Publik\u00e1 pod\u013ea stavu<\/b> umo\u017e\u0148uj\u00fa \u00a0do\u010dasn\u00e9 alebo trval\u00e9 odstr\u00e1nenie pou\u017e\u00edvate\u013eov z publ\u00edk na z\u00e1klade nami zvolen\u00fdch podmienok. V \u201c\u0161tandardnom\u201d remarketingu to funguje tak, \u017ee pokia\u013e <\/span>je raz pou\u017e\u00edvate\u013e (cookie) zaraden\u00fd do publika, ostane v \u0148om a\u017e do uplynutia \u010dasov\u00e9ho obdobia<\/b>, ktor\u00e9 sme si zvolili pri nastaven\u00ed. <\/span><\/p>\n Napr\u00edklad – pou\u017e\u00edvate\u013e si vlo\u017eil produkt do ko\u0161\u00edka. Syst\u00e9m jeho cookienu prirad\u00ed do nami vytvoren\u00e9ho publika \u201c<\/span>Add to Cart – 7 d<\/span><\/i>\u201d. Po\u010das nasleduj\u00facich siedmych dn\u00ed bude dan\u00e1 cookiena st\u00e1le v remarketingovom zozname. N\u00e1sledne, na \u00f4smy de\u0148 bude odstr\u00e1nen\u00e1 – to znamen\u00e1, \u017ee pou\u017e\u00edvate\u013e bude vyraden\u00fd z dan\u00e9ho publika.<\/span><\/p>\n Pokia\u013e v\u0161ak potrebujeme vytvori\u0165 \u0161pecifick\u00e9 publikum, \u0161tandardn\u00e9 nastavenie n\u00e1m to neumo\u017e\u0148uje.<\/span><\/p>\n Uve\u010fme si pr\u00edklad:<\/span><\/p>\n Klient m\u00e1 k dispoz\u00edcii <\/span>skuto\u010dn\u00e9 d\u00e1ta o pou\u017e\u00edvate\u013eoch<\/b> a dok\u00e1\u017ee na \u00farovni pou\u017e\u00edvate\u013ea pos\u00fadi\u0165, \u010di je n\u00e1v\u0161tevn\u00edk akt\u00edvny alebo nie. Tieto \u00fadaje s\u00edce nem\u00e1me v Google Analytics, ale m\u00f4\u017eeme si ich naimportova\u0165 a sp\u00e1rova\u0165 ich s User ID. <\/span><\/p>\n Pre potreby remarketingu si klient definoval nasleduj\u00face skupiny pou\u017e\u00edvate\u013eov:<\/span><\/p>\n Cie\u013eom<\/b> je pracova\u0165 s dan\u00fdmi publikami a vyu\u017ei\u0165 ich jednak na <\/span>lep\u0161ie zacielenie reklamy<\/b>, ale aj na \u010do <\/span>najpresnej\u0161ie pos\u00fadenie v\u00fdsledkov investovan\u00fdch pe\u0148az\u00ed<\/b>.<\/span><\/p>\n Pri pravidelnom importe d\u00e1t m\u00e1me aktu\u00e1lne \u00fadaje, preto potrebujeme, aby sa aj remarketingov\u00e9 publik\u00e1 aktualizovali.<\/span><\/p>\n Pomerne jednoducho. Nastav\u00edme ich pod <\/span>Vlastn\u00edctvom (Property),<\/span><\/i> kde si vyberieme mo\u017enos\u0165 <\/span>Defin\u00edcie publika – Publik\u00e1 – Nov\u00e9 publikum<\/span><\/i>.<\/span><\/p>\n N\u00e1sledne si publikum pomenujeme a klikneme na tla\u010didlo <\/span>Vytvori\u0165 nov\u00e9<\/span><\/i>:<\/span><\/p>\n Vyberieme si podmienky, na z\u00e1klade ktor\u00fdch chceme zahrn\u00fa\u0165 pou\u017e\u00edvate\u013eov do publika.<\/span><\/p>\n V \u010fal\u0161om kroku v\u0161ak nast\u00e1va rozdiel oproti \u0161tandardn\u00e9mu nastaveniu. Publik\u00e1 pod\u013ea stavu sa <\/span>nastavuj\u00fa prostredn\u00edctvom pou\u017eitia filtra – Vyl\u00fa\u010di\u0165<\/b>. Takto si vyl\u00fa\u010dime t\u00fdch pou\u017e\u00edvate\u013eov, ktor\u00fdm sa napr. zmenil status (stav). <\/span><\/p>\n V pr\u00edpade, \u017ee chceme pou\u017e\u00edvate\u013eov <\/span>vyl\u00fa\u010di\u0165 natrvalo<\/b>, v \u010fal\u0161om nastaven\u00ed zaklikneme mo\u017enos\u0165 \u201c<\/span>V pr\u00edpade splnenia podmienky vyl\u00fa\u010denia bud\u00fa pou\u017e\u00edvatelia odstr\u00e1nen\u00ed natrvalo<\/span><\/i>\u201d.