{"id":13818,"date":"2017-11-16T12:49:06","date_gmt":"2017-11-16T10:49:06","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13818"},"modified":"2017-11-16T12:55:27","modified_gmt":"2017-11-16T10:55:27","slug":"ako-postupujeme-pri-analytickom-projekte","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-postupujeme-pri-analytickom-projekte\/","title":{"rendered":"Ako postupujeme pri analytickom projekte?"},"content":{"rendered":"<p style=\"text-align: justify\"><b>Ve\u013ea \u013eud\u00ed si mysl\u00ed, \u017ee pr\u00e1ca digit\u00e1lneho analytika spo\u010d\u00edva vo vytv\u00e1ran\u00ed a odosielan\u00ed reportov. Tomu, aby sme sa k nejak\u00e9mu reportu ale dostali, predch\u00e1dza e\u0161te ve\u013ea pr\u00e1ce \u2013 ktor\u00e1 \u010dasto nie je tak \u013eahko vidite\u013en\u00e1.<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In\u0161pir\u00e1ciou pre tento \u010dl\u00e1nok bol event <\/span><b>Pivo po piatej<\/b><span style=\"font-weight: 400\">, ktor\u00fd z \u010dasu na \u010das Visibility organizuje \u2013 k zauj\u00edmav\u00fdm <\/span><b>t\u00e9mam z digit\u00e1lneho marketingu<\/b><span style=\"font-weight: 400\"> si m\u00f4\u017eete vychutna\u0165 chladen\u00e9 pivko. \ud83d\ude42 Pokia\u013e sa v\u00e1m nepodar\u00ed uchmatn\u00fa\u0165 si miesto priamo vo Visibility, sledujte Visibility na Facebook-u, kde n\u00e1jdete livestream a po skon\u010den\u00ed aj kompletn\u00fd videoz\u00e1znam z prezent\u00e1cie. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pred p\u00e1r t\u00fd\u017ed\u0148ami som pripravil prv\u00e9 \u201epivo\u201c na analytick\u00fa t\u00e9mu.Rozpr\u00e1val som o tom, ako v DASE postupujeme pri analytickom projekte. T\u00e9mu <\/span><b>digit\u00e1lnej analytiky <\/b><span style=\"font-weight: 400\">sme v\u0161ak e\u0161te neuzavreli \u2013 pripravujeme \u010fal\u0161ie piv\u00e1 o digit\u00e1lnej analytike, tak\u017ee ur\u010dite sledujte Visibility na Facebook-u, aby v\u00e1m ni\u010d neu\u0161lo.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Biznis ciele nie s\u00fa len nekonkr\u00e9tne rozpr\u00e1vky<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ka\u017ed\u00fd projekt, ani analytick\u00fd nie je v\u00fdnimkou, by sa mal za\u010d\u00edna\u0165 <\/span><b>definovan\u00edm cie\u013eov<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Poviete si, \u017ee je predsa samozrejm\u00e9, aby ka\u017ed\u00fd klient mal definovan\u00e9 ciele, no mo\u017eno by ste realitou boli prekvapen\u00ed. \u010casto sa stret\u00e1vame s tr\u00e1pnym tichom po ot\u00e1zke: \u201eTak, ak\u00e9 s\u00fa va\u0161e ciele na bud\u00faci rok?\u201c alebo s odpove\u010fou typu: <\/span><\/p>\n<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u201eChceme viac n\u00e1v\u0161tevn\u00edkov, leadov a predajov.\u201c<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13824\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/no-answer.gif\" alt=\"\" width=\"328\" height=\"217\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pri takto definovanom cieli potom musia nasledova\u0165 dodato\u010dn\u00e9 ot\u00e1zky, ako: <\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u010co je viac? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">V akom \u010dasovom horizonte? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Z ak\u00fdch kan\u00e1lov?<\/span><\/li>\n<li style=\"font-weight: 400\">&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Preto lep\u0161ie definovan\u00fd cie\u013e by vyzeral takto:<\/span><\/p>\n<p style=\"text-align: center\"><b><i>\u201ePotrebujeme z\u00edska\u0165 20 000 n\u00e1v\u0161tevn\u00edkov, ktor\u00ed vygeneruj\u00fa 500 leadov a 12 z nich prekonvertujeme na z\u00e1kazn\u00edkov v \u010dasovom horizonte jedn\u00e9ho roka, \u010d\u00edm dosiahneme n\u00e1\u0161 cie\u013e &#8211; ro\u010dn\u00fd obrat 600 000 EUR.