{"id":13465,"date":"2020-06-17T13:00:58","date_gmt":"2020-06-17T11:00:58","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13465"},"modified":"2020-06-17T13:37:38","modified_gmt":"2020-06-17T11:37:38","slug":"rozsahy-v-google-analytics-ako-ich-pouzivat","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/rozsahy-v-google-analytics-ako-ich-pouzivat\/","title":{"rendered":"Rozsahy v Google Analytics. Ako ich pou\u017e\u00edva\u0165?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/div>\n\n<blockquote><p>Update:\u00a0\u010cl\u00e1nok bol zreevidovan\u00fd a doplnen\u00fd o nov\u00e9 inform\u00e1cie a odkazy.<\/p><\/blockquote>\n<p><b>Viete, ako s\u00fa d\u00e1ta zbieran\u00e9 a trieden\u00e9 v Google Analytics? Ak si hovor\u00edte, \u017ee v\u00e1s to nemus\u00ed tr\u00e1pi\u0165, sk\u00f4r \u010di nesk\u00f4r sa presved\u010d\u00edte o opaku.\u00a0<\/b><b>D\u00e1tov\u00fd model fungovania Google Analytics s\u00edce patr\u00ed ku nez\u00e1\u017eivnej te\u00f3rii, ale je potrebn\u00fd na ch\u00e1panie a spr\u00e1vnu interpret\u00e1ciu d\u00e1t, ktor\u00e9 v Analyticse vid\u00edte. Z\u00e1kladn\u00fdm pilierom, pod\u013ea ktor\u00e9ho s\u00fa zatrieden\u00e9 v\u0161etky d\u00e1ta v Analyticse, s\u00fa Rozsahy (Scopes). Ako s nimi pracova\u0165, sa dozviete ni\u017e\u0161ie. \ud83d\ude42<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V\u0161etky d\u00e1ta zozbieran\u00e9 do Google Analytics spadaj\u00fa do dvoch kateg\u00f3ri\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/dimenzia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Dimenzie<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/metrika-metric\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Metriky<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Analytics moment\u00e1lne pon\u00faka viac ako 400 metr\u00edk a dimenzi\u00ed, ak chcete vytvori\u0165 <\/span><b>vlastn\u00fd report pr\u00edpadne vlastn\u00fd segment<\/b><span style=\"font-weight: 400;\">. Na druhej strane, <\/span><b>nie v\u0161etky dimenzie a metriky m\u00f4\u017eete kombinova\u0165. <\/b><span style=\"font-weight: 400;\">Pr\u00e1ve tu nast\u00e1va naj\u010dastej\u0161ie probl\u00e9m.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b><i>Pr\u00edklad<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako pr\u00edklad uvedieme report V\u0161etky str\u00e1nky (All Pages).\u00a0 V \u0148om n\u00e1jdete metriky ako Zobrazenia str\u00e1nky (Pageviews), Priemern\u00fd \u010das na str\u00e1nke (Avg. Time on Page), Vstupy (Entrances) \u010di % Odchodov (% Exit). Na druhej strane tu ale nevid\u00edte metriky ako Po\u010det pou\u017e\u00edvate\u013eov (Users) alebo Rel\u00e1cie (Sessions).<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13468 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image1-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pre\u010do tu nie s\u00fa metriky ako <\/span><b>Po\u010det rel\u00e1cii (Sessions) \u010di Pou\u017e\u00edvate\u013eov (Users)<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fdm d\u00f4vodom s\u00fa <\/span><b>Rozsahy (Scopes)<\/b><span style=\"font-weight: 400;\">, ktor\u00e9 zbieraj\u00fa \u00fadaje na ur\u010dit\u00fdch \u00farovniach. Ke\u010f si vytvor\u00edte vlastn\u00fd report a pomie\u0161ate metriky a dimenzie s r\u00f4znymi rozsahmi, Google Analytics v\u00e1m zobraz\u00ed dan\u00fd report. Av\u0161ak <\/span><b>\u00fadaje bud\u00fa nepresn\u00e9<\/b><span style=\"font-weight: 400;\"> a <\/span><b>d\u00e1ta<\/b><span style=\"font-weight: 400;\"> bud\u00fa ukazova\u0165<\/span> <span style=\"font-weight: 400;\">\u010d\u00edsla, <\/span><b>ktor\u00e9 nebud\u00fa d\u00e1va\u0165 zmysel<\/b><span style=\"font-weight: 400;\">. Va\u0161im cie\u013eom je v\u0161ak ma\u0165 presn\u00e9 a zmyslupln\u00e9 d\u00e1ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Len pre porovnanie, na obr\u00e1zku ni\u017e\u0161ie m\u00f4\u017eete vidie\u0165 report zo Vstupn\u00fdch str\u00e1nok (Landing Pages). A v \u0148om u\u017e m\u00e1te dostupn\u00e9 in\u00e9 metriky.