{"id":13773,"date":"2017-09-01T08:46:57","date_gmt":"2017-09-01T06:46:57","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13773"},"modified":"2019-04-15T09:06:29","modified_gmt":"2019-04-15T07:06:29","slug":"ako-vyhodnocovat-priamu-navstevu-v-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-vyhodnocovat-priamu-navstevu-v-google-analytics\/","title":{"rendered":"Ako vyhodnocova\u0165 priamu n\u00e1v\u0161tevu v Google Analytics"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aj ke\u010f sa zd\u00e1 by\u0165 priama n\u00e1v\u0161teva jednoduch\u00e1 na pochopenie, je za t\u00fdm tro\u0161ka viac ne\u017e sa zd\u00e1 na prv\u00fd poh\u013ead. Preto je d\u00f4le\u017eit\u00e9 pre ka\u017ed\u00e9ho kto pracuje pravidelne s Google Analytics porozumie\u0165 \u010do znamen\u00e1<\/span><b> priama n\u00e1v\u0161teva v Google Analytics<\/b><span style=\"font-weight: 400;\"> a ako sa atrib\u00facia priamej n\u00e1v\u0161tevy men\u00ed naprie\u010d reportami.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u010co je to priama n\u00e1v\u0161teva<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Priamu n\u00e1v\u0161tevu definujeme ako n\u00e1v\u0161tevu, ktor\u00e1 nem\u00e1 <\/span><span style=\"font-weight: 400;\">odkazovac\u00ed zdroj<\/span><span style=\"font-weight: 400;\"> (referral) . Odkazovac\u00ed zdroj znamen\u00e1 ke\u010f sa n\u00e1v\u0161tevn\u00edk preklikne z jednej str\u00e1nky na druh\u00fa str\u00e1nku. T\u00fdmito odkazuj\u00facimi str\u00e1nkami m\u00f4\u017eu by\u0165 vyh\u013ead\u00e1va\u010de, blogy, soci\u00e1lne siete a in\u00e9 str\u00e1nky ktor\u00e9 maj\u00fa link na \u010fal\u0161iu str\u00e1nku.<\/span><\/p>\n<p style=\"text-align: justify;\">Priama n\u00e1v\u0161teva teda kategorizuje n\u00e1v\u0161tevy, ktor\u00e9 nemaj\u00fa odkazovaciu <a href=\"https:\/\/sk.wikipedia.org\/wiki\/Jednotn%C3%BD_vyh%C4%BEad%C3%A1va%C4%8D_prostriedku\">URL<\/a>.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pr\u00edklad<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Priama n\u00e1v\u0161teva je ak napr\u00edklad niekto nap\u00ed\u0161e do prehliada\u010da cel\u00fd n\u00e1zov dom\u00e9ny.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13775\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1pic.png\" alt=\"\" width=\"380\" height=\"58\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1pic.png 380w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1pic-300x46.png 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Priama n\u00e1v\u0161teva prep\u00edsan\u00e1 predch\u00e1dzaj\u00facim zdrojom<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google Analytics defaultne pou\u017e\u00edva model <strong>last non &#8211; direct click<\/strong>, ktor\u00fd pripisuje konverziu k posledn\u00e9mu zdroju av\u0161ak nesmie to by\u0165 priama n\u00e1v\u0161teva, v tom pr\u00edpade ho atribuje k predch\u00e1dzaj\u00facemu zdroju, napr\u00edklad k emailu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tu je defin\u00edcia od <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1665189?hl=sk\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<blockquote><p>Posledn\u00e9 nepriame kliknutie &#8211; ignoruje sa v\u0161etka priama n\u00e1v\u0161tevnos\u0165 a 100 % z\u00e1sluh za predaj sa prip\u00ed\u0161e posledn\u00e9mu kan\u00e1lu, z ktor\u00e9ho sa z\u00e1kazn\u00edk preklikol pred konverziou<\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Predstavme si nasleduj\u00facu situ\u00e1ciu:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">10. Augusta pr\u00edde nov\u00fd nav\u0161tevn\u00edk na n\u00e1\u0161 web <\/span><a href=\"http:\/\/www.dase-analytics.com\"><span style=\"font-weight: 400;\">www.dase-analytics.com<\/span><\/a><span style=\"font-weight: 400;\"> z organick\u00e9ho vyh\u013ead\u00e1vania<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Za 3 dni sa vr\u00e1ti, ale tentokr\u00e1t priamo nap\u00ed\u0161e na\u0161u dom\u00e9nu <\/span><a href=\"http:\/\/www.dase-analytics.com\"><span style=\"font-weight: 400;\">www.dase-analytics.com<\/span><\/a><span style=\"font-weight: 400;\"> do svojho prehliada\u010da.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">O \u010fal\u0161\u00edch 7 dn\u00ed sa vr\u00e1ti na n\u00e1\u0161 web ale tentokr\u00e1t z odkazuj\u00facej str\u00e1nky (referral).