{"id":13586,"date":"2019-08-26T16:43:08","date_gmt":"2019-08-26T14:43:08","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13586"},"modified":"2023-01-11T13:33:14","modified_gmt":"2023-01-11T11:33:14","slug":"5-dolezitych-ukazovatelov-kpi-v-sluzbe-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/5-dolezitych-ukazovatelov-kpi-v-sluzbe-google-analytics\/","title":{"rendered":"5 d\u00f4le\u017eit\u00fdch ukazovate\u013eov KPI v slu\u017ebe Google Analytics"},"content":{"rendered":"<p><strong>S\u00fa\u010dasn\u00fd Google Analytics \u010doskoro kon\u010d\u00ed. <\/strong>Preto sme nap\u00edsali nov\u00fd \u010dl\u00e1nok na t\u00e9mu KPIs v novom Google Analytics 4. &#x1f447;<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19044\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/KPI-v-ga4-1-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19044\/\">\n    \t\t  <span class=\"title\">Ak\u00e9 KPI sledova\u0165 v Google Analytics 4?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/sabinafackovcova\/\">Sab\u00edna Fa\u010dkovcov\u00e1<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/01\">\n\t\t\t  \t<time datetime=\"2023-01-04\" itemprop=\"datePublished\">04. jan 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Key Performance Indicators\u00a0 (KPI) alebo po slovensky K\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti sme V\u00e1m u\u017e predstavili minule. Tam ste sa...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b>KPI (Key Performance Indicators\/K\u013e\u00fa\u010dov\u00e9\u00a0ukazovatele v\u00fdkonnosti) predstavuj\u00fa metriky poukazuj\u00face\u00a0na \u00farove\u0148 v\u00fdkonnosti jednotlivca, oddelenia alebo spolo\u010dnosti pri dosahovan\u00ed cie\u013eov. <\/b>Inak povedan\u00e9, KPI je merate\u013en\u00e1 hodnota, ktor\u00e1 demon\u0161truje, ako efekt\u00edvne dosahuje firma svoje k\u013e\u00fa\u010dov\u00e9 biznisov\u00e9 ciele a ak\u00fd m\u00e1 \u00faspech pri ich dosahovan\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><b>Ako prv\u00e9 definujte ciele<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><b>Ak\u00e1\u00a0 \u00faspe\u0161n\u00e1 je moja webov\u00e1 str\u00e1nka alebo firma? <\/b>Ak si chcete odpoveda\u0165 na t\u00fato ot\u00e1zku, mali by ste sledova\u0165 viac, ako len predaj. Ten s\u00edce m\u00f4\u017ee by\u0165 hlavn\u00fdm KPI, z\u010faleka v\u0161ak nie jedin\u00fdm. Aby ste vedeli, pre\u010do sa predaje cez webov\u00fa str\u00e1nku plnia \u010di neplnia, mus\u00edte sledova\u0165 aj \u010diastkov\u00e9 ciele a mera\u0165 viacero KPI.\u00a0 Ako sa k nim dopracova\u0165?\u00a0<\/span><\/p>\n<p>Webov\u00e1 str\u00e1nka a jej KPI musia by\u0165 naviazan\u00e9 na va\u0161e celkov\u00e9 biznisov\u00e9 a marketingov\u00e9 ciele. Mali by ste si odpoveda\u0165 na ot\u00e1zky ako:<\/p>\n<ul>\n<li>Ak\u00fd je v\u00e1\u0161 biznis model?<\/li>\n<li>Ak\u00e9 v\u00fdsledky dosahujete doteraz?<\/li>\n<li>Ak\u00e9 chcete dosahova\u0165 v bud\u00facnosti?<\/li>\n<li>Ak\u00e9 s\u00fa va\u0161e biznisov\u00e9 ciele?