\u201d<\/i><\/b><\/p>\n<h3 style=\"text-align: justify\"><\/h3>\n<h3 style=\"text-align: justify\"><span style=\"font-weight: 400\">\u010co s\u00fa SMART ciele?<\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Rozdiel medzi prv\u00fdm a druh\u00fdm cie\u013eom je, \u017ee druh\u00fd je <\/span><b>SMART<\/b><span style=\"font-weight: 400\">. \u010co to znamen\u00e1?<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ka\u017ed\u00e9 p\u00edsmeno reprezentuje vlastnos\u0165, ktor\u00fa by mal ma\u0165 ka\u017ed\u00fd cie\u013e, ktor\u00fd si stanov\u00edme, a to nasledovne:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><b>S<\/b><span style=\"font-weight: 400\">pecific<\/span><b> \u2013 <\/b><span style=\"font-weight: 400\">\u0161pecifick\u00fd, presn\u00fd,<\/span><\/li>\n<li style=\"font-weight: 400\"><b>M<\/b><span style=\"font-weight: 400\">easurable<\/span><b> \u2013<\/b><span style=\"font-weight: 400\"> merate\u013en\u00fd,<\/span><\/li>\n<li style=\"font-weight: 400\"><b>A<\/b><span style=\"font-weight: 400\">chievable<\/span><b> \u2013 <\/b><span style=\"font-weight: 400\">uskuto\u010dnite\u013en\u00fd, re\u00e1lny,<\/span><\/li>\n<li style=\"font-weight: 400\"><b>R<\/b><span style=\"font-weight: 400\">elevant<\/span><b> \u2013 <\/b><span style=\"font-weight: 400\">relevantn\u00fd pre n\u00e1\u0161 biznis,<\/span><\/li>\n<li style=\"font-weight: 400\"><b>T<\/b><span style=\"font-weight: 400\">ime Based<\/span><b> \u2013 <\/b><span style=\"font-weight: 400\">zalo\u017een\u00fd na \u010dase.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Vytvorenie pl\u00e1nu merania<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pl\u00e1n merania pozost\u00e1va <\/span><b>z dvoch \u010dast\u00ed<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">u<\/span><\/i><span style=\"font-weight: 400\">r\u010denie KPIs,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">definovanie interakci\u00ed, ktor\u00e9 s\u00fa mus\u00edme mera\u0165, aby sme vedeli vy\u010d\u00edsli\u0165 tieto metriky.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">KPIs (teda Key Performance Indicators) s\u00fa k\u013e\u00fa\u010dov\u00e9 metriky, ktor\u00e9 priamo indikuj\u00fa, ako <\/span><b>\u00faspe\u0161ne pln\u00edme definovan\u00fd cie\u013e<\/b><span style=\"font-weight: 400\">. Okrem nich definujeme cel\u00fd rad \u010fal\u0161\u00edch metr\u00edk, ktor\u00e9 budeme taktie\u017e sledova\u0165.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ke\u010f u\u017e vieme, na <\/span><b>ak\u00e9 metriky<\/b><span style=\"font-weight: 400\"> sa s\u00fastred\u00edme, n\u00e1sledne mus\u00edme ur\u010di\u0165, \u010do na webe mus\u00edme mera\u0165, ak\u00e9 meranie nasadi\u0165, aby sme boli schopn\u00ed tieto metriky aj re\u00e1lne vy\u010d\u00edsli\u0165. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V pr\u00edpade, \u017ee na\u0161\u00edm cie\u013eom je rast obratov, mus\u00edme by\u0165 schopn\u00ed mera\u0165 transakcie, ktor\u00e9 sa na webe uskuto\u010dnia. Ak potrebujeme budova\u0165 zna\u010dku, mus\u00edme vedie\u0165 odmera\u0165 po\u010det odoberan\u00ed newslettera alebo soci\u00e1lnu interakciu s obsahom, ktor\u00fd vytv\u00e1rame a podobne.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Analytick\u00fd scan<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u010eal\u0161\u00edm krokom je analytick\u00fd scan. Tento scan vytv\u00e1rame najm\u00e4 <\/span><b>pre nov\u00fdch klientov<\/b><span style=\"font-weight: 400\">, aby sme sa obozn\u00e1mili s aktu\u00e1lnym stavom Google Analytics a Google Tag Manager \u00fa\u010dtom.