{"id":13386,"date":"2021-03-18T07:00:33","date_gmt":"2021-03-18T05:00:33","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13386"},"modified":"2021-03-20T09:26:40","modified_gmt":"2021-03-20T07:26:40","slug":"5-najcastejsich-chyb-v-google-analytics-uctoch","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/5-najcastejsich-chyb-v-google-analytics-uctoch\/","title":{"rendered":"5 naj\u010dastej\u0161\u00edch ch\u00fdb v Google Analytics \u00fa\u010dtoch"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>V DASE v\u017edy e\u0161te pred za\u010dat\u00edm projektu pre nov\u00e9ho klienta vyhodnot\u00edme s\u00fa\u010dasn\u00fd stav jeho Google Analytics (GA) \u00fa\u010dtu. Ide o komplexn\u00fd audit, pri ktorom prech\u00e1dzame v\u0161etky nastavenia GA a ich slab\u00e9 miesta, ktor\u00e9 by sme dok\u00e1zali vylep\u0161i\u0165. V mnoh\u00fdch pr\u00edpadoch sa v\u0161ak opakuj\u00fa rovnak\u00e9 probl\u00e9my a nedostatky. Preto som sa rozhodol v tomto \u010dl\u00e1nku zhrn\u00fa\u0165 p\u00e4\u0165 t\u00fdch naj\u010dastej\u0161\u00edch ch\u00fdb a tie\u017e poskytn\u00fa\u0165 in\u0161pir\u00e1ciu, ako ich napravi\u0165.<\/b><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rnoCV0V-smA\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">1. Nespr\u00e1vne nastavenie cie\u013eov<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Jednou z najd\u00f4le\u017eitej\u0161\u00edch funkci\u00ed, ktor\u00e9 GA poskytuje, je definovanie a sledovanie cie\u013eov. Av\u0161ak aj napriek tomu je to jeden z naj\u010dastej\u0161\u00edch nedostatkov GA \u00fa\u010dtov, pri\u010dom pri nastaveniach cie\u013eov sa stret\u00e1vame hlavne s troma r\u00f4znymi probl\u00e9mami. Ciele: <\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><b>nie s\u00fa definovan\u00e9 v\u00f4bec<\/b><span style=\"font-weight: 400;\"> \u2013 \u010do doda\u0165\u2026V takomto pr\u00edpade sa str\u00e1caj\u00fa cenn\u00e9 d\u00e1ta o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov na webe. Ak\u00ed pou\u017e\u00edvatelia konvertuj\u00fa? V ktorom kroku smerom k naplneniu cie\u013ea odch\u00e1dza najv\u00e4\u010d\u0161\u00ed po\u010det pou\u017e\u00edvate\u013eov? Ako sa pou\u017e\u00edvatelia, ktor\u00ed konvertovali, dostali na str\u00e1nku? Ak\u00fd je celkov\u00fd konverzn\u00fd pomer? Ak nejde o web so spr\u00e1vne implementovanou e-commerce \u010das\u0165ou GA, na tieto ot\u00e1zky nie je bez definovania cie\u013eov mo\u017en\u00e9 odpoveda\u0165. Preto by spr\u00e1vne definovanie a implement\u00e1cia cie\u013eov mali by\u0165 prioritou \u010d\u00edslo jeden.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>s\u00fa definovan\u00e9, ale nespr\u00e1vne <\/b><span style=\"font-weight: 400;\">\u2013 jasn\u00fdm ukazovate\u013eom je, ak maj\u00fa ciele za posledn\u00e9 obdobie (t\u00fd\u017ede\u0148, mesiac) nulov\u00e9 konverzie. D\u00f4vodov m\u00f4\u017ee by\u0165 viac, najm\u00e4 ak sa na definovanie cie\u013eu vyu\u017eila destin\u00e1cia, pri\u010dom sa pou\u017eil zlo\u017eitej\u0161\u00ed regul\u00e1rny v\u00fdraz (RegEx). Probl\u00e9m m\u00f4\u017ee sp\u00f4sobova\u0165 aj to, ak str\u00e1nka pre\u0161la ist\u00fdmi zmenami v URL \u0161trukt\u00fare a tieto zmeny sa neaplikovali v defin\u00edci\u00e1ch cie\u013eov.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>reprezentuj\u00fa len makro-konverziu<\/b><span style=\"font-weight: 400;\"> \u2013 definujte ciele tak, aby ste sa zamerali nielen na konkr\u00e9tnu makro-konverziu \u2013 hlavn\u00fd cie\u013e (pre ecommerce je to predaj produktu, pri lead generation str\u00e1nke je to vyplnenie kontaktn\u00e9ho formul\u00e1ra). Zamerajte sa aj na tzv. mikro-konverzie, ktor\u00e9 napovedaj\u00fa o tom, \u017ee sa pou\u017e\u00edvatelia bl\u00ed\u017eia k makro-konverzii \u2013 mikro-konverziu m\u00f4\u017ee predstavova\u0165 napr\u00edklad prihl\u00e1senie sa na odber newslettra, kliknutie na konkr\u00e9tnu podstr\u00e1nku a