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13492\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Vstupn\u00e9-str\u00e1nky-\u2013-Analytics.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Vstupn\u00e9-str\u00e1nky-\u2013-Analytics.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Vstupn\u00e9-str\u00e1nky-\u2013-Analytics-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Vstupn\u00e9-str\u00e1nky-\u2013-Analytics-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dimenzia <\/span><b>Vstupn\u00e9 str\u00e1nky (Landing Pages)<\/b><span style=\"font-weight: 400;\"> m\u00e1 rozsah na \u00farovni rel\u00e1cie, lebo vstupn\u00e1 str\u00e1nka je v rel\u00e1cii v\u017edy len jedna a nem\u00e1te d\u00f4vod ju posiela\u0165 zaka\u017ed\u00fdm. Preto pou\u017e\u00edva aj metriky ako Po\u010det rel\u00e1ci\u00ed (Sessions), a t\u00fdm p\u00e1dom viete zisti\u0165, ktor\u00e1 str\u00e1nka prin\u00e1\u0161a na v\u00e1\u0161 web najviac n\u00e1v\u0161tev.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na druhej strane dimenzia <\/span><b>Str\u00e1nky (Pages)<\/b><span style=\"font-weight: 400;\"> m\u00e1<\/span> <span style=\"font-weight: 400;\">rozsah na \u00farovni pr\u00edstupu \u2013 hitu, a preto sa dan\u00fd \u00fadaj odosiela pri ka\u017edom novom hite \u010di zobrazen\u00ed. Preto si m\u00f4\u017eete pozrie\u0165 metriku ako Po\u010det zobrazen\u00ed (Pageviews).<\/span><\/p>\n<h2><span id=\"Co_je_rozsah\"><b>\u010co je rozsah<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rozsah (Scope) je vlastne charakteristika dimenzie alebo metriky. <\/span><b>Ka\u017ed\u00e1 dimenzia \u010di metrika m\u00f4\u017ee ma\u0165 len jeden rozsah.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics pozn\u00e1 4 \u00farovne rozsahu:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pou\u017e\u00edvate\u013e (User)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rel\u00e1cia (Session)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pr\u00edstup (Hit)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produkt (Product)<\/span><\/li>\n<\/ol>\n<blockquote><p><i><span style=\"font-weight: 400;\">TIP: Preh\u013ead v\u0161etk\u00fdch metr\u00edk, a k nim prisl\u00fachaj\u00facich rozsahov,<\/span><\/i><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/reporting\/core\/v3\/segments#metrics-scope-reference\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\"> n\u00e1jdete na tejto str\u00e1nke<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-15363\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-18.png\" alt=\"scopes\" width=\"1225\" height=\"666\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-18.png 1225w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-18-300x163.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-18-1024x557.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-18-600x326.png 600w\" sizes=\"(max-width: 1225px) 100vw, 1225px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Pozn\u00e1mka:\u00a0 Produktov\u00fd rozsah je \u0161pecifick\u00fd pre elektronick\u00fd obchod, preto sa v \u201cz\u00e1kladnej\u201d \u0161trukt\u00fare neuv\u00e1dza.