{"id":14158,"date":"2019-03-18T09:28:35","date_gmt":"2019-03-18T07:28:35","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14158"},"modified":"2019-03-18T09:28:35","modified_gmt":"2019-03-18T07:28:35","slug":"case-study-zvysovanie-konverzneho-pomeru-a-spokojnosti-navstevnikov-stranky","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-zvysovanie-konverzneho-pomeru-a-spokojnosti-navstevnikov-stranky\/","title":{"rendered":"Case study: Zvy\u0161ovanie konverzn\u00e9ho pomeru a spokojnosti n\u00e1v\u0161tevn\u00edkov str\u00e1nky"},"content":{"rendered":"

Klient<\/span><\/h2>\n

Spielwork <\/span><\/p>\n

O klientovi<\/span><\/h2>\n

Str\u00e1nka, ktor\u00e1 pon\u00faka pr\u00e1cu v krajin\u00e1ch Beneluxu.<\/span><\/p>\n

\"\"<\/p>\n

Zadanie<\/span><\/h2>\n

Klient investuje pomerne ve\u013ek\u00fd rozpo\u010det do Adwords a SEO. Z tohto d\u00f4vodu chcel zlep\u0161i\u0165 meranie na str\u00e1nke a v\u00fdkon marketingov\u00fdch kampan\u00ed. <\/span><\/p>\n

Rie\u0161enie<\/span><\/h2>\n

Implement\u00e1cia datalayera na str\u00e1nky zabezpe\u010dila zbieranie \u0161pecifick\u00fdch d\u00e1t, ktor\u00e9 sa dovtedy v\u00f4bec nezaznamen\u00e1vali.<\/span><\/p>\n

Proces<\/span><\/h2>\n
    \n
  • Meranie formul\u00e1rov na str\u00e1nke<\/strong><\/li>\n<\/ul>\n

    Klient m\u00e1 na webovej str\u00e1nke nieko\u013eko druhov formul\u00e1rov. Napr\u00edklad odoslanie \u017eivotopisu, uch\u00e1dzanie sa o pracovn\u00fa poz\u00edciu alebo kontaktn\u00fd formul\u00e1r. V\u0161etky tieto formul\u00e1re sme \u0161pecifikovali v implement\u00e1cii datalayera. Dok\u00e1\u017eeme teda presne mera\u0165 ich v\u00fdkon.<\/span><\/p>\n

      \n
    • Meranie individualnych pracovnych poz\u00edcii<\/strong><\/li>\n<\/ul>\n

      Pou\u017eit\u00edm zdru\u017eovania obsahu (Content Grouping) sme pod\u013ea logick\u00fdch podobnost\u00ed a vlastnost\u00ed zatriedili str\u00e1nky s pracovn\u00fdmi poz\u00edciami do \u0161pecifick\u00fdch kateg\u00f3ri\u00ed. Klient z\u00edskal mo\u017enos\u0165 pozrie\u0165 sa na v\u00fdkon pracovn\u00fdch odvetvi z vy\u0161\u0161ej perspekt\u00edvy a n\u00e1sledne hlb\u0161ie analyzova\u0165 samostatn\u00e9 kateg\u00f3rie a poz\u00edcie.<\/span><\/p>\n

        \n
      • Nastavenie lievika (funnel)<\/strong><\/li>\n<\/ul>\n

        Z\u00e1ujemca o pracovn\u00fa poz\u00edciu mus\u00ed prejs\u0165 s\u00e9riou str\u00e1nok. Nastavili sme merania jednotliv\u00fdch krokov v tomto lieviku. V\u010faka tomu vieme ur\u010di\u0165, v ktorej \u010dasti procesu uch\u00e1dza\u010di vypad\u00e1vaj\u00fa.<\/span><\/p>\n

        Pr\u00ednos pre klienta<\/span><\/h2>\n

        V\u010faka na\u0161ej implement\u00e1cii dok\u00e1\u017eeme presne ur\u010di\u0165 v\u00fdkon str\u00e1nky, jednotliv\u00fdch formul\u00e1rov a najm\u00e4 marketingov\u00fdch aktiv\u00edt. Vieme zisti\u0165, z ak\u00fdch kampan\u00ed a zdrojov prich\u00e1dzaj\u00fa najviac konvertuj\u00faci pou\u017e\u00edvatelia. Vieme, kde maj\u00fa probl\u00e9my pri h\u013eadan\u00ed poz\u00edci\u00ed \u010di pri snahe uch\u00e1dza\u0165 sa o zamestnanie. Klient tak dok\u00e1\u017ee optimalizova\u0165 svoju str\u00e1nku a zvy\u0161ova\u0165 nielen konverzn\u00fd pomer, ale aj spokojnos\u0165 n\u00e1v\u0161tevn\u00edkov str\u00e1nky.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Klient Spielwork O klientovi Str\u00e1nka, ktor\u00e1 pon\u00faka pr\u00e1cu v krajin\u00e1ch Beneluxu. Zadanie Klient investuje pomerne ve\u013ek\u00fd rozpo\u010det do…<\/p>\n","protected":false},"author":66,"featured_media":14161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[340],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14158"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14158"}],"version-history":[{"count":1,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14158\/revisions"}],"predecessor-version":[{"id":14160,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14158\/revisions\/14160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14161"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}