{"id":13793,"date":"2017-09-21T14:24:29","date_gmt":"2017-09-21T12:24:29","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13793"},"modified":"2019-04-15T09:06:24","modified_gmt":"2019-04-15T07:06:24","slug":"zakladne-reporty-v-google-analytics-ktore-ste-nemali-prehliadat","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/zakladne-reporty-v-google-analytics-ktore-ste-nemali-prehliadat\/","title":{"rendered":"Z\u00e1kladn\u00e9 reporty v Google Analytics, ktor\u00e9 by ste nemali prehliada\u0165"},"content":{"rendered":"

Google Analytics obsahuje ve\u013ek\u00e9 mno\u017estvo z\u00e1kladn\u00fdch aj pokro\u010dil\u00fdch preh\u013eadov, ktor\u00e9 s\u00fa rozdelen\u00e9 do \u0161tyroch v\u00e4\u010d\u0161\u00edch skup\u00edn \u2013 Publikum (Audience), Akviz\u00edcia (Acquisition), Spr\u00e1vanie (Behavior) a Konverzie (Conversions). Z ka\u017edej kateg\u00f3rie som vybral jeden, ktor\u00fd by ste ur\u010dite nemali prehliada\u0165.<\/strong><\/p>\n

AUDIENCE \u2013 PUBLIKUM<\/h2>\n

T\u00e1to skupina reportov hovor\u00ed o va\u0161om publiku \u2013 kto s\u00fa va\u0161i n\u00e1v\u0161tevn\u00edci, z ak\u00fdch kraj\u00edn, miest alebo zariaden\u00ed sa na v\u00e1\u0161 web prip\u00e1jaj\u00fa at\u010f. Jednoducho, ak chcete zisti\u0165 viac o va\u0161om publiku, sk\u00famajte reporty v tejto kateg\u00f3rii.<\/p>\n

Z tejto skupiny reportov som vybral Preh\u013ead o mobiln\u00fdch zariadeniach (Publikum \u2013 Mobiln\u00e9 zariadenia \u2013 Preh\u013ead). Tento preh\u013ead zobrazuje inform\u00e1cie o troch kateg\u00f3ri\u00e1ch zariaden\u00ed, z ktor\u00fdch sa pou\u017e\u00edvatelia prip\u00e1jaj\u00fa na v\u00e1\u0161 web:
\n\u2013 desktop (do tejto kateg\u00f3rie spadaj\u00fa osobn\u00e9 po\u010d\u00edta\u010de a laptopy),
\n\u2013 tablety,
\n\u2013 mobiln\u00e9 telef\u00f3ny.<\/p>\n

Ka\u017ed\u00e1 jedna n\u00e1v\u0161teva va\u0161ej str\u00e1nky sa zarad\u00ed do jednej z t\u00fdchto kateg\u00f3ri\u00ed pod\u013ea toho, ak\u00e9 zariadenie pou\u017e\u00edvate\u013e pri danej n\u00e1v\u0161teve pou\u017eil.<\/p>\n

Okrem po\u010dtu rel\u00e1ci\u00ed a po\u010dtu pou\u017e\u00edvate\u013eov (presnej\u0161ie po\u010dtu cookies), m\u00f4\u017eete v tomto reporte jednoducho sledova\u0165 aj \u010fal\u0161ie zauj\u00edmav\u00e9 metriky, ako napr\u00edklad Mieru okam\u017eit\u00fdch odchodov (Bounce rate), Po\u010det transakci\u00ed \u010di Konverzn\u00fd pomer (Conversion rate). Vid\u00edte vysok\u00fa Mieru okam\u017eit\u00fdch odchodov pre mobiln\u00e9 telef\u00f3ny a tablety? Pr\u00ed\u010dinou m\u00f4\u017ee by\u0165 slab\u00e1 alebo \u017eiadna optimaliz\u00e1cia v\u00e1\u0161ho webu pre tieto zariadenia, \u010do sa pravdepodobne premietne aj do ni\u017e\u0161ieho Konverzn\u00e9ho pomeru.<\/p>\n

V preh\u013eade Zariadenia (Publikum \u2013 Mobiln\u00e9 zariadenia \u2013 Zariadenia), m\u00f4\u017eete publikum e\u0161te presnej\u0161ie analyzova\u0165 pod\u013ea konkr\u00e9tneho typu alebo zna\u010dky pou\u017eit\u00e9ho mobiln\u00e9ho zariadenia.<\/p>\n