<\/li>\n<li>Ak\u00e9 s\u00fa va\u0161e komunika\u010dn\u00e9 ciele?<\/li>\n<\/ul>\n<p>V\u00e1\u0161 marketingov\u00fd cie\u013e m\u00f4\u017ee by\u0165 napr\u00edklad: <strong>Zv\u00fd\u0161i\u0165 znalos\u0165 zna\u010dky<\/strong>. KPI, ktor\u00e9 dok\u00e1\u017eu indikova\u0165, \u010di sa tento cie\u013e pln\u00ed alebo nie m\u00f4\u017eu by\u0165 napr\u00edklad:<\/p>\n<ul>\n<li>Po\u010det n\u00e1v\u0161tevn\u00edkov v\u00e1\u0161ho webu.<\/li>\n<li>Po\u010det followerov na Instagrame.<\/li>\n<li>Zv\u00fd\u0161en\u00e9 vyh\u013ead\u00e1vanie n\u00e1zvu va\u0161ej zna\u010dky na Google.<\/li>\n<\/ul>\n<h2>Sledovanie KPI cez Google Analytics<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00e4\u010d\u0161inu KPI, ktor\u00e9 poukazuj\u00fa na v\u00fdkonnos\u0165 v\u00e1\u0161ho webu, je mo\u017en\u00e9 monitorova\u0165 pomocou bezplatn\u00e9ho n\u00e1stroja<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Google Analytics (GA)<\/a>. Na prv\u00fd poh\u013ead m\u00f4\u017ee t\u00e1to slu\u017eba vyzera\u0165 ako ve\u013emi pokro\u010dil\u00fd n\u00e1stroj a \u013eahko v\u00e1s m\u00f4\u017ee paralyzova\u0165 mno\u017estvom metr\u00edk, ktor\u00e9 viete porovn\u00e1va\u0165 a analyzova\u0165. Aby ste ho \u010do naj\u00fa\u010dinnej\u0161ie vyu\u017eili, mali by ste sa s\u00fastredi\u0165 na KPI, ktor\u00e9 s\u00fa najviac relevantn\u00e9 pre va\u0161u firmu a va\u0161e ciele.\u00a0<\/span><strong>Ak ste v\u0161ak v analytike, ur\u010dovan\u00ed cie\u013eov a vyhodnocovan\u00ed KPI \u00faplne nov\u00ed, t\u00fdchto 5 d\u00f4le\u017eit\u00fdch ukazovate\u013eov v\u00fdkonnosti v\u00e1m na za\u010diatok pom\u00f4\u017ee.\u00a0\u00a0<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/relacia-session\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>1. Rel\u00e1cie (Sessions)<\/b><\/a><\/h3>\n<p>Rel\u00e1cie predstavuj\u00fa<strong> \u010dasov\u00e9 obdobie<\/strong>, v r\u00e1mci ktor\u00e9ho je <strong>pou\u017e\u00edvate\u013e akt\u00edvny na va\u0161om webe<\/strong> \u010di vo va\u0161ej aplik\u00e1cii. Ako pr\u00edklad si m\u00f4\u017eete predstavi\u0165, \u017ee niekto pr\u00edde na v\u00e1\u0161 e-shop a pol hodinu sa preklik\u00e1va medzi jednotliv\u00fdmi produktami a porovn\u00e1va si ich. To je jedna rel\u00e1cia.<\/p>\n<p><strong>Ak pou\u017e\u00edvate\u013e po\u010das 30 a viac min\u00fat nevykon\u00e1 \u017eiadnu \u010dinnos\u0165, ka\u017ed\u00e1 \u010fal\u0161ia aktivita sa prirad\u00ed novej rel\u00e1cii.<\/strong> To znamen\u00e1, \u017ee vy\u0161\u0161ie spom\u00ednan\u00fd n\u00e1v\u0161tevn\u00edk v\u00e1\u0161ho e-shopu si nech\u00e1 otvoren\u00fa z\u00e1lo\u017eku s produktom, ktor\u00fd sa mu p\u00e1\u010di. No medzit\u00fdm ide na Facebook, pre\u010d\u00edta si nejak\u00fd \u010dl\u00e1nok a na str\u00e1nku s produktom, sa vr\u00e1ti po 55 min\u00fatach. V takomto pr\u00edpade sa do GA zazna\u010d\u00ed nov\u00e1 rel\u00e1cia. Tento jeden u\u017e\u00edvate\u013e teda spravil z poh\u013eadu GA 2 rel\u00e1cie.