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V prvom rade si prezrieme Google Analytics \u00fa\u010det, aby sme sa ubezpe\u010dili, \u017ee je<\/span><b> nastaven\u00fd spr\u00e1vne<\/b><span style=\"font-weight: 400\">. Taktie\u017e je potrebn\u00e9 ur\u010di\u0165, \u010di d\u00e1ta, ktor\u00e9 sa zbieraj\u00fa, s\u00fa konzistentn\u00e9, a \u010di s\u00fa v \u010do najlep\u0161ej kvalite. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V pr\u00edpade, \u017ee spozorujeme probl\u00e9m v kvalite d\u00e1t, sna\u017e\u00edme sa ho odstr\u00e1ni\u0165 priamo v Google Analytics \u2013 \u010di u\u017e nastaven\u00edm filtra, alebo upraven\u00edm in\u00fdch nastaven\u00ed. Podobne si prejdeme aj Google Tag Manager kontajner. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Samozrejme, <\/span><b>d\u00e1ta v dokonalej kvalite neexistuj\u00fa<\/b><span style=\"font-weight: 400\">. Je nemo\u017en\u00e9 ich s\u00fa\u010dasnou technol\u00f3giou dosiahnu\u0165. Mus\u00edme v\u0161ak zabezpe\u010di\u0165, \u017ee nastavenia, na ktor\u00e9 m\u00e1me dosah, boli spr\u00e1vne, a tak dosiahneme <\/span><b>dostato\u010dn\u00fa kvalitu d\u00e1t<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tento scan n\u00e1m tie\u017e pom\u00f4\u017ee ur\u010di\u0165, \u010do sa aktu\u00e1lne <\/span><b>na webe meria<\/b><span style=\"font-weight: 400\">, a \u010do budeme musie\u0165 zapracova\u0165 <\/span><b>do implementa\u010dn\u00e9ho dokumentu<\/b><span style=\"font-weight: 400\">, a n\u00e1sledne implementova\u0165. <\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Zbieranie d\u00e1t \u2013 vytvorenie pl\u00e1nu implement\u00e1cie<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Po analytickom scane u\u017e m\u00e1me predstavu, ak\u00e9 merania bude potrebn\u00e9 implementova\u0165, aby sme boli schopn\u00ed sledova\u0165 metriky, ktor\u00e9 sme definovali. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pod\u013ea n\u00e1ro\u010dnosti implement\u00e1cie a zdrojov klienta rozhodneme, \u010di:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">jednotliv\u00e9 body z implementa\u010dn\u00e9ho dokumentu<\/span><b> priprav\u00edme kompletne cez GTM<\/b><span style=\"font-weight: 400\">,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">alebo bude potrebn\u00fd <\/span><b>z\u00e1sah web developera<\/b><span style=\"font-weight: 400\">. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Pr\u00e1ca web developera je nevyhnutn\u00e1<\/b><span style=\"font-weight: 400\"> najm\u00e4 pri implement\u00e1cii <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/co-je-enhanced-ecommerce\/\"><span style=\"font-weight: 400\">Enhanced Ecommerce <\/span><\/a><span style=\"font-weight: 400\">alebo in\u00fdch pokro\u010dilej\u0161\u00edch meraniach.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Po \u00faspe\u0161nej implement\u00e1cii a testovan\u00ed, \u010di d\u00e1ta plyn\u00fa do Google Analytics tak, ako maj\u00fa, za\u010d\u00edna proces zbierania d\u00e1t. Neost\u00e1va ni\u010d in\u00e9, len \u010daka\u0165, k\u00fdm nazbierame <\/span><b>dostato\u010dn\u00e9 mno\u017estvo <\/b><span style=\"font-weight: 400\">na to, aby sme mohli za\u010da\u0165 so samotnou anal\u00fdzou.<\/span><\/p>\n<h2 style=\"text-align: justify\"><\/h2>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Anal\u00fdza d\u00e1t<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Anal\u00fdza d\u00e1t je ve\u013emi \u0161irokou t\u00e9mou, a ur\u010dite by sa \u0148ou dalo zaobera\u0165 omnoho viac, ako len jedn\u00fdm odstavcom v \u010dl\u00e1nku, preto sa ur\u010dite budeme t\u00e9me samotnej anal\u00fdzy d\u00e1t venova\u0165 na na\u0161om blogu aj v bud\u00facnosti.