{"id":14044,"date":"2021-02-25T12:04:43","date_gmt":"2021-02-25T10:04:43","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=14044"},"modified":"2021-06-22T16:33:32","modified_gmt":"2021-06-22T14:33:32","slug":"data-driven-marketing-a-analyticka-vyspelost-na-akej-urovni-je-vasa-firma","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/data-driven-marketing-a-analyticka-vyspelost-na-akej-urovni-je-vasa-firma\/","title":{"rendered":"Data-driven marketing a analytick\u00e1 vyspelos\u0165. Na akej \u00farovni je va\u0161a firma?"},"content":{"rendered":"<p><b>O d\u00e1tach, anal\u00fdzach a tom, \u017ee v digit\u00e1lnom marketingu sa d\u00e1 mera\u0165 takmer v\u0161etko, sa hovor\u00ed u\u017e roky. Zo slova data-driven (\u010di u\u017e data-driven biznis, rozhodovanie alebo marketing) sa stal buzzword. \u010co to v\u0161ak re\u00e1lne znamen\u00e1? Je va\u0161a firma a v\u00e1\u0161 marketing data-driven alebo nie? Pravdepodobne je spr\u00e1vna druh\u00e1 odpove\u010f.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V DASE u\u017e viac ako dva roky pracujeme pre holandsk\u00fdch a nemeck\u00fdch klientov. V oboch krajin\u00e1ch maj\u00fa firmy st\u00e1le <\/span><b>probl\u00e9m definova\u0165, dodr\u017ea\u0165 svoju analytick\u00fa strat\u00e9giu a by\u0165 skuto\u010dne data-driven<\/b><span style=\"font-weight: 400;\">. Na Slovensku m\u00e1me pred sebou e\u0161te v\u00e4\u010d\u0161\u00ed kus cesty.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dW5GAiFK_pc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">\u010co je to analytick\u00e1 vyspelos\u0165 a ako ju dosiahnu\u0165?<\/span><\/h2>\n<p>V\u010faka definovaniu 4 stup\u0148ov analytickej vyspelosti (Analytics maturity) dok\u00e1\u017eete na \u00favodn\u00e9 ot\u00e1zky odpoveda\u0165 jednoducho. Ide o stupne:<\/p>\n<ul>\n<li><strong>Opis (Descriptive),<\/strong><\/li>\n<li><strong>Diagnostika (Diagnostic),<\/strong><\/li>\n<li><strong>Predikcia (Predictive),<\/strong><\/li>\n<li><strong>Preskripcia (Prescriptive).<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven2.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14046 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven2-1024x530.png\" alt=\"\" width=\"1024\" height=\"530\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven2-1024x530.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven2-300x155.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven2.png 1562w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">1.Stupe\u0148: Opis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Opis je <\/span><b>vyhodnocovanie d\u00e1t o udalostiach na webe \u010di v kampani, ktor\u00e9 sa stali<\/b><span style=\"font-weight: 400;\">. Na prv\u00fd poh\u013ead ide o samozrejm\u00fa a jednoduch\u00fa vec. Na ot\u00e1zku, \u010di je va\u0161a firma na tomto stupni, by v\u00e4\u010d\u0161ina mana\u017e\u00e9rov a market\u00e9rov zvolala jednozna\u010dn\u00e9 <\/span><span style=\"font-weight: 400;\">\u201e<\/span><span style=\"font-weight: 400;\">\u00c1no!\u201d. Realita je v\u0161ak in\u00e1. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fa na\u0161u<\/span><b> spolupr\u00e1cu za\u010d\u00edname analytick\u00fdm skenom<\/b><span style=\"font-weight: 400;\">, kde zis\u0165ujeme, \u010di klient zbiera spr\u00e1vne d\u00e1ta a tie\u017e to, \u010di to rob\u00ed spr\u00e1vnym sp\u00f4sobom. \u010ci je jeho Google Analytics nastaven\u00fd tak, aby v\u0161etko fungovalo, ako m\u00e1. E\u0161te sa n\u00e1m nestalo, \u017ee by sme nena\u0161li ani jednu chybu v d\u00e1tach, nastaveniach \u010di procesoch. Vlastne t\u00fdchto ch\u00fdb b\u00fdva pomerne ve\u013ea. A \u010dasto ide o tie najz\u00e1kladnej\u0161ie, ktor\u00e9 op\u00edsal kolega <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/5-najcastejsich-chyb-v-google-analytics-uctoch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">v tomto \u010dl\u00e1nku.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"> V analytickom svete sa hovor\u00ed <\/span><b>\u201e<\/b><b>Garbage in garbage out\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/garbage-in-garbage-out.