{"id":13845,"date":"2017-11-27T10:21:14","date_gmt":"2017-11-27T08:21:14","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13845"},"modified":"2019-04-15T09:05:57","modified_gmt":"2019-04-15T07:05:57","slug":"vyhody-prepojenia-google-analytics-adwords","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/vyhody-prepojenia-google-analytics-adwords\/","title":{"rendered":"V\u00fdhody prepojenia Google Analytics a Adwords"},"content":{"rendered":"

<\/h1>\n

Prepojenie Google AdWords a Google Analytics prin\u00e1\u0161a pre inzerentov, ale aj pre analytikov mno\u017estvo v\u00fdhod. Z\u00edskate t\u00fdm mno\u017estvo u\u017eito\u010dn\u00fdch d\u00e1t, na z\u00e1klade ktor\u00fdch m\u00f4\u017eete optimalizova\u0165 va\u0161e kampane. V nasleduj\u00facich riadkoch sa pozrieme na to, ako tak\u00e9to prepojenie spr\u00e1vne nastavi\u0165. Taktie\u017e si uk\u00e1\u017eeme nejak\u00e9 pr\u00edklady publ\u00edk.<\/b><\/p>\n

Okrem <\/span>zdie\u013eania metr\u00edk<\/b> z jedn\u00e9ho n\u00e1stroja do druh\u00e9ho pon\u00faka toto prepojenie taktie\u017e <\/span>importovanie g\u00f3lov, transakci\u00ed<\/b> (vr\u00e1tane ich <\/span>hodnoty<\/b>) a <\/span>publ\u00edk<\/b> z Google Analytics do AdWords. <\/span><\/p>\n

Prep\u00e1janie Google Analytics a Google AdWords<\/span><\/h2>\n

Toto prepojenie je potrebn\u00e9 spravi\u0165 obojstranne. To znamen\u00e1, \u017ee potrebujeme prepoji\u0165 Google Analytics Interface s AdWords a taktie\u017e naopak, AdWords s Google Analytics. D\u00f4le\u017eit\u00e1 vec, na ktor\u00fa mus\u00edme myslie\u0165 pri takomto prep\u00e1jan\u00ed je, \u017ee do oboch n\u00e1strojov potrebujete ma\u0165 <\/span>pr\u00edstup na \u00fapravu<\/b> na <\/span>jednom a tom istom Google \u00fa\u010dte. <\/b><\/p>\n

Prep\u00e1janie Google Analytics s AdWords<\/b>: <\/span><\/h3>\n
    \n
  • cho\u010fte do Admin sekcie v\u00e1\u0161ho Google Analytics \u00fa\u010dtu, <\/span><\/li>\n
  • pod Product Linking kliknite na AdWords linking,<\/span><\/li>\n
  • potom kliknite na +New Link Group, <\/span><\/li>\n
  • zazna\u010dte vhodn\u00fd AdWords \u00fa\u010det, <\/span><\/li>\n
  • nastavte n\u00e1zov prepojenia, \u00a0<\/span><\/li>\n
  • n\u00e1sledne si m\u00f4\u017eete vybra\u0165, do ktor\u00fdch z va\u0161ich view v Google Analytics chcete importova\u0165 dan\u00e9 AdWords metriky. <\/span><\/li>\n<\/ul>\n

    Z jednej strany sme hotov\u00ed.<\/span><\/p>\n

    \"\"<\/p>\n

    Prep\u00e1janie AdWords s Google Analytics:<\/b><\/h3>\n
      \n
    • cho\u010fte do nastaven\u00ed \u00fa\u010dtu AdWords > Linked accounts > Google Analytics, <\/span><\/li>\n
    • tu mus\u00edte n\u00e1js\u0165 Google Analytics \u00fa\u010det, ktor\u00fd potrebujete prepoji\u0165 (m\u00f4\u017ee by\u0165 tro\u0161ku \u0165a\u017e\u0161ie n\u00e1js\u0165 ten spr\u00e1vny, ak ich tam m\u00e1te desiatky \ud83d\ude42 ),<\/span><\/li>\n
    • potom kliknite na Set up link > Import site metrics a ulo\u017ete.<\/span><\/li>\n<\/ul>\n

      \"\"<\/p>\n

      Teraz m\u00e1me funguj\u00face prepojenie medzi t\u00fdmito dvoma n\u00e1strojmi. Va\u0161e kliknutia z AdWords bud\u00fa odteraz otagovan\u00e9 parametrom <\/span>gclid<\/b>. <\/span><\/p>\n

      \u010co je <\/span>gclid<\/span><\/i>? <\/span><\/h3>\n

      Je to parameter, ktor\u00fd sa automaticky prid\u00e1 na koniec url adresy n\u00e1v\u0161tevn\u00edka po tom, ako klikne na va\u0161u reklamu. Google Analytics ho n\u00e1sledne pre\u010d\u00edta a bude vedie\u0165 o danom kliknut\u00ed v\u0161etko potrebn\u00e9. Je to podobn\u00e9 zn\u00e1memu utm tagovaniu, ale lep\u0161ie. \u010co je najpodstatnej\u0161ie, proces je automatick\u00fd.<\/span><\/p>\n

      Importovanie goalov a transakci\u00ed <\/span><\/h2>\n

      Pokia\u013e pou\u017e\u00edvate g\u00f3ly alebo transakcie v Google Analytics (d\u00fafam, \u017ee pou\u017e\u00edvate \ud83d\ude42 ), viete ich jednoducho importova\u0165 do AdWords a na ich z\u00e1klade optimalizova\u0165 kampane. <\/span><\/p>\n