<\/span><\/p>\n N\u00e1sledne si m\u00f4\u017eeme \u0161pecifikova\u0165 trvanie \u010dlenstva pod\u013ea toho, ako potrebujeme. <\/span>Odhadovan\u00fd po\u010det pou\u017e\u00edvate\u013eov<\/b> za posledn\u00fdch 7 dn\u00ed n\u00e1m Analytics uk\u00e1\u017ee <\/span>a\u017e po 24 hodin\u00e1ch<\/b> a na z\u00e1klade re\u00e1lnych cookies.<\/span><\/p>\n V\u00fdhodou publ\u00edk pod\u013ea stavu je, \u017ee si ich vieme nastavi\u0165 r\u00fdchlo, jednoducho a daj\u00fa sa pou\u017e\u00edva\u0165 pre r\u00f4zne \u00fa\u010dely v Google Ads. <\/span><\/p>\n Samozrejme, maj\u00fa aj ur\u010dit\u00e9<\/span> obmedzenia<\/b>:<\/span><\/p>\n A ak\u00e9 s\u00fa <\/span>\u010fal\u0161ie mo\u017enosti<\/b> vyu\u017eitia? Napr\u00edklad publik\u00e1 zalo\u017een\u00e9 na <\/span>LTV (Lifetime Value)<\/span><\/i>, <\/span>lojalite z\u00e1kazn\u00edkov<\/span><\/i>, alebo aj pri <\/span>online hr\u00e1ch<\/span><\/i> – sledovanie levelu hr\u00e1\u010da. Viacer\u00e9 pr\u00edklady s\u00fa uveden\u00e9 v <\/span>Google Pomocn\u00edkovi<\/span><\/a>.<\/span><\/p>\n Ako je dobr\u00fdm zvykom v online marketingu, publik\u00e1 je potrebn\u00e9 otestova\u0165 a n\u00e1js\u0165 tak\u00e9 kombin\u00e1cie, ktor\u00e9 bud\u00fa dosahova\u0165 po\u017eadovan\u00fa v\u00fdkonnos\u0165. Pod\u013ea m\u00f4jho n\u00e1zoru s\u00fa takto \u0161pecifikovan\u00e9 publik\u00e1 siln\u00fdm n\u00e1strojom v online reklame a pod\u013ea mno\u017estva inform\u00e1ci\u00ed si mysl\u00edm, \u017ee aj pomerne nezn\u00e1mym. <\/span><\/p>\n M\u00e1te sk\u00fasenosti s publikami pod\u013ea stavu? Ak \u00e1no, budeme ve\u013emi radi, ak sa o ne podel\u00edte v diskusii pod \u010dl\u00e1nkom \ud83d\ude09 .<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Remarketing je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou online sveta, a t\u00fdm p\u00e1dom sa s n\u00edm stret\u00e1vame takmer denne. \u010ci u\u017e ako…<\/p>\n","protected":false},"author":68,"featured_media":14319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[657,655,656],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14309"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14309"}],"version-history":[{"count":14,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14309\/revisions"}],"predecessor-version":[{"id":14636,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14309\/revisions\/14636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14319"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Ako nastav\u00edme publik\u00e1 pod\u013ea stavu?<\/h2>\n
![\"vytvorenie](\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-16.png\")
<\/p>\n![\"remarketing\"](\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-15.png\")
<\/p>\n![\"remarketingove](\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-11.png\")
<\/p>\n![\"state](\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-16.png\")
<\/p>\n\n
Z\u00e1ver<\/h2>\n