podobne&#8230;<\/span>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">2. Nenastaven\u00e9 filtre<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Filtre v Google Analytics s\u00fa ve\u013emi u\u017eito\u010dn\u00fdm n\u00e1strojom, ako spresni\u0165 va\u0161e d\u00e1ta, urobi\u0165 ich konzistentnej\u0161\u00edmi \u010di doda\u0165 im v\u00e4\u010d\u0161iu v\u00fdpovedn\u00fa hodnotu. Filtre maj\u00fa mnoho vyu\u017eit\u00ed:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Od filtrovania IP adries (odfiltrovanie internej n\u00e1v\u0161tevnosti),<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">cez odstra\u0148ovanie nepotrebn\u00fdch parametrov z URL adresy,<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400;\">a\u017e po segment\u00e1ciu n\u00e1v\u0161tev na z\u00e1klade zdroja \u010di zariadenia, z ak\u00e9ho sa pou\u017e\u00edvatelia na va\u0161u str\u00e1nku dostali. <\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Je v\u0161ak d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee tak, ako filtre dok\u00e1\u017eu skvalitni\u0165 va\u0161e d\u00e1ta,<\/span><b> tak ich dok\u00e1\u017eu pretvori\u0165 do \u00faplne nepou\u017eite\u013enej podoby.<\/b><span style=\"font-weight: 400;\"> A taktie\u017e treba pam\u00e4ta\u0165 na to, \u017ee ak s\u00fa u\u017e d\u00e1ta raz spracovan\u00e9 ak\u00fdmko\u013evek filtrom, nem\u00f4\u017eu by\u0165 u\u017e zmenen\u00e9 do p\u00f4vodnej podoby. Preto sa v\u017edy odpor\u00fa\u010da ponecha\u0165 si jedno \u010dist\u00e9 nefiltrovan\u00e9 zobrazenie, v ktorom d\u00e1ta nebud\u00fa akoko\u013evek modifikovan\u00e9 \u017eiadnym filtrom. Taktie\u017e pri zav\u00e1dzan\u00ed nov\u00e9ho filtra by ste si mali jeho spr\u00e1vne nastavenie najsk\u00f4r otestova\u0165 v testovacom prostred\u00ed e\u0161te pred t\u00fdm, ako ho aplikujete na hlavn\u00e9 zobrazenie ur\u010den\u00e9 na reportovanie \u010di anal\u00fdzu.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">3. Iba jedno zobrazenie (view)<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S (ne)vyu\u017e\u00edvan\u00edm filtrov s\u00favis\u00ed aj nasledovn\u00fd bod \u2013 mnoho \u00fa\u010dtov m\u00e1 iba jedno nefiltrovan\u00e9 zobrazenie. Odpor\u00fa\u010dame vytvori\u0165 aspo\u0148 tri z\u00e1kladn\u00e9 zobrazenia:<\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><b>Master View<\/b><span style=\"font-weight: 400;\"> \u2013 hlavn\u00e9 zobrazenie, v ktorom s\u00fa aplikovan\u00e9 v\u0161etky \u0161tandardn\u00e9 filtre a ciele a ktor\u00e9 je ur\u010den\u00e9 pre reportovanie a anal\u00fdzu.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Testing View<\/b><span style=\"font-weight: 400;\"> \u2013 zobrazenie, ktor\u00e9 bude obsahova\u0165 iba va\u0161u intern\u00fa n\u00e1v\u0161tevnos\u0165. Sl\u00fa\u017ei na testovacie \u00fa\u010dely \u2013 ak\u00e9ko\u013evek nov\u00e9 nastavenie by ste mali najsk\u00f4r d\u00f4kladne otestova\u0165 pr\u00e1ve v tomto zobrazen\u00ed, aby ste si boli ist\u00ed, \u017ee funguje tak, ako bolo zam\u00fd\u0161\u013ean\u00e9.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Raw Data View <\/b><span style=\"font-weight: 400;\">\u2013<\/span> <span style=\"font-weight: 400;\">zobrazenie bez ak\u00fdchko\u013evek filtrov. Sl\u00fa\u017ei ako z\u00e1loha v pr\u00edpade, \u017ee by do\u0161lo ku korupcii d\u00e1t v hlavnom zobrazen\u00ed (napr. aplikovan\u00edm nespr\u00e1vne nastaven\u00e9ho filtra).<\/span>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aplikovan\u00edm filtrov m\u00f4\u017eete pod\u013ea potreby vytvori\u0165 \u010fal\u0161ie pre v\u00e1s relevantn\u00e9 zobrazenia, napr. to m\u00f4\u017ee by\u0165 zobrazenie, ktor\u00e9 bude obsahova\u0165 d\u00e1ta iba od pou\u017e\u00edvate\u013eov, ktor\u00ed nav\u0161t\u00edvili va\u0161u str\u00e1nku z organick\u00e9ho vyh\u013ead\u00e1vania alebo platenej reklamy, alebo m\u00f4\u017eete vytvori\u0165 \u0161pecifick\u00e9 zobrazenie, ktor\u00e9 bude zbiera\u0165 d\u00e1ta iba z n\u00e1v\u0161tev z mobiln\u00fdch zariaden\u00ed.