{"id":13841,"date":"2020-06-05T14:55:00","date_gmt":"2020-06-05T12:55:00","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13841"},"modified":"2020-06-06T10:17:43","modified_gmt":"2020-06-06T08:17:43","slug":"utm-parametre-v-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/utm-parametre-v-google-analytics\/","title":{"rendered":"UTM parametre v Google Analytics: Pou\u017e\u00edvate ich spr\u00e1vne?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><ul><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><ul><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><\/ul><\/li><\/ul><\/li><li><\/li><li><\/li><\/ul><\/div>\n\n<p><strong>Mnoh\u00fdm \u013eu\u010fom, ktor\u00ed sa spoliehaj\u00fa na slu\u017ebu Google Analytics pri meran\u00ed n\u00e1v\u0161tevnosti svojich webov\u00fdch str\u00e1nok, ch\u00fdbaj\u00fa vedomosti o tom, ako funguje a ako si ho spr\u00e1vne nastavi\u0165. Pr\u00e1ve spr\u00e1vne nastavenie Google Analytics v\u0161ak pom\u00f4\u017ee lep\u0161ie vyhodnocova\u0165 v\u00fdkonnos\u0165 jednotliv\u00fdch kan\u00e1lov, a t\u00fdm u\u013eah\u010di\u0165 rozhodovanie o invest\u00edci\u00e1ch do marketingu marketingu.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Ako_vie_Google_Analytics_odkial_prichadzaju_vasi_navstevnici\"><span style=\"font-weight: 400;\">Ako vie Google Analytics, odkia\u013e prich\u00e1dzaj\u00fa va\u0161i n\u00e1v\u0161tevn\u00edci?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ke\u010f osoba nav\u0161t\u00edvi va\u0161u webov\u00fa str\u00e1nku, prehliada\u010d pre\u010d\u00edta z\u00e1kladn\u00fd k\u00f3d HTML a CSS, aby vedel, \u010do sa m\u00e1 zobrazi\u0165 v prehliada\u010di. Ak m\u00e1te implementovan\u00fd Google Analytics k\u00f3d, <\/span><b>s\u00fa\u010das\u0165ou tohto k\u00f3du je skript,<\/b><span style=\"font-weight: 400;\"> ktor\u00fd sa spust\u00ed, ke\u010f prehliada\u010d na\u010d\u00edta webov\u00fa str\u00e1nku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento k\u00f3d rob\u00ed ve\u013ea vec\u00ed a jedn\u00fdm z nich je <\/span><b>aj sledovanie toho, ako n\u00e1v\u0161tevn\u00edk pri\u0161iel na va\u0161u str\u00e1nku.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Napr\u00edklad na webovej str\u00e1nke A (www.zoznamfiriem.sk) je odkaz na webov\u00fa str\u00e1nku B (www.mojastranka.sk). Za predpokladu, \u017ee webov\u00e1 str\u00e1nka B (<\/span><span style=\"font-weight: 400;\">www.mojastranka.sk<\/span><span style=\"font-weight: 400;\">) m\u00e1 nain\u0161talovan\u00fa slu\u017ebu Google Analytics, n\u00e1v\u0161tevy webovej str\u00e1nky A (<\/span><span style=\"font-weight: 400;\">www.zoznamfiriem.sk<\/span><span style=\"font-weight: 400;\">) sa zobrazia v reportoch z Google Analytics str\u00e1nky B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics rozozn\u00e1va prich\u00e1dzaj\u00face n\u00e1v\u0161tevy z h\u013eadiska nieko\u013ek\u00fdch dimenzi\u00ed. Tieto dimenzie sa pou\u017e\u00edvaj\u00fa na <\/span><b>kategoriz\u00e1ciu n\u00e1v\u0161tevn\u00edkov<\/b><span style=\"font-weight: 400;\"> do r\u00f4znych segmentov, \u010do v\u00e1m pom\u00e1ha lep\u0161ie pochopi\u0165, <\/span><b>odkia\u013e prich\u00e1dza n\u00e1v\u0161tevnos\u0165 <\/b><span style=\"font-weight: 400;\">va\u0161ich str\u00e1nok, ktor\u00e9 marketingov\u00e9 ciele <\/span><b>funguj\u00fa dobre<\/b><span style=\"font-weight: 400;\"> a ktor\u00e9 <\/span><b>potrebuj\u00fa \u00fapravy.