<\/p>\n<p>Plat\u00ed to v\u0161ak aj opa\u010dne. <strong>Pou\u017e\u00edvatelia, ktor\u00ed opustia v\u00e1\u0161 web, no vr\u00e1tia sa do 30 min\u00fat, sa zapo\u010d\u00edtavaj\u00fa do p\u00f4vodnej rel\u00e1cie.<\/strong> Tak\u017ee keby op\u00e4\u0165 tento pr\u00edkladov\u00fd n\u00e1v\u0161tevn\u00edk z\u00e1lo\u017eku s dan\u00fdm produktom \u00faplne vypol, av\u0161ak potom by si to do 20 min\u00fat rozmyslel a op\u00e4\u0165 by pri\u0161iel na v\u00e1\u0161 web, do GA bude zazna\u010den\u00e1 len jedna rel\u00e1cia. Nie dve.<\/p>\n<h3 style=\"text-align: justify;\"><b>2. Zobrazenia str\u00e1nky\/Rel\u00e1cie (Pages\/Session)<\/b><\/h3>\n<p style=\"text-align: justify;\"><strong>T\u00e1to metrika predstavuje priemern\u00fd po\u010det str\u00e1nok (<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/zobrazenia-stranok-pageviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pageviews<\/a>), prezret\u00fdch po\u010das jednej rel\u00e1cie (Session).\u00a0<\/strong><\/p>\n<p>Vr\u00e1\u0165me sa k pr\u00edkladu z prv\u00e9ho bodu. Pokia\u013e pri\u0161iel n\u00e1v\u0161tevn\u00edk na v\u00e1\u0161 e-shop a po\u010das pol hodiny sa preklikal 6 va\u0161imi produktami, n\u00e1sledne odi\u0161iel a u\u017e sa nevr\u00e1til, bude do GA zazna\u010den\u00e1 jedna rel\u00e1cia a 6 zobrazen\u00ed str\u00e1nok (Pageviews).<\/p>\n<p>Na obr\u00e1zku m\u00f4\u017eete vidie\u0165 pr\u00edklad, v ktorom bolo za vybran\u00e9 obdobie 477 rel\u00e1ci\u00ed (Sessions) a 708 zobrazen\u00fdch str\u00e1nok (Pageviews). <strong>Priemern\u00fd po\u010det zobrazen\u00fdch str\u00e1nok na jednu rel\u00e1ciu je teda 1.48.<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14442\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-1.png\" alt=\"\" width=\"970\" height=\"254\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-1.png 970w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-1-300x79.png 300w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Toto KPI m\u00f4\u017ee by\u0165 indik\u00e1torom z\u00e1ujmu pou\u017e\u00edvate\u013ea o va\u0161e produkty, slu\u017eby \u010di v\u0161eobecne obsah na str\u00e1nke.<\/strong> Je logick\u00e9, \u017ee \u010d\u00edm viac str\u00e1nok si prezer\u00e1, t\u00fdm viac ho web zaujal. Av\u0161ak pozor! V niektor\u00fdch pr\u00edpadoch vysok\u00e9 \u010d\u00edslo neznamen\u00e1 aj vysok\u00fa \u00farove\u0148 z\u00e1ujmu. Ak n\u00e1v\u0161tevn\u00edk len r\u00fdchlo preklik\u00e1 jednotliv\u00e9 str\u00e1nky v\u00e1\u0161ho webu a potom od\u00edde, m\u00f4\u017ee to znamena\u0165, \u017ee nena\u0161iel to, \u010do h\u013eadal.\u00a0\u00a0<\/span>Preto je vhodn\u00e9, sledova\u0165 aj priemern\u00fa d\u013a\u017eku rel\u00e1cie (Average Session Duration) alebo \u010das str\u00e1ven\u00fd na str\u00e1nke (Time on page).<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/priemerna-dlzka-relacie-average-session-duration\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>3. Priemern\u00e1 d\u013a\u017eka rel\u00e1cie (Average Session Duration)<\/b><\/a><\/h3>\n<p><strong>Ako u\u017e samotn\u00fd n\u00e1zov napoved\u00e1, ide o priemern\u00e9 trvanie jednej rel\u00e1cie.