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u010casto sa st\u00e1va, \u017ee <\/span><b>anal\u00fdzu za\u010d\u00edna samotn\u00fd klient<\/b><span style=\"font-weight: 400\"> nejakou konkr\u00e9tnou ot\u00e1zkou. Aj tu v\u0161ak nar\u00e1\u017eame na dva druhy ot\u00e1zok:<\/span><\/p>\n<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u201eTak\u017ee, ako sa dar\u00ed mojej str\u00e1nke?\u201c<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13824\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/no-answer.gif\" alt=\"\" width=\"328\" height=\"217\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u00daprimne povedan\u00e9, tak\u00e9to ot\u00e1zky nem\u00e1me pr\u00edli\u0161 radi, a to z jednoduch\u00e9ho d\u00f4vodu \u2013 <\/span><b>je nemo\u017en\u00e9 na \u0148u odpoveda\u0165<\/b><span style=\"font-weight: 400\">. Navy\u0161e to sved\u010d\u00ed o n\u00edzkej vyspelosti klienta, preto\u017ee okrem toho, \u017ee nie je dostato\u010dne konkr\u00e9tna, nepodnecuje \u017eiadnu akciu. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nasledovn\u00fd graf v\u00fdborne ilustruj<\/span>e<b> probl\u00e9m klientsk\u00fdch ot\u00e1zok<\/b><span style=\"font-weight: 400\"> a anal\u00fdz, ktor\u00e9 sa na ich z\u00e1klade urobia:<\/span><\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-13823\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/graph.png\" alt=\"\" width=\"688\" height=\"458\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/graph.png 688w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/graph-300x200.png 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Na x-ovej osi je zobrazen\u00e1 <\/span><b>n\u00e1ro\u010dnos\u0165 anal\u00fdzy<\/b><span style=\"font-weight: 400\">, na y-ovej zase hodnota, ktor\u00fa <\/span><b>v\u00fdsledok anal\u00fdzy <\/b><span style=\"font-weight: 400\">klientovi poskytne.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V spodnej \u010dasti grafu (n\u00edzka n\u00e1ro\u010dnos\u0165 \u2013n\u00edzka hodnota) s\u00fa v\u0161etky ot\u00e1zky a anal\u00fdzy, ktor\u00e9 sa zaoberaj\u00fa opisom toho, \u010do sa stalo, respekt\u00edve, pre\u010do sa to stalo. Samozrejme, aj odpovede na tak\u00e9to ot\u00e1zky m\u00f4\u017eu by\u0165 d\u00f4le\u017eit\u00e9, no <\/span><b>h\u013eadanie odpoved\u00ed<\/b><span style=\"font-weight: 400\"> na tak\u00e9to ot\u00e1zky by n\u00e1m nemalo zabra\u0165 v\u00e4\u010d\u0161inu \u010dasu. Nako\u013eko v\u00fdsledkom nie je \u017eiadna akcia, aj<\/span><b> celkov\u00e1 hodnota odpovede je n\u00edzka<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Na druhej strane, ak sa zv\u00fd\u0161i n\u00e1ro\u010dnos\u0165 ot\u00e1zky, priamo \u00famerne sa zv\u00fd\u0161i aj hodnota odpovede. V tejto \u010dasti s\u00fa ot\u00e1zky typu: \u201e<\/span><b>\u010co sa stane?<\/b><span style=\"font-weight: 400\">\u201c(predikcia) alebo \u201e<\/span><b>Ako to m\u00f4\u017eeme dosiahnu\u0165?\u201e<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u00f4le\u017eitou <\/span><b>\u00falohou webov\u00e9ho analytika<\/b><span style=\"font-weight: 400\"> je preto aj u\u010di\u0165 klientov, ako sa p\u00fdta\u0165 spr\u00e1vne ot\u00e1zky. Preto\u017ee odpovede na dobr\u00e9 ot\u00e1zky maj\u00fa pre klienta re\u00e1lnu hodnotu, a navy\u0161e pre n\u00e1s je omnoho zauj\u00edmavej\u0161ie h\u013eada\u0165 odpove\u010f na tieto, hoci aj \u0165a\u017e\u0161ie ot\u00e1zky.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Vizualiz\u00e1cia d\u00e1t a reportovanie<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Po anal\u00fdze mus\u00edme zistenia klientovi odprezentova\u0165. Na prezent\u00e1ciu d\u00e1t, vytv\u00e1ranie dashboardov a r\u00f4znych reportov vyu\u017e\u00edvame<\/span><b> Google Data Studio.