<\/b><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Co_su_UTM_kody_a_preco_su_take_dolezite\"><span style=\"font-weight: 400;\">\u010co s\u00fa UTM k\u00f3dy a pre\u010do s\u00fa tak\u00e9 d\u00f4le\u017eit\u00e9?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V roku 2005 prevzal Google spolo\u010dnos\u0165 Urchin Software Corporation. Pr\u00e1ve ich softv\u00e9r polo\u017eil z\u00e1klady toho, \u010do dnes pozn\u00e1me ako slu\u017ebu Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UTM k\u00f3dy <\/span><b>s\u00fa bity textu, ktor\u00e9 m\u00f4\u017eete prida\u0165 k odkazu (URL) <\/b><span style=\"font-weight: 400;\">a doplni\u0165 tak potrebn\u00e9 inform\u00e1cie, ktor\u00e9 si n\u00e1sledne viete pozrie\u0165 v Analyticse. V podstate UTM k\u00f3dy vysvet\u013euj\u00fa pr\u00edbeh o tom, ako k v\u00e1m prich\u00e1dza va\u0161a n\u00e1v\u0161tevnos\u0165. To funguje pomocou troch, alebo \u0161tyroch prvkov naz\u00fdvan\u00fdch <\/span><b>parametre UTM<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Co_mozete_sledovat_pomocou_kodov_UTM\"><span style=\"font-weight: 400;\">\u010co m\u00f4\u017eete sledova\u0165 pomocou k\u00f3dov UTM?<\/span><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span id=\"Socialne_media\">Soci\u00e1lne m\u00e9di\u00e1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Parametre UTM v\u00e1m umo\u017e\u0148uj\u00fa <strong>sledova\u0165 \u00fasilie v oblasti soci\u00e1lnych m\u00e9di\u00ed<\/strong> a zisti\u0165, ktor\u00fd obsah bol najefekt\u00edvnej\u0161\u00ed na jednotliv\u00fdch kan\u00e1loch. Ide napr\u00edklad o Facebook, Instagram a podobne. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokia\u013e m\u00e1te <strong>spusten\u00e9 platen\u00e9 reklamy na Facebooku a nepou\u017e\u00edvate UTM parametre<\/strong>, v Google Analytics vid\u00edte iba zdroj n\u00e1v\u0161tevy Facebook a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/medium\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e9dium<\/a> referral. Tam v\u0161ak spad\u00e1 aj \u201corganick\u00e1\u201d n\u00e1v\u0161tevnos\u0165 z Facebooku, za ktor\u00fa priamo neplat\u00edte. Vyu\u017eit\u00edm UTM parametrov v\u0161ak viete tak\u00e9to typy n\u00e1v\u0161tevnosti rozl\u00ed\u0161i\u0165.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"E-maily\">E-maily<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">UTM m\u00f4\u017eu ma\u0165 pripojen\u00e9 aj odkazy v r\u00e1mci e-mailu. M\u00f4\u017eete z\u00edska\u0165 diferencovan\u00e9 metriky prekliknutia z toho ist\u00e9ho e-mailu, napr\u00edklad \u00fadaj o tom, <\/span><b>ko\u013eko \u013eud\u00ed klikne na odkaz v hornej \u010dasti e-mailu a ko\u013eko v dolnej<\/b><span style=\"font-weight: 400;\">. Ak chcete z\u00edska\u0165 jedine\u010dn\u00fa \u00farove\u0148 granularity, ozna\u010dte rovnak\u00fa vstupn\u00fa str\u00e1nku alebo webov\u00fa adresu pri registr\u00e1cii v e-mailoch odosielan\u00fdch do r\u00f4znych zoznamov alebo v r\u00f4znych \u010dasoch.<\/span><\/p>\n<h3><span id=\"Platene_reklamy\"><b>Platen\u00e9 reklamy<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PPC reklama m\u00f4\u017ee by\u0165 d\u00f4sledne monitorovan\u00e1 UTM k\u00f3dmi. M\u00f4\u017eete tak odl\u00ed\u0161i\u0165 v\u00fdkonnos\u0165 reklamy pod\u013ea jednotliv\u00fdch verzi\u00ed reklamy, pr\u00edpadne pod\u013ea toho, \u010do v danej reklame propagujete.