\"\"<\/p>\n

ACQUISITION \u2013 AKVIZ\u00cdCIA<\/h2>\n

\u010eal\u0161ou skupinou reportov je Akviz\u00edcia. Ako u\u017e n\u00e1zov napoved\u00e1, preh\u013eady z tejto skupiny sl\u00fa\u017eia na ozrejmenie, ako sa pou\u017e\u00edvatelia na va\u0161u str\u00e1nku dostali \u2013 ktor\u00e9 kan\u00e1ly lep\u0161ie prin\u00e1\u0161ali n\u00e1v\u0161tevnos\u0165 na va\u0161u str\u00e1nku, a z ktor\u00fdch kan\u00e1lov n\u00e1v\u0161tevn\u00edci lep\u0161ie konvertovali. Kateg\u00f3ria Akviz\u00edcia taktie\u017e obsahuje reporty, ktor\u00e9 vyhodnocuj\u00fa va\u0161e AdWords a in\u00e9 kampane alebo reporty s d\u00e1tami zo Search Console, ktor\u00e9 v\u00e1m poskytn\u00fa lep\u0161\u00ed n\u00e1h\u013ead na n\u00e1v\u0161tevnos\u0165 z organick\u00e9ho vyh\u013ead\u00e1vania.<\/p>\n

Jeden z najz\u00e1kladnej\u0161\u00edch, no najhodnotnej\u0161\u00edch reportov v tejto kateg\u00f3rii, n\u00e1jdete pod tabom V\u0161etka n\u00e1v\u0161tevnos\u0165 \u2013 Kan\u00e1ly (All Traffic \u2013 Channels). V jednoduchom reporte preh\u013eadne vid\u00edte, ktor\u00e9 kan\u00e1ly priviedli na va\u0161u str\u00e1nku najviac pou\u017e\u00edvate\u013eov alebo ktor\u00e9 kan\u00e1ly mali najlep\u0161\u00ed v\u00fdkon, \u010do sa t\u00fdka po\u010dtu konverzi\u00ed (alebo konverzn\u00e9ho pomeru).<\/p>\n

\"\"<\/p>\n

BEHAVIOR \u2013 SPR\u00c1VANIE<\/h2>\n

Kateg\u00f3ria Spr\u00e1vanie (Behavior) obsahuje reporty, ktor\u00e9 n\u00e1m umo\u017e\u0148uj\u00fa lep\u0161ie pochopi\u0165 a vyhodnoti\u0165 akcie, ktor\u00e9 pou\u017e\u00edvatelia na na\u0161om webe vykon\u00e1vaj\u00fa.
\nZ tejto \u010dasti by som vybral report Vyh\u013ead\u00e1vanie na webe. Hoci tieto reporty nie s\u00fa k dispoz\u00edcii so z\u00e1kladn\u00fdm nastaven\u00edm \u2013 mus\u00edte ich v GA aktivova\u0165 (je to len p\u00e1r klikov) \u2013 pr\u00edstup k t\u00fdmto reportom je ve\u013emi cenn\u00fd.<\/p>\n

Ako aktivova\u0165 tieto preh\u013eady? Kliknite na Spr\u00e1vca (Admin) \u2013 Nastavenia zobrazenia (View Settings) \u2013 a v \u010dasti Nastavenia vyh\u013ead\u00e1vania na webe zapnite Sledovanie vyh\u013ead\u00e1vania na webe.
\nPosledn\u00e9, \u010do zost\u00e1va, je vlo\u017eenie Parametra dopytu. Ten z\u00edskate ve\u013emi jednoducho \u2013 po vykonan\u00ed vyh\u013ead\u00e1vania na va\u0161om webe a zobrazen\u00ed str\u00e1nky s v\u00fdsledkami skontrolujte URL. V \u0148om by ste mali n\u00e1js\u0165 v\u00e1\u0161 dopyt, ktor\u00fd ste vlo\u017eili do vyh\u013ead\u00e1vacieho po\u013ea, a pred n\u00edm n\u00e1zov parametra, ktor\u00fd potrebujete:<\/p>\n

Naj\u010dastej\u0161ie sa jedn\u00e1 o parameter \u201esearch\u201c alebo \u201eq\u201c, ale parameter sa m\u00f4\u017ee od str\u00e1nky k str\u00e1nke l\u00ed\u0161i\u0165, preto by ste ho mali skontrolova\u0165. To je v\u0161etko, pr\u00e1ve ste aktivovali reporty z \u010dasti \u201eVyh\u013ead\u00e1vanie na webe\u201c.
\nTieto reporty v\u00e1m poskytn\u00fa cenn\u00e9 inform\u00e1cie o tom, ak\u00e9 dopyty pou\u017e\u00edvatelia zad\u00e1vaj\u00fa do vyh\u013ead\u00e1vacieho pol\u00ed\u010dka na va\u0161om webe, v ko\u013ek\u00fdch percent\u00e1ch rel\u00e1ci\u00ed bolo vyh\u013ead\u00e1vanie vyu\u017eit\u00e9 a podobne.<\/p>\n

