{"id":15795,"date":"2020-04-17T11:19:09","date_gmt":"2020-04-17T09:19:09","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=15795\/"},"modified":"2020-06-03T15:00:25","modified_gmt":"2020-06-03T13:00:25","slug":"what-is-the-behavior-of-your-competition-in-google-ads-find-out","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/en\/what-is-the-behavior-of-your-competition-in-google-ads-find-out\/","title":{"rendered":"What is the behavior of your competition in Google Ads? Find out!"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets en-toc\"><p class=\"toc_title\">Obsah \u010dl&aacute;nku<\/p><ul class=\"toc_list\"><li><ul><li><ul><li><\/li><\/ul><\/li><li><\/li><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n\n<p><span style=\"font-weight: 400\">Monitoring competition is a useful way to get an overview of market development. Several tools are available to provide you with valuable data. The better ones are mostly paid, but even the free ones are not that bad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this article, I will show you the data provided by Google Ads in the <strong>Auction Insight Report<\/strong>. Let me explain what each piece of data means and how you can visualize it.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/en\/report\/report-competitors-monitoring-in-google-ads\/\"><span style=\"font-weight: 400\">CHECK THIS REPORT IN GOOGLE DATA STUDIO<\/span><\/a><\/p>\n<h2><span id=\"Google_Ads_8211_Auction_Insight\"><span style=\"font-weight: 400\">Google Ads &#8211; Auction Insight<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">You can use the Auction Insight Report to compare performance with advertisers participating in the same auctions. You can also use this data to identify opportunities for improving your campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The report contains 6 metrics:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Impression Share<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Overlap Rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Position Above Rate (Search campaigns only)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Top of Page Rate (Search campaigns only)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Absolute Top of the Page Rate (Search campaigns only)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outranking Share<\/span><\/li>\n<\/ol>\n<h3><span id=\"Impression_Share\"><span style=\"font-weight: 400\">Impression Share<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The <\/span><b>Impression Share<\/b><span style=\"font-weight: 400\"> is the percentage of impressions your ads receive, out of the total impressions they could receive.<\/span><\/p>\n<table style=\"width: 1112px\">\n<tbody>\n<tr>\n<td style=\"width: 1102px\"><b>Impression share = impressions \/ total supported impressions<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In other words, if your impression share is 45%, it means your ad was shown in 45 cases out of 100 that it could have been shown.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-performance-for-the-last-30-days.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15811\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-performance-for-the-last-30-days.png\" alt=\"\" width=\"1064\" height=\"537\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-performance-for-the-last-30-days.png 1064w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-performance-for-the-last-30-days-300x151.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-performance-for-the-last-30-days-1024x517.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-performance-for-the-last-30-days-600x303.png 600w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/a><\/p>\n<h4><span id=\"Related_metrics\"><span style=\"font-weight: 400\">Related metrics<\/span><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The <\/span><b>Impression Share<\/b><span style=\"font-weight: 400\"> should be combined with the Search Lost Impression Share (budget), or the Display Lost Impression Share (budget). <strong>This way you can identify when your ad doesn\u00b4t show due to the low budget.<\/strong><\/span><\/p>\n<p>The Search Lost Impression Share (rank) or the Display Lost Impression Share (rank) will <strong>tell you if your ad quality is getting better or worse.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-search-lost-impression-share-for-last-12-weeks.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15813\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-search-lost-impression-share-for-last-12-weeks.png\" alt=\"\" width=\"1387\" height=\"629\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-search-lost-impression-share-for-last-12-weeks.png 1387w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-search-lost-impression-share-for-last-12-weeks-300x136.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-search-lost-impression-share-for-last-12-weeks-1024x464.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-search-lost-impression-share-for-last-12-weeks-600x272.png 600w\" sizes=\"(max-width: 1387px) 100vw, 1387px\" \/><\/a><\/p>\n<h3><span id=\"Overlap_Rate\"><span style=\"font-weight: 400\">Overlap Rate<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The <\/span><b>Overlap Rate<\/b><span style=\"font-weight: 400\"> tells you how often another publisher&#8217;s ad received an impression when your ad also received an impression. So if its value is 50%, for example, it means that in 5 out of 10 cases, both your ad and the competitor&#8217;s ad appeared at the same time.<\/span><\/p>\n<p><strong>It is an indicator of how much your companies are competing with each other and how many products or keywords they&#8217;re targeting are similar to yours.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">By using a campaign-level filter and choosing your brand campaign, <strong>you can identify competitors advertising on your brand<\/strong>. This way, you can also see if your ad is shown together with relevant competition.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-for-the-last-6-months.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15814\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-for-the-last-6-months.png\" alt=\"\" width=\"1395\" height=\"580\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-for-the-last-6-months.png 1395w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-for-the-last-6-months-300x125.