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">TIP: Jedin\u00fdm miestom, kde<\/span><b> neodpor\u00fa\u010dame pou\u017e\u00edva\u0165 UTM, je intern\u00e9 sledovanie.<\/b><span style=\"font-weight: 400;\"> Pri ka\u017edom kliknut\u00ed na odkaz obsahuj\u00faci parameter UTM spolo\u010dnos\u0165 Google ozna\u010duje nov\u00fa n\u00e1v\u0161tevu (za\u010dne sa nov\u00e1 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/relacia-session\/\" target=\"_blank\" rel=\"noopener noreferrer\">session<\/a> s in\u00fdm zdrojom n\u00e1v\u0161tevnosti). Ak sa u\u017e\u00edvate\u013e naviguje cez nieko\u013eko str\u00e1nok na va\u0161om webe pomocou UTM, uvid\u00edte ich vo svojej analytike ako nov\u00e9 rel\u00e1cie a <\/span><b>vytvor\u00edte si v d\u00e1tach len neporiadok<\/b><span style=\"font-weight: 400;\">. Moduly UTM tie\u017e prep\u00ed\u0161u p\u00f4vodn\u00fd zdroj n\u00e1v\u0161tevy, tak\u017ee strat\u00edte inform\u00e1ciu, odkia\u013e skuto\u010dne pri\u0161iel u\u017e\u00edvate\u013e na va\u0161u str\u00e1nku.<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fd UTM k\u00f3d m\u00e1 dva hlavn\u00e9 prvky: <\/span><b>parameter a hodnotu priraden\u00fa tomuto parametru<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-13850 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Untitled-300x129.jpg\" alt=\"\" width=\"516\" height=\"222\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Untitled-300x129.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Untitled.jpg 715w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u0161etko za znakom \u201e?\u201c vo vy\u0161\u0161ie uvedenej adrese URL je inform\u00e1cia, na z\u00e1klade ktorej Google Analytics dok\u00e1\u017ee spr\u00e1vne kategorizova\u0165 n\u00e1v\u0161tevy z tohto odkazu na webov\u00fa str\u00e1nku.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Rozne_typy_parametrov_UTM\"><span style=\"font-weight: 400;\">R\u00f4zne typy parametrov UTM<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Existuje <\/span><b>5 r\u00f4znych typov nastaven\u00ed UTM<\/b><span style=\"font-weight: 400;\">, ktor\u00e9 umo\u017e\u0148uj\u00fa pokro\u010dil\u00e9 sledovanie kampan\u00ed v Google Analytics. Z nich s\u00fa potrebn\u00e9 tri a dve s\u00fa nepovinn\u00e9:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Pozadovane_parametre\">Po\u017eadovan\u00e9 parametre<\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span id=\"Nazov_zdroja_utm_source\"><b>N\u00e1zov zdroja: <\/b><span style=\"font-weight: 400;\">utm_source<\/span><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Parameter ozna\u010duj\u00faci <\/span><b>prostriedky pou\u017e\u00edvan\u00e9 na podporu kampane<\/b><span style=\"font-weight: 400;\">. Ak vezmeme uveden\u00fd pr\u00edklad, m\u00e9dium by sl\u00fa\u017eilo na ozna\u010denie, \u017ee ide o <\/span><b>platen\u00fa kampa\u0148<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak napr\u00edklad plat\u00edte za ka\u017ed\u00e9 kliknutie na banner, m\u00e9dium m\u00f4\u017eete ozna\u010di\u0165 ako <\/span><b>paid<\/b><span style=\"font-weight: 400;\">\u00a0 alebo <\/span><b>cpc <\/b><span style=\"font-weight: 400;\">(cena za kliknutie).