Napr\u00edklad, ak prev\u00e1dzkujete elektronick\u00fd obchod, report \u201eH\u013eadan\u00e9 v\u00fdrazy\u201c v\u00e1m vie poskytn\u00fa\u0165 skvel\u00fd preh\u013ead o produktoch, ktor\u00e9 s\u00fa naj\u010dastej\u0161ie vyh\u013ead\u00e1van\u00e9. Nepon\u00fakate jeden z najvyh\u013ead\u00e1vanej\u0161\u00edch produktov? Pr\u00e1ve ste na\u0161li produkt, ktor\u00fd by predstavoval skvel\u00e9 roz\u0161\u00edrenie v\u00e1\u0161ho portf\u00f3lia.<\/p>\n

CONVERSIONS \u2013 KONVERZIE<\/h2>\n

T\u00e1to kateg\u00f3ria zodpoved\u00e1 na ot\u00e1zku, \u010di a v akej miere pou\u017e\u00edvatelia sp\u013a\u0148aj\u00fa ciele, ktor\u00e9 sme si definovali. V praxi sa naj\u010dastej\u0161ie jedn\u00e1 o konverzie (v ecommerce je to objedn\u00e1vka alebo transakcia), no ciele m\u00f4\u017eu ma\u0165 r\u00f4zny charakter \u2013 znovu z\u00e1le\u017e\u00ed od konkr\u00e9tnej str\u00e1nky a jej zamerania.<\/p>\n

A ktor\u00fd konkr\u00e9tny report by som vypichol z tejto kateg\u00f3rie? Viackan\u00e1lov\u00e9 lieviky \u2013 Naj\u010dastej\u0161ie konverzn\u00e9 cesty. Za t\u00fdmto \u00fasmevn\u00fdm prekladom z angl. Multi Channel Funnels \u2013 Top Conversion Paths sa skr\u00fdva report, ktor\u00fd v\u00e1m vo ve\u013emi preh\u013eadnej forme zobraz\u00ed najlep\u0161ie kombin\u00e1cie kan\u00e1lov, ktor\u00e9 viedli ku konverzi\u00e1m. Z tohto reportu budete schopn\u00ed r\u00fdchlo a \u013eahko ur\u010di\u0165, ktor\u00e9 kan\u00e1ly asistuj\u00fa konverzi\u00e1m lep\u0161ie, a naopak, ktor\u00e9 kan\u00e1ly s\u00fa najlep\u0161ie v poslednom \u0161t\u00e1diu. Je jasn\u00e9, \u017ee pou\u017e\u00edvate\u013e pred samotn\u00fdm n\u00e1kupom nav\u0161t\u00edvi va\u0161u str\u00e1nku nieko\u013ekokr\u00e1t, pri\u010dom \u010dasto vyu\u017e\u00edva r\u00f4zne kan\u00e1ly. Tento report sl\u00fa\u017ei na zobrazenie tejto cesty z\u00e1kazn\u00edka (Customer journey), od prvej a\u017e po posledn\u00fa rel\u00e1ciu, v ktorej skonvertoval.<\/p>\n

Tento report v\u00e1m pom\u00f4\u017ee pochopi\u0165, \u017ee niektor\u00e9 kan\u00e1ly s\u00fa lep\u0161ie v asistovan\u00ed konverzie, a naopak, \u010fal\u0161ie kan\u00e1ly s\u00fa v\u00fdkonnej\u0161ie v posledn\u00fdch \u0161t\u00e1di\u00e1ch tesne pred konverziou. Ak pochop\u00edte cestu v\u00e1\u0161ho z\u00e1kazn\u00edka, bude sa v\u00e1m omnoho \u013eah\u0161ie vytv\u00e1ra\u0165 va\u0161a marketingov\u00e1 strat\u00e9gia, ktor\u00e1 by v\u017edy mala t\u00fato cestu \u010do najvernej\u0161ie mapova\u0165.<\/p>\n

\"\"<\/p>\n

Pode\u013ete sa dole v koment\u00e1roch o va\u0161e top preh\u013eady, ktor\u00e9 \u010dasto pri pr\u00e1ci s GA vyu\u017e\u00edvate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics obsahuje ve\u013ek\u00e9 mno\u017estvo z\u00e1kladn\u00fdch aj pokro\u010dil\u00fdch preh\u013eadov, ktor\u00e9 s\u00fa rozdelen\u00e9 do \u0161tyroch v\u00e4\u010d\u0161\u00edch skup\u00edn \u2013 Publikum…<\/p>\n","protected":false},"author":62,"featured_media":13794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13793"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13793"}],"version-history":[{"count":1,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13793\/revisions"}],"predecessor-version":[{"id":13795,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13793\/revisions\/13795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/13794"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}