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">O mesiac pr\u00edde znova z organick\u00e9ho vyh\u013ead\u00e1vania<\/span><\/li>\n<li><span style=\"font-weight: 400;\">O \u010fal\u0161ie 3 dni nap\u00ed\u0161e dase-analytics.com do prehliada\u010da<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Potom sa na 7 mesiacov odml\u010d\u00ed a na n\u00e1\u0161 web pr\u00edde a\u017e 1.J\u00fana znova na priamo vp\u00edsan\u00edm na\u0161ej dom\u00e9ny do prehliada\u010da.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Toto je tak\u00fd n\u00e1\u0161 ilustra\u010dn\u00fd pr\u00edbeh jedn\u00e9ho n\u00e1v\u0161tevn\u00edka aby sme si teraz uk\u00e1zali ako vlastne Google Analytics bude r\u00e1ta\u0165 tieto rel\u00e1cie \u010di u\u017e ako organick\u00fa n\u00e1v\u0161tevu, priamu alebo ak\u00fdko\u013evek in\u00fd zdroj.<\/span><\/p>\n<table style=\"width: 720px;\">\n<tbody>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">D\u00e1tum rel\u00e1cie<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Z ak\u00e9ho zdroja n\u00e1v\u0161tevn\u00edk pri\u0161iel<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Ako GA atribuje n\u00e1v\u0161tevu<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">10.August, 2017<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Organick\u00e9 vyh\u013ead\u00e1vanie<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Organick\u00e9 vyh\u013ead\u00e1vanie<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">13. August, 2017<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Priama n\u00e1v\u0161teva<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Organick\u00e9 vyh\u013ead\u00e1vanie<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">20.August, 2017<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Odkazuj\u00faci zdroj<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Odkazuj\u00faci zdroj<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">20. September, 2017<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Organick\u00e9 vyh\u013ead\u00e1vanie<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Organick\u00e9 vyh\u013ead\u00e1vanie<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">23. September, 2017<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Priama n\u00e1v\u0161teva<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Organick\u00e9 vyh\u013ead\u00e1vanie<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 221px; text-align: center;\"><span style=\"font-weight: 400;\">23. Marec, 2018<\/span><\/td>\n<td style=\"width: 266.333px; text-align: center;\"><span style=\"font-weight: 400;\">Priama n\u00e1v\u0161teva<\/span><\/td>\n<td style=\"width: 216.667px; text-align: center;\"><span style=\"font-weight: 400;\">Priama n\u00e1v\u0161teva<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\">Ak by tento pr\u00edbeh n\u00e1v\u0161tevn\u00edka bol re\u00e1lny tak Google Analytics by t\u00fdmto sp\u00f4sobom zar\u00e1tal atrib\u00faciu pre ka\u017ed\u00fa z jeho sessions.<\/p>\n<p style=\"text-align: justify;\">A teraz si po\u010fme poporiadku vysvetli\u0165 pre\u010do to tak je.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Prv\u00fdkr\u00e1t pri\u0161iel n\u00e1v\u0161tevn\u00edk na web 10. Augusta z organick\u00e9ho vyh\u013ead\u00e1vania a ked\u017ee predch\u00e1dzaj\u00faca str\u00e1nka m\u00e1 referral url (\u010di\u017ee nieje to priama n\u00e1v\u0161teva) z ktorej sa n\u00e1v\u0161tevn\u00edk preklikol tak za t\u00fato session <\/span>atribuje kredit k organick\u00e9mu vyh\u013ead\u00e1vaniu<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ke\u010f sa vr\u00e1til o 3 dni nesk\u00f4r, pri\u0161iel priamou n\u00e1v\u0161tevou na n\u00e1\u0161 web. Ke\u010f\u017ee Google Analytics pou\u017e\u00edva <\/span>last &#8211; non direct click AKA<b> posledn\u00e9 nepriame kliknutie <\/b><span style=\"font-weight: 400;\">tak v tomto pr\u00edpade ignorujeme priamu n\u00e1v\u0161tevu ako zdroj. V tomto pr\u00edpade bude kredit priraden\u00fd op\u00e4\u0165 k organick\u00e9mu vyh\u013ead\u00e1vaniu lebo to bol posledn\u00fd nepriamy zdroj.