<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span id=\"Nazov_media_utm_medium\"><b>N\u00e1zov m\u00e9dia: <\/b><span style=\"font-weight: 400;\">utm_medium<\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Parameter ozna\u010duj\u00faci <\/span><b>prostriedky pou\u017e\u00edvan\u00e9 na podporu kampane<\/b><span style=\"font-weight: 400;\">. Ak vezmeme uveden\u00fd pr\u00edklad, m\u00e9dium by sl\u00fa\u017eilo na ozna\u010denie, \u017ee ide o <\/span><b>platen\u00fa kampa\u0148<\/b><span style=\"font-weight: 400;\">. Ak sme predpokladali, \u017ee plat\u00edme za ka\u017ed\u00e9 kliknutie na banner, m\u00e9dium by bolo <\/span><b>CPC <\/b><span style=\"font-weight: 400;\">(cena za kliknutie).<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span id=\"Nazov_kampane_utm_campaign\"><b>N\u00e1zov kampane: <\/b><span style=\"font-weight: 400;\">utm_campaign<\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Parameter, ktor\u00fd presne<\/span><b> identifikuje cielen\u00fa propag\u00e1ciu alebo kampa\u0148<\/b><span style=\"font-weight: 400;\">. Napr\u00edklad ak kampa\u0148 na va\u0161ej zadanej lokalite bola pre viano\u010dn\u00fa reklamu, nastavenie by mohlo by\u0165 vianoce2019.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Volitelne_parametre\">Volite\u013en\u00e9 parametre<\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span id=\"utm_term\"><span style=\"font-weight: 400;\">utm_term<\/span><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Parameter <\/span><b>priraden\u00fd ku k\u013e\u00fa\u010dov\u00fdm slov\u00e1m kampane<\/b><span style=\"font-weight: 400;\">. Pou\u017e\u00edva sa na kampane pre vyh\u013ead\u00e1va\u010de, kde sa chce sledova\u0165 spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov, prich\u00e1dzaj\u00facich z r\u00f4znych k\u013e\u00fa\u010dov\u00fdch slov.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span id=\"utm_content\"><span style=\"font-weight: 400;\">utm_content<\/span><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Parameter pou\u017e\u00edvan\u00fd na <\/span><b>identifik\u00e1ciu typu obsahu, ktor\u00fd pril\u00e1kal n\u00e1v\u0161tevn\u00edka<\/b><span style=\"font-weight: 400;\">. Napr\u00edklad pre viano\u010dn\u00fa kampa\u0148 m\u00f4\u017eete pou\u017ei\u0165 doprava zadarmo alebo 10 % z\u013eava.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Ako_integrovat_UTM_tagy\"><span style=\"font-weight: 400;\">Ako integrova\u0165 UTM tagy?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Samozrejme, p\u00edsanie tohto dlh\u00e9ho re\u0165azca znakov sa m\u00f4\u017ee zda\u0165 dos\u0165 desiv\u00e9, tak\u017ee v\u00e4\u010d\u0161ina \u013eud\u00ed pou\u017e\u00edva <\/span><b>gener\u00e1tory URL<\/b><span style=\"font-weight: 400;\">. Spolo\u010dnos\u0165 Google pon\u00faka ve\u013emi jednoduch\u00fd n\u00e1stroj <\/span><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Campaign URL Builder<\/span><\/a><span style=\"font-weight: 400;\"> na tvorbu URL adries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento \u0161ikovn\u00fd n\u00e1stroj umo\u017e\u0148uje <\/span><b>pripoji\u0165 hodnoty pre ka\u017ed\u00fd z t\u00fdchto parametrov.<\/b><span style=\"font-weight: 400;\"> Gener\u00e1tor potom sprav\u00ed k\u00fazlo a posp\u00e1ja ich navz\u00e1jom do peknej URL adresy. Sta\u010d\u00ed vyplni\u0165 uveden\u00e9 polia a posla\u0165 po\u017eiadavku. <\/span><b>Parametre UTM rozli\u0161uj\u00fa ve\u013ek\u00e9 a mal\u00e9 p\u00edsmen\u00e1 a musia by\u0165 v\u017edy zadan\u00e9 rovnako.