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-for-the-last-6-months-1024x426.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Competitors-for-the-last-6-months-600x249.png 600w\" sizes=\"(max-width: 1395px) 100vw, 1395px\" \/><\/a><\/p>\n<h3><span id=\"Position_Above_Rate\"><span style=\"font-weight: 400\">Position Above Rate<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The <\/span>Position Above Rate<span style=\"font-weight: 400\"> shows how often another publisher&#8217;s ad appeared in a higher position than your ad if both ads appeared at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In practice, this means that if a competitor&#8217;s metric value is 15%, then his ad was shown above your ad in 15 auctions out of the 100.<\/span><\/p>\n<p><strong>Unfortunately, this metric is not available in Google Data Studio when we publish this article and it can only be viewed in your Google Ads account.<\/strong><\/p>\n<h3><span id=\"Top_of_Page_Rate\"><span style=\"font-weight: 400\">Top of Page Rate<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It shows how often your ad appears at the top of the page above organic search results. The higher this value is, the more often your ad is placed higher. For example, you have 200 impressions and the ad was placed 150 times above the organic results. In this case, the top of page rate would be 75%.<\/span><\/p>\n<p><strong>This metric will tell you how you are doing in improving your ad position.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-of-page-rate-for-last-12-weeks.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15815\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-of-page-rate-for-last-12-weeks.png\" alt=\"\" width=\"1060\" height=\"532\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-of-page-rate-for-last-12-weeks.png 1060w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-of-page-rate-for-last-12-weeks-300x151.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-of-page-rate-for-last-12-weeks-1024x514.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-of-page-rate-for-last-12-weeks-600x301.png 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/a><\/p>\n<h3><span id=\"Absolute_Top_of_Page_Rate\"><span style=\"font-weight: 400\">Absolute Top of Page Rate<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The <\/span>Absolute Top of Page Rate<span style=\"font-weight: 400\"> tells you how often your ad was ranked in the first position above the organic results.<\/span><\/p>\n<p><strong>I recommend tracking this metric for key products and services.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-absolut-top-of-page-rate-performance-for-the-last-4-quarters.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15817\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-absolut-top-of-page-rate-performance-for-the-last-4-quarters.png\" alt=\"\" width=\"1053\" height=\"528\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-absolut-top-of-page-rate-performance-for-the-last-4-quarters.png 1053w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-absolut-top-of-page-rate-performance-for-the-last-4-quarters-300x150.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-absolut-top-of-page-rate-performance-for-the-last-4-quarters-1024x513.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-absolut-top-of-page-rate-performance-for-the-last-4-quarters-600x301.png 600w\" sizes=\"(max-width: 1053px) 100vw, 1053px\" \/><\/a><\/p>\n<h3><span id=\"Outranking_Share\"><span style=\"font-weight: 400\">Outranking Share<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It&#8217;s a percentage that represents how many times your ad appeared higher than a competitor&#8217;s ad, plus all impressions when your competitor\u2019s ad did not appear at all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use this metric in combination with your Overlap Rate to see <strong>how you are performing above your competitors.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/en\/report\/report-competitors-monitoring-in-google-ads\/\"><span style=\"font-weight: 400\">CHECK THIS REPORT IN GOOGLE DATA STUDIO<\/span><\/a><\/p>\n<h2><span id=\"Visualization_of_competition_behavior\"><span style=\"font-weight: 400\">Visualization of competition behavior<\/span><\/span><\/h2>\n<h3><span id=\"The_number_of_competitors_in_time\"><span style=\"font-weight: 400\">The number of competitors in time?<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This report allows you to see how many competitors have participated in the auction during a specific period. When you apply a filter, you can see the number of competitors per specific campaign or device. <strong>This way, you can see how the number of your competitors in the auction is changing.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-number-of-competitors-for-last-12-weeks.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15818\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-number-of-competitors-for-last-12-weeks.png\" alt=\"\" width=\"1407\" height=\"539\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-number-of-competitors-for-last-12-weeks.png 1407w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-number-of-competitors-for-last-12-weeks-300x115.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-number-of-competitors-for-last-12-weeks-1024x392.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-number-of-competitors-for-last-12-weeks-600x230.png 600w\" sizes=\"(max-width: 1407px) 100vw, 1407px\" \/><\/a><\/p>\n<h3><span id=\"Do_you_have_new_competition\"><span style=\"font-weight: 400\">Do you have new competition?<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This overview will help you to<strong> identify new market players or seasonal competitors.<\/strong> At the same time, you can see how they manage to show their ads on search.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-time-overview-of-competitors-impression-share-for-the-last-6-months.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15819\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-time-overview-of-competitors-impression-share-for-the-last-6-months.png\" alt=\"\" width=\"1408\" height=\"658\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-time-overview-of-competitors-impression-share-for-the-last-6-months.png 1408w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-time-overview-of-competitors-impression-share-for-the-last-6-months-300x140.