<\/span><\/i><\/p>\n<h2><span id=\"Rozsah_na_urovni_pouzivatela_User\"><b>Rozsah na \u00farovni pou\u017e\u00edvate\u013ea (User)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tento rozsah je <\/span><b>najvy\u0161\u0161\u00edm levelom v rozsahu<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13472\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image5-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rozsah na \u00farovni pou\u017e\u00edvate\u013ea <\/span><b>sp\u00e1ja v\u0161etky teraj\u0161ie aj bud\u00face rel\u00e1cie<\/b><span style=\"font-weight: 400;\">. Google Analytics rozozn\u00e1va n\u00e1v\u0161tevn\u00edka pomocou <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/client-id\/\"><span style=\"font-weight: 400;\">Client Id<\/span><\/a><span style=\"font-weight: 400;\">, ktor\u00e9 je ka\u017ed\u00e9mu n\u00e1v\u0161tevn\u00edkovi priraden\u00e9 pri prvej n\u00e1v\u0161teve danej webovej str\u00e1nky a je uchov\u00e1van\u00e9 v prehliada\u010di n\u00e1v\u0161tevn\u00edka ako <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/cookie\/\"><span style=\"font-weight: 400;\">Cookie<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b><i>Pr\u00edklad<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete zisti\u0165, \u010di je n\u00e1v\u0161tevn\u00edk prihl\u00e1sen\u00fd do newslettera alebo nie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa pri prvej n\u00e1v\u0161teve neprihl\u00e1sil, tak bude zatrieden\u00fd ako neprihl\u00e1sen\u00fd pou\u017e\u00edvate\u013e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Av\u0161ak, ak sa pri druhej n\u00e1v\u0161teve prihl\u00e1si do newslettera, tak t\u00e1to hodnota sa prep\u00ed\u0161e a bude plati\u0165 dovtedy, pokia\u013e sa znova nezmen\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ni\u017e\u0161ie uv\u00e1dzame vysvetlenie od Google:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201eAk s\u00fa v r\u00e1mci rovnakej rel\u00e1cie nastaven\u00e9 dve hodnoty vlastnej dimenzie s rozsahom na \u00farovni pou\u017e\u00edvate\u013ea, posledn\u00e1 nastaven\u00e1 hodnota z\u00edska prioritu pre aktu\u00e1lnu rel\u00e1ciu a pou\u017eije sa vo v\u0161etk\u00fdch bud\u00facich rel\u00e1ci\u00e1ch dan\u00e9ho pou\u017e\u00edvate\u013ea.\u201c<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">D\u00f4vodom je, \u017ee Google Analytics atribuje hodnoty v\u017edy k tej poslednej, ktor\u00e1 bola odoslan\u00e1 do vlastnej dimenzie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prednastaven\u00e9 dimenzie na \u00farovni pou\u017e\u00edvate\u013ea s\u00fa napr\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pohlavie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vek<\/span><\/li>\n<\/ul>\n<h2><span id=\"Rozsah_na_urovni_relacie_Session\"><b>Rozsah na \u00farovni rel\u00e1cie (Session)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na tejto \u00farovni rozsahu sa zbieraj\u00fa d\u00e1ta do<\/span><b> vlastn\u00fdch dimenzi\u00ed \u010di metr\u00edk len raz za rel\u00e1ciu.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13470\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image3-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><b><i>Pr\u00edklad<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete vedie\u0165, ak\u00fa jazykov\u00fa verziu str\u00e1nky si n\u00e1v\u0161tevn\u00edk vybral po\u010das svojej n\u00e1v\u0161tevy webu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preto nastav\u00edte rozsah vlastnej dimenzie na \u00farovni rel\u00e1cie, a t\u00fdm p\u00e1dom budete t\u00fato inform\u00e1ciu zbiera\u0165 v\u017edy len raz za dan\u00fa rel\u00e1ciu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u010f si po\u010das rel\u00e1cie n\u00e1v\u0161tevn\u00edk zmen\u00ed jazykov\u00fa verziu, do vlastnej dimenzie dostanete t\u00fa, ktor\u00e1 bola ako posledn\u00e1 v rel\u00e1cii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu je vysvetlenie od Google:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201eKe\u010f maj\u00fa dve hodnoty s rozsahom rel\u00e1cie nastaven\u00fd v rel\u00e1cii rovnak\u00fd index, posledn\u00e1 nastaven\u00e1 hodnota m\u00e1 prioritu a pou\u017eije sa vo v\u0161etk\u00fdch pr\u00edstupoch v danej rel\u00e1cii.