{"id":13364,"date":"2016-11-21T13:56:01","date_gmt":"2016-11-21T11:56:01","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=13364"},"modified":"2019-05-01T10:50:57","modified_gmt":"2019-05-01T08:50:57","slug":"2-tyzden-akademie-dusa-analytika","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/2-tyzden-akademie-dusa-analytika\/","title":{"rendered":"2.T\u00fd\u017ede\u0148 akad\u00e9mie: Du\u0161a analytika"},"content":{"rendered":"

Analytik. Osoba h\u013abav\u00e1, dumav\u00e1, ktor\u00e1 rada prem\u00fd\u0161\u013ea o probl\u00e9moch a rozm\u00fd\u0161\u013ea o tom, ak\u00e9 by to bolo, keby\u2026 \u010co, ak by sa\u2026 Ak by sa nie\u010do zmenilo, nastane\u2026<\/strong><\/p>\n

\u017dije si vo vlastnom svete, na svojom vlastnom pieso\u010dku, vo svojej vlastnej analytickej realite. Pre niekoho m\u00f4\u017ee analytik p\u00f4sobi\u0165 ako nov\u00fd druh super \u010dloveka \u2013 homo analysiensis,<\/i> pre in\u00e9ho ako tro\u0161ka inovovan\u00e1 verzia homo erectus<\/em>. Kde je v\u0161ak pravda? Ak\u00fd je spr\u00e1vny analytik? A kto je to vlastne?<\/strong><\/p>\n

Nad t\u00fdmito ot\u00e1zkami som si l\u00e1mal hlavu v holandskom Leidene po\u010das druh\u00e9ho t\u00fd\u017ed\u0148a medzin\u00e1rodnej analytickej akad\u00e9mie (IAA<\/strong>)<\/a>. Zistil som, \u017ee nie v\u0161etk\u00fdch analytikov treba h\u00e1dza\u0165 do jedn\u00e9ho vreca. Treba si ich pekne porozde\u013eova\u0165 a urobi\u0165 v nich poriadok. Ve\u010f ortodoxn\u00fd analytik ma r\u00e1d veci na poriadku! Pekne za\u0161katu\u013ekovan\u00e9 a preh\u013eadn\u00e9.<\/p>\n

Na svete sa nach\u00e1dza nieko\u013eko z\u00e1kladn\u00fdch druhov analytikov. L\u00ed\u0161ia sa svojimi schopnos\u0165ami a vlastnos\u0165ami. Tu je ich hierarchick\u00e9 rozlo\u017eenie:<\/p>\n

Analytik v\u0161eobecn\u00fd \u2013 analyticus vulgaris<\/em><\/h2>\n

Je to najmenej vyvinut\u00fd druh analytika . M\u00f4\u017ee sa n\u00edm sta\u0165 v podstate ktoko\u013evek, kto h\u00fata o probl\u00e9moch a prem\u00fd\u0161\u013ea o nich. Ve\u013ek\u00e9 probl\u00e9my rozklad\u00e1 na men\u0161ie celky a tr\u00e1vi nad nimi svoj \u010das. \u010casto si tento druh neuvedomuje svoju existenciu, av\u0161ak viac rozvinut\u00e9 druhy analytikov ho dok\u00e1\u017eu odhali\u0165. Vo svojich anal\u00fdzach sa zameriava na veci v\u0161eobecn\u00e9, ka\u017edodenn\u00e9. I na trivi\u00e1lne ot\u00e1zky (Ak\u00e9 bude po\u010dasie? Ako sa m\u00e1\u0161?\u2026) zv\u00e4\u010d\u0161a odpoved\u00e1 formulkou: Z\u00e1le\u017e\u00ed od okolnost\u00ed.<\/i><\/p>\n

Proces dok\u00e1\u017ee vyhodnoti\u0165, ale neprira\u010fuje jednotliv\u00fdm krokom hodnotu. Dok\u00e1\u017ee len zhodnoti\u0165, ktor\u00fd krok bol najd\u00f4le\u017eitej\u0161\u00ed.<\/p>\n

Praktick\u00e1 ot\u00e1zka na rozm\u00fd\u0161\u013eanie pre v\u0161eobecn\u00e9ho analytika: Ktor\u00fd krok bol najd\u00f4le\u017eitej\u0161\u00ed pre sob\u00e1\u0161?<\/p>\n