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ke\u010f n\u00e1sledne pri\u0161iel za t\u00fd\u017ede\u0148 zo<\/span> sprostredkovanej str\u00e1nky<span style=\"font-weight: 400;\"> tak kredit za t\u00fato n\u00e1v\u0161tevu dostala str\u00e1nka a m\u00e9dium, ktor\u00e1 sprostredkovala dan\u00fa rel\u00e1ciu. Ke\u010f\u017ee t\u00e1to rel\u00e1cia nebola priama a v\u0161etky ostatn\u00e9 zdroje s\u00fa seberovn\u00e9 tak kredit je priraden\u00fd k str\u00e1nke, ktor\u00e1 sprostredkovala dan\u00fa <\/span>session<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Potom sa op\u00e4\u0165 vr\u00e1til, ale a\u017e o mesiac a op\u00e4\u0165 to bolo z organick\u00e9ho vyh\u013ead\u00e1vania. Ke\u010f\u017ee v\u0161etky zdroje s\u00fa si seberovn\u00e9 (okrem priamej n\u00e1v\u0161tevy) tak Google Analytics prirad\u00ed t\u00fato session k organick\u00e9mu vyh\u013ead\u00e1vaniu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00e1sledne sa o 3 dni vr\u00e1til a tentokr\u00e1t na priamo a ke\u010f\u017ee Google Analytics pou\u017e\u00edva model <\/span>posledn\u00e9 nepriame kliknutie<b> <\/b><span style=\"font-weight: 400;\">tak dan\u00e1 session je priraden\u00e1 k predch\u00e1dzaj\u00facemu zdroju &#8211; a to je organick\u00e9 vyh\u013ead\u00e1vanie.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Potom sa n\u00e1v\u0161tevn\u00edk na nejak\u00fd \u010das vytratil a vr\u00e1til sa a\u017e za 7 mesiacov. Ked\u017ee si z predch\u00e1dzaj\u00faceho obdobia pam\u00e4tal na\u0161u dom\u00e9nu (alebo n\u00e1s mal v z\u00e1lo\u017ek\u00e1ch) tak pri\u0161iel op\u00e4\u0165 na priamo na n\u00e1\u0161 web. Av\u0161ak v tomto pr\u00edpade aj ke\u010f Google Analytics pou\u017e\u00edva model posledn\u00e9 nepriame kliknutie, kredit za rel\u00e1ciu bude priraden\u00fd k priamej n\u00e1v\u0161teve.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A teraz sa opr\u00e1vnene p\u00fdtate pre\u010do <\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Odpove\u010f n\u00e1jdete na obr\u00e1zku ni\u017e\u0161ie<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13776\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2pic.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2pic.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2pic-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2pic-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google Analytics m\u00e1 prednastaven\u00fa ako d\u013a\u017eku rel\u00e1cie tak aj vypr\u0161anie kampane. <\/span><\/p>\n<p style=\"text-align: justify;\">\u010co v skuto\u010dnosti znamen\u00e1 vypr\u0161anie kampane?<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V Google Analytics to vlastne znamen\u00e1 ako dlho chceme priamu n\u00e1v\u0161tevu prira\u010fova\u0165 k viac \u0161pecifickej\u0161iemu zdroju ako len priama n\u00e1v\u0161teva.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sp\u00e4\u0165 k pr\u00edkladu a poslednej rel\u00e1cii<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ke\u010f\u017ee Google Analytics \u00a0m\u00e1 prednastaven\u00fd campaign timeout na 6 mesiacov od poslednej n\u00e1v\u0161tevy tak v na\u0161om pr\u00edpade posledn\u00e1 rel\u00e1cia 23. Marca je zaznamenan\u00e1 ako priama n\u00e1v\u0161teva lebo u\u017e ubehlo 6 mesiacov od poslednej n\u00e1v\u0161tevy. <\/span><\/p>\n<p style=\"text-align: justify;\">Pre ka\u017ed\u00fa firmu m\u00f4\u017ee by\u0165 d\u013a\u017eka session ako aj vypr\u0161anie kampane individu\u00e1lne av\u0161ak pokia\u013e nem\u00e1te predstavu na ak\u00e9 hodnoty to pozmeni\u0165 tak odpor\u00fa\u010dame necha\u0165 prednastaven\u00e9 nastavenia.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pre\u010do model posledn\u00e9 nepriame kliknutie?