{"id":14282,"date":"2019-05-14T10:04:30","date_gmt":"2019-05-14T08:04:30","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14282"},"modified":"2021-10-26T13:15:09","modified_gmt":"2021-10-26T11:15:09","slug":"gtm-tipy-01-skupina-spustacov","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/gtm-tipy-01-skupina-spustacov\/","title":{"rendered":"GTM Tipy #01: Skupina sp\u00fa\u0161\u0165a\u010dov"},"content":{"rendered":"

Pripravili sme pre v\u00e1s s\u00e9riu kr\u00e1tkych tipov, v\u010faka ktor\u00fdm bude va\u0161a pr\u00e1ca s Google Tag Manager-om omnoho r\u00fdchlej\u0161ia a efekt\u00edvnej\u0161ia. V prvej \u010dasti si predstav\u00edme Skupinu sp\u00fa\u0161\u0165a\u010dov.<\/span><\/p>\n

Skupina sp\u00fa\u0161\u0165a\u010dov (Trigger group) je najnov\u0161\u00edm typom sp\u00fa\u0161\u0165a\u010dov, ktor\u00fd bol pridan\u00fd do Google Tag Manager-a (GTM). Tento sp\u00fa\u0161\u0165a\u010d umo\u017e\u0148uje vytv\u00e1ra\u0165 vz\u0165ahy medzi ostatn\u00fdmi typmi sp\u00fa\u0161\u0165a\u010dov. Tag, ku ktor\u00e9mu je tak\u00e1to Skupina sp\u00fa\u0161\u0165a\u010dov pridelen\u00e1 sa vykon\u00e1 a\u017e vo chv\u00edli, ke\u010f sa ka\u017ed\u00fd sp\u00fa\u0161\u0165a\u010d v skupine odp\u00e1li presne to\u013ekokr\u00e1t, ko\u013ekokr\u00e1t sa nach\u00e1dza v Skupine sp\u00fa\u0161\u0165a\u010dov.<\/span><\/p>\n

Ako vytvori\u0165 skupinu sp\u00fa\u0161\u0165a\u010dov<\/span><\/h2>\n

Skupinu sp\u00fa\u0161\u0165a\u010dov n\u00e1jdete ako \u010fal\u0161\u00ed typ sp\u00fa\u0161\u0165a\u010dov. N\u00e1sledne m\u00f4\u017eete do skupiny sp\u00fa\u0161\u0165a\u010dov vklada\u0165 ak\u00fdko\u013evek z u\u017e vytvoren\u00fdch sp\u00fa\u0161\u0165a\u010dov.<\/span><\/p>\n

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Po pridan\u00ed v\u0161etk\u00fdch sp\u00fa\u0161\u0165a\u010dov m\u00e1te mo\u017enos\u0165 prida\u0165 aj \u010fal\u0161ie podmienky. Ak do Skupiny sp\u00fa\u0161\u0165a\u010dov prid\u00e1te \u010fal\u0161ie podmienky, Skupina sp\u00fa\u0161\u0165a\u010dov sa spust\u00ed len v pr\u00edpade, ke\u010f okrem ka\u017ed\u00e9ho sp\u00fa\u0161\u0165a\u010da v skupine bud\u00fa pravdiv\u00e9 aj v\u0161etky pridan\u00e9 podmienky. Podmienky s\u00fa napr\u00edklad vhodn\u00e9 ak chcete Skupinu sp\u00fa\u0161\u0165a\u010dov aktivova\u0165 iba na nejakej konkr\u00e9tnej podstr\u00e1nke, subdom\u00e9ne a pod.<\/p>\n

Mo\u017en\u00e9 vyu\u017eitie Skupiny sp\u00fa\u0161\u0165a\u010dov<\/span><\/h2>\n

Mo\u017enos\u0165 kombinova\u0165 dva alebo viacer\u00e9 sp\u00fa\u0161\u0165a\u010de n\u00e1m roz\u0161iruje mo\u017enosti pri definovan\u00ed pravidiel pre sp\u00fa\u0161\u0165anie tagov. Do istej miery bolo mo\u017en\u00e9 Skupinu sp\u00fa\u0161\u0165a\u010dov simulova\u0165 aj doteraz, no bol to pomerne komplikovan\u00fd proces, ktor\u00fd v sebe zah\u0155\u0148al JavaScript. Ako to teda m\u00f4\u017eeme vyu\u017ei\u0165?<\/span><\/p>\n