<\/strong> Op\u00e4\u0165 sa m\u00f4\u017eete pozrie\u0165 na obr\u00e1zok.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14440 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-\u2013-k\u00f3pia.png\" alt=\"\" width=\"970\" height=\"254\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-\u2013-k\u00f3pia.png 970w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-\u2013-k\u00f3pia-300x79.png 300w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p>Priemern\u00e1 d\u013a\u017eka rel\u00e1cie je v tomto pr\u00edpade jedna min\u00fata a p\u00e4\u0165 sek\u00fand. <strong>Je to ve\u013ea \u010di m\u00e1lo?<\/strong> To z\u00e1le\u017e\u00ed od druhu str\u00e1nky. Ak m\u00e1te napr\u00edklad blog s dlh\u00fdmi \u010dl\u00e1nkami, asi by to bolo m\u00e1lo, lebo by to nazna\u010dovalo, \u017ee\u00a0 v\u00e4\u010d\u0161ina pou\u017e\u00edvate\u013eov ich nedo\u010d\u00edta do konca.<\/p>\n<p>Ak m\u00e1te len jednoduch\u00fa informa\u010dn\u00fa str\u00e1nku, ktorej cie\u013eom je predstavi\u0165 firmu a motivova\u0165 \u013eud\u00ed, aby v\u00e1s kontaktovali (telefonicky, mailom \u010di cez kontaktn\u00fd formul\u00e1r), m\u00f4\u017ee by\u0165 min\u00fata viac ako dos\u0165.<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/uzivatel-user\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>4. Pou\u017e\u00edvatelia (Users)<\/b><\/a><\/h3>\n<p style=\"text-align: justify;\"><strong>Ide o po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed vykonali aspo\u0148 jednu rel\u00e1ciu, po\u010das vami vybran\u00e9ho \u010dasov\u00e9ho obdobia.<\/strong><\/p>\n<p style=\"text-align: justify;\">V na\u0161om pr\u00edklade sme vybrali d\u00e1tum od 15. do 21.augusta 2019, v ktorom n\u00e1\u0161 web nav\u0161t\u00edvilo 376 pou\u017e\u00edvate\u013eov. Z toho 289 bolo nov\u00fdch. To znamen\u00e1, \u017ee vo vybranom obdob\u00ed nav\u0161t\u00edvili str\u00e1nku po prv\u00fdkr\u00e1t.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14441 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-\u2013-k\u00f3pia-2.png\" alt=\"\" width=\"970\" height=\"254\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-\u2013-k\u00f3pia-2.png 970w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/pages-session-\u2013-k\u00f3pia-2-300x79.png 300w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p>Po\u010det nov\u00fdch pou\u017e\u00edvate\u013eov m\u00f4\u017ee by\u0165 pre v\u00e1s d\u00f4le\u017eit\u00e9 KPI napr\u00edklad, ke\u010f sa sna\u017e\u00edte \u0161\u00edri\u0165 povedomie o zna\u010dke a dost\u00e1va\u0165 na v\u00e1\u0161 web nov\u00fdch a nov\u00fdch \u013eud\u00ed.<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/konverzia-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">5. Konverzie (Conversions)<\/a><\/h3>\n<p><strong>Konverzia je po\u017eadovan\u00e1 akcia, ktor\u00fa chcete, aby u\u017e\u00edvate\u013e pri n\u00e1v\u0161teve v\u00e1\u0161ho webu vykonal.