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14049 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/garbage-in-garbage-out.jpg\" alt=\"\" width=\"624\" height=\"416\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/garbage-in-garbage-out.jpg 624w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/garbage-in-garbage-out-300x200.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To znamen\u00e1, \u017ee <\/span><b>pokia\u013e s\u00fa va\u0161e d\u00e1ta nepresn\u00e9, tak aj va\u0161e anal\u00fdzy, v\u00fdsledky a reporty, ktor\u00e9 s\u00fa na nich zalo\u017een\u00e9, bud\u00fa zl\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Hlavn\u00e9 ponau\u010denie tohto stup\u0148a<\/span><\/h4>\n<p><b>Uistite sa, \u017ee zbierate spr\u00e1vne d\u00e1ta spr\u00e1vnym sp\u00f4sobom!<\/b><span style=\"font-weight: 400;\"> Ide o z\u00e1kladn\u00fd <\/span><span style=\"font-weight: 400;\">\u201e<\/span><span style=\"font-weight: 400;\">stavebn\u00fd kame\u0148\u201d pre v\u0161etky \u010fal\u0161ie stupne.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2.Stupe\u0148: Diagnostika<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ke\u010f u\u017e m\u00e1te d\u00e1ta pekne na poriadku, je \u010das ich zhodnoti\u0165. Treba si odpoveda\u0165 na ot\u00e1zku: <\/span><span style=\"font-weight: 400;\">\u201eP<\/span><span style=\"font-weight: 400;\">re\u010do sa to stalo?\u201d. Op\u00e4\u0165 \u00faloha, ktor\u00e1 by sa mohla na prv\u00fd poh\u013ead zda\u0165 jednoduch\u00e1&#8230; Iba\u017ee by nebola. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na vysvetlenie si po\u017ei\u010diam cit\u00e1t zo skvelej knihy <\/span><a href=\"https:\/\/www.martinus.sk\/?uItem=139200\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">My\u0161len\u00ed rychl\u00e9 a pomal\u00e9<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/l139200.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14050 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/l139200.jpg\" alt=\"\" width=\"450\" height=\"690\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/l139200.jpg 450w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/l139200-196x300.jpg 196w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u00a0 \u201eSme h\u013eada\u010di modelov spr\u00e1vania a vid\u00edme ich aj tam, kde nie s\u00fa. Ak sa budeme riadi\u0165 iba intu\u00edciou, tak budeme \u010dastej\u0161ie chybova\u0165 ako nechybova\u0165, preto\u017ee budete chybne klasifikova\u0165 n\u00e1hodn\u00fa udalos\u0165 ako systematick\u00fa.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Pri vyhodnocovan\u00ed d\u00e1t sa nem\u00e1te riadi\u0165 len intu\u00edciou. M\u00e1te sa riadi\u0165 najm\u00e4 faktami. Ak ich nem\u00e1te dos\u0165, tak si vezmite nejak\u00fd test (A\/B test, usability testy, heatmapy\u2026), nazbierajte e\u0161te viac d\u00e1t alebo sa na ne pozrite z in\u00e9ho uhla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pozrie\u0165 sa na graf s nejak\u00fdm nezvy\u010dajn\u00fdm v\u00fdkyvom a <\/span><span style=\"font-weight: 400;\">\u201e<\/span><span style=\"font-weight: 400;\">od brucha\u201d ur\u010di\u0165, \u010do za t\u00fdm m\u00f4\u017ee by\u0165, je jednoduch\u00e9. <\/span><b>N\u00e1js\u0165 v\u0161ak re\u00e1lnu pr\u00ed\u010dinu m\u00f4\u017ee by\u0165 zlo\u017eitej\u0161ie.<\/b><span style=\"font-weight: 400;\"> Niekedy je to doslova nemo\u017en\u00e9. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Hlavn\u00e9 ponau\u010denie tohto stup\u0148a<\/span><\/h4>\n<p><b>Pri vyhodnocovan\u00ed sa neria\u010fte intu\u00edciou, ale faktami. <\/b><span style=\"font-weight: 400;\">Ak je ich m\u00e1lo, spravte test alebo zbierajte \u010fal\u0161ie d\u00e1ta. <\/span><\/p>\n<p><b>Oba tieto stupne sa zaoberaj\u00fa minulos\u0165ou. Nemaj\u00fa pre v\u00e1\u0161 biznis a marketing \u017eiadnu pridan\u00fa hodnotu. Zauj\u00edmav\u00e9 to za\u010d\u00edna by\u0165 a\u017e na 3. a 4. stupni. <\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven3.