trochu l\u00ed\u0161i od toho \u201cklasick\u00e9ho\u201d. Hlavn\u00fd rozdiel je v modeloch, ktor\u00e9 pou\u017e\u00edvaj\u00fa.<\/span><\/p>\n

Nov\u00fd d\u00e1tov\u00fd model a sp\u00f4sob posielania d\u00e1t<\/span><\/h2>\n

Universal Analytics, ako sa naz\u00fdva najnov\u0161ia verzia GA, je zalo\u017een\u00fd na modeli <\/span>pageviews + sessions<\/b> (zobrazenia str\u00e1nky + rel\u00e1cie). Tento model je v s\u00fa\u010dasnosti u\u017e ve\u013emi zastaral\u00fd, pou\u017e\u00edva sa u\u017e 15 rokov. GA: App+Web ho \u00faplne men\u00ed a to na <\/span>event + parameter model<\/b>. Rovnak\u00fd model vyu\u017e\u00edva Firebase v aplik\u00e1ci\u00e1ch- hlavnou zlo\u017ekou tohto modelu je event (udalos\u0165).<\/span><\/p>\n

Zmena cel\u00e9ho modelu je ve\u013ek\u00e1 vec, nako\u013eko <\/span>sa men\u00ed sp\u00f4sob, ak\u00fdm sa d\u00e1ta posielaj\u00fa do GA. <\/b>Napr\u00edklad na <\/span>vlastn\u00e9 dimenzie rozsahu hit, session (rel\u00e1cia) a user<\/span><\/a> (pou\u017e\u00edvate\u013e) m\u00f4\u017eete zabudn\u00fa\u0165. V novom modeli sa vyu\u017e\u00edvaj\u00fa <\/span>user properties<\/span><\/a> a <\/span>parametre<\/span><\/a>.<\/span><\/p>\n

GA: App+Web vyu\u017e\u00edva<\/span> hit batching.<\/b> Tento sp\u00f4sob posielania hitov do GA property nie je \u017eiadnou novinkou, nako\u013eko sa pou\u017e\u00edva vo Firebase pre mobiln\u00e9 aplik\u00e1cie u\u017e nejak\u00fd \u010das. Ide o to, \u017ee hity nie s\u00fa odoslan\u00e9 do GA okam\u017eite, ako je to v pr\u00edpade Universal Analytics, no s\u00fa zoskupen\u00e9 do v\u00e4\u010d\u0161\u00edch skup\u00edn (batch). Tie s\u00fa n\u00e1sledne odoslan\u00e9 do GA ako s\u00fa\u010das\u0165 jedn\u00e9ho requestu (\u017eiadosti), \u010do zni\u017euje z\u00e1\u0165a\u017e na prehliada\u010d. <\/span><\/p>\n

\u010eal\u0161\u00edm rozdielom je, \u017ee GA: App+Web (naozaj by mali zapracova\u0165 na tom n\u00e1zve \ud83d\ude42<\/span>) namiesto segmentov vyu\u017e\u00edva audiences (publik\u00e1). Zatia\u013e \u010do sa segmenty daj\u00fa definova\u0165 na z\u00e1klade sessions alebo users, publik\u00e1 pracuj\u00fa v\u00fdhradne s users, \u010do je v s\u00falade s nov\u00fdm modelom, ktor\u00fd ich d\u00e1va do popredia. <\/span><\/p>\n

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Enhanced Measurements<\/span><\/h2>\n

Priamo v GA: App+Web si m\u00f4\u017eete vybra\u0165 z preddefinovan\u00fdch eventov, ktor\u00e9 chcete mera\u0165. V tejto verzii m\u00f4\u017eete automaticky zapn\u00fa\u0165 merania:<\/span><\/p>\n