\"ktorykrok-je-naj\"<\/p>\n

Jazykov\u00fd analytik \u2013 analyticus linguesensis<\/em><\/h2>\n

Na tento typ analytika som narazil v Holandsku. V tejto krajine existuj\u00fa priam sklen\u00edkov\u00e9 podmienky na jeho v\u00fdskyt. \u010co zist\u00ed tak\u00fd jazykov\u00fd analytik pri pobyte v Leidene? V\u0161imne si p\u00e1r skuto\u010dnost\u00ed: Holand\u0161tina je kr\u00e1sny jazyk, ktor\u00fd patr\u00ed do rodiny germ\u00e1nskych jazykov. Vyzna\u010duje sa v\u0161ak jedn\u00fdm \u0161pecifikom.<\/p>\n

Ostr\u00fdm chrap\u013eavo-rengav\u00fdm CH.<\/b> Toto CH sa vyskytuje viac-menej v\u0161ade tam, kde je v texte p\u00edsmeno G<\/b>.<\/p>\n

Preto veta:<\/p>\n

G<\/b>ustav g<\/b>\u00fa\u013ea mag<\/b>ick\u00fa g<\/b>u\u013eu pred G<\/b>rassalkovichov\u00fdm pal\u00e1com.<\/em><\/p>\n

by bola Holan\u010fanom pre\u010d\u00edtan\u00e1 ako:<\/p>\n

CH<\/b>ustav CH<\/b>\u00fa\u013ea maCH<\/b>ick\u00fa CH<\/b>u\u013eu pred CH<\/b>rassalkovichov\u00fdm pal\u00e1com.<\/em><\/p>\n

Jazykov\u00fd analytik teda dok\u00e1\u017ee po p\u00e1r t\u00fd\u017ed\u0148och v Leidene vytvori\u0165 svoj vlastn\u00fd anglicko-holandsk\u00fd slovn\u00edk, do ktor\u00e9ho patria napr\u00edklad:<\/p>\n

Log<\/strong> in \u2013 loCH<\/strong> in<\/p>\n

G<\/strong>oog<\/strong>le \u2013 CH<\/strong>ooCH<\/strong>le<\/p>\n

G<\/strong>if \u00a0image \u2013 CH<\/strong>if image<\/p>\n

Plug<\/strong>in \u2013 pluCH<\/strong> in.<\/p>\n

Webov\u00fd analytik \u2013 analyticus webensis<\/em><\/h2>\n

Pohybuje sa v\u00fdlu\u010dne len na webe. Pozn\u00e1 z\u00e1kutia r\u00f4znych programov, ako Google Analytics, av\u0161ak orientuje sa len vo webovej analytike. To, \u010do nie je online, neexistuje. Jeho jedin\u00fdm rev\u00edrom je internet. R\u00e1d \u010d\u00edta a diskutuje v diskusn\u00fdch f\u00f3rach a \u010dasto si pozrie video s nejak\u00fdm zauj\u00edmav\u00fdm video n\u00e1vodom. Komunikuje v\u00fdlu\u010dne len s in\u00fdmi webov\u00fdmi analytikmi.<\/p>\n

Webov\u00fd googlov\u00fd analytik \u2013 analyticus googlus webensis<\/em><\/h2>\n

\"img_7752\"<\/p>\n

Webov\u00fd analytik sa vyvinie do tejto formy pri n\u00e1v\u0161teve Googlu<\/strong>. T\u00e1to n\u00e1v\u0161teva sp\u00f4sob\u00ed neskuto\u010dn\u00fd n\u00e1val em\u00f3ci\u00ed. Nast\u00e1va u neho pocit nad\u0161enia, zvy\u0161uje sa sebavedomie a zlep\u0161\u00ed sa n\u00e1lada. Webov\u00fd analytik sa c\u00edti v\u00fdnimo\u010dne a dosahuje vy\u0161\u0161\u00ed v\u00fdkon.<\/p>\n

\"img_7784\"<\/p>\n

Potom dok\u00e1\u017ee vytvori\u0165 i tak\u00fdto kreat\u00edvny \u0161t\u00edtok na WC :).<\/p>\n

DASE analytik \u2013 analyticus DASEnsis<\/em><\/h2>\n

Je to najvy\u0161\u0161ia poznan\u00e1 forma<\/strong> analytika. Preber\u00e1 vlastnosti ni\u017e\u0161\u00edch foriem a rozv\u00edja ich.<\/p>\n