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4. Ch\u00fdbaj\u00face vlastn\u00e9 dimenzie a metriky<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Definovan\u00edm vlastn\u00fdch metr\u00edk a dimenzi\u00ed z\u00edskate \u0161pecifick\u00e9 d\u00e1ta pre v\u00e1\u0161 biznis, ktor\u00e9 nie s\u00fa \u0161tandardne meran\u00e9 v GA. Ich nastavenie je v\u0161ak trochu komplikovanej\u0161ie, no poskytuj\u00fa ve\u013emi cenn\u00fd n\u00e1h\u013ead a potrebn\u00e9 d\u00e1ta pre pokro\u010dil\u00fa anal\u00fdzu.<strong> Na z\u00e1klade t\u00fdchto vlastn\u00fdch dimenzi\u00ed budete schopn\u00ed r\u00fdchlo a \u013eahko d\u00e1ta filtrova\u0165 \u010di vytv\u00e1ra\u0165 segmenty.<\/strong> Dalo by sa poveda\u0165, \u017ee ak chcete robi\u0165 re\u00e1lnu anal\u00fdzu a posun\u00fa\u0165 v\u00e1\u0161 biznis o krok \u010falej, pr\u00e1ve definovanie a implementovanie vlastn\u00fdch dimenzi\u00ed a metr\u00edk je nie\u010do, \u010do v\u00e1m v tom ur\u010dite pom\u00f4\u017ee.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00e9ma vlastn\u00fdch metr\u00edk a dimenzi\u00ed je v\u0161ak na to dos\u0165 komplexn\u00e1 a ur\u010dite by si zasl\u00fa\u017eila vlastn\u00fd \u010dl\u00e1nok, nie len jeden kr\u00e1tky odsek. Preto sa tejto t\u00e9me budeme ur\u010dite bli\u017e\u0161ie venova\u0165 aj v \u010fal\u0161\u00edch \u010dl\u00e1nkoch.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">5. Nevyu\u017e\u00edvanie udalost\u00ed<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tento bod s\u00favis\u00ed s niektor\u00fdmi predo\u0161l\u00fdmi. Dodato\u010dnou implement\u00e1ciou je mo\u017en\u00e9 presnej\u0161ie zaznamen\u00e1va\u0165 akcie, <strong>ako vyplnenie kontaktn\u00e9ho formul\u00e1ra, zobrazenie produktovej str\u00e1nky, prezretie videa, scrollovanie\u2026<\/strong>Tieto \u00fadaje sme schopn\u00ed zbiera\u0165 v podobe tzv. Udalost\u00ed (events). Udalosti predstavuj\u00fa interakciu pou\u017e\u00edvate\u013ea s va\u0161\u00edm webom. Udalosti id\u00fa ruka v ruke s definovan\u00edm cie\u013eov, ke\u010f\u017ee m\u00f4\u017eete jednotliv\u00e9 udalosti nastavi\u0165 aj ako ciele.<\/span><\/p>\n<h2><b>BONUS: <\/b><span style=\"font-weight: 400;\">Anot\u00e1cie<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ako bonusov\u00fd bod by som pridal nevyu\u017e\u00edvanie anot\u00e1cii. Je to nen\u00e1padn\u00e1 funkcia GA, ktor\u00e1 v\u0161ak <strong>dok\u00e1\u017ee pri anal\u00fdze u\u0161etri\u0165 mno\u017estvo \u010dasu<\/strong>, \u010di u\u017e pri h\u013eadan\u00ed chyby, alebo vysvetlen\u00ed ve\u013ekej zmeny v nejakej konkr\u00e9tnej metrike. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zmenili ste dizajn webu? Pridali ste na web nov\u00fa funkciu? Alebo ste pridali nov\u00fd filter alebo zmenili defin\u00edciu cie\u013ea? Nie je ni\u010d jednoduch\u0161ie, ako prida\u0165 kr\u00e1tku anot\u00e1ciu. Mo\u017eno ju neocen\u00edte okam\u017eite, no ak sp\u00e4tne uvid\u00edte, \u017ee 1. j\u00fana sa publikovala nov\u00e1 verzia GTM kontainera a z\u00e1rove\u0148 to bol de\u0148, kedy sa po\u010det zaznamenan\u00fdch udalost\u00ed strojn\u00e1sobil, asi budete vedie\u0165, kde h\u013eada\u0165 potenci\u00e1lnu chybu\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V DASE v\u017edy e\u0161te pred za\u010dat\u00edm projektu pre nov\u00e9ho klienta vyhodnot\u00edme s\u00fa\u010dasn\u00fd stav jeho Google Analytics (GA) \u00fa\u010dtu&#8230;.<\/p>\n","protected":false},"author":62,"featured_media":14150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13386"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13386"}],"version-history":[{"count":38,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13386\/revisions"}],"predecessor-version":[{"id":17205,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13386\/revisions\/17205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/14150"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}