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Predstavte si, \u017ee ste majite\u013eom elektronick\u00e9ho obchodu a investujete peniaze do zv\u00fd\u0161enia vidite\u013enosti v google vyh\u013ead\u00e1va\u010di. \u010ci u\u017e je to organick\u00e9 alebo platen\u00e9 vyh\u013ead\u00e1vanie, chcete vedie\u0165 \u010di invest\u00edcia do t\u00fdchto kan\u00e1lov prin\u00e1\u0161a \u00fa\u017eitok. Av\u0161ak cesta n\u00e1v\u0161tevn\u00edka ku konverzii je zlo\u017eitej\u0161ia a m\u00f4\u017ee na \u0148u pr\u00eds\u0165 r\u00f4znymi kan\u00e1lmi v r\u00f4znom \u010dase. Ke\u010f na za\u010diatku n\u00e1v\u0161tevn\u00edkovej cesty bolo organick\u00e9 vyh\u013ead\u00e1vanie a n\u00e1sledne o 3 dni pri\u0161iel priamo na web aby skuto\u010dne nak\u00fapil slu\u017ebu alebo produkt tak tento model prirad\u00ed konverziu k organick\u00e9mu vyh\u013ead\u00e1vaniu. My\u0161lienka tohto modelu je v tom, \u017ee z\u00e1kladom priamej n\u00e1v\u0161tevy je e\u0161te nejak\u00fd zdroj, ktor\u00fd je zodpovedn\u00fd za to, \u017ee dan\u00fd n\u00e1v\u0161tevn\u00edk bol schopn\u00fd pr\u00eds\u0165 na priamo na n\u00e1\u0161 web. Treba pripomen\u00fa\u0165, \u017ee tento model m\u00e1 svoje nedostatky, ale o tom si nap\u00ed\u0161eme v inom \u010dl\u00e1nku.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Viackan\u00e1lov\u00e9 lieviky<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Len v kr\u00e1tkosti si povedzme aj o tom, \u017ee Google Analytics pon\u00faka aj report <a href=\"https:\/\/support.google.com\/analytics\/answer\/1191180?hl=sk\">viackan\u00e1lov\u00e9 lieviky<\/a>, ktor\u00e9 n\u00e1m umo\u017e\u0148uj\u00fa zisti\u0165 ak\u00fdmi kan\u00e1lmi prich\u00e1dzaj\u00fa na n\u00e1\u0161 web na\u0161i z\u00e1kazn\u00edci. Je mo\u017en\u00e9 tam vidie\u0165 cel\u00fa cestu a\u017e ku konverzii.<\/span><\/p>\n<p style=\"text-align: justify;\">Naj\u010dastej\u0161ie konverzn\u00e9 cesty<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13777\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3pic.png\" alt=\"\" width=\"1160\" height=\"264\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3pic.png 1160w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3pic-300x68.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3pic-1024x233.png 1024w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Na obr\u00e1zku vy\u0161\u0161ie m\u00f4\u017eeme vidie\u0165, \u017ee 1437 konverzi\u00ed pozost\u00e1valo z prvej n\u00e1v\u0161tevy cez platen\u00fa reklamu a n\u00e1sledne priama n\u00e1v\u0161teva a konverzia. Ak by sme nepozerali report viackan\u00e1love lieviky ale \u0161tandardn\u00fd report pre akviz\u00edciu, kredit za konverziu by z\u00edskala platen\u00e1 reklama.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zhrnutie na z\u00e1ver<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zapam\u00e4tajte si, \u017ee:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google analytics pou\u017e\u00edva model last non direct click AKA posledn\u00e9 nepriame kliknutie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak posledn\u00e1 rel\u00e1cia pri\u0161la z priamej n\u00e1v\u0161tevy, Google Analytics prirad\u00ed rel\u00e1ciu k predch\u00e1dzaj\u00facemu zdroju ( len za predpokladu, \u017ee sa st\u00e1le nach\u00e1dza v 6 mesa\u010dnom okne pre vypr\u0161anie kampane)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ak m\u00e1te nastaven\u00fd 6 mesa\u010dn\u00e9 vypr\u0161anie kampane a pr\u00edde k v\u00e1m u\u017e\u00edvate\u013e na priamo po 7 mesiacoch &#8211; v tom pr\u00edpade kredit bude priraden\u00fd k priamej n\u00e1v\u0161teve<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dnes sme si tro\u0161ka pribl\u00ed\u017eili \u010do to je priama n\u00e1v\u0161teva a ako ju Google Analytics sprac\u00fava a vyhodnocuje. Ak si chcem viac pribl\u00ed\u017ei\u0165 ak\u00fdmi zdrojmi n\u00e1v\u0161tevn\u00edci prich\u00e1dzaj\u00fa na n\u00e1\u0161 web, m\u00f4\u017eeme si pozrie\u0165 report <\/span><b>multi channel funnels<\/b><span style=\"font-weight: 400;\"> kde je viditeln\u00fd pr\u00ednos aj priamej n\u00e1v\u0161tevy. Ale o tom si nap\u00ed\u0161eme nabud\u00face. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aj ke\u010f sa zd\u00e1 by\u0165 priama n\u00e1v\u0161teva jednoduch\u00e1 na pochopenie, je za t\u00fdm tro\u0161ka viac ne\u017e sa zd\u00e1&#8230;<\/p>\n","protected":false},"author":66,"featured_media":13774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13773"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13773"}],"version-history":[{"count":13,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13773\/revisions"}],"predecessor-version":[{"id":13791,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13773\/revisions\/13791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/13774"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}