Kombinuje jablk\u00e1 s hru\u0161kami, pri\u010dom tieto d\u00e1ta skuto\u010dne d\u00e1vaj\u00fa zmysel a s\u00fa relevantn\u00e9. \u00a0Zam\u00fd\u0161\u013ea sa nad tak\u00fdmi vecami, nad ktor\u00fdmi sa ni\u017e\u0161ie vyvinut\u00e9 formy analytikov nepozastavuj\u00fa. Uva\u017euje o tom, pre\u010do sa pri da\u017edi pred\u00e1 menej okuliarov, pre\u010do je n\u00e1v\u0161tevnos\u0165 str\u00e1nky n\u00edzka, \u010do sa d\u00e1 zlep\u0161i\u0165 a optimalizova\u0165. Uva\u017euje komplexne a dok\u00e1\u017ee poradi\u0165. Pozn\u00e1 aj in\u00fdch analytikov v in\u00fdch krajin\u00e1ch a in\u00fdch analytick\u00fdch organiz\u00e1ci\u00e1ch (RankingCheck<\/a>, AWE<\/a>, MaxLead<\/a>), s ktor\u00fdmi si vymie\u0148a svoje analytick\u00e9 know-how. Dok\u00e1\u017ee rozpr\u00e1va\u0165 minim\u00e1lne dvoma svetov\u00fdmi jazykmi, je sebavedom\u00fd, r\u00e1d diskutuje a predov\u0161etk\u00fdm n\u00e1jde v\u017edy kreat\u00edvne rie\u0161enie. Na Slovensku sa zatia\u013e vyskytuje len 5 tak\u00fdchto jedincov. Preto je DASE analytik pod najvy\u0161\u0161ou ochranou VISIBILITY.<\/p>\n

Ako sa stara\u0165 o analytika?<\/h2>\n

Starostlivos\u0165 o DASE analytika veru nie je jednoduch\u00e1. Vy\u017eaduje si neust\u00e1lu pozornos\u0165 a ve\u013ea impulzov na analyzovanie. Preto je pri starostlivosti d\u00f4le\u017eit\u00fd ka\u017ed\u00fd jeden detail. Av\u0161ak pri spr\u00e1vnej \u00fadr\u017ebe a opatere sa dok\u00e1\u017ee DASE analytik zmeni\u0165 na \u0161\u0165astn\u00e9ho DASE analytika\u2026<\/p>\n

Program, workshopy a vzdel\u00e1vanie:<\/h3>\n

O \u0161\u0165astie DASE analytikov sa m\u00f4\u017ee postara\u0165 iba spr\u00e1vne vzdel\u00e1vanie<\/strong>. A tak n\u00e1s, piatich dobrodruhov, VISIBILITY poslala do Leidenu. Bol tam pre n\u00e1s pripraven\u00fd odborn\u00fd program pln\u00fd predn\u00e1\u0161ok a praktick\u00fdch \u00faloh. Pochopi\u0165 spr\u00e1vne fungovanie Google Analytics je esenci\u00e1lne a nevyhnutn\u00e9. Zam\u00fd\u0161\u013ea\u0165 sa nad atrib\u00faciou, e-commerce a prezentovan\u00edm d\u00e1t je pre DASE analytika zauj\u00edmav\u00e9 ako pre futbalistu hra s loptou.<\/p>\n

Ubytovanie:<\/h3>\n

\"img_20161026_174524247_hdr\"<\/p>\n

V Holandsku bolo o n\u00e1s postaran\u00e9 ve\u013emi dobre. Plat\u00ed toti\u017e pravidlo: ubytovanie na z\u00e1mku prin\u00e1\u0161a v\u00e4\u010d\u0161iu motiv\u00e1ciu a vy\u0161\u0161\u00ed v\u00fdkon. A viacej mo\u017enost\u00ed na kreat\u00edvne rozm\u00fd\u0161\u013eanie: predstavte si napr\u00edklad, o ko\u013eko pomal\u0161ie pl\u00e1va ka\u010di\u010dka cez to zelen\u00e9 jazierko na obr\u00e1zku oproti jazierku s priezra\u010dnou vodou\u2026<\/p>\n