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14047 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven3-1024x625.png\" alt=\"\" width=\"1024\" height=\"625\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven3-1024x625.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven3-300x183.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/data-driven3.png 1571w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3.Stupe\u0148: Predikcia<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Predv\u00edda\u0165 bud\u00facnos\u0165 by chcel takmer ka\u017ed\u00fd podnikate\u013e, mana\u017e\u00e9r a market\u00e9r. Mal by t\u00fdm nepochybne obrovsk\u00fa <\/span><b>konkuren\u010dn\u00fa v\u00fdhodu<\/b><span style=\"font-weight: 400;\">. Ak dok\u00e1\u017eete spr\u00e1vne vyhodnocova\u0165 minul\u00e9 d\u00e1ta, dok\u00e1\u017ee predv\u00edda\u0165, \u010do v\u00e1s \u010dak\u00e1. Treba to v\u0161ak bra\u0165 s rezervou. Biznis, dne\u0161n\u00e1 doba a online svet s\u00fa \u0165a\u017eko predv\u00eddate\u013en\u00e9. St\u00e1le sa deje nie\u010do, \u010do ne\u010dak\u00e1me a doslova n\u00e1s to \u0161okuje. V\u0161ak?<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/egg.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14048 size-large\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/egg-1024x643.png\" alt=\"\" width=\"1024\" height=\"643\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/egg-1024x643.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/egg-300x188.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/egg.png 1337w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">T\u00ed, ktor\u00ed nezachytili v\u00fdhru oby\u010dajn\u00e9ho vaj\u00ed\u010dka nad modelkou Kylie Jenner, n\u00e1jdu <\/span><\/i><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2019\/01\/race-monetize-world-record-instagram-egg\/581686\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">viac v tomto \u010dl\u00e1nku.<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ale sp\u00e4\u0165 k t\u00e9me. Ak ste zvl\u00e1dli prv\u00e9 dva stupne, dok\u00e1\u017eete predv\u00edda\u0165 napr\u00edklad nasledovn\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ke\u010f d\u00e1te do rekl\u00e1m o XY viac budgetu, tak v\u00e1m to prinesie o XY viac n\u00e1v\u0161tev.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak vo f\u00e1ze SEE nazbierate o XY viac \u013eud\u00ed, tak sa v\u00e1m zv\u00fd\u0161i po\u010det z\u00e1kazn\u00edkovo XY %.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak publikujete \u010dl\u00e1nok s CTA Zap\u00edsanie do newsletter-a, tak v\u00e1m do mailov\u00e9ho zoznamu pribudne XY emailov\u00fdch adries.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4.Stupe\u0148: Preskripcia<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c1no viem, to slovo znie \u010dudne. Ale naozaj existuje. <\/span><a href=\"http:\/\/slovnik.azet.sk\/slovnik-cudzich-slov\/?q=preskripcia\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Aha!<\/span><\/a><span style=\"font-weight: 400;\"> Ak v\u00e1s ale napad\u00e1 lep\u0161ie, pode\u013ete sa v koment\u00e1ri. Radi sa nech\u00e1me in\u0161pirova\u0165. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Postupne sme sa dopracovali a\u017e k <\/span><b>najvy\u0161\u0161iemu stup\u0148u analytickej vyspelosti<\/b><span style=\"font-weight: 400;\">. Ak by ste mali odpoveda\u0165 na ot\u00e1zku <\/span><span style=\"font-weight: 400;\">\u201e<\/span><span style=\"font-weight: 400;\">Ako dosiahnem, aby sa stalo to, \u010do chcem?\u201d. Dok\u00e1\u017eete to? Potom gratulujem! Ste skuto\u010dne data-driven firma. <\/span><\/p>\n<p>Na tento stupe\u0148 sa dok\u00e1\u017eete dosta\u0165 v pr\u00edpade, <strong>ak sp\u013a\u0148ate 2 predpoklady: <\/strong><\/p>\n<ul>\n<li>M\u00e1te zvl\u00e1dnut\u00e9 v\u0161etky 3 predo\u0161l\u00e9 stupne.<\/li>\n<li>Analytiku zahrniete do tvorby va\u0161ej firemnej a marketingovej strat\u00e9gie.