\u201c<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ak v\u0161ak chcete vedie\u0165, ak\u00fa jazykov\u00fa verziu m\u00e1 n\u00e1v\u0161tevn\u00edk pri ka\u017edom na\u010d\u00edtan\u00ed str\u00e1nky (mysl\u00edm t\u00fdm prech\u00e1dzanie r\u00f4znych str\u00e1nok naprie\u010d webom), tak pou\u017eijete rozsah na \u00farovni pr\u00edstupu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prednastaven\u00e9 dimenzie na \u00farovni rel\u00e1cie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zdroj n\u00e1v\u0161tevnosti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e9dium<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">K\u013e\u00fa\u010dov\u00e9 slovo<\/span><\/li>\n<\/ul>\n<h2><span id=\"Rozsah_na_urovni_pristupu_Hit\"><b>Rozsah na \u00farovni pr\u00edstupu (Hit)<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na tejto \u00farovni <\/span><b>zbierame \u00fadaje pri ka\u017edej interakcii, ktor\u00fa n\u00e1v\u0161tevn\u00edk vykon\u00e1.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13469\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-1.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-1.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-1-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image2-1-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ak teda n\u00e1v\u0161tevn\u00edk po troch str\u00e1nkach, ktor\u00e9 mal v sloven\u010dine, prejde na anglick\u00fa verziu a prezrie si \u010fal\u0161ie tri str\u00e1nky, tak budeme vidie\u0165, v akej jazykovej verzii v danej rel\u00e1cii pozeral web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prejdite na report v\u0161etky str\u00e1nky a vytvorte si segment pod\u013ea Client Id (aby ste zbierali Client Id, mus\u00edte ho najprv implementova\u0165).\u00a0 N\u00e1sledne si prid\u00e1te jazykov\u00fa verziu ako sekund\u00e1rnu dimenziu. Ak ste v\u0161etko spravili spr\u00e1vne, tak v\u00e1m report uk\u00e1\u017ee v\u0161etky str\u00e1nky, ktor\u00e9 v danej rel\u00e1cii pou\u017e\u00edvate\u013e videl. Z\u00e1rove\u0148 budete vidie\u0165 aj jazykov\u00fa verziu, ktor\u00fa v tom momente pr\u00e1ve mal.<\/span><\/p>\n<blockquote><p>TIP<b>:<\/b><span style=\"font-weight: 400;\"> Nezabudnite, Client Id je viazan\u00e9 na prehliada\u010d a nie na dan\u00e9ho n\u00e1v\u0161tevn\u00edka.<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13477\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Pages-Analytics.png\" alt=\"\" width=\"1467\" height=\"660\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Pages-Analytics.png 1467w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Pages-Analytics-300x135.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Pages-Analytics-1024x461.png 1024w\" sizes=\"(max-width: 1467px) 100vw, 1467px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Samozrejme, mo\u017enosti vyu\u017eitia s\u00fa \u0161irok\u00e9 a tento pr\u00edklad m\u00e1 len uk\u00e1za\u0165 princ\u00edp, ako sa d\u00e1 s rozsahmi pracova\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prednastaven\u00e9 dimenzie na \u00farovni Pr\u00edstupu m\u00f4\u017eu by\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zobrazenia str\u00e1nok<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Udalosti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transakcie<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Posledn\u00fdm rozsahom je produkt, ktor\u00fd sa via\u017ee \u010disto k e-commerce.<\/span><\/p>\n<h2><span id=\"Rozsah_na_urovni_produktu\"><b>Rozsah na \u00farovni produktu<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tento level sa<\/span><b> pou\u017e\u00edva v\u00fdhradne vtedy, ke\u010f chcete priradi\u0165 vlastn\u00fa dimenziu k produktu.