Vo\u013en\u00fd program:<\/h3>\n

K mottu: work hard, play hard, patr\u00ed i druh\u00e1 \u010das\u0165: play hard<\/strong>. Preto sme sa z\u00fa\u010dastnili i prehliadky Amsterdamu s n\u00e1v\u0161tevou v\u0161etk\u00fdch zauj\u00edmav\u00fdch z\u00e1kut\u00ed tohto n\u00e1dhern\u00e9ho mesta.<\/p>\n

\"img_20161027_175818625_hdr\"<\/p>\n

Ako spozna\u0165, \u017ee je analytik \u0161\u0165astn\u00fd?<\/h2>\n

To, \u017ee je analytik \u0161\u0165astn\u00fd, sa pozn\u00e1 na z\u00e1klade toho, \u017ee je na jeho tv\u00e1ri \u0161irok\u00fd \u00fasmev, av\u0161ak z\u00e1rove\u0148 je bada\u0165, \u017ee niekde vzadu za t\u00fdmto \u0161irok\u00fdm \u00fasmevom sa skr\u00fdva neust\u00e1le nad nie\u010d\u00edm rozm\u00fd\u0161\u013eaj\u00faci mozog.<\/p>\n

Preto analytik st\u00e1le tvor\u00ed nie\u010do nov\u00e9. Napr\u00edklad \u00d3du na anal\u00fdzu<\/em>\u2026<\/p>\n

\u00d3da na anal\u00fdzu<\/b><\/p>\n

Mysl\u00ed\u0161, \u017ee sa \u0165a to net\u00fdka?<\/p>\n

T\u00e1 kr\u00e1sna veda analytika?<\/p>\n

Ke\u010f z hlavy sa ti par\u00ed?!<\/p>\n

Pri rozm\u00fd\u0161\u013ean\u00ed ti tv\u00e1r \u017eiari!<\/p>\n

P\u00fdta\u0161 sa: pre\u010do to tak je?<\/p>\n

Kam moje dumanie dospeje?<\/p>\n

Pre\u010do tento st\u013apcov\u00fd graf<\/p>\n

vyzer\u00e1, s\u0165aby ho pre\u0161iel vlak?<\/p>\n

Na v\u0161etky tieto ot\u00e1zky<\/p>\n

nikdy nepozeraj bez l\u00e1sky.<\/p>\n

V\u017edy sa tak kr\u00e1sne usmeje\u0161,<\/p>\n

ke\u010f k odpovedi dospeje\u0161.<\/p>\n

\u010ci u\u017e informatik, \u010di filmovy kritik.<\/p>\n

I ty m\u00f4\u017ee\u0161 by\u0165 raz analytik!<\/p>\n

Chce to v\u0161ak kus odvahy,<\/p>\n

jedn\u00e9ho d\u0148a sa anal\u00fdza podar\u00ed!<\/p>\n

Spokojne bude\u0161 chodi\u0165 sp\u00e1va\u0165,<\/p>\n

ke\u010f n\u00e1s anal\u00fdza bude sp\u00e1ja\u0165,<\/p>\n

ot\u00e1zok a odpoved\u00ed nech je ve\u013ea.<\/p>\n

To si ka\u017ed\u00fd analytik zo srdca \u017eel\u00e1!<\/p>\n

A ke\u010f do\u010d\u00edtal si sa a\u017e sem,<\/p>\n

prajem ti e\u0161te kr\u00e1sny de\u0148.<\/p>\n

Dobr\u00e1 rada na z\u00e1ver:<\/p>\n

Ked bude\u0161 ma\u0165 existen\u010dn\u00fa kr\u00edzu,<\/p>\n

rad\u00edm ti, sprav si anal\u00fdzu!<\/p>\n

Aj tu plat\u00ed heslo: \u0161\u0165astn\u00fd analytik \u2013 dobr\u00fd analytik<\/strong>. A k \u0161\u0165astn\u00e9mu analytikovi sme sa po druhom t\u00fd\u017edni analytickej akad\u00e9mie pribl\u00ed\u017eili e\u0161te viac.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analytik. Osoba h\u013abav\u00e1, dumav\u00e1, ktor\u00e1 rada prem\u00fd\u0161\u013ea o probl\u00e9moch a rozm\u00fd\u0161\u013ea o tom, ak\u00e9 by to bolo, keby\u2026…<\/p>\n","protected":false},"author":64,"featured_media":13359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[651,638],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13364"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=13364"}],"version-history":[{"count":1,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13364\/revisions"}],"predecessor-version":[{"id":13365,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/13364\/revisions\/13365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/13359"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=13364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=13364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=13364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}