<\/li>\n<\/ul>\n<p>Vytvorenie analytickej strat\u00e9gie<span style=\"font-weight: 400;\"> nie je len o technickej implement\u00e1cii \u010di ur\u010den\u00ed spr\u00e1vnych metr\u00edk. Aby ste ju vytvorili, mus\u00edte vedie\u0165, kde je va\u0161a firma teraz a kam sa chce dosta\u0165 v bud\u00facnosti. Mus\u00edte ma\u0165 jasne ur\u010den\u00e9 biznisov\u00e9 ciele a KPIs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u010f <\/span><b>pom\u00e1hame firm\u00e1m sta\u0165 sa data-driven, za\u010d\u00edname dvoj- a\u017e trojhodinov\u00fdm workshopom<\/b><span style=\"font-weight: 400;\">, kde sa p\u00fdtame na ot\u00e1zky:<\/span><\/p>\n<ul>\n<li>Ak\u00fd je v\u00e1\u0161 biznis model?<\/li>\n<li>Ak\u00e9 v\u00fdsledky dosahujete doteraz?<\/li>\n<li>Ako s\u00fa va\u0161e biznis ciele?<\/li>\n<li>Ak\u00e9 s\u00fa va\u0161e komunika\u010dn\u00e9 ciele?<\/li>\n<li>\u010co potrebujete reportova\u0165 a komu?<\/li>\n<li>Ak\u00e9 meranie pou\u017e\u00edvate dnes?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ke\u010f si zodpovieme v\u0161etky tieto ot\u00e1zky, <\/span><b>dok\u00e1\u017eeme ur\u010di\u0165 \u010do treba mera\u0165 a ako<\/b><span style=\"font-weight: 400;\"> (nie v\u017edy na to sta\u010d\u00ed Google Analytics a treba tie\u017e vytvori\u0165 custom rie\u0161enie alebo n\u00e1js\u0165 in\u00fd n\u00e1stroj).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdsledkom tohto komplexn\u00e9ho procesu je <\/span><b>nastavenie strat\u00e9gie a ak\u010dn\u00fd pl\u00e1n<\/b><span style=\"font-weight: 400;\">. \u010co je priorita, \u010do s\u00fa tzv. <\/span><b>quick wins<\/b><span style=\"font-weight: 400;\"> (veci, ktor\u00e9 vieme zapracova\u0165 hne\u010f a maj\u00fa ve\u013ek\u00fd dopad) a \u010do si bude vy\u017eadova\u0165 viac zdrojov, ale bude ma\u0165 aj re\u00e1lny dopad na biznis v\u00fdsledky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu pr\u00e1ca nekon\u010d\u00ed. Pr\u00e1ve naopak. Iba za\u010d\u00edna. Podobn\u00e9 pl\u00e1ny \u010dasto upadn\u00fa do zabudnutia. Je potrebn\u00e9 si uvedomi\u0165, \u017ee <\/span><b>by\u0165 data-driven firmou znamen\u00e1 neust\u00e1le prech\u00e1dza\u0165 v\u0161etk\u00fdmi stup\u0148ami a najm\u00e4 ich optimalizova\u0165. <\/b><span style=\"font-weight: 400;\">\u00a0Treba sa uis\u0165ova\u0165 sa, \u017ee:<\/span><\/p>\n<ul>\n<li>d\u00e1ta, ktor\u00e9 zbierate s\u00fa spr\u00e1vne,<\/li>\n<li>spochyb\u0148ova\u0165 a rozporova\u0165 ka\u017ed\u00fd z\u00e1ver, ku ktor\u00e9mu dospejete,<\/li>\n<li>predv\u00edda\u0165, \u010do sa stane,<\/li>\n<li>aktualizova\u0165 strat\u00e9giu a zais\u0165ova\u0165 jej plnenie.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Stoj\u00ed to za t\u00fa n\u00e1mahu<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sta\u0165 sa skuto\u010dne data-driven firmou vy\u017eaduje mnoho \u010dasu, n\u00e1mahy a investovan\u00fdch prostriedkov. Treba v\u0161ak myslie\u0165 na to, \u017ee ak s\u00fa va\u0161e merania a anal\u00fdzy spr\u00e1vne, tak v\u00e1m pom\u00e1haj\u00fa by\u0165 efekt\u00edvnej\u0161\u00edmi. V\u010faka nim dosiahnete va\u0161e ciele r\u00fdchlej\u0161ie, kvalitnej\u0161ie a lacnej\u0161ie. <\/span><b>Spr\u00e1vne nastaven\u00fa analytick\u00fa strat\u00e9giu spozn\u00e1te pod\u013ea toho, \u017ee v\u00e1m pom\u00e1ha plni\u0165 va\u0161e biznis ciele.<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O d\u00e1tach, anal\u00fdzach a tom, \u017ee v digit\u00e1lnom marketingu sa d\u00e1 mera\u0165 takmer v\u0161etko, sa hovor\u00ed u\u017e roky&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":14677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,638],"tags":[603,642,644,643,641],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14044"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=14044"}],"version-history":[{"count":14,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14044\/revisions"}],"predecessor-version":[{"id":17711,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/14044\/revisions\/17711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14677"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=14044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=14044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=14044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}