{"id":13421,"date":"2017-06-19T10:47:46","date_gmt":"2017-06-19T08:47:46","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13421"},"modified":"2019-02-12T13:59:33","modified_gmt":"2019-02-12T11:59:33","slug":"vylucte-vasu-domenu-zo-zoznamu-odkazov-v-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/vylucte-vasu-domenu-zo-zoznamu-odkazov-v-google-analytics\/","title":{"rendered":"Vyl\u00fa\u010dte va\u0161u dom\u00e9nu zo zoznamu odkazov v Google Analytics"},"content":{"rendered":"

Ak ste sa u\u017e ako tak zozn\u00e1mili s prostred\u00edm Google Analytics, mo\u017eno v\u00e1s zaujalo nastavenie v <\/span>Zozname vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov<\/span><\/i>. Alebo inak povedan\u00e9, <\/span>Referral exclusion list<\/span><\/i>, ak pou\u017e\u00edvate v\u00e1\u0161 Analytics \u00fa\u010det v angli\u010dtine.\u00a0<\/span>Pod t\u00fdmto nastaven\u00edm je vysvetlen\u00e9: \u201e<\/span>Tieto dom\u00e9ny bud\u00fa vyl\u00fa\u010den\u00e9 z n\u00e1v\u0161tevnosti z odkazov. Pou\u017e\u00edvatelia prich\u00e1dzaj\u00faci na v\u00e1\u0161 web z niektorej z t\u00fdchto dom\u00e9n nebud\u00fa vo va\u0161ich preh\u013eadoch zapo\u010d\u00edtan\u00ed ako n\u00e1v\u0161tevnos\u0165 z odkazov.<\/span><\/i>\u201c<\/span><\/i><\/p>\n

Ak m\u00e1te pocit, \u017ee u\u017e v\u00e1m je to \u00faplne jasn\u00e9, zavrite tento \u010dl\u00e1nok a vid\u00edme sa pri \u010fal\u0161om. Ak v\u0161ak m\u00e1te st\u00e1le drobn\u00fa pochybnos\u0165, po\u010fme \u010falej. \ud83d\ude09<\/span><\/p>\n

\u00a0\u010co je to teda \u201eZoznam vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov?\u201c<\/b><\/h2>\n

Ke\u010f spolo\u010dnos\u0165 Google vydala univerz\u00e1lnu verziu slu\u017eby Google Analytics, jedn\u00fdm z vylep\u0161en\u00ed, ktor\u00e9 s \u0148ou boli dodan\u00e9, bol Zoznam vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov (Referral exclusion list). N\u00e1jdete ho vo va\u0161ich nastaveniach vlastn\u00edctva t\u00fdm, \u017ee prejdete na polo\u017eku <\/span>Spr\u00e1vca -> Vlastn\u00edctvo -> Inform\u00e1cie o sledovan\u00ed -> Zoznam vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov <\/i><\/b>(Admin\/Property\/Tracking Info\/Referral Exclusion List).<\/span><\/i><\/p>\n

\"\"
\n Potom kliknite na tla\u010didlo + Prida\u0165 vyl\u00fa\u010denie z odkazov (add referral exclusion).<\/span>
\nVlo\u017ete va\u0161u dom\u00e9nu do po\u013ea Dom\u00e9na (napr. dase-analytics.com) a kliknite na tla\u010didlo Vytvori\u0165.<\/span>
\n\"\"<\/p>\n

Pozn\u00e1me dva z\u00e1kladn\u00e9 probl\u00e9my, ktor\u00e9 sa Zoznam vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov sna\u017e\u00ed vyrie\u0161i\u0165.<\/span>
\nVlastn\u00e9 sprostredkovania (self referrals) boli v slu\u017ebe Google Analytics od svojho vzniku v\u00fdznamn\u00fdm probl\u00e9mom. K tomuto reportu s n\u00e1zvom <\/span>N\u00e1v\u0161tevnos\u0165 z odkazov <\/i><\/b>(Referral traffic)<\/span><\/i> sa dostanete cez Akviz\u00edciu->V\u0161etka n\u00e1v\u0161tevnos\u0165->Odkazuj\u00face zdroje<\/em>, kde n\u00e1jdete svoje vlastn\u00e9 webov\u00e9 str\u00e1nky ako jedni z va\u0161ich odpor\u00fa\u010dan\u00ed (referrals). Pre niektor\u00e9 webov\u00e9 str\u00e1nky sa ich vlastn\u00e9 str\u00e1nky nach\u00e1dzali v desiatke najlep\u0161\u00edch zoznamov odkazov predt\u00fdm, ako existoval Zoznam vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov.<\/span>
\n\u010eal\u0161\u00edm probl\u00e9mom bolo pou\u017eitie tretej strany. A teraz pr\u00edde jeden z AHA momentov. Ke\u010f toti\u017e pou\u017eijete n\u00e1stroj tretej strany, ktor\u00fd zl\u00e1ka n\u00e1v\u0161tevn\u00edka z va\u0161ej str\u00e1nky, aby vykonal nejak\u00fa \u00falohu, napr\u00edklad zaplatil cez slu\u017ebu PayPal, konverzia bude prip\u00edsan\u00e1 na webov\u00fa str\u00e1nku tretej strany.<\/span><\/p>\n

