Where do you see the future of digital analytics job? What \u201cmust-have\u201d skills to learn you would advise for new passionate digital analysts?<\/strong><\/p>\nThe analyst will always be needed to do three things:<\/p>\n
1. Decide what problem to solve or question to answer. That takes a good deal of domain knowledge. Experience counts! What questions are worth asking?<\/p>\n
2. Decide what data might be the most predictive and feed it to the machine. There is still a cost to computing and – as Matt Gershoff would say – a cost to certainty. You may not need ML to solve a problem. You might only need a simple statistical analysis. The analyst has to decide which data and how much compute power to bring to bear.<\/p>\n
3. Decide is the model is useful. „All models are wrong, some models are useful“ – George Box. This is the Smell Test that requires common sense and general knowledge. If you ask the machine to improve prospect engagement, it will figure out that the best way to get strangers to respond to you is to send 100 emails a minute for ten days in a row. From a Smell Test perspective, that stinks!<\/p>\n
What do you like the most in your job as an analyst as well as a speaker?<\/strong><\/p>\nI enjoy the travel, meeting new people, staying in touch with them over a long period of time, and the knowledge that – sometimes – I can help somebody achieve more than they thought they could. THAT is satisfying!<\/p>\n","protected":false},"excerpt":{"rendered":"
Jim Sterne je medzin\u00e1rodn\u00fd re\u010dn\u00edk v oblasti digit\u00e1lneho marketingu a interakcie so z\u00e1kazn\u00edkmi. Je konzultant pre spolo\u010dnosti a…<\/p>\n","protected":false},"author":66,"featured_media":14353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14351"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14351"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14351\/revisions"}],"predecessor-version":[{"id":14362,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14351\/revisions\/14362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14353"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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