<\/b><span style=\"font-weight: 400;\"> Ak nie s\u00fa, Google ich ozna\u010d\u00ed ako r\u00f4zne kan\u00e1ly v reportoch.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">TIP: Pre poriadok v d\u00e1tach odpor\u00fa\u010dame, aby ste v\u017edy pre v\u0161etky d\u00e1ta, ktor\u00e9 odosielate do Analyticsu, pou\u017e\u00edvali iba mal\u00e9 p\u00edsmen\u00e1. Pred\u00eddete t\u00fdm ve\u013ea nepr\u00edjemnostiam. Alternat\u00edvou m\u00f4\u017ee by\u0165 pou\u017eitie filtra pre mal\u00e9 p\u00edsmen\u00e1.<\/span><\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-16155\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/utm.png\" alt=\"utm builder\" width=\"783\" height=\"844\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/utm.png 783w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/utm-278x300.png 278w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/utm-600x647.png 600w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/p><\/blockquote>\n<blockquote><p><em><span style=\"font-weight: 400;\">TIP: Pokia\u013e potrebujete pou\u017ei\u0165 skr\u00e1ten\u00fd link, UTM parametre pripojte ku origin\u00e1lnej URL e\u0161te pred skr\u00e1ten\u00edm.<\/span><\/em><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span id=\"Zaver\"><span style=\"font-weight: 400;\">Z\u00e1ver<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ozna\u010denie prich\u00e1dzaj\u00facej n\u00e1v\u0161tevnosti je jednou z najd\u00f4le\u017eitej\u0161\u00edch \u00faloh v online marketingu, a aj napriek tomu sa stret\u00e1vame s mno\u017estvom nespr\u00e1vne ozna\u010den\u00fdch n\u00e1v\u0161tev.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trik je zabezpe\u010di\u0165, aby slu\u017eba Google Analytics z\u00edskala \u010do najviac relevantn\u00fdch inform\u00e1ci\u00ed o tom, ako n\u00e1v\u0161tevn\u00edk skon\u010dil na webov\u00fdch str\u00e1nkach. Napr\u00edklad n\u00e1v\u0161tevn\u00edk sa tam m\u00f4\u017ee dosta\u0165 prostredn\u00edctvom be\u017en\u00e9ho odkazu na webovej str\u00e1nke, reklamy, odkazu v e-maile a z \u010fal\u0161\u00edch zdrojov. Ak neozna\u010dujete svoje URL adresy, slu\u017eba Google Analytics z\u00edska od n\u00e1v\u0161tevn\u00edka len obmedzen\u00e9 inform\u00e1cie. Znamen\u00e1 to zdroj n\u00e1v\u0161tevnosti a odhad toho, \u010do m\u00e1 by\u0165 m\u00e9dium, \u010do je typicky \u201eodporu\u010denie\u201c (referral).<\/span><\/p>\n<p><b>Ak V\u00e1m UTM k\u00f3dy doteraz pripadali ako stra\u0161iaky, ver\u00edm, \u017ee sa na ne odteraz budete sk\u00f4r pozera\u0165 ako na pr\u00edbehy, ktor\u00e9 v sebe skr\u00fdvaj\u00fa. &#x1f642;<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoh\u00fdm \u013eu\u010fom, ktor\u00ed sa spoliehaj\u00fa na slu\u017ebu Google Analytics pri meran\u00ed n\u00e1v\u0161tevnosti svojich webov\u00fdch str\u00e1nok, ch\u00fdbaj\u00fa vedomosti o&#8230;<\/p>\n","protected":false},"author":68,"featured_media":16175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[162,609,372],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13841"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13841"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13841\/revisions"}],"predecessor-version":[{"id":16178,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13841\/revisions\/16178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16175"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}