<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Je to n\u00e1stroj od Googlu, ktor\u00fd je priamo ur\u010den\u00fd na vytv\u00e1ranie<\/span><b> interakt\u00edvnych reportov<\/b><span style=\"font-weight: 400\">. Ve\u013ekou v\u00fdhodou je priama integr\u00e1cia v\u0161etk\u00fdch ostatn\u00fdch Google produktov, ako<\/span><b> Google Analytics, Google AdWords, Search Console<\/b><span style=\"font-weight: 400\"> a pod. Taktie\u017e m\u00e1te <\/span><b>mo\u017enos\u0165 prepoji\u0165<\/b><span style=\"font-weight: 400\"> Google Data Studio s Google Sheets, \u010do v\u00e1m umo\u017e\u0148uje do va\u0161ich reportov importova\u0165 d\u00e1ta z ak\u00e9hoko\u013evek zdroja.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pri <\/span><b>vizualiz\u00e1cii d\u00e1t<\/b><span style=\"font-weight: 400\">, a vlastne reportovan\u00ed vo v\u0161eobecnosti, je d\u00f4le\u017eit\u00e9 uvedomi\u0165 si, \u017ee to nie je len o prezentovan\u00ed pekn\u00fdch grafov, \u010d\u00edsel a tabuliek (hoci ve\u013ea klientov by sa uspokojilo aj s tak\u00fdmto v\u00fdstupom). <\/span><\/p>\n<p style=\"text-align: justify\"><b>Pri reportovan\u00ed<\/b><span style=\"font-weight: 400\"> je d\u00f4le\u017eit\u00fd pr\u00ednos digit\u00e1lneho analytika v podobe kr\u00e1tkeho (\u010di ob\u0161\u00edrnej\u0161ieho) popisu, na \u010do sa vlastne klient v danom reporte pozer\u00e1. Je to ak\u00fdsi z\u00e1ver, ktor\u00fd z danej anal\u00fdzy vy\u00fastil. <\/span><b>\u010c\u00edsla a grafy<\/b><span style=\"font-weight: 400\"> sl\u00fa\u017eia len ako podpora tohto tvrdenia. Je d\u00f4le\u017eit\u00e9 porozpr\u00e1va\u0165 pr\u00edbeh, nie ukazova\u0165 \u010d\u00edsla, lebo tie bez interpret\u00e1cie nemaj\u00fa \u017eiadnu hodnotu.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span style=\"font-weight: 400\">Z\u00edskavanie n\u00e1h\u013eadov a vykonanie akcie<\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tento bod je priamo prepojen\u00fd s t\u00fdm predo\u0161l\u00fdm \u2013 v\u00fdsledok ka\u017edej anal\u00fdzy mus\u00ed by\u0165 <\/span><b>akcia.<\/b><span style=\"font-weight: 400\"> Preto je d\u00f4le\u017eit\u00e9 (ako som spom\u00ednal v niektorom bode vy\u0161\u0161ie), aby <\/span><b>samotn\u00e1 ot\u00e1zka<\/b><span style=\"font-weight: 400\">, ktor\u00e1 bola \u201esp\u00fa\u0161\u0165a\u010dom\u201c celej anal\u00fdzy, podnecovala nejak\u00fa akciu. Preto\u017ee ak v\u00fdsledkom pr\u00e1ce <\/span><b>webov\u00e9ho analytika<\/b><span style=\"font-weight: 400\"> nie je akcia, ni\u010d sa nezmen\u00ed a v\u00e1\u0161 biznis nikdy nebude riaden\u00fd d\u00e1tami <\/span><b>(data-driven)<\/b><span style=\"font-weight: 400\">. Navy\u0161e v\u0161etko vynalo\u017een\u00e9 \u00fasilie je prakticky zbyto\u010dn\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u013ea \u013eud\u00ed si mysl\u00ed, \u017ee pr\u00e1ca digit\u00e1lneho analytika spo\u010d\u00edva vo vytv\u00e1ran\u00ed a odosielan\u00ed reportov. Tomu, aby sme sa&#8230;<\/p>\n","protected":false},"author":62,"featured_media":13827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[340,200],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13818"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13818"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13818\/revisions"}],"predecessor-version":[{"id":13828,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13818\/revisions\/13828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/13827"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}