      Aby ste tak mohli spravi\u0165, mus\u00edte v AdWords \u00eds\u0165 do Tools > Conversions > Google Analytics. Tu vid\u00edte v\u0161etky va\u0161e goaly. Pokia\u013e vyu\u017e\u00edvate GA Ecommerce, tak vid\u00edte aj transakcie, ktor\u00e9 m\u00f4\u017eete do AdWords importova\u0165. <\/span><\/p>\n

      Za\u0161krtnite tie, ktor\u00e9 chcete importova\u0165 a kliknite na Import. N\u00e1sledne si viete ka\u017ed\u00fa jednu prideli\u0165 do kateg\u00f3rie, prida\u0165 jej hodnotu (v pr\u00edpade transakcie treba zvoli\u0165 \u201eThe value of this conversion action is managed in Analytics\u201c) alebo zmeni\u0165 predvolen\u00fd atribu\u010dn\u00fd model. Potom v\u00e1m u\u017e len sta\u010d\u00ed prida\u0165 st\u013apec \u00a0\u201eConversions\u201c alebo \u201eConversions value\u201c medzi ostatn\u00e9 st\u013apce v AdWords a za\u010da\u0165 optimalizova\u0165. \ud83d\ude42<\/span><\/p>\n

      \"\"<\/p>\n

      Publik\u00e1<\/span><\/h2>\n

      Google Analytics v\u00e1m pri vytv\u00e1ran\u00ed publ\u00edk pon\u00faka na remarketing omnoho viac mo\u017enost\u00ed ako AdWords. Tak isto m\u00f4\u017eete vytvori\u0165 publik\u00e1 zo segmentov v Google Analytics! Po\u010fme si uk\u00e1za\u0165, ako na to:<\/span><\/p>\n

        \n
      • v nastaveniach Google Analytics cho\u010fte do Audiences > +New Audience,<\/span><\/li>\n
      • sem si m\u00f4\u017eete jednoducho importova\u0165 vami vytvoren\u00e9 segmenty, pou\u017ei\u0165 odpor\u00fa\u010dan\u00e9 publik\u00e1 alebo vytvori\u0165 nov\u00e9. <\/span><\/li>\n<\/ul>\n

        Naozajstn\u00e1 sranda za\u010d\u00edna pri zvolen\u00ed poslednej mo\u017enosti, teda vytvoren\u00ed nov\u00e9ho publika. Tu si m\u00f4\u017eete prida\u0165 viacero podmienok pre va\u0161e publikum, vr\u00e1tane demografick\u00fdch \u00fadajov, technol\u00f3gie, spr\u00e1vania a mno\u017estvo \u010fal\u0161ieho. Ni\u017e\u0161ie si uk\u00e1\u017eeme zop\u00e1r u\u017eito\u010dn\u00fdch publ\u00edk, na ktor\u00e9 sa oplat\u00ed robi\u0165 remarketing:<\/span><\/p>\n

          \n
        1. Big Fish \u2013 pou\u017e\u00edvatelia, ktor\u00ed nak\u00fapili viac, ako je priemern\u00e1 hodnota va\u0161ich objedn\u00e1vok, alebo nakupuj\u00fa pravidelne. T\u00fato skupinu m\u00f4\u017eete podpori\u0165 inou kreat\u00edvou reklamy ako ostatn\u00e9.\"\"<\/span><\/li>\n
        2. Doplnkov\u00fd tovar \u2013 napr\u00edklad, ak si u v\u00e1s niekto k\u00fapi tla\u010diare\u0148, m\u00f4\u017eete ho po 3-6 mesiacoch za\u010da\u0165 remarketova\u0165 s tonermi.<\/span>\"\"<\/span><\/li>\n
        3. V\u00e1hav\u00ed n\u00e1v\u0161tevn\u00edci \u2013 pou\u017e\u00edvatelia, ktor\u00ed str\u00e1vili na str\u00e1nke viac \u010dasu, mali viac ako 2 sessions, ale ni\u010d nek\u00fapili.<\/span>\"\"<\/span><\/li>\n
        4. Z va\u0161ich reportov m\u00f4\u017eete taktie\u017e zisti\u0165 segment pou\u017e\u00edvate\u013eov, ktor\u00ed najlep\u0161ie performuj\u00fa, teda konvertuj\u00fa. Na z\u00e1klade toho m\u00f4\u017eete vytvori\u0165 podobn\u00e9 publikum a cieli\u0165 na\u0148 reklamu.<\/span><\/li>\n<\/ol>\n

          A omnoho viac. Samozrejme, ak by sme chceli, m\u00f4\u017eeme dan\u00e9 pr\u00edklady zacieli\u0165 e\u0161te \u0161pecifickej\u0161ie.<\/span><\/p>\n

          Jedin\u00e9, \u010do je potom potrebn\u00e9 spravi\u0165 je u\u017e len dan\u00e1 reklama v AdWords a zacielenie na relevantn\u00e9 publikum. Pokia\u013e si chcete overi\u0165, \u010di sa v\u00e1m publik\u00e1 importuj\u00fa v poriadku, z\u00e1jdite do Google AdWords > Shared library > Audiences a v\u0161etky by sa tam mali automaticky objavi\u0165.<\/span><\/p>\n

          D\u00fafam, \u017ee sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil a budem r\u00e1d, ak sa podel\u00edte o nejak\u00e9 publik\u00e1, ktor\u00e9 pou\u017e\u00edvate na cielenie vy. \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          Prepojenie Google AdWords a Google Analytics prin\u00e1\u0161a pre inzerentov, ale aj pre analytikov mno\u017estvo v\u00fdhod. Z\u00edskate t\u00fdm mno\u017estvo…<\/p>\n","protected":false},"author":67,"featured_media":13873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[200],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13845"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13845"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13845\/revisions"}],"predecessor-version":[{"id":13876,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13845\/revisions\/13876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/13873"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}