U\u017e teda vieme, ak\u00fd je Zoznam vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov d\u00f4le\u017eit\u00fd a \u017ee bez jeho pomoci sa spust\u00ed nov\u00e1 rel\u00e1cia. Ak v\u0161ak vyl\u00fa\u010dite zdroj sprostredkovania, n\u00e1v\u0161tevn\u00edci, ktor\u00ed prich\u00e1dzaj\u00fa na va\u0161e str\u00e1nky z vyl\u00fa\u010denej dom\u00e9ny, nesp\u00fa\u0161\u0165aj\u00fa nov\u00fa rel\u00e1ciu. Ak nechcete, aby sa n\u00e1v\u0161tevnos\u0165 prich\u00e1dzaj\u00faca z konkr\u00e9tnej str\u00e1nky zobrazovala ako sprostredkovanie alebo spustila nov\u00fa rel\u00e1ciu, pri n\u00e1vrate z tretej strany na va\u0161u str\u00e1nku ju mus\u00edte zahrn\u00fa\u0165 do <\/span>Zoznamu vyl\u00fa\u010den\u00fdch odkazuj\u00facich zdrojov<\/i><\/b>.<\/span><\/p>\n

Povedzme teda, \u017ee n\u00e1v\u0161tevn\u00edk prich\u00e1dza na v\u00e1\u0161 web z Facebook-u a presunie sa na str\u00e1nku tretej strany, abc.sk. Ke\u010f sa vr\u00e1ti a nie je vyl\u00fa\u010den\u00fd zo zoznamu, za\u010dne sa nov\u00e1 rel\u00e1cia s post\u00fapen\u00edm od abc.sk. Ak teda abc.sk uvediete v zozname a vyl\u00fa\u010dite ho t\u00fdm, odpor\u00fa\u010danie (referral) bude poch\u00e1dza\u0165 z Facebook-u.<\/span><\/p>\n

Ak\u00e9 to m\u00e1 obmedzenia?<\/b><\/h2>\n

Zoznam vyl\u00fa\u010den\u00fdch odpor\u00fa\u010dan\u00ed zachov\u00e1va posv\u00e4tnos\u0165 rel\u00e1cie. Ak potrebujete vedie\u0165, \u010do vlastne robia va\u0161i n\u00e1v\u0161tevn\u00edci v dom\u00e9ne tretej strany, je dobr\u00e9 nastavi\u0165 nie\u010do, \u010do sa naz\u00fdva sledovanie viacer\u00fdch dom\u00e9n (cross-domain tracking). Toto nastavenie je vhodn\u00e9 najm\u00e4, ak v skuto\u010dnosti konvertuj\u00fa na t\u00fato dom\u00e9nu, napr\u00edklad v slu\u017ebe PayPal. Potom budete m\u00f4c\u0165 sledova\u0165 va\u0161ich n\u00e1v\u0161tevn\u00edkov z va\u0161ej dom\u00e9ny na partnerskej str\u00e1nke, ako keby nikdy neopustili va\u0161e str\u00e1nky.<\/span><\/p>\n

Jednoduch\u00e9 pridanie str\u00e1nky do zoznamu vyl\u00fa\u010den\u00fdch odpor\u00fa\u010dan\u00ed v\u00e1m neumo\u017e\u0148uje vidie\u0165, \u010do robia va\u0161i n\u00e1v\u0161tevn\u00edci na partnerskej str\u00e1nke. V\u0161etky ich aktivity na t\u00fdchto str\u00e1nkach nebud\u00fa zn\u00e1me. Ak v\u0161ak nastav\u00edte sledovanie medzi dom\u00e9nami, mus\u00edte sa uisti\u0165, \u017ee dom\u00e9na tretej strany alebo partnera je uveden\u00e1 v zozname vyl\u00fa\u010den\u00fdch odkazov.<\/span><\/p>\n

Ako otestova\u0165, \u010di v\u00e1m nastavenie funguje?<\/b><\/h2>\n

Jedn\u00fdm zo sp\u00f4sobov, ako overi\u0165, \u010di zoznam odpor\u00fa\u010dan\u00ed na vyl\u00fa\u010denie zo str\u00e1nok funguje spr\u00e1vne, je pou\u017e\u00edvanie ve\u013emi mil\u00e9ho n\u00e1stroja \u2013 Google Tag Assistant-a :).<\/span><\/p>\n

\"\"<\/p>\n

Ke\u010f prejdete cez dom\u00e9ny, m\u00f4\u017ee v\u00e1m poveda\u0165, \u010di bola vytvoren\u00e1 \u010fal\u0161ia rel\u00e1cia a z akej predo\u0161lej str\u00e1nky ste pri\u0161li.\u00a0<\/span>Napr\u00edklad ke\u010f sa prekliknete z ak\u00e9hoko\u013evek \u010dl\u00e1nku na Facebook alebo LinkedIn a spust\u00edte Google Tag Assistant, zobraz\u00ed v\u00e1m, odkia\u013e ste sa na t\u00fato str\u00e1nku tretej strany dostali.<\/span><\/p>\n

\"\"<\/p>\n

Nastavenie vyl\u00fa\u010denia odkazuj\u00facich zdrojov ide ruka v ruke so sledovan\u00edm viacer\u00fdch dom\u00e9n. Google Analytics v\u0161ak umo\u017e\u0148uje jednoducho si ich nastavi\u0165, \u010d\u00edm nestrat\u00edte \u017eiadneho zo svojich n\u00e1v\u0161tevn\u00edkov. Dok\u00e1\u017eete tak presne odsledova\u0165 ak\u00fdmi cestami sa uberali n\u00e1v\u0161tevn\u00edci na va\u0161om webe.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ak ste sa u\u017e ako tak zozn\u00e1mili s prostred\u00edm Google Analytics, mo\u017eno v\u00e1s zaujalo nastavenie v Zozname vyl\u00fa\u010den\u00fdch…<\/p>\n","protected":false},"author":61,"featured_media":13438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[162,372,614],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13421"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13421"}],"version-history":[{"count":12,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13421\/revisions"}],"predecessor-version":[{"id":13439,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13421\/revisions\/13439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/13438"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}