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-time-overview-of-competitors-impression-share-for-the-last-6-months-1024x479.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-time-overview-of-competitors-impression-share-for-the-last-6-months-600x280.png 600w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-10-competitors-by-overlap-rate-for-the-last-12-weeks.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15820\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-10-competitors-by-overlap-rate-for-the-last-12-weeks.png\" alt=\"\" width=\"1399\" height=\"661\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-10-competitors-by-overlap-rate-for-the-last-12-weeks.png 1399w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-10-competitors-by-overlap-rate-for-the-last-12-weeks-300x142.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-10-competitors-by-overlap-rate-for-the-last-12-weeks-1024x484.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-top-10-competitors-by-overlap-rate-for-the-last-12-weeks-600x283.png 600w\" sizes=\"(max-width: 1399px) 100vw, 1399px\" \/><\/a><\/p>\n<h3><span id=\"How_does_your_competition_behave\"><span style=\"font-weight: 400\">How does your competition behave?<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The Top of Page Impression Rate will partly help you to answer this question. See if your <strong>competitors have been increasing or decreasing<\/strong> in the last 12 weeks. If you are only interested in one competitor, you can simply select it and see only its results.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Top-10-competitors-by-overlap-rate-for-the-las-12-weeks-abs.-top-of-page-rate.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15821\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Top-10-competitors-by-overlap-rate-for-the-las-12-weeks-abs.-top-of-page-rate.png\" alt=\"\" width=\"1397\" height=\"657\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Top-10-competitors-by-overlap-rate-for-the-las-12-weeks-abs.-top-of-page-rate.png 1397w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Top-10-competitors-by-overlap-rate-for-the-las-12-weeks-abs.-top-of-page-rate-300x141.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Top-10-competitors-by-overlap-rate-for-the-las-12-weeks-abs.-top-of-page-rate-1024x482.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Top-10-competitors-by-overlap-rate-for-the-las-12-weeks-abs.-top-of-page-rate-600x282.png 600w\" sizes=\"(max-width: 1397px) 100vw, 1397px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">If you see that the Top of Page Impression Rate is increasing, it may be a signal that your ads are losing quality or that your competition is raising their bids.<\/span><\/p>\n<h3><span id=\"Create_a_dashboard\"><span style=\"font-weight: 400\">Create a dashboard<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400\">To be well informed, I recommend <strong>using a dashboard<\/strong> to track your competition, where you can easily find the information we mentioned above.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15822\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard.png\" alt=\"\" width=\"1853\" height=\"828\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard.png 1853w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard-1024x458.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard-1536x686.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard-600x268.png 600w\" sizes=\"(max-width: 1853px) 100vw, 1853px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">To make the dashboard clear, it is good if it is divided into thematic units to help you to navigate and group related information.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-15823\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2.png\" alt=\"\" width=\"1850\" height=\"826\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2.png 1850w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2-300x134.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2-1024x457.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2-1536x686.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/competitors-monitoring-data-studio-dashboard_2-600x268.png 600w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/><\/a><\/p>\n<h2><span id=\"Conclusion\"><span style=\"font-weight: 400\">Conclusion<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Auction Insights is a <strong>great source of information<\/strong> about what and how your competition advertises on Google Ads. For the best usage of this information, I recommend segmenting it by device and campaign. It is different when your ad appears above organic results on mobile or desktop computers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By adding information from other sources, such as social networks, you can monitor competitors&#8217; behavior well and respond on time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Do you have other ways to monitor your competition? I would be glad if you share them in the comments below the article.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thank you for reading this article.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you liked the article, <strong>you can share it with your colleagues and friends.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/en\/report\/report-competitors-monitoring-in-google-ads\/\"><span style=\"font-weight: 400\">CHECK THIS REPORT IN GOOGLE DATA STUDIO<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monitoring competition is a useful way to get an overview of market development. Several tools are available to&#8230;<\/p>\n","protected":false},"author":69,"featured_media":15796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[768,761],"tags":[781,786,785,784,620],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/posts\/15795"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=15795"}],"version-history":[{"count":14,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/posts\/15795\/revisions"}],"predecessor-version":[{"id":16137,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/posts\/15795\/revisions\/16137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/media\/15796"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=15795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=15795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=15795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}