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13471\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4.png\" alt=\"\" width=\"1903\" height=\"906\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4.png 1903w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image4-1024x488.png 1024w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><b><i>Pr\u00edklad<\/i><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potrebujete priradi\u0165 k produktu podrobnej\u0161iu kateg\u00f3riu, aby ste si mohli nielen porovna\u0165 produkty, ale aj kateg\u00f3rie. M\u00f4\u017ee to by\u0165 \u010doko\u013evek, \u010do dok\u00e1\u017ee priradi\u0165 produktu nov\u00fa dimenziu na hlb\u0161iu anal\u00fdzu. Pre dan\u00fd pr\u00edklad pou\u017eite vlastn\u00fa dimenziu nazvan\u00fa produktov\u00e9 kateg\u00f3rie. Pre ka\u017ed\u00fd produkt sa t\u00e1to hodnota bude meni\u0165 pod\u013ea toho, ak\u00fa bude ma\u0165 kateg\u00f3riu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na obr\u00e1zku ni\u017e\u0161ie si m\u00f4\u017eete pozrie\u0165 vlastn\u00fa dimenziu pre kateg\u00f3riu pre jedn\u00e9ho z na\u0161ich klientov. K dan\u00e9mu produktu sme priradili sekund\u00e1rnu dimenziu produktov\u00e9 kateg\u00f3rie, \u010d\u00edm z\u00edskame podrobnej\u0161ie inform\u00e1cie o v\u00fdkone na\u0161ich produktov.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-13473\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6.png\" alt=\"\" width=\"723\" height=\"546\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6.png 723w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/image6-300x227.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Prednastaven\u00e9 dimenzie na \u00farovni produktu m\u00f4\u017eu by\u0165 tieto:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produkt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zna\u010dka produktu<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ID Transakcie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poz\u00edcia produktu v zozname produktov<\/span><\/li>\n<\/ul>\n<h2><span id=\"Zaver\"><b>Z\u00e1ver<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ak sledujete n\u00e1\u0161 blog, ur\u010dite viete, \u017ee spr\u00e1vne nastavenie merania a interpret\u00e1cia d\u00e1t je alfou omegou, pokia\u013e chcete by\u0165 <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/ebook\/ebook-cesta-k-data-driven-marketingu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">data-driven<\/span><\/a><span style=\"font-weight: 400;\">. Rozsahy a fungovanie d\u00e1tov\u00e9ho modelu Google Analytics s\u00fa pre ch\u00e1panie s\u00favislost\u00ed medzi jednotliv\u00fdmi dimenziami a metrikami nesmierne d\u00f4le\u017eit\u00e9, preto by sme ich nemali ignorova\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ako u\u017e isto viete, s pr\u00edchodom nov\u00e9ho App + Web sa tento model men\u00ed a prisp\u00f4sobuje sa aktu\u00e1lnemu spr\u00e1vaniu pou\u017e\u00edvate\u013eov. D\u00f4vody, pre\u010do by ste mali za\u010da\u0165 vyu\u017e\u00edva\u0165 nov\u00fd Google Analytics App + Web, <\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/10-dovodov-preco-si-zalozit-novy-google-analytics-appweb-uz-dnes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sp\u00edsal kolega Pe\u0165o v tomto \u010dl\u00e1nku.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, budeme ve\u013emi radi za zdie\u013eanie. \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update:\u00a0\u010cl\u00e1nok bol zreevidovan\u00fd a doplnen\u00fd o nov\u00e9 inform\u00e1cie a odkazy. Viete, ako s\u00fa d\u00e1ta zbieran\u00e9 a trieden\u00e9 v&#8230;<\/p>\n","protected":false},"author":66,"featured_media":16258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[162,789,372],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13465"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13465"}],"version-history":[{"count":28,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13465\/revisions"}],"predecessor-version":[{"id":16257,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13465\/revisions\/16257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/16258"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}