\u00a0<\/strong><\/p>\n<ul>\n<li>V pr\u00edpade e-shopu to bude n\u00e1kup,<\/li>\n<li>Ak poskytujete slu\u017eby, m\u00f4\u017ee to by\u0165 vyplnenie formul\u00e1ra.<\/li>\n<li>V pr\u00edpade blogov\u00e9ho \u010dl\u00e1nku, to m\u00f4\u017ee by\u0165 zanechanie koment\u00e1ra alebo prihl\u00e1senie na odber newsletterov.<\/li>\n<\/ul>\n<p>Je d\u00f4le\u017eit\u00e9 ur\u010di\u0165, \u010do je &#8222;najvy\u0161\u0161\u00edm&#8220; cie\u013eom (konveziou) na va\u0161om webe. Ke\u010f bude jej meranie nastaven\u00e9, viete n\u00e1sledne sledova\u0165 <strong>konverzn\u00fd pomer (convertion rate)<\/strong>. To znamen\u00e1 pomer rel\u00e1ci\u00ed s konverziami ku v\u0161etk\u00fdm vykonan\u00fdm rel\u00e1ci\u00e1m. Va\u0161\u00edm cie\u013eom pri optimaliz\u00e1cii str\u00e1nky by potom malo by\u0165, zlep\u0161ova\u0165 tento konverzn\u00fd pomer. To znamen\u00e1, aby sa \u010do najvy\u0161\u0161\u00ed po\u010det rel\u00e1ci\u00ed, premenilo na vykonanie po\u017eadovanej akcie.<\/p>\n<h2>Z\u00e1ver<\/h2>\n<p>Toto je len 5 ve\u013emi z\u00e1kladn\u00fdch KPI, ktor\u00e9 m\u00f4\u017eete sledova\u0165 v\u010faka n\u00e1stroju Google Analytics. V\u017edy v\u0161ak treba by\u0165 opatrn\u00fd pri ich vyhodnocovan\u00ed. Na jednotliv\u00e9 metriky sa treba pozera\u0165 v kontexte. Ako bolo spom\u00ednan\u00e9 napr\u00edklad pri metrike Zobrazenia str\u00e1nky\/Rel\u00e1cie. Nie v\u017edy vysok\u00fd pomer, zna\u010d\u00ed pozit\u00edvny z\u00e1ujem zo strany pou\u017e\u00edvate\u013ea. Ak je toto \u010d\u00edslo vysok\u00e9, treba sa pozrie\u0165 aj na \u010fal\u0161ie metriky a a\u017e potom z toho vyvodi\u0165 z\u00e1very.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #82b89c;\"><strong>Ak v\u00e1s zauj\u00edmaj\u00fa \u010fal\u0161ie metriky a pojmy v Google Analytics, nav\u0161t\u00edvte n\u00e1\u0161 <span style=\"text-decoration: underline;\"><a style=\"color: #82b89c; text-decoration: underline;\" href=\"https:\/\/www.dase-analytics.com\/blog\/analyticky-slovnik\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analytick\u00fd slovn\u00edk<\/a>.\u00a0<\/span><\/strong><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>S\u00fa\u010dasn\u00fd Google Analytics \u010doskoro kon\u010d\u00ed. Preto sme nap\u00edsali nov\u00fd \u010dl\u00e1nok na t\u00e9mu KPIs v novom Google Analytics 4&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":14445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[603,612,162,611,613,372],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13586"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13586"}],"version-history":[{"count":27,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13586\/revisions"}],"predecessor-version":[{"id":19101,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13586\/revisions\/19101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14445"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}