Kombin\u00e1ciou \u201cScroll Depth\u201d a \u010casova\u010da m\u00f4\u017eeme presnej\u0161ie mera\u0165 ako pou\u017e\u00edvatelia interaguj\u00fa s \u010dl\u00e1nkami. Ak pou\u017e\u00edvate\u013e preskrolloval cel\u00fd \u010dl\u00e1nok a z\u00e1rove\u0148 na danej str\u00e1nke str\u00e1vil aspo\u0148 X sek\u00fand, m\u00f4\u017eeme dan\u00fd \u010dl\u00e1nok ozna\u010di\u0165 ako pre\u010d\u00edtan\u00fd.<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u010eal\u0161ou zauj\u00edmav\u00e1 Skupina sp\u00fa\u0161\u0165a\u010dov m\u00f4\u017ee obsahova\u0165 ten ist\u00fd sp\u00fa\u0161\u0165a\u010d nieko\u013ekokr\u00e1t. Napr\u00edklad, ak sme implementovali vlastn\u00fd event, ktor\u00fd sa vykon\u00e1 v\u017edy, ke\u010f si pou\u017e\u00edvate\u013e prezrie obr\u00e1zok produktu, m\u00f4\u017eeme do Skupiny prida\u0165 tri tak\u00e9to eventy. Skupina sp\u00fa\u0161\u0165a\u010dov sa odp\u00e1li a\u017e vtedy, ke\u010f si pou\u017e\u00edvate\u013e prezrel aspo\u0148 tri obr\u00e1zky produktu.<\/span><\/p>\n

Mo\u017enost\u00ed je ve\u013ea, z\u00e1le\u017e\u00ed len na tom, ak\u00fa skupinu akci\u00ed chcete zaznamena\u0165.<\/span><\/p>\n

Pri pr\u00e1ci so Skupinou sp\u00fa\u0161\u0165a\u010dov, pam\u00e4tajte \u017ee:<\/span><\/h2>\n
    \n
  • na to aby sa tag, ku ktor\u00e9mu je priraden\u00e1 Skupina sp\u00fa\u0161\u0165a\u010dov vykonal\u00b4, sa mus\u00ed odp\u00e1li\u0165 ka\u017ed\u00fd sp\u00fa\u0161\u0165a\u010d v skupine presne to\u013ekokr\u00e1t, ko\u013ekokr\u00e1t sa nach\u00e1dza v Skupine sp\u00fa\u0161\u0165a\u010dov,<\/span><\/li>\n
  • do Skupiny sp\u00fa\u0161\u0165a\u010dov m\u00f4\u017eete prida\u0165 ten ist\u00fd sp\u00fa\u0161\u0165a\u010d viackr\u00e1t. Ak je teda do Skupiny sp\u00fa\u0161\u0165a\u010dov pridan\u00fd ten ist\u00fd sp\u00fa\u0161\u0165a\u010d trikr\u00e1t, tento sp\u00fa\u0161\u0165a\u010d sa mus\u00ed na str\u00e1nke odp\u00e1li\u0165 tri razy.<\/span><\/li>\n
  • ka\u017ed\u00fd sp\u00fa\u0161\u0165a\u010d zo skupiny sa mus\u00ed odp\u00e1li\u0165 na tej istej str\u00e1nke,<\/span><\/li>\n
  • skupina sp\u00fa\u0161\u0165a\u010dov sa m\u00f4\u017ee na jednej str\u00e1nke odp\u00e1li\u0165 maxim\u00e1lne raz. Aj v pr\u00edpade, \u017ee sa ka\u017ed\u00fd sp\u00fa\u0161\u0165a\u010d v Skupine sp\u00fa\u0161\u0165a\u010dov odp\u00e1li viackr\u00e1t, Skupina sp\u00fa\u0161\u0165a\u010dov sa odp\u00e1li pr\u00e1ve raz.<\/span><\/li>\n
  • na porad\u00ed, v akom sa jednotliv\u00e9 sp\u00fa\u0161\u0165a\u010de zo skupiny odp\u00e1lili, nez\u00e1le\u017e\u00ed,<\/span><\/li>\n
  • skupina sp\u00fa\u0161\u0165a\u010dov nem\u00f4\u017ee by\u0165 pou\u017eit\u00e1 ako V\u00fdnimka (Blocking Trigger).<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    Skupina sp\u00fa\u0161\u0165a\u010dov je zauj\u00edmav\u00fdm roz\u0161\u00edren\u00edm pre Google Tag Manager. Umo\u017e\u0148uje n\u00e1m r\u00fdchlo a jednoducho vyu\u017e\u00edva\u0165 pokro\u010dilej\u0161iu logiku pri vytv\u00e1ran\u00ed pravidiel pre tagy. Ako by ste Skupinu sp\u00fa\u0161\u0165a\u010dov vyu\u017eili vy? Pode\u013ete sa o va\u0161e n\u00e1pady dolu do koment\u00e1rov.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pripravili sme pre v\u00e1s s\u00e9riu kr\u00e1tkych tipov, v\u010faka ktor\u00fdm bude va\u0161a pr\u00e1ca s Google Tag Manager-om omnoho r\u00fdchlej\u0161ia…<\/p>\n","protected":false},"author":62,"featured_media":14283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[809,639],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14282"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14282"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14282\/revisions"}],"predecessor-version":[{"id":17901,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14282\/revisions\/17901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14283"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}